Best Commercial Excellence In Pharma Podcasts (2024)

1
Mehrnaz Campell in conversation with Chiara Bolgnini from Roche 1:01:31

8d ago1:01:31

1:01:31

After a brief break for summer, the Digital Transformation Series is back and I've already lined up several months of interviewees! 🎙️ On the 22nd August, l chatted with the amazing Chiara Bolgnini. Chiara is a Senior Marketing and Commercial Leader with 20 years of experience. She has worked for 14 years in life science companies in senior global …

1
Mehrnaz Campbell in conversation with Emma Vitalini from Amgen 56:48

3M ago56:48

56:48

Mehrnaz Campbell chats with Emma Vitalini, Head of Global Medical Digital Strategy at Amgen. Emma has focused her recent attention and development on the strategic build and deployment of new and evolving technologies.By Mehrnaz Campbell

1
Mehrnaz Campbell in comversation with Amish Patel from APC 57:55

5M ago57:55

57:55

For our next Digital Transformation Series podcast, Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps pharma companies create and execute effective engagement strategies while building in-house marke…

1
Mehrnaz Campbell in conversation with Dario Safaric from NEXT Pharma 56:39

6M ago56:39

56:39

Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing initiatives. He's organised more than 25 events in 1…

1
Merhnaz Campbell in conversation with Patrick Markt from Daiichi Sankyo Europe GmbH 56:40

7M ago56:40

56:40

Mehrnaz Campbell talks to Patrick Markt-Niederreiter, a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for …

1
Mehrnaz Campbell in conversation with Erasmus Holm, Director of Pharma & Commercial Operations, MSD Netherlands 49:11

8M ago49:11

49:11

Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023. Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring!…

1
Mehrnaz Campbell in conversation with Vanitha Venkatasbramaniam, Global Customer Engagement Strategy Lead, Novo Nordisk 54:44

11M ago54:44

54:44

I recently interviewed Vanitha Venkatasbramaniam, Global Digital Health and Customer Strategy Lead at Novo Nordisk, as part of our ongoing Digital Transformation Series. With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on patients' lives with life-saving therapies. Vanitha currently…

1
Mehrnaz Campbell in conversation with Rick Hollis, Business & Customer Excellence Director, Ipsen UK & Ireland 47:57

11M ago47:57

47:57

I'm passionate about helping pharma field teams feel confident using technology to engage with HCPs. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them as part of my Digital Transformation Series. Rick Hollis is the Business & Customer Exce…

1
Mehrnaz Campbell in conversation with Nataliya Andreychuk, CEO, Viseven 50:09

11M ago50:09

50:09

I have been inviting pharmaceutical leaders to learn from them and provide them with a platform to share their views as part of my Digital Transformation Series. Nataliya Andreychuk is the CEO of Viseven and a leading digital transformation evangelist for the pharmaceutical and life sciences industries. As a digital marketing professional with near…

1
Mehrnaz Campbell in conversation with Audrey Krassnitzer, Global MCE Director, Novo Nordisk 40:58

11M ago40:58

40:58

I was delighted to chat with Audrey Krassnitzer, Global MCE Director, Multichannel Engagement in Commercial Excellence at Novo Nordisk Rare Disease, as part of my Digital Transformation Series. Audrey is a Marketer, Storyteller, Strategist, and CX Enthusiast with 10+ years of experience in the pharma industry, strategic consulting, and marketing ag…

1
Mehrnaz Campbell in conversation with Rob Koster, Director - CX, Havas Health & You 30:20

11M ago30:20

30:20

I am passionate about helping pharma field professionals feel confident about using technology to improve the quality of their engagements with healthcare professionals. It's the human side of digital transformation that truly interests me, enabling people to leverage technology effectively. I am delighted to introduce Rob Koster, Director - CX at …

1
Mehrnaz Campbell in conversation with Dr Paul Tunnah, Managing Director, Healthware International 35:38

11M ago35:38

35:38

Dr Paul Tunnah has a passion for telling authentic stories and helping companies to co-create solutions to unlock the power of digital. He is also a man of many, many talents! Paul is the Chief Content Officer and Managing Director for Healthware International, a global health innovation and technology leader providing transformational advisory and…

1
Mehrnaz Campbell in conversation with James Harper, Managing Director, twentyeightb 37:56

11M ago37:56

37:56

I recently had the pleasure to pick James' brain on a Linkedin Live, our first ever one! Which I have turned into this podcast. I thoroughly enjoyed hearing more about his career moves and opinions on the future of the field force. James Harper and I met through a Reuters webinar on omnichannel. Both of us were commenting about things we thought sh…

1
Mehrnaz Campbell in conversation with Sophie Graham-Godet, Global Director - Omnichannel Marketing Capabilities, GSK 21:16

