Learn how to become a better business leader. We talk to the Founders of startups like Monzo, BrewDog, Slack and Jo Malone who tell us about their biggest challenges, key decisions and life-defining moments. How would you respond if you arrived in the UK as a penniless refugee? Or had to fire your Mum? Or had a billion dollar deal fall through your hands at the last minute? Learn how to build and lead businesses from the best.
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Secret Leaders with Dan Murray-Serter


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‘Unicorn status? It’s meaningless!’ And why entrepreneurs are born not made | Evidation Founder Christine Lemke
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Being comfortable with different opens your mind… Those are the words of our guest today, Christine Lemke, she’s the Co-Founder and CEO of Evidation. Christine’s story is a unique one, she was adopted from South Korea as a baby into a strict Lutheran household in South Dakota. Several start-ups later, Christine was encouraged by her own chronic pai…
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Secret Leaders with Dan Murray-Serter


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Managing Europe's biggest YouTubers The Sidemen - to succeed become dispensable | Jordan Schwarzenburger
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If you’ve been online in the last 10 years, there’s a good chance you’ve heard of The Sidemen. 7 guys from the UK, all successful YouTubers in their own right, who grouped together to create one of the most successful YouTube collectives in the world. With over 240 million monthly views and 19 million subscribers, the Sidemen have branched out well…
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Secret Leaders with Dan Murray-Serter


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Exclusive: Planet Organic Founder reveals being pushed out & forced to sign gag orders before saving broken co | Renée Elliott
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Would you go back to save the business you started, when you’d already walked away? Renée Elliott had to fight for her business, Planet Organic, right from the start. Two years after they launched in 1995, her then-business partner tried to force her out, which culminated in a High Court battle. Renée won and along with her husband Brian who came o…
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Secret Leaders with Dan Murray-Serter


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Dan Murray-Serter: How to build a personal brand whilst running a business (and why you should too)
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If you're a Founder, or if you've just got big career ambitions, building your personal brand is becoming less and less optional. It's what potential employees or investors or Co-Founders or employers look at when deciding whether work with you. It's also one of the things that our usual host Dan is best at. He's just passed 150k followers whilst r…
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: Pro baseball player who lost childhood dream & nearly lost gym business at critical moment - Burn Boot Camp Founder Devan Kline
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Former professional baseballer, Devan Kline founded fitness company Burn Boot Camp with his wife Morgan. From starting out in a parking lot with only 600 dollars in his bank account, they are now operating in 42 states and have 375 gyms across the country. But we wouldn't be talking to Devan if everything had all gone up and to the right. In the ea…
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Secret Leaders with Dan Murray-Serter


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Vinted: 2am house party idea that became Lithuania’s first unicorn | Co-Founder Milda Mitkute
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How long would you spend before launching your business? Milda Mitkute was at a party in 2008 when she ended up chatting to developer Justas Janauskus. She’d come up with the idea for Vinted after she found herself with too many clothes for the small flat that she moved to for university. They decided then and there to turn the idea into a reality …
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: I should’ve listened to my gut! Lucy Cohen
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Lucy Cohen is the Co-Founder of Mazuma, the UK's first subscription tax advisory firm and one of the country’s leading online accountants for small and micro businesses. They have over a thousand clients across the UK and have moved into the US market. But, in their early days, it all came so close to falling apart. What happened? -----------------…
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Secret Leaders with Dan Murray-Serter


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Lying to the Secret Service, working for Obama & choosing NOT to be a unicorn | Dan Siroker, Co-Founder of Optimizely & Rewind AI
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Have you found your ‘calling’ in life? Do you think you ever will? Today’s interview is with Rewind AI Co-Founder and CEO Dan Siroker. After leaving Google to take on the role as director of analytics in the 2008 Obama campaign, Dan knew his purpose was elsewhere. Having gone deaf in his 20s and later getting a hearing aid, he felt superpowered. Th…
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: "We signed a deal with the devil" Glenn Poulos
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Glenn Poulos is a successful founder, who exited from his company in 2022. But that was his second exit. His first, 15 years before, was a very different story. He thought he had achieved the entrepreneur's dream, an eight-figure exit, after selling his business to a public company. With the shares he got in return he was going to be a multi-millio…
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Secret Leaders with Dan Murray-Serter


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Leon Founder: “Imprisoned” by big mistake & how to figure out your best role | John Vincent
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Have you ever questioned what kind of leader you are and which roles truly suit you? Today’s interview is with Leon Co-Founder and Former CEO John Vincent. Named after John’s father, Leon was founded in 2004. John became CEO ten years later in 2014 after his co-founder Henry Dimbleby stepped down. In 2017, Leon was named on The Sunday Times Fast Tr…
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: Making millions after failing seven businesses in four years - Peter Kell
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Peter Kell is a serial entrepreneur and successful marketer who has gone from being a millionaire to losing it all to being a millionaire again. As a teenager he was obsessed with the idea of getting rick quick. So he set about to do it, he hustled, setting up seven businesses in four years. But each one of them failed. He was left with nothing; co…
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Secret Leaders with Dan Murray-Serter


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Theragun: Hacked together in 10/10 pain - the $400m garage invention
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In 2008 Dr Jason Wersland was in crippling chronic pain after a motorbike accident. He was in a dark place. A trained chiropractor, he knew what kind of relief he needed, and searched the market for a product that could give it to him. But when he came up empty handed, desperate, he decided to make one himself. By 2019 the Theragun was being used b…
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: We were too young, idealistic and couldn’t turn it off - Young Han
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"Every single major tech company that you know of has this story where they battled it to the bitter end." Young Han grew up in Silicon Valley and worked in tech before moving to Texas a few years ago for a slower way of life. In this most recent chapter he’s really got into small businesses, like a pool cleaning company which he scaled to $1m in r…
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Secret Leaders with Dan Murray-Serter


