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Total Trash With Tom & Ash

Tom.B Rich Ashlee Poulter

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These two besties are obsessed with all things trashy and they're here to give you the inside scoop. With a lineup of awesome special guests, they'll spill the tea on the hottest pop culture moments and reveal all the juiciest reality TV secrets & drama. Get ready for unfiltered opinions, crazy convo's & epic breakdowns as Tom and Ash keep it real.
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Tiffany and Mia as dish on their exceptionally weird and wealthy neighbors and the unbelievable antics that unfold behind the gates of their exclusive beach enclave. This duo takes no prisoners as they scoop on a once famous record producer, their own “Dirty John,” an MD with ‘roid rage, and a publishing magnate turned fugitive...just to name a few. Each episode kicks off with a cocktail of the week and ends with an peek inside the Bougie Bible, where they give you the skinny on people, plac ...
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Her husband is a Super Bowl winning QB, his daughter is obsessed with dinosaurs. Kelly Stafford and bestie Hank Winchester know a thing or two about pressure, the spotlight, and keeping it all together for their kiddos. Her insight on the intensity of professional football, and his life working in television news (“Help Me Hank WDIV NBC Detroit) is not for the faint of heart. Their stories about life and raising kids will not only have you laughing, but they’ll make you feel connected to the ...
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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The new Amy Winehouse biopic is finally out, but Back to Black has bitterly divided critics and fans. Some are disgusted by the ‘sanitisation’ of key figures such as her dad Mitch Winehouse and former husband Blake Fielder-Civil, while others are delighted to see a film that doesn’t revel in the sordid details of her drug addiction. We get into the…
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Baby Reindeer is of course our main talking point this week, huns, as we debate the deeply ironic investigation undertaken by internet sleuths trying to uncover Martha and Darrien’s real identities. Sure, to uncover the ‘truth’ behind the chilling story of stalking is tempting, but is it fair to speculate when Richard Gadd has asked us not to? Elli…
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In this episode of "Do This, Not That", host Jay Schwedelson shares tips on running effective A/B tests and also discusses cringey slang terms he uses (and gets made fun of for by his kids). Best Moments: (01:03) Avoiding pitfalls when setting up A/B tests to improve conversions (02:17) How much differentiation is enough for A/B tests? (05:14) 7 Ti…
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This is a short weekly episode of the "Do This, Not That" marketing podcast hosted by Jay Schwedelson. In this episode, Jay provides updates on Outlook sending limits, TikTok's new app they created, LinkedIn's premium company page offering, Taylor Swift's new streaming records, and more. Best Moments: (00:55) Changes coming to email from Microsoft …
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Chef Chris is back on the pod and so much has changed since his first appearance! He chats with Kelly and Hank about life as a new dad, cooking for children and other fun kitchen tips!Thanks for supporting our sponsors!Hiya: Go to https://HiyaHealth.com/MORNING to get 50% off your first order.Nutrafol: Go to https://nutrafol.com and use promo code …
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Get the skinny on our mysterious new neighbor, and learn to make Autumn Kiss Martinis. Our conspiracy theory of the week pertains to Princess Picky Pants (Meghan Markle). Our wackos of the week are the New York transplants that have driven the price of country clubs to six and seven figures. What celebs are cooling their heels on the wait lists? Ou…
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ON THIS WEEK'S TOTAL TRASH- - Taylor Swift writes Diss Track about Kim Kardashian - I'm A Celeb - Vanderpump Rules -Harrison Boom’s controversial interview - Eden & Jayden from MAFS Break up! - RHOS renewed for a third Season. - The Valley Also give us a follow on insta - https://www.instagram.com/totaltrashpod/ LINKTREE - https://linktr.ee/totaltr…
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In this episode of "Do This, Not That", host Jay Schwedelson shares three under-utilized marketing tactics that ALL marketers should be testing: - Web push notifications - Expert host contributors - Interactive quizzes Listeners will learn EASY, low-cost ways to drive more traffic, subscribers, and engagement. Best Moments: (01:05) Web push notific…
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In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield, an online marketing expert who has built multiple 8-figure businesses. They discuss common myths and pitfalls when it comes to marketing and building an audience, with a focus on the importance of creating original and consistent content through platforms like po…