11M ago21:16

21:16

I kickstarted 2023 by interviewing Sophie Graham-Godet from GSK as I continue my Digital Transformation Series. If you’ve listened to any of my previous podcasts or have been following me on LinkedIn, you will know that I'm incredibly passionate about helping pharma sales professionals get confident about using technology to improve the quality of …

1
Mehrnaz Campbell in conversation with Chris Wade, AVP of Strategic Solutions, Exeevo 30:13

11M ago30:13

30:13

When COVID-19 locked us down in 2020, the pharmaceutical industry rushed to buy digital tools so that their teams could continue to work remotely. What many organisations failed to do was help their teams transform and adopt omnichannel. Over the course of the year, I’ve been interviewing successful global pharma leaders about this topic and found …

1
Mehrnaz Campbell in conversation with Florent Edouard, SVP - Global Head of Commercial Excellence, Grünenthal 29:55

11M ago29:55

29:55

As part of my DIGITAL TRANSFORMATION SERIES, I thoroughly enjoyed talking to Florent Edouard about his diverse career and opinions on various industry topics! We related on so many topics and you can hear so many nuggets of golden information from him! A few of Florent’s points: To create a culture of innovation organisations need to stop micromana…

1
Mehrnaz Campbell in conversation with Paul Simms, Chief Executive, Impatient Health 30:11

11M ago30:11

30:11

For the next interview in our DIGITAL TRANSFORMATION SERIES, I enjoyed an entertaining chat with Paul Simms, Chief Executive of Impatient Health. Paul is a self-professed noisy introvert, and disruptive thinker, so you can tell this was going to be a little controversial. We discussed how looking at what other industries are doing is something the …

1
Mehrnaz Campbell in conversation with Frank Armenante, Director of Commercial Execution, Novo Nordisk 30:23

11M ago30:23

30:23

As part of our DIGITAL TRANSFORMATION SERIES, I am delighted to catch up with Frank Armenante, Director of Commercial Execution at Novo Nordisk. Novo Nordisk came out on top in a recent DT Consulting report on pharmaceutical companies' Customer Experience from the healthcare professional's perspective. I chatted with Frank about what they’re doing …

1
Mehrnaz Campbell in conversation with Koen Janssens and Kym Jacks-Bryant, Norgine 30:13

11M ago30:13

30:13

I recently chatted with Koen Janssens, Associate Director of Field Force Effectiveness at Norgine, and Kym Jacks-Bryant, Head of Digital Centre of Excellence at Norgine. As a company, Norgine has been leading the field in using technology for both healthcare professionals and patient engagement. They were also one of the first companies to invest i…

1
Mehrnaz Campbell in conversation with: Sebastien Noel, Director of Multichannel Strategy, Veeva Systems 26:25

11M ago26:25

26:25

In the second interview of the series, I chatted with Sebastien Noel. Sebastien is Director of Multichannel Strategy at Veeva Systems, with extensive experience in delivering SaaS solutions to the pharmaceutical industry. Mehrnaz and Sebastien Noel talk about how digital transformation has changed the pharmaceutical industry and how the technology …

1
Mehrnaz Campbell in conversation with: Clare Bryant, Senior Global Training Manager - Global Channel Strategy, LEO Pharma 30:11

11M ago30:11

30:11

In my first interview of the series, I was delighted to chat with the wonderful Clare Bryant; a passionate training professional with over 20 years of experience in pharma. Clare is Senior Global Training Manager - Global Channel Strategy at LEO Pharma.By Mehrnaz Campbell

1
Transforming Commercial Excellence 25:49

1+ y ago25:49

25:49

In this podcast, Jennifer Curtis and David Jackson share valuable insights on global commercial excellence. They highlight strategies to optimize product launches and maximize revenue potential based on recent research conducted by ZS on the top 25 pharma companies.Hosted by: Jennifer CurtisProduced by: Matilda Males & Sophie McManusFeaturing: Davi…

1
Raising the Bar on the Cell & Gene Therapy Customer Experience 35:54

1+ y ago35:54

35:54

In this episode, ZS leaders Jennifer Curtis, Pranav Srivastava and Surbhi Puri discuss customer experience in cell and gene therapy, drawing on recent ZS patient experience study outcomes.Hosted by: Jennifer CurtisProduced by: Matilda Males & Sophie McManusFeaturing: Pranav Srivastava and Surbhi Puri…

1
Innovation Constellation 26:55

2y ago26:55

26:55

Jennifer Curtis discusses with Cody Powers and Nan Wang their latest research on how to drive stronger global strategy, focusing on the trends in in early- and late-stage pharma acquisitions.Hosted by: Jennifer CurtisProduced by: Matilda Males and Sophie McManusFeaturing: Nan Wang and Cody PowersBy ZS

