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This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is post ...
 
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During episode 353, host David Erickson interviews Alberto Monserrate, CEO and co-founder of NewPublica, a Minnesota public relations firm specializing in multicultural communications. They discuss the diversity within communities of color and the intricacies of communicating with them. Alberto is a leading authority on multicultural communications…
 
During episode 352, co-hosts BL Ochman & David Erickson discuss media coverage of the Tulsa Race Massacre, 100 years after the fact, as well as: Oreo's offering to aliens The soft power of brands Amazon supports marijuana legalization Dunkin' sells paint Apple's privacy commercial Amazon Sidewalk risks Hootsuite jacks long-time customers Twitter re…
 
During episode 351, host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets. Tom brings over 20 years of executive experience starting companies and leading product development teams. He currently serves as the Vice Pr…
 
During episode 350, co-hosts BL Ochman & David Erickson discuss the Disney Imagineering Group's development of a free-standing robotic Groot, as well as: YouTube's new audio ad format Google's LaMDA AI model Hulu's self-serve advertising About This Site coming to a search near you The brand texting trend Mattel wants to recycle your old Barbies Sna…
 
During episode 349, host David Erickson interviews Blois Olson, radio host and publisher of seven must-read newsletters about email marketing, list growth, and leveraging channels to own the inbox. Ever since he received his first computer while a paperboy, Blois Olson has lived at the entrepreneurial intersection of media, technology and communica…
 
During episode 348, co-hosts BL Ochman & David Erickson discuss Disaster Girl's big payday, as well as: Nerf's new chief TikTok officer Clubhouse's NFL draft partnership Clubmarket's Clubhouse influencer exchange Digital product placement Spotify's paid podcast subscriptions Flipboard flips to sponsored newsletters Vaccination public service tweets…
 
During episode 347, host B.L. Ochmann interviews TikTok influencer Miranda Head, host of the TikTok Famous podcast, and Social Media Manager for FloQast, about video marketing on TikTok and how she has earned success on the platform. Miranda Head is a TikTok Creator Partner (7+ million views), host of the TikTok Famous podcast, and Social Media Man…
 
During episode 346, co-hosts BL Ochman & David Erickson discuss Baby Boomer influencers, as well as: Google Earth's timelapse visualization of climate change Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter Reddit considers its own Clubhouse clone Broadway returns LinkedIn creates creator tools LinkedIn asks for secret endorsements Non-F…
 
During episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more. Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Prit…
 
During episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as: A Clubhouse tutorial A mafioso whose YouTube channel gave him away New stoner emoji coming for Apple's iOS An AI-powered service that animates still headshots The forthcoming Brave privacy-focused search engine NFT brand stunts ge…
 
During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful. During his 35-year publishing career, Madden has held a variety of staff positions including reporter and column…
 
During episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as: IKEA's audio book catalog A sweet wine-tasting gig A tour of American dialects Instant holograms Taco Bell's 404 error page An Ad Council COVID vaccine campaign Facebook's newsletter publishing platform Mark Cuban's Clubhouse competitor, Firesi…
 
During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community. Prior roles include leading marketing for video production marketplace Storyhunter, leading strateg…
 
During episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as: The TikTok trend of creating fake album covers out of random camera roll photos Potential new Twitter features could include super followers, an undo button Shoppable tweets LinkedIn's new freelancer marketplace, Stories for…
 
During episode 339, host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts. Steven Clift is the CEO of GoodCarts, a network of ethical eCommerce companies that share post-purchase customers by offering discounts to similar shop-for-good stores at checkout. Steven has unparalleled 25+ years of direct experience …
 
During episode 338, co-hosts BL Ochman & David Erickson discuss Dr. Jill Biden's White House Valentines display, as well as: Stellar Thank You page examples The American Shame Card collection of gun-control advocacy postcards Fact checker bylines The explosive growth of social audio Microsoft's AI voices Lincoln TV Duolingo's singable commercial Su…
 
During episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing…
 
During episode 336, co-hosts BL Ochman & David Erickson discuss Amanda Gorman, the first Super Bowl poet laureate and Budweiser's advertising pause, as well as: Twitter's Birdwatch pilot Harnassing TV moments to drive viral awareness New LinkedIn controls An unboxing gun-safety PSA A New Orleans COVID vaccine PSA Google My Business updates TikTok's…
 
During episode 335, host David Erickson interviews his co-host B.L. Ochman to kick off the Beyond Social Media Show interview series of episodes. In addition to co-hosting this podcast, B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. With …
 
During episode 334, co-hosts BL Ochman & David Erickson discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight, as well as: Match.com's match made in hell Barbie's new role as a digital influencer Taco Bell's potato CEO Ben & Jerry's new doggie desserts NFL quarterbacks Aaron Rogers, Patrick…
 
During episode 333, host B.L. Ochman interviews her co-host David Erickson for the inauguration interview episode of the Beyond Social Media Show. In addition to co-hosting this podcast, David is principal of his digital marketing consultancy e-Strategy Media, serving clients with strategic counsel and execution of content production and audience b…
 