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In this short, weekly episode, Jay Schwedelson talks about the emerging role of prompt engineers in AI and whether it's a viable long-term career path. He also shares updates on X, formerly Twitter, giving away $2,000 in ad spend to qualified accounts. You'll also hear about Instagram's new notify sticker and how you can leverage it for your audien…
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Sophie is back on with Kelly & Hank to catch up on all things celebrities, dating, Coachella, Miss Peaches & more!Thanks for supporting our sponsors!Lume: Control Body Odor ANYWHERE with @lumedeodorant and get $5 off your Starter Pack (that’s over 40% off) with promo code Morningafter at https://lumepodcast.com! #lumepodFactor: Go to https://Factor…
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The eclipse has us in a tizzy - as did the Solar Eclipse Margaritas. Florida mansion squatters were served up some bad news. Our wacko of the week is the person responsible for the recent disappearance of a Fort Lauderdale woman living abroad in Spain. We’re pointing fingers at two suspects. Our Bougie Bible picks include a home fragrance system an…
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ON THIS WEEK'S TOTAL TRASH- - OJ Simpson's Death - The Sydney Stabbings - Vanderpump Rules - Gypsy Rose gets restraining order against EX-husband - Scary Movie Reboot - HeartBreak High - The Valley Also give us a follow on insta - https://www.instagram.com/totaltrashpod/ LINKTREE - https://linktr.ee/totaltrashpodcast…
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In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable. Key Discussion…
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In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing. He also stresses the importance of "no agenda marketing" - sending emails with no call-to-action that provide value to the recipient. Listeners can expect to learn specific email cadences that have s…
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There’s yet another headline-grabbing ‘feminist’ debate raging on the internet, angels, so we give you the lowdown on The Cut’s viral piece The Case for Marrying an Older Man, from the intellectualization of gold digging (lol) to the persistent cultural misinterpretations of Lolita. Next, we debrief on the exposé on Andrew Huberman, the world’s big…
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In this lighthearted episode, host Jay answers listener questions about whether they should start their own podcast and shares a funny story about getting sick after overindulging at a celebrity chef burger tasting event. Key Discussion Points: - The main benefit of starting a podcast is that it allows you to easily connect with and interview peopl…
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Celebrity gossip, Kate Middleton’s diagnosis, The dodgy Dutchess’ latest money-making scheme, and more! Later, we’re joined by Marshall Levy, one of our faves, who returns to take us through his CPOP (Customer Point Of Possibilities) exercise. Want to improve your own coaching business? Check out Mitchell’s Coaching Fest (link below). Our Bougie Bi…
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In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connected TV ad offering, Meta's expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel. Main Discussi…
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Kelly and Hank chat about their never ending spring breaks, Matthew and Kelly's recent trip to Detroit, Good Bad Huntie & more!Thanks for supporting our sponsors!Hiya: Go to https://HiyaHealth.com/MORNING to get 50% off your first order.Hungry Root: Go to https://HungryRoot.com/KELLY to get 40% off your first delivery plus free veggies for lifeThri…
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ON THIS WEEK'S TOTAL TRASH- ( I'm Joined by the amazing Katrina Couroyannis as a co-host for this weeks episode) - MAFS AU - Vanderpump Villa - Vanderpump Rules - The Real Housewives Super Chat (Beverly Hills, New Jersey, Miami & Potomac) - Gypsy Rose back with EX - The Valley Katrina Couroyannis Insta - https://www.instagram.com/katrinacouroyannis…
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In this episode solo episode, Jay Schwedelson shares some easy new email and social media test ideas that can help boost engagement. He discusses leveraging "imposter syndrome" with the number "101" to indicate "basics", using testimonials as email subject lines, and using words like "true" and "real" to stand out from hyperbolic marketing claims. …
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In this episode of the Do This, Not That podcast with Jay, President at SeQuel Response, Erik Koenig discusses how to leverage offline data to improve marketing campaigns, particularly for online advertising. Koenig explains how offline derived targeting performs significantly better than online targeting and how direct mail is still a powerful cha…
