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Most emails are delete worthy. Yet, others command our attention during the course of a busy day. Why...and more interestingly, how? Pushing Send dives into the stories behind people who send great emails. Each episode explores their strategies—plus the human side to how they connect and engage with readers. The goal of Pushing Send is to share inspiring stories about various approaches to email. If you’re an entrepreneur, marketing professional, or anyone using email in order to grow a busi ...
 
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How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David & John Auten-Schneider's story about Pushing Send. Key points from this episode: On a scale of 1 to 10, 10 being the most important, email is a 9. Profitability has a direct correlation to how much attention we've paid to our email list. O…
 
An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching over 100,000 subscribers. Here's Cody Sanchez's story about Pushing Send. Key points from this episode: Avoid the middleman: You don't want somebody else to be able to remove your ability to communicate directly with your…
 
The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing messages. This isn't just a link - it's actually in the email and you can play it right there. Lisa tells her personal story and what led to her building a business focused on email. This is Lisa Jones' story about Pushin…
 
Note: this popular episode was originally released on June 16, 2020. Ever wonder how you can use your email newsletter to move audience members from passive listening to deeper engagement? Today’s guest, a prolific business podcaster, John Lee Dumas, shares his earliest experience sending an email newsletter and how he used it to grow his online pl…
 
Note: this popular episode was originally release on June 9, 2020. On today’s show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of reaching your audience than many o…
 
Jen Capstraw, one of the co-founders behind Women of Email, is a professional network aimed at promoting leadership among women within the field of email marketing. Jen shares her experiences as an email marketing strategist, as well as the story that led to the creation of women of email. Key Points From This Episode: Women of Email was created in…
 
Racheal Cook is a business coach for female entrepreneurs that uses email to grow her community and revenue. Today she is sharing how she does that and she also explains one of the unique and personal ways she connects with her most engaged subscribers and customers. Key Points From This Episode: Rachael has found that she can drop off social media…
 
Tara McMullin is a popular small business strategist with over a decade of experience guiding small businesses to think bigger. She is the founder of What Works. She’s also the host of the What Works podcast. She has mastered email marketing as a key part of her own business growth. Key Points From This Episode: Tara's approach to email marketing t…
 
Jackie Bledsoe is an author and speaker who went from only publishing content on his blog to building a thriving email list of subscribers that are highly engaged. He shares his story and how life is different because of email. Plus, he explains some of the challenges he's faced along the way and how he builds a relationship with his subscribers. K…
 
How two of the most successful women at the helm of email newsletter media companies think about email. Jen Bolden sold IdealBite to Disney in 2009 and Amanda Steinberg sold DailyWorth in 2018. They co-founded HigherU, where they set emerging impact entrepreneurs for success in order to create a more just, humane, and sustainable world. Jen and Ama…
 
Amy Blaschka is a contributor to Forbes.com and a social media ghost writer launched her own email newsletter, Illuminate Me this year. She shares how she got started and why she chose a specific tool for her email newsletter. Plus she talks about the specific workflow she uses to write her newsletter each week. Key Points From This Episode: Amy st…
 
John Vuong is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. John is sharing how he developed his perspective on email strategy and his approach as a local, boutique SEO agency owner. Key Points From This Episode: John learned how to engage with his audience f…
 
Lauren Meyer is one of the foremost experts on email deliverability and she breaks down this complex topic so we can understand and then take action on it. Here she is sharing some very practical ways we should think about email deliverability, regardless of the specific size of our email list. Key Points From This Episode: The goal of an email is …
 
Ryan Jenkins is a professional speaker and generational expert. He has been keynote speaker for clients such as State Farm, Salesforce.com, and The Home Depot He shares how he has used email to grow his business and what he's learned about Generation Z and their approach to email. Key Points From This Episode: Email has been the bedrock for Ryan's …
 
Franz Sauerstein is a sought-after email marketing strategist for e-commerce brands in Europe. He's learned how to navigate the pitfalls that often come with following best practices. Today he shares how he's experimented with email marketing, then used what he learned to help his clients scale their businesses. Key Points From This Episode: Franz …
 
Kim Jimenez is a digital marketing strategist and educator who works with online creators to build their businesses. Today she shares how she has used email to grow her business, even during the COVID-19 pandemic. Here's Kim Jimenez. Key Points From This Episode: Kim discusses her perspective on profitability over popularity and how staying true to…
 
John Meese is a serial entrepreneur, new author and the current dean of PlatformUniversity.com. He has a wide range of experience with email and he's learned some interesting things along the way, including a few tricks that might help you with your email content. Key Points From This Episode: John discusses how social platforms have not been aroun…
 
