show episodes
 
The Dingman Center for Entrepreneurship at the Robert H. Smith School of Business produces Bootstrapped, a podcast featuring founders, investors and serial entrepreneurs. While the podcast covers many aspects of startup life, the heart of the show focuses on funding from both the founder and investor perspectives, thus the name Bootstrapped. The podcast is hosted by Elana Fine, Managing Director of the Dingman Center, and Joe Bailey, Associate Research Professor at the Smith School. Each epi ...
 
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show series
 
Ben Ingham from Peraton shares his insights on the importance of empathy combined with authenticity & creativity in marketing. Ben Ingham on LinkedIn Peraton on LinkedInPeraton Website Book suggestions: Creative Confidence Confessions of an Advertising ManBy Upward Brand Interactions
 
Tracy Gaede Niehaus, director of marketing with Honeywell Intelligrated shares fresh perspectives on marketing, lead gen & metrics. Honeywell Intelligrated Tracy Gaede Niehaus on LinkedIn Find More Episodes Discover the Interact Conference Grab Interact Tickets Elevate Your BrandBy Upward Brand Interactions
 
Air Transport Services Group (ATSG) is a leading provider of aircraft leasing and air cargo transportation and related services. Kym Parks, ASTG Marketing Manager, talks about the new role of sales enablement in the current digital environment and how a marketing team can lead the effort to bundle exiting offerings to increase revenue. She also sha…
 
Marketers are often called upon to be problem solvers. Ken Thomas, Director of Innovation and Marketing for The Dupps Company, talks about how he uses the answers to big questions to drive creativity. The Dupps Company RSS, LLC Ken Thomas LinkedIn Find More Episodes Discover the Interact Conference Grab Interact Tickets Elevate Your Brand…
 
This episode of Bootstrapped features UMD alumna Lauren Foundos ’06, a former Maryland varsity field hockey player, and Founder and CEO of FORTË. After years of working in the finance industry, Foundos left the stability of her well-paying job to start FORTË, a technology company that helps gyms and studios livestream their classes. An entrepreneur…
 
FEATURING MELANIE HUET, EVP, CMO SERTA SIMMONS BEDDING Episode 23| Duration 17:17 Consumers are looking everywhere when researching and they want to interact and transact across that experience. Melanie Huet, EVP, CMO at Serta Simmons Bedding discusses the importance of interacting and transacting with consumers across their experience and how an i…
 
On this episode of Bootstrapped we discuss running a business in a post-COVID world with Oliver Schlake, Clinical Professor at the Robert H. Smith School of Business. With years of academic and professional research under his belt, Schlake is a dictionary for all things entrepreneurship. We dive deep into the pressing questions of our time, includi…
 
On this episode of Bootstrapped, we sat down with our Entrepreneur-in-residence Harry Geller ’81, who has over forty years of experience as a serial entrepreneur, investor, and mentor. Geller shares invaluable insights and real-world advice from his experience turning his startup Global Mail into a 60 million dollar success. He also takes us throug…
 
Episode 22 | Duration 14:38 Virtual tours, online learning, live chat and other digital tools are vital for colleges and universities during this time. Kathy Wolf, Vice President of Marketing and Communications at Ball State University shares her perspective on what higher ed marketers can do to shift away from face to face interactions. She also d…
 
Episode 21| Duration 14:12 Marketers during the COVID-19 Crisis have to balance internal and external communications in a rapidly changing landscape. Warren Rupp is classified as an essential business as are many of their customers and distributors. Michelle Miller, Marketing Manager at Warren Rupp, discusses how they put together a team and a plan…
 
This episode of Bootstrapped features the story of University of Maryland alumni entrepreneur Aaron Epstein ’03, founder of Creative Market. From small beginnings in his college dorm room, Epstein started Creative Market by creating a color-matching web-based service during the dot com boom. After graduating from UMD, he became a self-taught develo…
 
This week we take a break from our normally scheduled podcasts and are proud to share with you this episode of Aligned Podcast, an Upward podcast dedicated to Sales Enablement. Mark Goodwin and John Fimiani dive into 12 things marketers are focusing on during the COVID-19 crisis. John Fimiani, Partner at Upward Brand Interactions, shares insights h…
 
On this episode of Bootstrapped, we talk PYT -- not the Michael Jackson song, but rather the clean beauty brand. Maryland Smith alumna Mary Schulman ’97 discusses her entrepreneur journey as the founder and CEO of PYT Beauty, a makeup brand that offers beauty without the BS, that is, without the harsh chemicals contained in beauty products that can…
 
Overseeing and coordinating the marketing of one of the nation’s largest universities is no easy task, especially when it’s celebrating its 150th anniversary with a series of events and idea festivals. Ethan Braden, Purdue University’s Vice President of Marketing, talks with Allison and Mark about managing millions of webpages, ensuring a marketing…
 
On this episode of Bootstrapped, we dive into the story of Amanda Nachman ’07, founder and CEO of College Magazine. A QUEST Honors Program alumna and English major, Nachman began her venture with an idea that she submitted for a business project. Nachman envisioned a trusted guide on how to navigate college, an idea that ultimately became College M…
 
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