Best chelsea@theseasonedmarketer.com Podcasts (2024)

1
Practicing Gratitude In Your Small Business 26:13

2h ago26:13

26:13

Happy Thanksgiving S.O.B’s! This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to share how it has positively impacted The Seasoned Marketer. Thank you for listening to the Small Owned Business (S.O.B.) Marketing podcast. We are grateful for you all. Please consider leaving u…

1
Marketing Minority-Owned Businesses (with Sweet Rose Waxing Co.) 36:01

11h ago36:01

36:01

Marketing a minority-owned small businesses comes with unique opportunities. ✨ In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Brè from Sweet Rose Waxing Company to share her insights as a minority business owner navigating marketing. Learn more about available resources and strategies to amplify your brand. …

1
Advertising VS. Marketing: What's The Difference? 24:51

5h ago24:51

24:51

Confused about the difference between marketing and advertising? You’re not alone! In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we dive into why marketing and advertising aren’t the same thing—and why understanding this can transform your small business’s marketing strategy. Learn the key differences between marketing and…

1
Is Monetizing on Social Media Necessary for Small Businesses? 26:50

7d ago26:50

26:50

Thinking about monetizing your social media as a small business owner? It might not be as necessary—or as easy—as you think! 💡 In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we discuss the realities of social media monetization and why it’s often more work than it’s worth for small businesses. Learn why focusing on c…

1
Marketing TRICKS & TREATS 44:45

1M ago44:45

44:45

In this special Halloween episode of the Small Owned Business (S.O.B.) Marketing podcast, we are exploring examples of marketing “tricks” and “treats”. Through various examples, we discuss the importance of understanding your audience and executing marketing strategies thoughtfully, especially for small business owners. Join us for this fun convers…

1
Small Business Saturday Advice From Other Small Business Owners 40:37

1M ago40:37

40:37

Small Business Saturday is a little more than a month away! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are sharing insights and advice from real-life small business owners - both general advice and specifically for Small Business Saturday. If this is your first year participating in Small Business Saturday, or…

1
Stop Overthinking Your Small Business Marketing (How to Overcome Analysis Paralysis) 44:29

2M ago44:29

44:29

Are you overthinking your marketing? Too many options and overthinking can cause serious delays in your small business’s marketing efforts - and you’re not alone! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into how analysis paralysis and choice overload can stall your marketing progress, and share practical tips…

1
Hurricane Helene Support for Small Businesses 35:43

2M ago35:43

35:43

Hurricane Helene has impacted countless small businesses, but help is available! ❤️ This week’s episode of the S.O.B. Marketing podcast is a little different. We are discussing valuable resources available for small business owners affected by Hurricane Helene. Plus, we explore how you can help a small business in need. Keep reading for all the lin…

1
3 Reasons to Create A Marketing Plan for Your Small Business 28:17

2M ago28:17

28:17

A marketing plan is your small business's treasure map to growth! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we explore 3 key reasons why every small business needs a marketing plan. Discover how a marketing plan helps you: 💰Stick to your budget 🔁 Maintain consistency in your marketing efforts 📊 Track and measure succes…

1
Picking the Right Vendor Market as a Small Business | with Special Guest Rae (The Design Demon) 53:13

2M ago53:13

53:13

Not all markets are created equally. In this episode of the S.O.B. Marketing podcast, we talk with special guest Rae (The Design Demon) about the upcoming holiday market season and how to find a market worth your time as a small business. Finding a well run market involves more than quality branding. Learn how to recognize a market worth your time,…

1
How to Use Quizzes to GROW Your Small Business and Convert Leads 35:30

3M ago35:30

35:30

Want a fun and interactive way to generate more leads for your small business? Quizzes are your answer! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss using quizzes as lead magnets for your small business. Join us as we explain the effectiveness of quizzes for establishing credibility, segmenting leads, and perso…

1
DIY Marketing Secrets: How to Leverage Free Tools & Resources 51:31

3M ago51:31

51:31

DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources small business owners have access to while handling their marketing in-house, or DIY-ing their marketing. From internet resources to our new S.O.B. community - we’re here to help you feel confide…

1
Rebranding Your Small Business | with Special Guest Rozabre from Sweet Rose Waxing Company 58:37

3M ago58:37

58:37

Rebranding as a small business can be daunting - but it is also an opportunity to redefine your brand. This week on the Small Owned Business (S.O.B.) Marketing podcast, we talked with Bre` from Sweet Rose Waxing Company about her recent rebrand after leaving the franchise world to go independent! Join us as we discuss the benefits and challenges of…

