Welcome to the Little Gym, Big Heart podcast, hosted by Devin Gage. Tailored for trainers and aspiring gym owners, each episode draws from Devin’s vast experience and consulting group expertise. Discover keys to elevate your career, whether boosting earnings as a trainer or opening your facility. This podcast offers practical tactics, success stories, and real-time guidance. Whether seasoned or starting, Little Gym, Big Heart with Devin Gage equips you to confidently navigate the industry. T ...
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The Fully Engaged Fitness Podcast is the world's top authority to guide your fitness journey. Our collection of experts have worked with tens of thousands of clients, and has over 30 years of collective experience, making this the only podcast of its kind for general fitness information!
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See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
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Non-Stop 5-Star Reviews for Your Gym - with Hank Ebeling
49:02
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49:02Do you want consistent 5-star google reviews, and amazing experiences in your gym? Hank Ebeling is the customer service King and outlines his model for serving clients in any fitness business!By Devin Gage
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Episode 188: Why Your Gym Needs 3 Economic Objectives & the Budget to Back It Up
12:43
12:43
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12:43Most gym owners operate without a clear financial roadmap, leading to inconsistent profits, stalled growth, and no long-term security. In this episode Dan Goodman breaks down the three key economic objectives every gym needs to thrive and the budget required to get there. If you want to stop guessing with your gym and start building real financial …
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EP 187: Be the Leader Your Employees Need
45:25
45:25
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45:25From the Little Gym Big Heart podcast:"Today, Devin Gage chats with CEO of Varsity House Gym, Dan Goodman. In this podcast, Dan pulls back the curtain on the leadership strategies that have allowed his team to achieve remarkable longevity and success. Discover the core values, communication tactics, and employee incentive structures that have foste…
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In this episode of the Business of Strength Podcast, host Joe Reggio recaps his trip to Sorinex’s Winterstrong program, one of his favorite events of the year for hunters. Along with discussing his experience over the weekend and the time spent with friends Zach Even-Esh and Joe’s hunting buddy Jonny, Joe also discusses the importance of putting yo…
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Episode 185: How to Become an Athlete Performance Director in 3 Years with Coach Alex Pleasic
54:37
54:37
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54:37In this episode of the Business of Strength Podcast, host Adam Jenner sits down for a conversation with Alex Pleasic, the Athlete Performance Director at Varsity House Gym. Alex discusses her transition from being a coach to taking on a more high-level role overseeing the athlete program. She also shares how her background as a collegiate athlete h…
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The Team Culture Solution: Andy McCloy on Leading A World-Class Team
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1:05:01Andy McCloy, Founder of BCI Sports Performance in Huntsville Alabama details exactly how he built the best team in the industry.By Devin Gage
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Episode 184: More Clients Won't Fix a Broken Business
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20:12Dan’s Takeaways from Georgia: Scaling the Right Way Fresh off a trip to Velocity and CoreBlend, two gyms that have scaled quickly while maintaining quality, culture, and profitability. What they did differently: Extreme focus on the product, retention, and efficient systems before chasing growth.The biggest takeaway? They didn’t just add more clien…
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Episode 183: Jeremy Hartman - Building Champions
1:28:07
1:28:07
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1:28:07In this episode of the Business of Strength Podcast, Jeremy Hartman, a powerlifting champion and renowned strength coach, shares his insights on building a successful training business and developing world-class athletes. Hear how Hartman's passion for coaching and commitment to excellence have helped him create a thriving performance facility in I…
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Creating video content that actually WORKS (ft. Chris Perilli)
46:10
46:10
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46:10Welcome to the Little Gym, Big Heart podcast! Join us as we sit down Chris Perilli to discover the secrets to creating engaging, viral videos that captivate your audience. Chris shares his proven strategies for leveraging emotion, storytelling, and technical best practices to grow your fitness or martial arts business through video marketing. Learn…
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When is the right time to open a second gym? (ft. Joe Meglio)
51:12
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51:12Welcome to the Little Gym, Big Heart podcast! Join us as we sit down with Joe Meglio, the founder of GameChanger Fitness, to explore the remarkable 11-year journey of building his thriving fitness franchise. Learn how Joe navigated pivotal moments, from shifting to a small group training model to streamlining operations during the pandemic, and dis…
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Fitness Sales Secrets Nobody Will Tell You
1:06:15
1:06:15
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1:06:15Welcome to the Little Gym, Big Heart podcast! Today, Devin shares a presentation he really gave at the Business of Strength Sales Summit. He shares the exact system he used to scale his fitness business to 8 locations and $4 million in revenue. He also breaks down a step-by-step "ring the register" workflow that utilizes a CRM to fill your sales pi…
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Episode 182: Strength, Sports, and Stand-Up with Angelo Gingerelli
58:11
58:11
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58:11On this episode of the Business of Strength Podcast, we sit down with Angelo Gingerelli, the Assistant Strength & Conditioning Coordinator at Seton Hall University. With nearly two decades of experience at the collegiate and professional levels, Angelo shares insights into his multifaceted career, balancing coaching responsibilities, teaching as an…
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Episode 181: Are You Running Sessions That Sell?