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Why do the tabloids write about Katie Price nearly every day? The former glamour model better known as Jordan has said in a recent interview that her relationship with the media has changed from a ‘game’ to ‘mental health abuse’, so we get into what has prompted such a media frenzy. And, is it hypocritical of Price to say women in their 20s shouldn…
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In this short Ask Us ANYTHING episode, host Jay Schwedelson answers a business question from John about responding to old sales emails and driving more opportunities. Jay shares data on the long tail of email marketing and how nurturing old emails can lead to high lifetime value customers. Jay also tackles a "ridiculous question" from Kristen, nami…
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In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more. Main Discussion Points: - Linke…
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Kelly and Hank sit down with Olympic gold medalist, Nastia Liukin, for an excellent episode full of life lessons about not giving up, discipline, winning and more!Thanks for supporting our sponsors!Great Jones: Go to https://greatjones.com and use promo code MORNINGAFTER to get an extra 15% off your first orderNutrafol: Go to https://nutrafol.com a…
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Dive into the glitzy and shadowy corners of fame with us! This week, we're unwrapping the enigma of South Florida resident Sean 'Diddy' Combs' latest crime-riddled headlines—did he really do it? Our Bougie Bible selects include the ultimate gift shop for every occasion and a true crime blockbuster raising awareness of human trafficking. ☎️ LEAVE A …
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ON THIS WEEK'S TOTAL TRASH- - MAFS AU - I'm a Celebrity Get me outta Here AU - Vanderpump Rules - Ariana Madix's is the new host of Love Island USA - Gypsy Rose is getting a divorce - The Valley Also give us a follow on insta - https://www.instagram.com/totaltrashpod/ LINKTREE - https://linktr.ee/totaltrashpodcast…
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In this episode of the Do This, Not That podcast, host Jay Schwedelson shares 5 new marketing offer ideas that are working well in 2023. He covers promotion ideas for webinars, social media, email, and more. Listeners can expect to learn creative new tactics to generate more leads and engagement. Main Discussion Points: - Promoting webinar registra…
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In this engaging podcast episode, Jay invites Brianna Doe, the CMO of Influence by Verbatim, a leading B2B influencer marketing agency, to take us on a journey through the world of influencer marketing. Bri shares their expertise and discusses the often overlooked realm of business to business influencer marketing. Discover the explosive growth of …
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In light of Kate Middleton’s recent announcement (and the prior ‘where’s Kate’ internet circus), this week we debate the fraught but symbiotic relationship between media and monarchy, from what ‘right’ we as the public have to access to the royal family, to previous privacy breaches like tampongate, Kate’s topless holiday pics and the hounding of H…
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In this short "Ask Us ANYTHING" episode of his podcast, Jay Schwedelson tackles a work question about using AI to generate content and a "ridiculous question" about how he celebrates his birthday. Listeners can expect to learn Jay's thoughts on using ChatGPT and other AI tools to write marketing content, as well as get some humor and personal stori…
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Matthew is back on the pod!! Another hilarious episode from Kelly, Hank and Matthew.Thank you for supporting our sponsors!Skims: SKIMS Bras are now available at https://SKIMS.com. Get FREE shipping on orders over $75Trumeta: Go to https://Trumeta.com/Morning to get a free electric mixer and 40% off the coffee, PLUS free shipping in the US.DraftKing…
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In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses some of the latest happenings related to AI legislation and policy, trends in online media like YouTube implementing AI content labels and LinkedIn getting into gaming, and gives a review of Lindsay Lohan's latest Netflix movie. Main Discussion Points: - YouTube requiring creat…
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We’re sipping on Boca Heat cocktails and dishing on the celebrity residents of Palm Beach—even we were surprised by how many A-listers live there! Movie stars, fashion designers, professional athletes, models, moguls, and more! Our Bougie Bible picks include a binge-worthy NYC period piece and supplement for sound sleep. ☎️ LEAVE A VOICEMAIL: +1 23…
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ON THIS WEEK'S TOTAL TRASH- - MAFS AU (RECAP) - Lucinda from MAFS new gig - Vanderpump Rules (RECAP) - Rachel spills the tea on her podcast - Kate Middleton’s cancer diagnosis - The Valley Premiere Also give us a follow on insta - https://www.instagram.com/totaltrashpod/ LINKTREE - https://linktr.ee/totaltrashpodcast…