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How to win at business and make a dent, with serial entrepreneur Daniel Priestley
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Daniel Priestley is a serial entrepreneur and one hell of a thinker who we first spoke to on the podcast in 2017, for just our 9th episode. How the time flies. Daniel is prolific. He’s the bestselling author of books like Key Person of Influence, 24 Assets and Oversubscribed. He’s a lecturer and an excellent teacher of entrepreneurship. He’s also t…
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: Happiness expert who was desperately unhappy running a happiness startup - Jennifer Moss
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Jennifer Moss is a workplace happiness writer, speaker and strategist. Having moved back to Canada from Silicon Valley in 2012, she co-founded a company called Plasitcity Labs with her husband. They developed happiness strategies for companies and got some big clients like LuluLemon. On the cusp of signing a transformative deal in 2019, they got bl…
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Secret Leaders with Dan Murray-Serter


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Elemis Founder: How UK's #1 skin brand got built after previous company went bankrupt - Sean Harrington
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Sean Harrington is the Co-Founder and CEO of Elemis, one of the best-known skincare brands in the UK. Before being bought by L’Occitane four years ago for $990 million, they were the number one British skincare brand in the world. Sean spent time as a bouncer, taxi driver and worked for his dad’s suntanning business before it was bankrupted in the …
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: Knowing when to give up is one of the hardest decisions you’ll face - Anita Abildgaard
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Anita Abildgaard is the Founder and CEO of Iris AI, a company helping humans make sense of the world’s scientific knowledge. She’d always wanted to be a Founder and lead companies. In fact that was her specific goal after finishing her MBA. She achieved that, but her first venture ended in failure, as did the next. She went through two bruising sta…
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Secret Leaders with Dan Murray-Serter


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Klarna Founder: Even $45.6 billion can’t buy happiness - Niklas Adalberth
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Niklas Adalberth is the co-founder and former Deputy CEO of Klarna. The massive Swedish fintech provides payment services for online shops like ASOS being able to offer their customers buy now pay later. Although Klarna has been hugely successful, Niklas found himself hitting an emotional rock bottom after he came to the infamous realisation that m…
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: Burnt out twice and unable to make the most basic decisions - Oliva Co-Founder Sançar Sahin
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Sançar Sahin is the Co-Founder of Oliva, a mental health startup which has just raised £4.3 million at the time of putting this together. It’s a B2B which helps companies give mental health support to their employees, like on-demand therapy and coaching. Like our host Dan, with his company Heights, there’s a very clear line of sight from Sançar’s p…
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Secret Leaders with Dan Murray-Serter


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IMDb Founder: Jeff Bezos's best advice & learnings from watching 15,000 films - Col Needham
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Did you know that IMDb was one of the first 100 websites EVER? Yeah it's mad, and it's still going - and it's always in the top 50 most visited sites in the world. Welcome to the mad world of IMDb Founder Col Needham, the movie buff you want to take to the pub to ask him all the trivia and best-of questions you can imagine. But this is also a great…
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: Estonia’s first CIO who needed open heart surgery after institutional failures pushed him to the brink - Taavi Kotka
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Taavi Kotka is the Founder and CEO of Koos.io but he shot to fame as the CEO of one of the largest software development companies in the Baltics. After he sold the company in a big money deal in 2012, he had a non compete which left him with time when he couldn’t work in the private sector. He was appointed the first Chief Innovation Officer of Est…
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: The side business which cost me £150k, my appetite, and my mental health - Gope Walker
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Gope Walker is the Founder and CEO of Data Kraken, a data consultancy that helps companies make valuable, data-driven decisions. But whilst Data Kraken is making more money than ever today, the venture downstairs is another story. Gope wanted to create a cafe that brought people together. But instead, it left him with depression, loss of appetite, …
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: Startup lessons from several failures that added up to a unicorn - Wayflyer Co-Founder Aidan Corbett
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Entrepreneurs need to reframe failure as the norm, says Aidan Corbett. He is the Co-Founder and CEO of Wayflyer, a unicorn which provides funding for ecommerce companies. Not too shabby, and along the way, he has tried and failed with various initiatives. His failures didn’t all come in one go, but what he learnt added up to some pretty good startu…
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Secret Leaders with Dan Murray-Serter


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Admiral: How to be a better boss from Co-Founder of £7 billion insurer - Henry Engelhardt
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Henry Engelhardt is the Co-Founder and former CEO of Admiral Group. They’re one of Britain’s most valuable companies – currently valued at over £7 billion – and also the only FTSE 100 company in Wales. Chances are, you’ve used one of their many brands at some point: Admiral Insurance, Bell Insurance, Elephant Insurance, Diamond Insurance, Veygo Ins…
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Secret Leaders with Dan Murray-Serter


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My Favourite Failure: We built cool stuff but it didn’t solve problems - Kim Little
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Being really productive isn’t enough to win at startups. Kim Little is the Co-Founder and CEO of Moments of Space, a successful meditation app, but about 10 years ago he was in a very different space. He was living in Australia, having co-founded a semantic driven products company (yeah we get onto what that means). He put $400,000 Australian of hi…
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