Tamsen Webster is a messaging and presentation strategist. Today she shares with us how she infuses her weekly newsletter with the ideas she shares as a communication thought leader. She is an in-demand speaker and strategist who helps brands build big ideas and bring them to life. She also applies the same process to her own weekly newsletter and …
 
Nicholas Vandenberg is the founder of Chili Piper, a tool for turning inbound leads into qualified meetings. Nicholas talks about his experience crafting emails that close the deal. Key Points From This Episode: There are three phases where email is relevant: cold outreach, sales engagement and then when things are not going as fast as the salesper…
 
Elizabeth McCravy is a Nashville-based web designer who is using email to grow her business. She shares some of her key strategies and also and some of the struggles she's encountered as she's built her list and what she did to address them. Key Points From This Episode: Elizabeth began collecting emails long before she began a true email strategy.…
 
Lindsay Bryan-Podvin is a financial therapist from Michigan who has grown her email list and her business by going against the grain of typical advice. Today Lindsay discusses how what she learned about email marketing from others, just wasn't a great fit for her business and even her personal and professional brand and what she is doing differentl…
 
Stefan von Imhof is the head of product at Flippa.com. He launched a successful, niche, email newsletter on the Substack platform. Stefan has a really cool way of looking at his email newsletter business and creating opportunities for both audience members and sponsors alike. Key Points From This Episode: Stefan likens his Alternative Assets newsle…
 
Emily McGuire has built an excellent reputation for herself in email marketing circles and she skilled at clearly articulating how to leverage an email list to our advantage. Her expertise has been honed through years of hands-on trial and error, plus a willingness to buck best practices and just experiment. She is here with us today to share her i…
 
Yaro Bagriy has built a community to help niche, email newsletter publishers through the struggles of both building and growing their newsletters. And he also has a handle on some simple, yet powerful tools available to niche publishers. Key Points from this Episode: Yaro is laser-focused on newsletters because of their scalability of revenue for t…
 
Brendan Kane is a highly acclaimed social media growth strategist and author who gained 1 million social media followers in less than 30 days . Today he discusses how he uses email for the growth of his own business. Key Points from this Episode: Brendan talks about the two key factors to being successful with content on any platform. He describes …
 
David Meerman Scott is the author of numerous best-selling marketing books and he thinks businesses should adopt some radical ideas about email marketing. He is sharing how he's incorporated these radical ideas into his own marketing efforts and will really inspire you to think differently about how you look at email marketing. Key Points From This…
 
Verne Harnish is an influential business author focused on helping small businesses grow into larger ones. For him, email plays a critical role in supporting his effort to stay connected with these very business leaders he's trying to help. Key Points from this Episode: The origin of Verne's newsletter began when he partnered with MIT to share what…
 
Sam Parr, the founder of one of the most successful email newsletter businesses of the past two decades, The Hustle, shares how he got started and the incredible vision he has for where he's taking his business. Key Points from this Episode: Sam Parnell talks about HustleCon and when he determined email was the path forward. He describes his busine…
 
Peter Cooper, the founder of an email newsletter network with over 500,000 subscribers, describes how he built his network and how it's changed over the past 10 years. He also shares his belief on how to best cultivate an audience and keep them loyal. Key Points from this Episode: ` Peter saw a need for email-first communication in his niche and he…
 
Marcus Sheridan is an internationally known speaker and bestselling author. He shares how he got his start selling above ground pools and also owns an award-winning content marketing agency. He also talks about how many of the lessons he's learned on the front lines of sales and marketing can be applied to one on one email outreach. Key Points from…
 
Dave Verwer, the creator of iOS Dev Weekly, has been publishing his weekly newsletter to a stadium full of people for almost a decade and he has had some really interesting opportunities to expand his work into new areas because of this email. Dave took this very popular niche email newsletter turned a 600 person list into over 40,000 subscribers a…
 
David Hieatt, the founder of the cult denim brand, Hiut Denim Co. , used an email newsletter to resuscitate a marketing program that was literally dead and lifeless. David shares the secret of a truly attention-grabbing email newsletter, and he describes how to have a simple, yet systematic process for doing it consistently. Key Points From This Ep…
 
Liz Willits, is an email marketing expert at AWeber. She shares how she took her experience working for this major email marketing tool, and now uses it to help clients dramatically improve their email ROI. She also discusses how she saw the power in collaboration and how an outside perspective can further improve the content of your email marketin…
 