1
Website Tips For Small Businesses (Yes You Still Need A Website In 2024!) 49:23

3M ago49:23

49:23

Is your small business missing out on the power of a website? In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we break down why having a website is crucial for small business success and how to create an effective one. Learn why a website is essential for: establishing legitimacy, boosting visibility, gaining valuable data i…

1
Is Apple STEALING Your Money? | New Surcharge on Small Business Owners 13:34

3M ago13:34

13:34

If you are an Apple 🍎 user and use Facebook ads or boost any of your Meta posts - you need to listen to this episode! Apple is now charging a 30% service fee for small business owners (and any user) who are funning Facebook or Instagram ads through their iPhones. 👀 In this episode of the Small Owned Business (S.O.B.) Marketing podcast you will lear…

1
Turning Passion into Profit: Finding Your Niche Community (With Special Guest Southern Curiosities) 1:03:30

4M ago1:03:30

1:03:30

Thinking about turning your passion into a business? This episode is for you! ✨ In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion. Jessica shares her journey of creating Southern Curiosities, an en…

1
Direct Mail Marketing: A Hidden Gem for Small Business Success 45:05

4M ago45:05

45:05

Can direct mail marketing help your small business stand out in the digital age? 📬 In this week’s episode of the Small Owned Business( S.O.B.) Marketing Podcast, we explore the enduring power of direct mail marketing and how it can set your small business apart. Learn how to:🎯 Get granular with your target audience📇 Build your own direct mail campa…

1
How to Use Facebook Groups to your Advantage as a Small Business Owner 35:06

4M ago35:06

35:06

Unlock the power of Facebook groups for your small business! 🌟 In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how Facebook groups are an underutilized marketing tool for small business owners. Discover how Facebook remains a powerful tool for marketing and community engagement. Learn two main strategies:👥 Joining…

1
Mastering the Side Hustle: How to Balance a Full-Time Job and Small Business 43:12

4M ago43:12

43:12

Balancing a side hustle with a full-time job? We've got you covered! This week on the S.O.B. Marketing Podcast, Vivian shares her firsthand experience of juggling an 8-5 job while running a side hustle. Tune in to learn: ✅ Strategies for starting a side hustle while working full-time 📅 The importance of setting realistic goals and staying organized…

1
Maximizing Your Small Business Growth with Sponsorships: A How-To Guide 40:16

5M ago40:16

40:16

Unlock the power of sponsorships for your small business! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into the power of sponsorships as a marketing tool for small businesses. Discover how to: 📈 Increase brand visibility 🤝 Build strong community relationships 💰 Find affordable sponsorship opportunities 📊 Tr…

1
Stop Watching, Start Doing: Create Engaging Content for Your Small Business 35:39

5M ago35:39

35:39

Small business owners 🗣️ Stop consuming and start creating! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we tackle the common issue for small business owners: consuming too much content and not creating enough. ______________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at…

1
Why Every Small Business Needs a Ribbon Cutting (and How to Plan Yours!) 46:02

5M ago46:02

46:02

Small business owners, don't overlook the power of ribbon cuttings! ✂️🎉 Ribbon cuttings are often underutilized by small business owners, even though they are a powerful marketing tool for sharing your small business with your community. In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how ribbon cuttings can be a …

1
Get Your Small Business in the News With a Press Release 45:31

5M ago45:31

45:31

Get your small business in the news for FREE with the power of press releases! This week on the Small Owned Business( S.O.B.) Marketing Podcast, we’re breaking down everything you need to know about press releases and how to use them effectively. Learn how to: ✅ Understand what makes a story “newsworthy” ✅ Write an attention-grabbing press release …

1
Organic Marketing Strategies for Small Business 53:47

6M ago53:47

53:47

Marketing your small business in 2024 without paid ads can feel daunting, but it is possible! This week on the Small Owned Business (S.O.B.) Marketing podcast, we’re diving into the best organic (i.e. FREE) ways to promote your small business. Learn powerful marketing strategies like: 📲User-generated content 🤳 Social media marketing 👩‍💻 Reviews 📧 E…

1
Tips for Small Business Owners at Craft Fairs & Markets 57:24

6M ago57:24

57:24

First time at a craft fair or market as a small business owner? This week’s episode is a MUST LISTEN! We dive into everything people don’t warn you about when participating in markets, craft fairs, and events. Learn insider tips and tricks to make your experience successful: 📦 Practice your table display setup ❓Ask questions and stay curious 📋 Stic…