27:53
27:53
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27:53In this episode, in which Adam Menner is solo, he breaks down the first part of his presentation for the BOS Sales Summit. The BOS Sales Summit is January 9th and 10th at the Nyack Hotel in Rockland County NY. In this episode Adam breaks down the MAIN critical event in a training business, training! This includes running sessions that sells themsel…
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How We Doubled Gym Membership Growth with Organic Social Media
35:22
35:22
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35:22Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Matt Simmons, owner of Simmons Media, to discuss the results of a fascinating split test on the real-world impact of professional organic social media content. The results are eye-opening, revealing a 25% decrease in cost per lead, tremendous follower growth, and much more. …
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EP 180: Gym Marketing Mastery (Devin Gage & Joe Riggio)
1:20:17
1:20:17
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1:20:17VIA Little Gym Big Heart:Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Joe Riggio, co-owner of Varsity House Gym, as he shares his proven strategies for effective gym marketing. From the importance of long-form content creation to the nuances of running successful paid ad campaigns, Joe provides a wealth of practical ad…
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EP 179: Dave Tate's Table Talk - Financial Mastery in Gym Ownership
3:15:16
3:15:16
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3:15:16VIA Dave Tate's Table Talk:Dan Goodman and Joe Riggio are standout figures in the fitness industry, each bringing unique strengths to their partnership at Varsity House, a prominent gym brand they've developed together. Dan began his career at the front desk of Parisi Speed School at 16 and quickly ascended the ranks, eventually partnering with Joe…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Joe Riggio, co-owner of Varsity House Gym, as he shares his proven strategies for effective gym marketing. From the importance of long-form content creation to the nuances of running successful paid ad campaigns, Joe provides a wealth of practical advice that any gym owner c…
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EP 178: Coach Billy Armstrong. Coaching and Creating Culture
1:13:41
1:13:41
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1:13:41What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is the Sales Summit January 9-10 at the Nyack Hotel in NY. Two days of JAMME…
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Tailoring the Gym Experience for Every Member
47:20
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47:20Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Krysten Rimmer! Dive into the role of a client success manager and learn how she has driven member engagement, retention, and community building at a thriving fitness business. Discover the systems, processes, and personalized approaches that keep clients motivated and inves…
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Join the call here - https://us02web.zoom.us/j/81851436384?pwd=kz0nrcxjP2C65bRaWbbla6n0N9eoNa.1 Be sure to join us for the Business of Strength Sales Summit this January 9/10 at Hotel Nycak! Sign up here - https://sales.businessofstrength.com Year End Planning Breakdown -https://docs.google.com/document/d/1SEwa3S_BRyWnsNWLUEsUXvWExQ4LxjLw/edit?usp=…
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How This Gym Mastered the Athlete and Adult Business Model
1:03:07
1:03:07
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1:03:07Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with TJ Lopez of Athletic Movement Protocol to discuss how he built a fitness empire that generates over $1 million in revenue, with an equal split between athlete and adult programs. Learn the strategic approach that allowed him to dominate both markets and create a thriving, su…
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Get ready for a hilarious and insightful episode as Dan Goodman sits down with Nick Cassano, influencer, entrepreneur, keynote speaker at the Business of Strength Sales Summit on January 9th and 10th, and overall great dude! We cover it all: Nick’s 2-minute backstory and his wildest DMs as an influencer. The “aha moment” that turned his passion int…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with CEO of Varsity House Gym, Dan Goodman. In this podcast, Dan pulls back the curtain on the leadership strategies that have allowed his team to achieve remarkable longevity and success. Discover the core values, communication tactics, and employee incentive structures that hav…
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EP 175: Does Your Gym Need Paid Advertising?
