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Stories of people doing business and life well. We explore what it means and what it takes to do business and life well. I’m your host, Peter Wilson. If you’re like me, you’re intrigued by stories of common people who have achieved uncommon success in business and life. Join me as I interview fascinating people about how they got started, their successes and failures, their habits and routines, and what inspires them.
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Peter's guest is JC Fawcett, President of Defensive Driving School, the largest driving school in Washington State. In this episode JC details the foundational narrative of his business, from acquiring a faltering driving school to navigating complex challenges and regulatory landscapes to foster growth and stability. This discussion delves into JC…
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In this episode, we talk with Dr. Chris Rafoth of Lyons Creek Dental Care, located at the edge of Seattle and Shoreline. Dr. Rafoth shares his unexpected journey from studying marine biology to becoming a passionate dentist, the influences that shaped his career, and his commitment to patient care. He discusses the importance of technology in moder…
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In this episode, Peter is joined by Natalie Foskey, owner of Key Choice Commercial Real Estate, and Chris Goldman from bizmktg.com. Natalie shares her unique path from her family's farm in Canada to leading a commercial real estate business in Lynnwood, Washington. She discusses the pivotal moments of her career, including purchasing and rebranding…
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Welcome back to another episode of the Breaking Boundaries podcast! Today, we are thrilled to welcome Chris Trott, also known as Trottie Golf. With over 15 years of experience in club fitting and a background working on tour with TaylorMade, Chris brings a wealth of knowledge and expertise to our conversation. Throughout his career, Chris has had t…
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Welcome back, folks, to another exciting episode of the Breaking Boundaries podcast! In today's installment, we're joined by the esteemed putting expert, Preston Combs, hailing from Orlando, Florida. With a focus on biomechanics and fair play, Preston coaches numerous players across the Corn Ferry Tours, PGA Tours, and LPGA Tours. On this episode, …
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"Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care" explores the depth of customer service through real-world anecdotes. Peter and Emily share insightful stories illustrating how businesses can significantly impact their customers with thoughtful gestures. Emily recounts her experiences at a Boston brew pub that recognized her an…
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Welcome back, everyone, to another captivating episode of the Breaking Boundaries podcast! This week, we're privileged to welcome Michael Schy, a highly regarded PGA professional based in the United States. With a distinguished career working alongside players of varying skill levels, Michael's most notable protege is none other than Bryson DeChamb…
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In this brief episode we slice into the story of a unique steak restaurant that takes customer appreciation to the next level. Following the customer service mantra coined by Bob Farrell, "give them the pickle," this restaurant engraves the names of their repeat customers on a steak knife, offering a personalized touch that turns dining into a memo…
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Welcome back to another captivating episode of the Breaking Boundaries podcast! Today, we're thrilled to have Claude Harmon III joining us. With a rich background steeped in golfing tradition, Claude shares invaluable insights gained from growing up in a golfing family and his experiences working alongside players like Dustin Johnson and Brooks Koe…
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Peter sits down with David Willoughby, a driving force at the intersection of technology and high school sports. David has been involved with Washington state high school athletics and programs since 2007 with the WPA Network. He is currently with Playon! Sports, a nationwide company that is revolutionizing high school sports and activities by intr…
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In today's episode, we have the privilege of hosting Scott Fawcett, the ingenious creator of Decade Golf. Decade revolutionizes golf strategy by integrating shot dispersion patterns and PGA Tour scoring statistics into a comprehensive course management system. Understanding the principles behind Decade Golf is a game-changer, and this episode promi…
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In this episode, Peter reviews Bob Farrell's story of transforming a customer's disappointment into a legacy of exceptional service with a simple pickle. This story isn't just about pickles; it's about those little extras that make customers do the happy dance. Key Takeaways: The Essence of Farrell's Ice Cream Parlor: A place of joy and nostalgia, …
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On today's episode, we're thrilled to welcome Jon Sherman, the owner of Practical Golf, a website dedicated to helping everyday golfers improve their game without overhauling their swing mechanics. Jon is also the author of "The Four Foundations of Golf," a must-read for anyone looking to elevate their game. If you haven't already picked up a copy,…
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In the 100th episode of the “Business and Life Done Well” podcast, Peter reflects on key lessons learned through the journey of producing 99 episodes. He shares insights on starting before feeling fully ready, the importance of listening over speaking, and the transformative power of editing. The episode highlights the diverse range of topics cover…
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Welcome back to another thrilling installment of the Breaking Boundaries Podcast! This week, we're thrilled to introduce our esteemed guest, Rick Sessinghaus, recognized worldwide as one of the foremost golf instructors. Rick's expertise has steered countless players to significant victories, spanning from seasoned professionals to up-and-coming ju…
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Peter's guest is Erich Meltvedt of Integrity Media. Together we delve into why video marketing is more crucial than ever for businesses in 2024. We discuss how video, with its dynamic storytelling capabilities, significantly enhances customer engagement and brand recall. The video also addresses emerging trends and techniques, providing valuable st…