1
3 AI Tools we LOVE for Small Business Owners 52:04

6M ago52:04

52:04

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, discover the 3 AI tools that we SWEAR by for small business success! 🚀 🔧 Opus Clip - Transform your videos into engaging clips. 🤖 Chat GPT - Your AI-powered content creator and assistant. 🎨 Canvas AI - Create stunning visuals effortlessly. Join us as we dive into how these AI t…

1
Choosing the Right Email Marketing Platform 44:16

6M ago44:16

44:16

In this episode of the S.O.B. (Small Owned Business) Marketing podcast we are discussing the importance of email marketing, exploring the top platforms, and tips on how to choose the perfect one for your business. We will be covering topics such as automation, templates, analytics, integrations, AI assistance, segmentation, personalization, and mob…

1
Do Instagram Hashtags Still Boost Small Business Growth in 2024? 40:05

7M ago40:05

40:05

In this episode of the S.O.B. Marketing Podcast, we explore the effectiveness of Instagram hashtags for small business marketing in 2024. Discover whether hashtags still play a crucial role in social media marketing and how they impact your small business's visibility. While hashtags used to be essential for categorizing content and reaching target…

1
How to Go From Side Hustle to Full Time Entrepreneur | with guest Michelle of Vision Balm 1:08:12

7M ago1:08:12

1:08:12

Are you currently working on taking the leap from side hustle to full time entrepreneur? If so, you do not want to miss this episode of the S.O.B. Marketing Podcast! In this very honest conversation, we talked with Michelle of Vision Balm about her journey and experience of taking her side hustle and making it her full time career. Michelle is a vi…

1
Authenticity in Your Small Business | with Special Guest Rae S. from The Design Demon 1:26:02

7M ago1:26:02

1:26:02

The word of the week is ✨Authenticity ✨ Rae S., owner and designer for The Design Demon, is here to talk branding and how to stay true to who you are as an entrepreneur. Join us as we discuss how being authentic and confident in your branding will not only help you with sales, but it will allow you to easily create a community. This is an episode y…

1
How to Revive Your DEAD Social Media Account 46:48

7M ago46:48

46:48

You created an Instagram page with all the intentions of posting and promoting your small business, but that was months ago and you haven't touched it since. DO NOT delete that page! DO NOT give up! This week on the S.O.B. Marketing podcast we are talking about how you can revive a DEAD social media account (or start from scratch). PLEASE REMEMBER …

1
Ways to Spring Clean Your Small Business! 36:11

7M ago36:11

36:11

Hey you S.O.B.s (Small Owned Businesses)! This week is all about spring cleaning and what steps you can take to "clean up" your small business. As small business owners, you are busy with your day to day. However, there are some parts of your marketing that you want to routinely check up on, or clean, to make sure you are providing your audience wi…

1
Facebook Ads Library: A Beginners Guide For Small Business Owners 27:21

8M ago27:21

27:21

Hey S.O.B.s 👋 This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners! PLEASE REMEMBER TO FOLLO…

1
Should You Start A Podcast for Your Small Business? 39:18

8M ago39:18

39:18

A podcast can be a great way for your small business to connect with your community and grow a following. However, there is a lot that goes into podcasting, and it might not be the best option for YOUR small business. In this episode we discuss 4 questions you need to ask yourself before deciding to create a podcast for your small business. REMEMBE…

1
TikTok Ban: What It Means For Your Small Business 31:45

8M ago31:45

31:45

Hey all you S.O.B.s! This week on the podcast we are talking about the potential TikTok ban and what it could mean for your small business. Will TikTok actually get banned? Who knows - but we want to give you some ideas and action items for your small business in case it does go away. #tiktokban #smallbusinessmarketingtips #smallbusinesstips PLEASE…

1
What Small Businesses Need to Know about Google's Search Generative Experience (SGE) 42:38

8M ago42:38

42:38

This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE). Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general. Don't worry! We have tips to help get a head start on prepping for SGE. PLEA…

1
Memes, Viral Trends, and Your Small Business Marketing 39:38

9M ago39:38

39:38

Viral videos, trends, and memes - do they help or hurt your small business? This week we are talking about how to navigate meme culture and viral trends as a small business owner looking to gain more visibility. You do NOT want to skip this episode, as we discuss how to use trends to your advantage, AND how to NOT use trends that might hurt your bu…

1
How To Talk About Your Small Business 47:44

9M ago47:44

47:44

Hey you S.O.B.'s 👋 Who else has a difficult time talking about their small business? Today we are taking our two different personalities (Vivian's extrovert to Chelsea's introvert) and listing ways you can feel more comfortable and confident while talking about your baby! (...your small business...not your actually babies.) PLEASE REMEMBER TO FOLLO…