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This podcast discusses the importance of consistency in business and marketing. Jay Schwedelson argues that consistency is key to beating competitors and shares data and examples of how consistent posting on social media, email marketing, and other efforts can significantly grow your audience and business. Key Discussion Points: Being consistent, e…
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In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve, the Chief Marketing Officer of Marigold. They discuss Wendy's career path from journalism and politics into marketing, the importance of saying "yes" to new opportunities, and how Marigold builds relationships with its 40,000+ customers by treating them like human be…
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Male infertility accounts for half of all IVF cases, so why does society so often consider it a ‘women’s issue’? We get into the taboo around fertility and masculinity, as well as the thorny topics of egg freezing, the 'queer tax' and the commodification of reproduction in this second part of our exploration of why more and more people are putting …
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In this short episode, Jay, host of "Do This, NOT That" answers a work-related question about using email subject line tactics in other marketing channels, as well as a more ridiculous question about crying during movies. Listeners can expect tips on crafting attention-grabbing headlines and titles across platforms like blogs, social media, and web…
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Kelly and Hank break down their theories on what is going on with Kate Middleton! They also chat about Kelly's ski trip, Emma's cheerleading and address some things in the press.Thank you for supporting our sponsors!Hiya: Go to https://HiyaHealth.com/MORNING to get 50% off your first order.Microdose: To learn more about microdosing THC go to http:/…
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In this week's "What's Up This Week" episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of collaborations in marketing, the impact of March Madness on marketing campaigns, and the new hit Netflix show "One Day." Main Discussion Points: Latest developments with the proposed TikTok ban in the US a…
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We’re joined in-studio by Joe and Rob Buto, the father and son hosts of the “I Apologize in Advance” podcast. Joe and Rob take us on a hysterical romp through the antics of their big Italian family, their colorful past, and what matters most. Who was dripping in diamonds, and how many guns were they packing? We had so much fun we were begging to be…
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- MAFS AU (RECAP) - Where Is Kate Middleton? - Scott Disick's drastic weight loss - The Real Housewives of Beverly Hills ( RECAP) - Vanderpump Rules (RECAP) - The Valley Also give us a follow on insta - https://www.instagram.com/totaltrashpod/ LINKTREE - https://linktr.ee/totaltrashpodcast Also give us a follow on insta - https://www.instagram.com/…
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In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for the current year and more about what's coming up next. Key Discussion Points: - Business outlook content for 2024 sees a 50%+ drop in engagement…
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In this episode of "Do This, Not That", host Jay Schwedelson interviews Ross Simmonds, founder and CEO of Foundation Marketing, about using AI to improve content marketing and distribution. They discuss strategies for optimizing ChatGPT prompts, embracing chained prompting, and repurposing content across platforms. Main Discussion Points: - How to …
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A bonus episode this week as you get more celebrity juice with Kelly, Hank and Cassie!Thank you for supporting our sponsors!Better Help: This podcast is sponsored by Better Help. Visit https://BetterHelp.com/MORNINGAFTER to get 10% off your first month.Progressive: Quote your car insurance at https://Progressive.com to join the over 28 milliondrive…
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The startling new data revealing the sharply declining fertility rate in the UK taps into the fraught and personal conversations that we’ve been having since turning 30: are we ready to have kids, financially and emotionally? How has everything from increased gender equality and the thriving child free movement to social media and the pandemic skip…
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This episode is brought to you by none other than the Keyboard Karens and Internet Trolls of the world! Big shoutout to them for the content! Host Jay Schwedelson shares and reacts to some of the hate mail and negative feedback he receives for his podcast. He discusses why it's important not to let the loudest, most negative voices change your busi…
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