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Virtual Duality is the podcast for Aspiring and Emerging Virtual Assistants (VAs) who want the low down on whether being a VA is a viable career path for them, and if so, how to approach and excel in these digital streets! How so, you may wonder? Well, I'm Cydelle Stewart and I used to be an Executive Assistant in the world of corporate and commercial employment. Subsequently, a former VA (for over 10 years), today, I’m an Online Business Operations Expert and the Founder of Virtual Assistan ...
 
This podcast is for female business owners and solopreneurs that are looking to start a podcast to add to your own already awesome offering. I’ll give you helpful advice that you can take away and use in your podcasting journey. I hope to answer those tricky questions that just keep you from starting. Questions like what’s the best podcast platform? How do I record my episode? What’s the best way to market my podcast? Once a month I’ll be joined by other female podcasters. They’ll share thei ...
 
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In this week's episode, I'm talking about getting great audio out of your guests. What type of room are they recording in? this can make all the difference to the sound. [1.09 min] Simple advice like turning off notifications on laptop and phone, shutting windows, and putting the dog in the other room. Using Headphones and microphones [3.53 min] Pl…
 
In this week's episode, I'm talking about why podcasts are great for your business. A key point is that you can build authority in your zone of genius - you do this by creating content that you know will resonate with them. It gives your potential clients a chance to get to know you better and will help them decide whether they want to work with yo…
 
In this week's episode, I chat with Michelle DeNio from The Strategy in Small Dose podcast. I absolutely LOVE Michelle's podcast and would highly recommend that you listen as well! We talk about why she decided to start her podcast [1.26min] How Michelle's goal was to be consistent [5.03min] Where her ideas for episodes come from [8.33min] Getting …
 
Welcome back after my little summer break! In this week's episode, I'm talking about launching your podcast. If you're ready to launch then you will have done all your planning and prep beforehand. if you're listening to this and you're not quite ready to launch then take a look at some of my previous episodes to help you on your way. Once you have…
 
In this week's episode, I talk to Cydelle Stewart, host of the Virtual Duality Podcast. We chat about why Cydelle thought a podcast would be a good idea and how it fitted into her business plans. [3.14 min] The research that she and her team undertook in the planning stages [5.16 min] Fine-tuning the steps it takes to onboarding a guest on the show…
 
In this week's episode, I'm talking about Podfade! What it is and helpful tips on how to prevent it. Podfade is when you fade away from your podcast!! Why does it happen? [1.11 min] You get super busy in your biz Overwhelm A personal event in your life Fall out of love with it Don't worry! Here are some things you can do to prevent it: [2.02 min] M…
 
In this week's episode, I talk to Cassondra Collins from Creatively Cassondra. We talk about : What Cassondra does [1.16 min] The process behind the repurposing [3.47 min] Getting as much out of the content as possible! [8.44 min] Evergreen Content [12.16 min] Cassondra's Recommended Tools [18.50 min] Cassondra helps coaches and healers remove over…
 
In this episode, I talk about how to repurpose your podcast. Turn it into a blog. Transcribe the episode and tweak it into long-form content. You can put this on your website and share it on social. Include a backlink to it in your podcast show notes. [1.09 min] Pull out quotes, and sound/video snippets to use in social media. [1.26 min] Create blo…
 
In this episode, I talk about Intros and Outros. What they are and what's best to include. Intro : [1.35 min] Introduce yourself and the podcast What it's about Who's it for Outro: [1.45 min] Thanks for listening CTA (what do you want them to do now? Follow you on IG, go to a Facebook group?) Ask them to like and subscribe Reference your show notes…
 
This week I welcome Lorna Taylor onto the show! Teacher turned content creator, now Lorna teaches content creation to business owners who want more people to know about them and their business on Instagram. We talk about how Lorna felt that podcasting was going to be a good fit for her. [3.50 min] Planning episodes that would resonate with her audi…
 
The importance of show notes and what information to include in them. Why are they important? What should you include? Overview of episode [1.54 min] List of topics and Timestamps [2.03 min] Links to resources [2.13 min] Guest Info [2.52 min] CTA [2.59 min] Review Link [3.16 min] Top Tip - create a template to use to make it easy! If you have any q…
 