1
Next Era of Global Launch 30:58

2y ago30:58

30:58

When most global pharmaceutical launches are as likely to underperform as overperform, how can leaders ensure they prepare their organizations for success? On this episode of Inside Global Pharma, ZS leaders Jennifer Curtis and Maria Whitman share their perspectives on the next era of global launch and where leaders should be investing to set up th…

1
Portfolio Strategy in Oncology 21:37

2y ago21:37

21:37

Our latest episode on Oncology Portfolio Strategy features Josh Hattem sharing insights into the oncology therapeutic area and implications of different customer lenses on portfolio design and strategy. This episode builds on concepts addressed in a previous Inside Global Pharma episode, The Value of Focus.Hosted by: Jennifer CurtisProduced by: Mat…

1
Trends in First Launch & Partnering 14:56

2+ y ago14:56

14:56

Jennifer Curtis and Ben Hohn discuss trends in emerging pharma commercialization.Hosted by: Jennifer CurtisProduced by: Matilda MalesFeaturing: Ben HohnBy ZS

1
If You Launch It, Will Patients Use It? 27:16

2+ y ago27:16

27:16

Jennifer Curtis, Tina Shepley and Hensley Evans discuss the importance of patient centricity in market shaping for a successful product launch.Hosted by: Jennifer CurtisProduced by: Matilda MalesFeaturing: Hensley Evans and Tina ShepleyBy ZS

1
Evolving Marketing in the Now, Near and Far 32:07

2+ y ago32:07

32:07

Jennifer Curtis and Jeffrey Moore discuss recent ZS insights and trends in #customerengagementHosted by: Jennifer CurtisProduced by: Matilda MalesFeaturing: Jeffrey MooreBy ZS

1
Success in Global Commercialization of Cell and Gene Therapies 29:10

2+ y ago29:10

29:10

The road to commercializing cell and gene therapies was long, but during the last years we have observed strong market growth and a very crowded pipeline. In this episode, we discuss more challenges and what it takes to successfully launch and commercialize these advanced therapies.Hosted by: Jennifer CurtisProduced by: Matilda MalesFeaturing: Sank…

1
WORLD AIDS DAY – how can we manage inequalities and eradicate AIDS? 27:14

3y ago27:14

27:14

In light of World AIDS Day 2021, in this episode of ‘Inside Global Pharma’ we focus on the journey to eradicating AIDS and discuss themes of inequality today and how they can be managed.Hosted by: Jennifer CurtisProduced by: Matilda Males and Sophie McManusFeaturing: Mark Saunders and Bill CoyleBy ZS

1
Moving Towards Human-Centric Clinical Trials 27:25

3y ago27:25

27:25

We immersed ourselves in R&D to discuss what drives clinical trial success beyond the science alone. Join us to learn what it means to be human-centric in the context of clinical trials, and how human-centric principles and cognitive science can aid trial recruitment and execution.Hosted by: Jennifer CurtisProduced by: Matilda Males and Sophie McMa…

1
Fran Milnes, Head of Marketing and Commercial Excellence in Oncology at Novartis 18:57

3+ y ago18:57

18:57

In this episode of Impetus Digital's Leaders in Pharma podcast, I sit down with Fran Milnes. She is currently the Head of Marketing and Commercial Excellence in Oncology at Novartis. Schedule a meeting with Jessica Masciangelo: https://www.meetwithimpetus.com/ Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/ Impetus Digital Websi…

1
Future of Medical Affairs 22:12

3+ y ago22:12

22:12

In this episode we are exploring the role of medical affairs in shaping stakeholder engagement strategies across both traditional and digital channels and what this means for the future of medical affairs.Hosted by: Jennifer CurtisProduced by: Matilda MalesFeaturing: Bora Erdemli and Sarah JarvisBy ZS

1
Future Of Customer Engagement 24:09

3+ y ago24:09

24:09

Customer engagement has been a hot topic across pharma med tech companies, even before the pandemic. In this episode, we discuss the future of customer engagement and how can companies deliver consistent, relevant, and positive experience in digital, in-person and hybrid world.Hosted by: Jennifer CurtisProduced by: Matilda MalesFeaturing: Jude Konz…

1
Danielle Portnik, Regional Business Director for International at Ambry Genetics 23:39

3+ y ago23:39

23:39

In this episode of Impetus Digital's Leaders in Pharma podcast, I sit down with Danielle Portnik. She is currently the Regional Business Director for International with Ambry Genetics. Schedule a meeting with Jessica Masciangelo: https://www.meetwithimpetus.com/ Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/ Impetus Digital Web…