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18:03On this episode of the Business of Strength Podcast Dan Goodman breaks down if your gym needs paid advertising or not! He talks about the two methods of payment as it pertains to marketing and the proper amount of money every gym needs to allocate towards client acquisition. If you need to acquire a few more clients with your marketing this is a ca…
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Scaling a Gym Business from $0 to $120k/month
1:03:10
1:03:10
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1:03:10Welcome to the Little Gym, Big Heart podcast! In this episode, Devin Gage sits down with Dr. John Dougherty, the owner of Conquer Fitness, to discuss his incredible journey of scaling his fitness business from zero to $120,000 in monthly revenue. John shares his expertise in high-ticket sales, having closed over $3 million in personal training sale…
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Please support our Underground Strength Con sponsors below and leave a review!https://jockofuel.comhttps://www.sorinex.comhttps://www.spartan.comhttps://barbell-logic.comhttps://turnkey.coachhttps://simmonsmedia.cohttps://www.ignite-entrepreneurs.comhttps://macefit.com https://ivankobarbell.comhttps://www.intekstrength.comhttps…
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EP 173: Sumit Seth Naamly… Changing the client communication game for your gym
1:03:58
1:03:58
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1:03:58What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in…
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The 3-Step Formula for a World-Class Gym Trial Experience
22:31
22:31
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22:31Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his SECRET strategy to nail the first impression and build a trial session system experience that converts more members. This is EXACTLY what he does in his gym’s.... Get ready to engage in today’s episode! Hear Devin speak at the Underground Strength Con (NOV 15/16) https://und…
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In this episode, we’re speaking with Vince Gabriele and Zach Even-Esh about our journey through strength. Some of the problems we see in this industry are how to be a great coach, stand out in your market, and that's why we’re bringing back the Underground Strength Con after 12 years of silence.Go to: www.undergroundstrengthcon.comP.S. Please suppo…
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The Meeting Cheat Sheet That Changed Everything
20:49
20:49
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20:49Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares the provenmeeting structure and leadership tactics that transformed his company's performance. Learn how to run highly effective "Level 10" meetings that drive accountability, solve problems, and propel your business forward. Get the meeting cheat sheet that's helped this team m…
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EP 171: Operational Freedom - The 5-Systems You Need to Dominate
30:19
30:19
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30:19What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in …
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in…
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Fitness Sales Secrets: Close More Memberships
19:43
19:43
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19:43Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the proven strategies and tactics to skyrocket your gym membership sales. Devin shares a wealth of data-backed insights on effective lead nurturing and follow-up in the B2C sales world. Get ready to engage in today’s episode! Hear Devin speak at the Underground Strength Con…
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How to get more reviews for your gym business
14:50
14:50
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14:50Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his strategy to get more client google reviews. This is EXACTLY what he does in his gym’s to get more reviews and build social proof. Get ready to engage in today’s episode! Hear Devin speak at the Underground Strength Con (NOV 15/16) https://undergroundstrengthcon.com Check us …
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On this episode of the Business of Strength Podcast Dan Goodman discusses the subtle changes in VH’s marketing plan to ensure a strong finish to the calendar year. He draws comparisons between the late great Pete Rose and how “Swinging the Bat” is the only way to ensure you never get lulled into a slump. To hear how VH continues to Swing the Bat an…
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EP 168: Gym of the Year Winner - 87% Growth
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55:41In this episode of the Business of Strength Podcast Coach Joe Strong sits down with Gym of the Year WINNER, Connor AbreuConnor has seen tremendous growth in his gym, TNL Performance over the past few years, and shares his story today!If you enjoyed this episode of the business of strength please subscribe to this channel! Sign up here - https://und…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares 9 of his favorite business books that have completely changed the way he runs his company. These are books you've probably never heard of, but they cover topics like gamification, leadership language, building cult-like brands, and designing effective incentive structures. Get r…