1
Should I Outsource My Small Business's Marketing? 42:51

9M ago42:51

42:51

The age old question: Do I outsource or try to handle my marketing in house? In this week's episode we discuss how to decide if it is time for you to outsource (or STOP outsourcing) and what should go into your decision making. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business ow…

1
Content Marketing: Reuse, Repurpose, & Recycle 31:31

9M ago31:31

31:31

Hey S.O.B.'s! This week we are talking about content marketing and how you are likely making too much unneeded work for yourself! While fresh content is ALWAYS good, learning when to reuse, recycle, and repurpose content can help you find success AND save you time and effort. 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Nothing But Email Membership: https://theseasonedmarkete…

1
Nostalgia Marketing 31:37

10M ago31:37

31:37

Nostalgia - it can be a powerful tool for small business marketing. In this episode of the S.O.B. Marketing podcast, we discuss what exactly nostalgia marketing is and how it can be a powerful tool for businesses. 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarkete…

1
Affiliate Marketing: What You Need To Know as a Small Business Owner 29:42

10M ago29:42

29:42

Hey you S.O.Bs! This week on the S.O.B. Marketing Podcast we are talking about affiliate marketing, what it is, and whether it is worth your time. As a small business owner, your time is limited. We are going to talk about how you can decide whether an affiliate program is worth your time - and everything you need to know about affiliate marketing.…

1
Are You Looking For Inspiration or Just Watching Your Competition? 36:09

10M ago36:09

36:09

Hey you S.O.B.s! This week we are talking about competition, and whether you should be keeping a close eye on your competitors. There is nothing wrong with looking to your competition for inspiration - but watching what others are doing because you want what they have is NOT productive. As a small business owner, you do not have time to waste. We t…

1
Valentine's Day Marketing for Small Businesses 32:12

10M ago32:12

32:12

Happy February you S.O.B.'s! This week we are talking about Valentine's Day and how small businesses can make the most of this holiday - without feeling icky about it. Whether you go all in on the holiday, or decide to do an Anti-Valentine's day, we have some ideas and marketing strategies to help you promote your small business. 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: N…

1
What Is Guerrilla Marketing? 22:43

10M ago22:43

22:43

Unlock the Power of Guerrilla Marketing for Your Small Business! In this week's episode of the S.O.B. Marketing Podcast, we're diving deep into the world of Guerrilla Marketing. Discover what it is, how it can transform your business, and hear about some standout campaigns that made a big impact. Don't miss out—hit follow now to stay updated with o…

1
An Introduction to Video Marketing for Small Businesses 36:56

11M ago36:56

36:56

If you have not started your video marketing journey yet as a small business owner, now is the time. Moving into 2024, video marketing is already an extremely important marketing strategy - and it's only going to get bigger from here. That's why we talk about the important things you need to know and tricks that will help you on your video marketin…

1
Marketing Strategies Small Businesses Should Take Into 2024 55:03

11M ago55:03

55:03

What works when it comes to marketing your small business is constantly changing. In this week's episode we are discussing marketing strategies that are going to be HUGE in 2024, as well as ways to go about implementing them. 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Nothing But Emails Service: https://theseasonedmarketer.com/services/ PLEASE REMEMBER TO LIKE AND SUBSCRIBE…

1
Target Audience & Market Segmentation Explained 36:23

11M ago36:23

36:23

In this episode of the S.O.B. Marketing podcast we are talking about segmenting your target audience and how you can go about it. When you segment your already niched down audience, it allows you to PERSONALIZE your marketing to better suit each of your potential customers. While your target audience is already niched down - segmenting them will he…

1
How To Create A Marketing Plan in 3 Easy Steps 49:30

12M ago49:30

49:30

Small business owners - if you are looking to ramp up your marketing in 2024 then you NEED to create a marketing plan. We get it. Marketing plans seem intense, long, and like a lot of work, so we broke it down to its simplest form. In this episode of the S.O.B. Marketing Podcast we give you 3 easy steps to follow to create a marketing plan that wil…

1
Lead Magnets in Marketing: What They Are and How To Make Them 36:55

12M ago36:55

36:55

Lead Magnets: one of the greatest content marketing tools a small business owner can use. But what exactly is a lead magnet? In this episode of the S.O.B. Marketing podcast we talk in depth about what a lead magnet is, why small business owners should use them, and how you can create one. PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW! 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍…

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