David Newman is a consultant and coach who has been using email for decades to take his business from six figures to well beyond seven figures. He describes how he delivers incredible value to his audience and he gets a ton of personal satisfaction doing it. Key Points From This Episode: Send emails with a consistent schedule and consistent format …
 
Val Geisler is a highly successful email marketer, copywriter, and self-proclaimed email geek that is on a mission to help marketers honor the human experience through email messaging. In this episode, she talks about concepts she applies to both client B2B, B2C and her own business emails. Plus she shares some of the best email examples she keeps …
 
Sujan Patel is a veteran marketer and entrepreneur who has effectively used email to grow multiple businesses, which include three sales and marketing tools specifically focused on email. In this episode, he shares helpful tips for cold email outreach, how he has grown his own email newsletter that has over 50,000 subscribers, and his view of how t…
 
Mary Ellen Slayter is the CEO of the B2B company, Rep Cap, and expert in email marketing. She was a traditionally trained journalist who worked for the Washington Post and SmartBrief before starting her own content marketing company. In this episode, she shares how she combines storytelling, tailoring to an audience, trust and statistics to create …
 
Richard Lindner has been the president of Digital Marketer since 2008 and he's created numerous email campaigns, yielding remarkable open and click rates. But what's worked in the past, doesn't always work in the present. Richard explains his thoughts about email and what caused Digital Marketer to shift focus and build an editorial-style email new…
 
Sending out mass emails feels impersonal more often than not, yet doing them manually is not viable either. What is the solution to combatting the inherently cold nature of the marketing funnel? According to today’s guest, Ryan Farrell, it’s through providing quality content that people can always take something away from. As the Marketing Director…
 
Email has been around for a while and by many predictions will still be a crucial business tool for a long time to come. It has got such a small learning curve; it’s easy to use, it’s intuitive, and it can be personalized for each specific audience. On today’s show, we find out just how a marketing consultant and secret weapon for content creatives…
 
On today’s show, we welcome Grant Baldwin, a public speaker, author, entrepreneur, and the host of The Speaker Lab podcast — a platform where he helps other speakers to start, build, and grow their business. Grant is truly an example of how a professional speaker built his business and went on to teach thousands of others how to launch their own sp…
 
Welcome back to another episode of Pushing Send. Today on the show we have Brennan Dunn, who will be describing some early lessons in email marketing. Brennan has been in the freelancing world for many years and currently makes his living by providing software and products to freelancers and consultants from his home office. Brennan is a master of …
 
In this episode, we welcome Bill Macaitis, a marketer who is committed to taking a customer-centric approach in everything that he does. Bill has led marketing at Slack, Zendesk, and Salesforce and he talks about how he has used email to authentically engage B2B customers. For him, email marketing is more about adding value than making a sale, play…
 
Ever wonder how you can use your email newsletter to move audience members from passive listening to deeper engagement? Today’s guest, a prolific business podcaster, John Lee Dumas, shares his earliest experience sending an email newsletter and how he used it to grow his online platform. John is the founder and host of the award-winning Entrepreneu…
 
On today’s show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of reaching your audience than many other mediums such as podcasting and blogging. Joanna educates liste…
 
With nearly the entire world at home, it’s an interesting time to be working in email newsletters. Email opens and engagement is as high as it’s ever been, but what is the place of these newsletters currently? Dan Oshinsky, email newsletter consultant, former director of newsletters at Buzzfeed, and The New Yorker join us to share his perspective o…
 
We don’t often associate copywriting with humor, but for today’s guest, Lianna Patch, this is a core tenet of her unique approach. As a sought-after conversion copywriter, Lianna blends humor with conversion optimization methods to write high-performing emails that increase sales and grow her clients’ businesses. We kick the show off by learning mo…
 
Looking for some inspiration to start your own newsletter? We have just the person to give it to you! Josh Spector is the brains behind the For The Interested newsletter, which he has grown to twenty-five thousand subscribers! His passion for writing and newsletters informs his work, choosing to leave video and audio content creation to others, Jos…
 
Marketers are often caught up in the numbers and believe that the bigger an email list, the more successful the marketing. But this could not be further from the truth because newsletters should create value and not focus on who arrives but who chooses to stay. Reframing marketing success in this way makes it clear that audiences have chosen you an…
 
Want to know how a struggling consultant started an email newsletter and went on to achieve runaway success? Today on the show Bryan Kelly interviews Kurt Elster who is a leading Shopify expert and podcaster who used email to turn his dwindling career into a thriving one! Brennan Dunn is the guy who helped Kurt to adopt a personal and engaging appr…
 
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