During episode 332, co-hosts BL Ochman & David Erickson discuss how Apple's iPhone lidar technology is shaping the future of augmented reality, as well as: The wide release of Amazon's Echo Frames Twitter's disappearing Fleets and potential audio chat Midwest governors mask up for a pandemic PSA AI software that stymies facial recognition technolog…
 
During episode 331, co-hosts BL Ochman & David Erickson discuss Google's infrared Internet project, as well as: Sequential video storytelling The Biden Harris transition website Spotify buys Megaphone audio hosting provider Four Seasons Total Landscaping's VR furries YouTube Rewind cancelled this year MmHmm video conferencing addon comes out of bet…
 
During episode 330, co-hosts BL Ochman & David Erickson discuss the 2020 presidential election, as well as: Van Jones' on-air tears of joy over the presidential election result The ROI of I Voted stickers Cheese Boy wins the internet with a successful fondue fountain A PR agency's superb election survival kit branding Shopify and TikTok partner on …
 
During episode 329, co-hosts BL Ochman & David Erickson discuss the ten most horrifying marketing stories they covered in 2020. Uninsured SXSW Randomly Recording Smart Speakers Creepy COVID Masks Vanishing Keyword Data Facebook's Couples App Facebook's Stalking Data Ayn Rand's Hand Out Apple Hijacks Search Traffic Pubic Hair Branding We Are Not Oka…
 
During episode 328, co-hosts BL Ochman & David Erickson discuss Mucinex's influencer fashion show, as well as: Planet Word, the world's first voice-activated museum Lego's drive to promote creative problem solving through play AMC renting it's cinemas for private movie showings Google's humming song-discovery app Racist-seeking Reddit bots Google's…
 
During episode 327, co-hosts BL Ochman & David Erickson discuss the viewership of the dueling Donald Trump/Joe Biden Town Hall forums, as well as: An array of new Zoom apps Google Analytics version 4 Coinbase's no-politics policy Alexa notifications Apple pays hackers to hack Snapchat's LiDAR lenses Vintage downloadable cookbooks A social media wel…
 
During episode 326, co-hosts BL Ochman & David Erickson discuss the mass delusion conspiracy theory known as QAnon, what social channels are doing to interrupt its spread, and the human consequences of this dangerous movement, as well as: How restaurants are innovating with 'ghost kitchens' A hilarious series of videos explaining the pandemic to ou…
 
During episode 325, co-hosts BL Ochman & David Erickson discuss Estée Lauder's cosmic product shoot and NASA's space toilet, as well as: Google's plan to pay publishers Cloudflare's service to speed up WordPress sites Google Assistant will sit on hold for you The paparazzi turn to social media stars (who knew?) Ring's home surveillance drone Russia…
 
During episode 324, co-hosts BL Ochman & David Erickson discuss 'The Real Facebook Oversight Board' comprised of industry experts that will try to hold the social network accountable, as well as: SEMrush acquires a earned media public relations tool Entertaining B2B advertising MailChimp evolves into a full-fledged marketing platform Casey Newton j…
 
During episode 323, co-hosts BL Ochman & David Erickson discuss McDonald's new stop-motion 30-second spot featuring the Travis Scott Meal, as well as: The wonders of a liveable wage Logofonts Snapchat's voting tools YouTube Shorts Kara Swisher's Sway podcast Patagonia's pottymouth Facebook's failure to act YouTube blocks iOS picture-in-picture mode…
 
During episode 322, co-hosts BL Ochman & David Erickson discuss a Facebook Group battle over a dinosaur at McDonald's, as well as: Alexa for Residential Ron Charles acting out book reviews PDFs are not fit for human consumption The Wired 25 virtual conference New LinkedIn Page features Salem Ilese is Mad At Disney The JabberMask Google to limit pai…
 
During episode 321, co-hosts BL Ochman & David Erickson discuss Walmart joining Microsoft's bid to acquire TikTok, as well as: American Family Insurance's Gen X-targeted commercial The Humanity Lab's anti-racism efforts KFC is finger lickin' good no more Instagram infographics Spotify virtual events COVID 19 gag rules A fond farewell to Izzy's Ice …
 
During episode 320, co-hosts BL Ochman & David Erickson discuss Epic Games' Fortnite vs Apple Battle Royale, as well as: Taco Bell's Mobile Go restaurants Brayden Harrington’s bravest little speech Instagram's Suggested Posts Sarah Cooper’s really great week Spotify books The resignation of Facebook's CMO Susan B. Anthony slaps back at a Trump pard…
 
During episode 319, co-hosts BL Ochman & David Erickson discuss TikTok's clandestine surveillance of its users, as well as: Precisely targeted direct mail Warm and cuddly artificially intelligent pet robots Twitter’s new Reply Guy feature The power of video recommendations LinkedIn Sells SlideShare to Scribd Planter’s Baby Nut grows up Apple redire…
 