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Hello and welcome to another exciting episode of the Breaking Boundaries podcast! I'm thrilled to have you with us today. In this episode, we're diving into the world of poker with none other than Scott Blumstein, a true champion in the World Series of Poker. We'll be exploring the mind of one of poker's elite winners and shedding light on the stra…
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In this episode of "Biz and Life Done Well," Peter dives into the unexpected value of small clients, whom he affectionately calls 'squirrels.' He shares his personal experiences to illustrate how these smaller clients are essential to a business's long-term success and might even become 'buffalos.' The episode emphasizes the importance of appreciat…
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Welcome, everyone, to a special episode of our podcast! Today, we are honored to have a true luminary in the field of sport psychology, the renowned Karl Morris. With over three decades of experience, Karl has been a guiding force in the realm of sport performance. Throughout his illustrious career, Karl Morris has worked closely with some of the m…
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In the third installment of our “Getting Started With The 1-Page Marketing Plan” Peter continues his conversation with Anne Garing of Anne Garing Coaching. In this episode we explore content strategies for capturing and nurturing leads for her leadership coaching business. Their conversation delves into the power of client success stories, interact…
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Welcome to another Breaking Boundaries podcast episode! Today, we're excited to feature Chris Ryan, a distinguished UK PGA Golf Coach and Director of Coaching at the Hit Golf Academy. With nearly two decades of coaching expertise, Chris is renowned as one of the top instructors on YouTube, nearing 250,000 subscribers and impacting over 50 million g…
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In this conversation with SEO expert Paul Lee, he challenges traditional beliefs about SEO, emphasizing that rankings are only part of the story, not the end goal. He suggests focusing on 'organic conversion optimization' rather than just search engine optimization, advocating for creating content that leads to actual conversions and customer engag…
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We have this New Year’s podcast with the distinguished Sean Foley, a golf coach renowned on a global scale. Sean's expertise goes beyond coaching legends such as Tiger Woods and Justin Rose; he's also a pioneer in the development of cutting-edge training aids like the Pro Sender. Thank you for joining us as we delve into the secrets of Foley's coac…
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Welcome, golf enthusiasts, to this week's Breaking Boundaries podcast! We're thrilled to have you join us with our special guests, Andy Proudman and Piers Ward, the dynamic duo behind the renowned "Me and My Golf." In this episode, we're diving headfirst into the fascinating world of golf, with Andy and Piers generously sharing their expertise, ins…
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In this second installment of our series on "The 1-Page Marketing Plan" by Allan Dib, we're joined by Leadership Coach, Anne Garing and Chris Goldman, a Marketing Messaging Expert and Certified 1PMP Coach. The focus is on tailoring communication to resonate with young professionals and leaders. This episode strips away the jargon to offer genuine, …
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Welcome, golf enthusiasts, to today's episode! We have the pleasure of being joined by none other than Gavin Parker, the esteemed CEO of Junior Golf. Gavin isn't just a CEO; he's a passionate golf instructor dedicated to introducing juniors and young enthusiasts to the captivating world of golf. With his infectious energy and new-age approach, Gavi…
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🎙️ In this episode of 'Biz and Life Done Well,' we dive deep into the world of a passionate and dedicated leadership coach, Anne Garing, who's on a mission to redefine her marketing strategy. 🤔 Feeling at her wits' end and craving authenticity, Anne grapples with the challenge of doubling her client base. Her tool of choice? The groundbreaking "1-P…
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Welcome, everyone, to today's episode as we embark on a captivating journey into the life and career of the legendary Olympic swimmer, Roland Schoeman. His inspiring tale is one of determination, passion, and extraordinary talent that made waves in the world of swimming. Roland's journey is marked by highs and lows, victories and defeats, but throu…
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In this episode of the podcast, the bizmktg.com team members engage in a lively discussion about their favorite apps, each bringing their unique preferences to the table. Peter starts the conversation with his love for the Remarkable app, which enhances his note-taking experience. Marcel shares his enthusiasm for Adobe Creative Cloud, a suite vital…
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On today's episode, we are honored to welcome Sonia Greaves, a renowned naturopath with the privilege of working closely with none other than the great man himself, Cristiano Ronaldo. Join us as Sonia shares her insights into not only optimizing health and well-being but also her experiences in the unique world of professional athletes, particularl…
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In this episode of our podcast, we take a moment to reflect and express gratitude in the spirit of Thanksgiving. Join us as we diverge from our usual topics to share what we, the team at bizmktg.com, are deeply thankful for. From cherished family moments to the unwavering support of our colleagues and clients, we dive into personal and professional…
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Greetings and welcome to a special episode where we have the privilege of hosting the esteemed George Gankas, a true pioneer in the golf coaching realm. Revered for his groundbreaking techniques, George is here to lead us through the intricacies of powerful golf swings, offering invaluable insights to enhance your golfing expertise. George injects …
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Listen in as the members of the bizmktg.com team discuss their favorite tools for their business and personal lives. Here’s a breakdown of the tools mentioned in this episode: Emily Task Board (Google's version) - It's a work-related tool for task management that can be synced to both phone and computer, helping keep track of various tasks. It inte…
