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The weekly word on digital marketing and small business in Australia. Dante St James is accredited by Facebook Australia as a Community Trainer, Digital Marketing Associate and Media Planning Professional. He is a trainer with Google's digital literacy initiative, Digital Springboard and a presenter of content for the Digital Solutions program for the Australian Government. He is widely known for his straight-talking, non-jargon approach to digital marketing and small business. Dante is also ...
 
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As a small business owner, you know that building a strong brand is crucial to your success. And one of the most powerful tools at your disposal is storytelling. But what is storytelling, and why is it so important for small businesses? Simply put, storytelling is the art of using words and images to convey a message or tell a story. It's a way to …
 
Are you tired of making embarrassing grammar mistakes in your emails, social media posts, or blog articles? Do you want to improve your writing skills, but don't have the time or money for a writing course? Grammarly is a powerful and affordable writing tool that can help you write better and more confidently online.…
 
Getting into the world of LinkedIn takes a slightly different approach than you might have taken on Facebook and Instagram. For a start, LinkedIn reach is way higher than both Facebook and Instagram. Secondly, it's a professional network so the expectations are a little different there. Finally, it's not that scary to get started. In fact, it's pro…
 
The first step in learning about digital marketing is defining what it is. It refers to any marketing efforts that take place on the internet or on a digital device. Businesses use a variety of channels to entice customers to buy their products and services. As we'll see, there are numerous components to digital marketing and various devices from w…
 
  First, let's define what personal branding is. Personal branding is the process of defining and promoting your unique skills, experiences, and values in a way that sets you apart from others in your field. It's about crafting and sharing a clear message about who you are, what you do, and what you stand for. Now, let's delve into the four key ele…
 
Services like Wix, Squarespace, and Google Sites can be a great option for beginners looking to create a website These platforms can be a great option for beginners who want to create a professional-looking website without needing to have any coding or design skills. some of the benefits of using these platforms, includes their user-friendly interf…
 
 Facebook isn’t the app it once was. It got busy. This means that our business-related messages which used to get a tonne of attention, no longer get much visibility on the feed at all. So if what we’re posting on our business pages isn’t getting through, then should we bother posting on there at all? It all depends on what you’re going to use Face…
 
  With over three hundred and thirty million monthly active users, Twitter can be a great way to reach a large audience and grow your business. One of the key benefits of using Twitter for small businesses is the ability to engage with your customers in real-time. Whether you're answering questions, responding to feedback, or sharing updates about …
 
In the internet age, avoiding the omnipresent social media monster is hard. Unfortunately, many of us have fallen into bad social media habits that prevent us from maximising the potential of our online presence. From spending too much time scrolling through our feeds looking for inspiration to posting content that is too boring or too lazy, there …
 
Life got expensive in 2022. And while some prices are starting to fall again, it’s still not at the level it was before. This has left the self-employed, solopreneurs and others on rollercoaster incomes to start looking for more ways to make money. Here are nine suggestions that could help make a little extra in 2023…
 
With ads, it’s how many people saw your ad in their feed. Reach is different from Impressions, though — yet many of us seem to treat them like they’re the same. For example, a Facebook ad may have achieved 12,009 impressions but only reached 7,226. Does this then mean that 7,226 people saw the ad? Not necessarily. Think about how you use social med…
 
Video views on social media aren’t what you think they are There’s a very good reason why your video views are so much higher on TikTok than anywhere else. And it’s not just because so many people watch so many videos on TikTok. Every platform has its way of counting video views. So here’s a quick guide to how each social network measures your vide…
 
The short answer is no. The long answer is “maybe a little.” Personal Brand is an incredibly personal topic. After all, you’re choosing how you plan to project yourself to the world, personally and professionally. And while I wouldn’t say I like the idea of someone basing their personal brand off someone else’s, there’s nothing wrong with being ins…
 
Having a strong personal brand is the most crucial career asset you can have, and like most assets, investing in it is essential to continue providing value for you. Many professionals who are serious about their careers are feeling a significant amount of pressure; building their brands seems burdensome to them. It’s even more hassle for small bus…
 
Ever noticed how stock photos make you feel a little “meh?” There’s a good reason for that. While they’re meant to show a slice of life, they are so posed and unrealistic that you may be better off not having a photo at all. But what are the options apart from using Canva’s stock photo library, Unsplash or Pixabay?…
 