In this week's episode, I'm diving into Audiograms! Why you should use them to promote your podcast [1.04 min] My favourite app is to make them [1.37 min] And why it's my favourite! [1.47 min] Other platforms available [5.25 min] Headliner | Features - My favourite Audiogram maker! Canva | Affiliate Link - Full disclosure I will get a kickback if y…
 
In this week's episode, I'll be talking about the tools you can use to promote your podcast. Those tools are: Social Media [1.02 min] Website [5.49 min] Email Marketing [7.44 min] Email Footer [8.31 min] Headliner | Features - My favourite Audiogram maker! Canva | Affiliate Link - Full disclosure I will get a kickback if you use this link, but I on…
 
In this week's episode, I talk to Helen Calvert, host of The No Bullsh*t Guide to a Happier Life. We discuss: Why Helen decided to make a podcast [2.15 min] How she moved forward in the planning stages [3.40 min] Making the time to record [5.43 min] Target Audience [7.16 min] Podcast Goals [9.27 min] Deciding on the format of the episodes [12.55 mi…
 
In this episode, I talk about how to publish your podcast and the distribution of your podcast to hosts like Spotify, Google Podcasts and Apple Podcasts. You'll need to consider: The type of platform you'll use [1.06 min] Why I Chose Captivate [3.44 min] How to Distribute your podcast [7.00 min] Take a look at the different platforms I've talked ab…
 
In this week's episode, I talk about editing your podcast episode. What you might want to edit [1.11] Audio quality [2.13] What's most important is that you have your podcast sounding as good as possible so that the listener experience is enhanced and your content is presented in the best possible way. If you have any questions or would like some h…
 
In this week's episode, I'll talk about how you can record your podcast. I'll talk about platforms like: Audacity [1.06] Garageband[1.33] Zoom[1.47] Anchor [2.29] Alitu [3.05] [9.03] Zencastr [4.16] Riverside.fm [7.07] Squadcast [8.33] Anchor - Hosting platform for podcasts. Totally free. You can record, edit and publish your episodes all in one pl…
 
In this week's episode, I chat with Hannah & Nicole from Showing Up Solo. We discuss: Why they decided to do a podcast [2.50] Their Ideal Client [4.58] Target Audience [9.36] How the podcast has helped their business [10.35] Format of their episodes [15.53] Planning & batching [19.05] Marketing & promotion [21.24] Repurposing [23.10] Bringing on a …
 
In this episode, I talk about how you can plan your podcast. Covering: Decide on the type of episodes you'll do [1.02] Specific episode content [2.50] Blocking out your time and batching [4.42] Booking guests [6.40] Deciding on equipment [9.20] Hosting Platform [9.52] Cover Art / Branding [10.34] Marketing your podcast [11.05] Resources mentioned i…
 
In this episode, I talk about podcast episodes and how to decide the following details: Length of episode [1.10] Style of episode [4.22] Frequency of episodes [6.07] Script vs unscripted [7.43] Resources mentioned in this episode: Michelle DeNio - Strategy in Small Doses [1.50] Stats on listener habits - I can't find the specific article I want but…
 
In this episode, I bust myths around the need for expensive equipment and software for your podcast. I cover: Headphones & Microphones [1.26] How to get great sounding audio at home [] Online Studios / Zoom [4.15] Audacity [7.41] Hosting platforms like Anchor [8.29] and Captivate [10.34] Resources mentioned in this episode: The first microphone I u…
 
In this week's episode, I talk to Tamsin Broster and Gillian McCollum from The Anit-Diet Club Podcast. We talk about: How they came up with the idea for the podcast [2.47] How they determined who it was for [5.06] Planning the topics [8.55] Deciding on the episode format [11.38] [16.32] Marketing for social media [18.49] The Tech [24.01] ----- Top …
 
This episode, Cydelle is joined by Virtual Assistant & Virtual Assistant Coach, Michelle Eshelman.With over 13 years of experience in Administrative and Customer Service roles, when Michelle learned that she was pregnant with her first son Ryan, in 2020, she decided to put her knowledge and experience to good use by becoming a Virtual Assistant. He…
 