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EP 167: One of the industry’s BEST female gym owners you’ve never heard of…
37:22
37:22
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37:22In this episode of the Business of Strength Podcast Adam Menner sits down with one of our very own Emily Neff. Emily owns an all female private sector sports performance business in Hatfield Pennsylvania in which she works strictly with athletes between the ages of 12-21. Emily is one of the sharpest gym owners we’ve had the pleasure of speaking wi…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the importance of core values in business and how to effectively implement them. He shares a story that illustrates the difference between results and the method used to achieve them. He also outlines strategies for identifying core value behaviors, making core values stick…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares an experience with an exceptional waiter who went above and beyond to provide outstanding customer service. He explains parallels between the waiter's actions and the importance of clearly communicating the value and effort behind the services provided in a fitness business, suc…
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Nobody Wants to Work Anymore... Why this is BS
9:44
9:44
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9:44Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down why the phrase “Nobody wants to work anymore” is complete BS!! Watch this to learn how Devin designs and treats employees to create the best place to work possible at his gyms, Gage Strength Training and Engage Personal Training. Get ready to engage in today’s episode! Chec…
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EP 166: Building a Lighthouse in the Desert. Pharos Athletic Clubs with Pieter Vodden
1:36:18
1:36:18
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1:36:18What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 …
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down an UNDER UTILIZED community making GEM... Facebook groups! Watch this to learn how Devin uses Facebook Community Groups to shape the community within his gyms, Gage Strength Training, and Engage Personal Training. Get ready to engage in today’s episode! Check us out on Inst…
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EP 165: Managing a Community with Coach Steph and Coach Colin
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51:43
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51:43In this episode of the Business of Strength Podcast, host Dan Goodman is joined by Varsity House Gym coaches Colin and Stephanie. They discuss the importance of building a strong community within your gym and providing members with an exceptional experience. The conversation covers tips and strategies for engaging your gym community, creating a "th…
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Unlock Hidden Opportunities: The 3-P Business Audit for Explosive Growth
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14:21Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage is going to show you how to uncover hidden opportunities within your business using a powerful annual audit method that can skyrocket your growth with less overhead, fewer employees, and more profits. This is the same audit that has transformed my business and allowed us to think bigge…
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EP 164: The Gym Owner's Guide to Captivating Content with Matt Simmons
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1:04:55
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1:04:55In this episode, Coach Joe Strong sits down with Matt Simmons, the founder of Simmons Media, to discuss the power of social media for gym businesses. But first, don’t forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th. Two jam-packed days of learning, networki…
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Master the Art of Gravitas | Become a Leader Your Team Will Follow
13:32
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13:32Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage dives deep into the concept of gravitas and command presence... MUST HAVE skills for fitness leaders and business owners. Discover the ancient roots of gravitas, how to develop it, and why balancing weight and lightness in your leadership approach is crucial. Learn actionable strategie…
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EP 163: Fly on the Wall with Zach and Joe... 60 Years of Strength!
52:12
52:12
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52:12What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 i…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares everything about scorecards.... What to do... what not to do... and how they can revolutionize your fitness business.. Get ready to engage in today’s episode! BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com Check us out on Instagram: / littlegym_bigheart Check us …
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Welcome to the Little Gym, Big Heart podcast! Today, if you’re feeling overwhelmed in your career, this is the episode for you! Devin Gage breaks down how to get out of a slump and prevent burnout. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv..…
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