Marketing yourself isn’t easy, but it doesn’t have to be scary either. The trick is to find ways to market yourself that are authentic and aligned with who you are and what you stand for. And if you have no idea what that is or how to get there, it can feel pretty hopeless. But don’t lose faith just yet! There are plenty of inspiring people out the…
 
Lately, I’ve been talking a lot about the way we write for social media and websites. For small businesses, this often translates to “how I can write about my business, products and services.” Yet the tasks you perform, the products you sell and the services you provide are part of the story. Today you’ll get a better understanding of what you do f…
 
You’ve just had your ads rejected by Facebook. They don’t give you much of a reason why. Just that you have probably violated their ads policies or community standards or something like that. What’s next? We’re going to take a look at three main reasons why ads get rejected: There’s something outside of your ads that is causing an issue There’s som…
 
‍This past week I’ve watched seven different young personalities on LinkedIn with fast-growing followings and great personal brands very publicly burn out. They all appeared suddenly in my feed around three months ago, and just as quickly, they were making public statements saying that they are slowing down or withdrawing from social media complete…
 
You probably didn’t realise that it’s social media’s 25th birthday this year. Back in 1997, a website called Six Degrees attempted to show that we’re all connected by just six degrees of separation. It featured messaging between members and the ability to invite people to the platform. It was probably a little ahead of its time though and closed in…
 
Marketing is more complex than ever. Digital transformation has led to the rise of new technologies, channels, markets and customer behaviour. To thrive in this new environment, marketers need new skills and a broader set of abilities. The effectiveness of marketing teams will hinge on their ability to respond nimbly to market changes and operate w…
 
There’s a fine line between staying in touch with your audience and annoying them. You want to stay top of mind with them without coming across as spammy or desperate. But how can you ensure you’re not crossing the invisible line and annoying them? If you don’t take measures to avoid annoying your audience on social media, they will stop following …
 
‍Today’s digital landscape is packed with opportunities, both for business and personal brands. A strong personal brand will help you stand out in a competitive market and expand your network. Personal branding can also be an effective strategy to get a job or accelerate your career. If you want to build a successful career, grow your business or j…
 
You know that old saying: “If you’re not growing, you’re dying?” Well, it rings true for businesses today. In order to compete, you need to be thinking outside the box and coming up with new ideas and creative solutions to keep up with your competitors. One way to do this is by optimising your website as a source of information and value for your t…
 
Email is still one of the most effective ways to market your business. But it’s also a channel that can feel saturated and cluttered. If you’re not sure where to start with your marketing strategy, asking yourself if email marketing is still relevant in 2022 might help you think about how you can leverage this tool more effectively. After all, ther…
 
Marketers around the world have been howling over the loss of most interest-based targets in Facebook Ads over the last 18 months or so. Apple’s war on data tracking for advertising has made Facebook & Instagram ads much harder for many advertisers. But this isn’t the story for all advertisers.By Dante St James
 
Google loves blog posts. And for good reason. Blog posts are where you can go into the greatest depth on a topic, provide useful information to your reader, and establish yourself as an expert in your field. A blog post also has the benefit of being indexed by Google so that when someone searches for information on a particular topic, your blog pos…
 
Twitter is one social media platform that has struggled to maintain active users over the past few years. It is also one of the most misunderstood platforms. People tend to have strong views on Twitter, whether they love it or hate it. However, this negative perception may be based on outdated information. If you haven’t looked at Twitter for a whi…
 
The world of digital and social media marketing continues to evolve at lightning speed. So much so, that it’s challenging for even the most experienced marketers to keep up with all the changes. That being said, one of the most popular social media platforms remains YouTube, with an estimated 1 billion users logging in monthly. If you’re not alread…
 
Since the beginning of digital marketing and the early days of the internet, people in business have been trying to crack the code on what works best to sell more stuff. Or at least engage more people. I’ve got a few ideas though. Most people see “going viral” as the holy grail in social media posts. While I’ve talked at length about why this is a …
 
Look out, we’re talking about the most boring topic that any small business owner can face – cybersecurity – specifically on your website. But it’s important. Because some of us seem to think we’re impenetrable. This is Clickstarter, the Australian Digital Marketing podcast – I’m Dante St James. It should come as no surprise that a professional hac…
 
Yesterday we looked at why advertising online suddenly got so expensive. From the pandemic, to corporate accounts and even Apple’s privacy updates, we can see what happened and why. So how do we work with it? And this is part three in a three-part series on the rising cost of digital advertising and what you can do about it. Today I look at where t…
 
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