Welcome to Podcasting 101 with Rachael During this episode, I talk about my journey to Podcast Manager and why I started this podcast. My first podcast - The Virtually Inspiring Podcast [0.50] My Journey and what I do now [2.34] My favourite podcasts [5.11] Kermode & Mayo's Film Review | Simon Mayo and Mark Kermode Evil Genius | Russel Kane You're …
 
In this episode, I look at 5 things you should do before starting your podcast. ❓ Have you got time for a podcast? [0.51] ❓ Why do you want to start a podcast? [2.18] ❓ Who your podcast is for? [3.24] ❓ What are your podcast goals? [4.08] ❓ What’s it going to be about? [4.57 ] If you have any questions or would like some help with your podcast, you…
 
In this week's episode, I talk about what's stopping you from starting your podcast and some tips to overcoming these. Don't know where to start [1.19] Fear of Tech [2.31] Too much on your plate [4.49] If you have any questions or would like some help with your podcast, you can book a 30-min Free Session with me. Can I ask a favour? If you enjoyed …
 
This episode, Cydelle is joined by Virtual Assistant & Founder of The VA Lounge, Hayley Hudson.Hayley launched her VA business at the height of the pandemic and has spent the last 2 years building a sustainable offering that kicks entrepreneurs into productivity, in a proactive, dynamic way. Loving every minute of being part of the VA industry, Hay…
 
This podcast is for female business owners and solopreneurs that are looking to start a podcast to add to your own already awesome offering. I’ll give you helpful advice that you can take away and use in your podcasting journey. I hope to answer those tricky questions that just keep you from starting. Questions like what’s the best podcast platform…
 
In this episode, Cydelle is joined by Founder & Director of RH Brand Building, Rachel Humphrey.With over 15 years’ PR experience across consumer brands, Rachel builds brands for progressive, digital businesses and develops clear messaging for their unique stance in the market by delivering powerful and thoughtful strategic PR plans for long-term br…
 
In this episode, Cydelle is joined by Virtual PA, Rachael Dalton.Rachael Dalton is an Executive level Virtual PA specialising in Business and Personal Lifestyle support, to High Net Worth Individuals (HNWI). As an Executive PA for over 14 years to the CEO & Senior Partner of a world leading hedge fund, Rachael is familiar with working in exciting, …
 
In this episode, Cydelle is joined by Digital Marketing Virtual Assistant, Shiela Pialago.Shiela Pialago is a Digital Marketing VA from the Philippines, mostly serving the healthcare and tech industries, for the last 10 years. Shiela is also host of virtual career-focused show, The Rockstar VA Podcast, which aims to help Virtual Assistants, freelan…
 
In this episode, Cydelle is joined by Co-Founder of Niche on Demand, Consultant, Executive Producer and Board Trustee, Zena Tuitt.Zena, a former PA herself, is a change agent with more than 20 years creative business experience spanning professional services, financial services, publishing, television, film and theatre.Cydelle explores Zena’s exper…
 
In this episode, Cydelle is joined by two more members of the Onit! Communications team, Jo Mower and Laura Mitchell. This episode is part of our VA Diaries series where we dig into the careers of Virtual Assistants who have made the transition from employed, business support roles to the heady heights of self-employment as a VA and explore how the…
 
In this episode, Cydelle is joined by long-time Executive Assistant, Jeremy Burrows.As well as a very successful career as an Executive Assistant, Jeremy is also an international Speaker and Trainer, founder of The Leader Assistant Community and Premium Membership, author of the #1 Amazon Bestselling book, The Leader Assistant: Four Pillars of a Co…
 
In this episode, Cydelle is joined by two members of the Onit! Communications team, Gemma Baxter and Louise Sam. This episode is part of our VA Diaries series where we dig into the careers of Virtual Assistants who have made the transition from employed, business support roles to the heady heights of self-employment as a VA and explore how they fou…
 
In this episode, Cydelle is joined by Founder of Micro Power Marketing, Gemma Cormack.Previously a Customer Relations Manager with luxury brands, Bentley and Rolls Royce, Gemma set up her business to travel, whilst working alongside worldwide bloggers, globally acclaimed musicians and many others.She’s now the proud owner of the Micro Power Marketi…
 