1
Samir Vattompadam, Vice President of Program Executive at EQRx 17:20

3+ y ago17:20

17:20

In the inaugural episode of Impetus Digital's Leaders in Pharma podcast, I sit down with Samir Vattompadam. Samir is currently Vice President, Program Executive for EQRx. Schedule a meeting with Jessica Masciangelo: https://www.meetwithimpetus.com/ Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/ Impetus Digital Website: https://…

1
The Value of Focus 23:12

3+ y ago23:12

23:12

In this episode, our guest is Josh Hattem discussing insights from recent research on the value of focus in portfolio strategy for biopharmaceutical companies. Highlights from the episode include:- Defining what is a portfolio strategy within a biopharmaceutical company- Why focus can provide a competitive edge but companies often fail to maximize …

1
What next in Oncology – Defining business strategy in an uncertain future 22:02

4y ago22:02

22:02

COVID-19 has pushed the idea of scenario planning to the forefront. It is becoming increasingly important to be able to anticipate and plan for the unexpected by looking at the extremes, and how they could change the business. In this episode we focus on oncology and discuss three different worlds that could emerge in the future and implications on…

1
Has Immuno-Oncology lived up to the promise? 36:41

4y ago36:41

36:41

Cancer has been progressively redefined over the past 20 years. One of the most active pipelines is immunotherapy, with almost 300 molecules in phase one or phase two trials. In this episode we are discussing if existing immunotherapies have lived up to the expectations and what will drive success for the next wave of products in this evolving mark…

1
Evolving your strategy in a post-COVID world 32:41

4y ago32:41

32:41

COVID-19 has accelerated many trends that were only starting to emerge in healthcare before 2020. It led to an inflection point, bringing in new opportunities and challenges in how pharma and medtech companies serve patients and other customers. Here, we set to explore COVID-19 not just as a unique event and implications specific to it, but more as…

1
How to supercharge your patient centricity? 27:18

4+ y ago27:18

27:18

Patient centricity is a topic that has been floating around healthcare organizations for the better part of the last decade. Most healthcare companies have something about patients in their mission statement or vision. However, although the patients are the ultimate customers in the healthcare landscape, they may not always be in the forefront. In …

1
What drives success in global brand strategy? 21:28

4+ y ago21:28

21:28

The oncology pharmaceutical landscape is exploding – both in revenue and competition. Integrated, customer-centric brand strategies provide an opportunity to stand out from the competition by delivering more customer value. Our host, Jennifer Curtis, a leader in our European Marketing Practice, speaks with leaders in ZS’ oncology, marketing and mar…

1
How do companies compete when they can’t win on the data alone? 38:57

4+ y ago38:57

38:57

Over the last decade the combination of high unmet patient need and revenue potential has resulted in companies of all sizes moving into the Oncology space. Now competition is fierce and the pathway to success has many obstacles. There are more and more “me-too”, less clinically differentiated assets competing the same space with high prices. So, w…

1
16. Cresco - Power Of Collaboration & Role Of Leadership Teams 20:08

5+ y ago20:08

20:08

Leadership team effectiveness experts, Mike Moshier and Corey Seitz, share insights on the drivers, priorities, and processes for building successful leadership teams.By Valeocon Management Consulting

1
15. Commercial Excellence in Pharma - Thomas & Arne's Key Takeaways 18:59

5+ y ago18:59

18:59

In our latest podcast episode, Arne Buthmann and Thomas Bertels share some key takeaways on developments and opportunities in the pharmaceutical industry from our previous episodes on Commercial Excellence in Pharma.By Valeocon Management Consulting

1
14: Building Global Multi-Channel Marketing Capabilities - Obstacles and Key Success Factors 18:37

5+ y ago18:37

18:37

In our latest podcast episode, Jerry Julian shares his insights on the key challenges biopharma companies face in creating a global platform for multichannel marketing.By Valeocon Management Consulting

1
13: Looking at Collaboration Through an International Lens 13:55

5+ y ago13:55

13:55

In our latest podcast, Nobu Ota, Partner at Valeocon experienced in change management, is interviewed on his experiences and insights for collaborating internationally.By Valeocon Management Consulting

1
12: Driving Digital Transformation 18:22

6y ago18:22

18:22

In our latest podcast, KP Jimmink, a senior marketing executive with more than 25 years’ experience in life sciences and other industries, talks about his lessons learned from helping companies embark on and succeed in digital business transformation efforts.By Valeocon Management Consulting

1
11: Establishing a Continuous Improvement Culture in Sales Operations 15:35

6y ago15:35

15:35

Listen to our recent podcast where we talk to Geoff Zassenhaus about his lessons learned from establishing a Continuous Improvement culture at Novartis US Sales Operations.By Valeocon Management Consulting

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Commercial Excellence In Pharma Podcasts

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