During episode 318, co-hosts BL Ochman & David Erickson discuss 🍿 Walmart's plan to turn their parking lots into a drive-in movie theater, as well as: Giving credit to creators Why Microsoft wants TikTok The pros and cons of WordPress' auto-updates Roger Federer's rooftop tennis appearance Google's messy take on the customer journey Advertising age…
 
During episode 317, co-hosts BL Ochman & David Erickson discuss the potential acquisition of TikTok by Microsoft, as well as: Deadspinners split to Defector Media Nike's amazing You Can't Stop Us ad Denying Holocaust deniers Country Time's little bailout fund Virtual influencers' time may have come The whole Stella Immanuel strangeness The Walmart …
 
During episode 316, co-hosts BL Ochman & David Erickson discuss John Oliver's celebrity conspiracy debunkers, as well as: Netflix enlists Reddit digital detectives Minnesota Search Engine Marketing Association's virtual happy hours The return of Apple's Underdogs Reporter's email newsletters Amazon delays Prime Day Hootsuite adds Google My Business…
 
During episode 315, co-hosts BL Ochman & David Erickson discuss the massive Twitter hack and Bitcoin scam directed at high-profile accounts, as well as: The Minnesota Twins broadcast a scrimmage with a crowdtrack Free Grow With Google courses Long-term care seniors pose for iconic classic rock album cover recreations Michelle Obama's new podcast on…
 
During episode 314, co-hosts BL Ochman & David Erickson discuss Mmhmm, a new video conferencing app that is still in beta but looks amazing, as well as: The tech pushback against Chinese data requests New evidence for Subscription Twitter Pinnable Instagram comments Google acquires an augmented reality glasses company Google Assistant Continuous Mo…
 
During episode 313, co-hosts BL Ochman & David Erickson discuss the most significant announcements to come out of Apple's 2020 Developer Conference, as well as: Keen, Google's new social collaboration tool Google Images fact checks Patagonia joins the growing Facebook advertising boycott Devin Nunes' Cow wins in court YouTube introduces shoppable c…
 
During episode 312, co-hosts BL Ochman & David Erickson discuss Twitter's new voice tweet feature, as well as: Target recognizing Juneteenth Spotify lands DC comics for scripted drama podcasts Netflix' Reid Hastings donates $120 million to black colleges Fox News doesn't get the joke Facebook's Ad Library spying tool Trump's Nazi ads removed Flipbo…
 
During episode 311, co-hosts BL Ochman & David Erickson discuss Twitter's plans to prompt you to give a second thought to that link you're about to share, as well as: Twitter spruces up its lists Google's financial commitment to help news organizations devastated by the pandemic Campaign Monitor's email engagement survey Adopting dogs via Zoom Insa…
 
During episode 310, co-hosts BL Ochman & David Erickson discuss their experiences of the Black Lives Matter and police brutality protests from the perspective of each of their states, New York and Minnesota, as well as the needed changes in our society. Video, Show Notes & Links: https://beyondsocialmediashow.com/310 Connect with the show on social…
 
During episode 309, co-hosts BL Ochman & David Erickson discuss a leak of details for Apple's reported upcoming augmented reality glasses, as well as: DEVO's face shield PPE A literal happy hour courtesy of the Finns The bookcases of the cloistered and famous A Twitter parasite Playboy's sexy safe six PSA Feedly's Leo AI Instagram guides Facebook's…
 
During episode 308, co-hosts BL Ochman & David Erickson discuss reauthorization of the Patriot Act, which gives law enforcement access to online browsing data without need for a warrant, as well as: IKEA's furniture fort plans Twitter's new policy of labeling COVID-19 tweets Bud Light bringing back the Real Genius campaign Augmented reality contact…
 
During episode 307, co-hosts BL Ochman & David Erickson discuss new and potential future features coming to Twitter, as well as: Twitter's new moderation tool Potential new Twitter business profiles Google's podcast analytics Google's Web Vitals metrics Facebook's oversight board Ryan Reynold's Mint Mobile commercial Wendy's online scavenger hunt P…
 
During episode 306, co-hosts BL Ochman & David Erickson discuss the effect COVID-19 has had on the Influencer economy, as well as: The leaders weighing in on #PressFreedomDay How the NFL conducted its first-ever virtual draft New York City's Stay The F*ck Home festival Budweiser's coronavirus-inspired sequel to the notorious Whassup Super Bowl comm…
 
During episode 305, co-hosts BL Ochman & David Erickson discuss coronavirus visuals, as well as: Twitter's new COVID-19 misinformation protection measures Free Google Shopping Listings Google's new identity verification requirements for advertisers A clever tactic for retaining unsubscribing customers An app that will broadcast family videos for te…
 
During episode 304, co-hosts BL Ochman & David Erickson discuss how some top New York restaurants are selling pandemic care packages and birthday party dinners, as well as: The Twitter food drive Steak Umm's brilliant tweetstorm A wedding photographer's LEGO shoot A no-contact haircut solution Virtual reality fitness Art for gerbils Music analytics…
 
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