In this episode, Online Business Manager Gemma hosts a takeover and is joined by Cydelle on the other side of the table.Speaking about transitioning from VA to VA Hirer, Gemma presses Cydelle for the motivations behind her transition from Virtual Assistant to Consultant and what that meant for her business, Onit Communications.Cydelle shares some r…
 
In this episode, Cydelle is joined by Digital Consultant and Founder of Quantum Consultancy Services, Martin Riley.Martin knew for a really long time that he wanted to be freelance and after making the switch from 9-to-5, to entrepreneurship, Martin now works with other small business owners to create strong foundations in their technology and to p…
 
This episode, Cydelle is taking a look at data management and what you need to consider around data when you’re a Virtual Assistant - especially if you’re new or just starting out.Data management is an area of your business that needs some serious attention upfront, so that you can rest easy later, knowing it’s all in hand. The episode also explore…
 
This episode, Cydelle welcomes PR Consultant, Owner & Founder of Ariatu PR, Ronke Lawal to the podcast.Ronke has a number of accolades to her name; In 2010 she was named one of the top 400 women of the year for her work with Islington Chamber of Commerce. By 2020, Ronke was awarded PR and Comms Influencer of the Year by the Vuelio Online Influence …
 
This episode, Cydelle shares her story about how she left her successful EA career in the banking industry, to become a full time Virtual Assistant. Though she was living the corporate dream, Cydelle found herself uninspired and dissatisfied with being unable to show up as her authentic self. By 2009, she began to wonder how she could transfer her …
 
This episode, I’m joined by VA Business Owner & Founder, Leeanne Adu of Leave It With LA VA.With 20 years of Admin and Customer Service experience, over 10 years as an award-winning Executive Assistant to high profile C-suite execs, and two years as a Virtual Assistant business owner, Leeanne is well equipped to share how to make the switch from EA…
 
This episode, Cydelle explores Virtual Assistant websites and how to ensure they convert. Websites is an area of business that has been discussed previously on the podcast, but this time, from a different perspective. A website is a super valuable tool to have in your arsenal but as Cydelle maintains in her unpopular opinion, not imperative to have…
 
This episode, I’m joined by Marketing Consultant, Shona Chambers.Following a 20 year career in marketing, for both large corporations and as an independent consultant, Shona now provides marketing planning and strategy support for small business owners.As Shona shares, marketing is about so much more than pretty graphics and motivational quotes. Du…
 
This episode, Cydelle is exploring how you can begin to build your portfolio of testimonials.Often, aspiring and emerging Virtual Assistants are unsure how to go about building their reputation and social proof bank to help attract new clients. Cydelle shares some tips on how to utilise the experience and tap into the connections that VAs already h…
 
This episode, I’m joined by Coach, Trainer and Mentor for ambitious Virtual Assistants, Victoria Tretis.Victoria is an Online Business Manager who supports Virtual Assistants to embrace their expertise to become “more than a VA”. Not content with this, Victoria also has her own business support podcast called “From Virtual Assistant to Online Busin…
 
This episode, Cydelle discusses a topic that comes up a lot in the online space and that is whether VAs should pay for training and development, or rely on free resources to create a sustainable business.Being a Virtual Assistant is a dual role; you have to work on your business as well as in your business and there is a limit to how much you can d…
 
This week, Cydelle is joined by a very good friend of hers, Natalie Freeman of 13 Rhythms.Natalie, a Business Coach and Pricing Strategist, is a woman of wealth and knowledge. Her wide range of skills span across the areas of business advisor, trainer, mentor, and consultant with a background in enterprise and entrepreneurship. In her mission of en…
 
This week, Cydelle explores more on the customer journey, referencing her experiences sourcing a VA for her own business. Business owners often seek out additional support outside of regular business hours. At that point they go looking for you. Are you certain that these potential clients are going to be able to contact you, understand what it is …
 
This week, Cydelle welcomes a guest from across the pond.Summer Burnely, an Attorney & Business Strategist, joins us to talk about how she helps entrepreneurs protect their brand assets through business planning and US trademark law.Starting a business is time consuming with so many moving parts to consider. This episode really gives emerging and a…
 
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