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Welcome to today's episode, where we embark on a journey into the realm of golf coaching with none other than the distinguished expert, Chris Mayson. In the next segment, we will meticulously unravel a myriad of techniques, strategic insights, and exclusive tips that have played an instrumental role in shaping some of the world's most accomplished …
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The team at bizmktg.com took a few minutes to share their favorite new books…and a few of their all time classics too. Here’s a list of the books mentioned in this episode: 1. “Remarkably Bright Creatures” by Shelby van Pelt. 2. “Ideal Team Player” by Patrick Lencioni. 3. “The Six Types of Working Genius” by Patrick Lencioni. 4. “Adrift” by Scott G…
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On today's episode, we're honored to have a world-renowned golf coach, Shauheen Nakhjavani. With an impressive portfolio coaching professionals from the PGA Tour, Charity's Tour, DP World Tour, and various other tours worldwide, Shauheen's expertise has made a significant impact on the golfing world. Not only does Shauheen work with elite tour prof…
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Welcome to a special episode featuring a football icon and Manchester United legend, Nicky Butt, an absolute maestro on the pitch whose skills and tenacity have left a substantial impact on the sport. Renowned for being part of the iconic Class of '92 team, Nicky has seamlessly transitioned from a stellar playing career to becoming the CEO of Salfo…
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Join the bizmktg.com team as they discuss the movie "Her" and AI. In today’s rapidly evolving technological landscape, the movie "Her" serves as a poignant exploration of the relationship between humans and artificial intelligence (AI). The film delves into the emotional and ethical complexities that arise when a man forms a deep connection with hi…
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Tackling Marketing Overwhelm as a Business Owner Feeling overwhelmed by the endless marketing options and strategies out there? Trust us, you're not alone. Marketing can feel like a maze, but it doesn't have to be. Let's break down how you can tackle "marketing overwhelm" and make the most out of key platforms. Start with a 1-Page Marketing Plan Be…
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How to Tackle Seasonality in Your Small Business: Marketing Tips Seasonality can be a double-edged sword for small businesses, especially those in the home services industry like roofing, painting, and HVAC. While the peak season brings in a flood of business, the off-season can be a challenging time. But what if you could even out the peaks and va…
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Peter and marketing expert, Charlie White, discuss how narrowing down the focus of their marketing efforts to a specific niche can make marketing more effective. They talk about how this approach can lead to more productive conversations with potential clients, higher close rates, and the ability to charge more for tailored services.…
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In the business world, referrals are a potent catalyst for growth. They are not merely a byproduct of excellent service but a strategic resource that can be actively harnessed. The key to unlocking this potential lies in effectively asking for and stimulating these referrals, as demonstrated by real-world examples. Consider the story of a company w…
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In our latest podcast episode, we had an insightful conversation with Chris Goldman, a seasoned marketing strategist and business coach. The focus of our discussion was on the pivotal topic of increasing customer lifetime value, a key aspect of the 'after' section of the one-page marketing plan. Chris emphasized the importance of transforming a cus…
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In the world of business, the customer experience is paramount. This concept is beautifully explored in Allan Dibb's "The 1-Page Marketing Plan," specifically in chapter seven, which is dedicated to delivering a world-class customer experience. This chapter offers a wealth of insights that can help businesses transform their customer interactions a…
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Have you ever wondered why some businesses seem to have a magic touch when it comes to converting leads into sales? Well, buckle up, because we're about to dive into a podcast conversation between Peter and Chris Goldman, a business coach and marketing strategist, that's as enlightening as it is entertaining. They discuss the art of lead conversion…
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We delve deeper into Allan DIB's revolutionary book, "The 1-Page Marketing Plan," turning our focus to nurturing leads. Remember, marketing is a journey comprising three phases - the before, during, and after phase. Today, we're stationed in the realm of 'during', the crucial juncture when your prospect already knows you, and you've got their atten…
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You've got to stop hunting for quick sales and instead, think like a farmer - cultivate potential customers who might not be ready to buy right now but could be valuable in the future. And how do you do that? With the sneaky yet super effective "ethical bribe." This means offering your potential customers irresistible goodies like e-books, webinars…
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Marketing is an essential aspect of any successful business, but with so many platforms and channels available, it can be overwhelming to know where to start. In the fourth episode of our series about “The 1-Page Marketing Plan” by Allan Dib, we delve into the third box of the plan, which covers how to reach your prospects through effective adverti…
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Want to learn how to craft the ideal marketing message for your business? As part of their continuing series on the “1-Page Marketing Plan” book by Alan Dib, Chris Goldman and Peter discuss the right way to create messaging that resonates with your customers. Tips on crafting your ideal marketing message include: Focus on being clear and authentic …
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Peter interviews SEO expert Paul Lee about the impact of AI, specifically generative AI like ChatGPT, on SEO and content creation. Paul shares that while AI has gained significant attention and has become more advanced, it's not going to put SEO experts out of business. Instead, he believes AI can be a useful tool in the content creation process. P…
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