Best Digitaladvertising Podcasts (2024)

1
The Third Delay For Third-Party Cookie Leaves Ad Tech In Limbo 35:44

4h ago35:44

35:44

Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome and what it means for ad tech.

1
Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights 22:32

1h ago22:32

22:32

Find out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what makes meaningful content that drives audience reactions in…

1
F&B 05: Mastering Storytelling and Video Production [Food and Beverage Marketing - Part 5 with Ted Passon] 53:20

6h ago53:20

53:20

Ted Passon, co-owner of All Ages Productions, shares insights on storytelling in video production. Ted emphasizes the impact of authentic brand narratives and visuals in enhancing a brand's message. He highlights the value of bold aesthetic choices and collaboration with artists for compelling content. Ted stresses the importance of thorough prepar…

1
Retreat To MMM 42:53

7d ago42:53

42:53

One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T-commerce.

1
Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager 22:13

3d ago22:13

22:13

Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking cr…

1
Hidden Made-For-Advertising (MFA) - E288 39:40

14d ago39:40

39:40

Inside Forbes’ hidden MFA site, and the industry reactions to the ad-crammed subdomain. Plus: a dispatch from the Global Privacy Summit in Washington D.C., where ad tech is a hot topic.

1
Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content 24:34

11d ago24:34

24:34

For Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to repurposing or expanding content, why human interventi…

1
F&B 04: Inﬂuencer Marketing and PR for Food Brands and Beverage Products [Food and Beverage Marketing Part 4 - with Bill Southard] 43:05

13d ago43:05

43:05

What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or b…

1
Ad Tech’s Performance Review 39:35

21d ago39:35

39:35

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.

1
Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global 23:10

17d ago23:10

23:10

What do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven marketing tips and career advice for students, from the latest episode of the Shiny New Object podcast, featuring Jeremy N…

1
Bot Or Not? 30:33

28d ago30:33

30:33

Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.

1
Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer 35:31

22d ago35:31

35:31

Mark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that people socialise. His Shiny New Object is Diageo's very own Distilled report - a trend report looking at the evolution …

1
F&B 03: Retail Promotion for Food and Beverage Products [Food and Beverage Marketing Part 3 - with Angela Rakis] 40:53

24d ago40:53

40:53

How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for proven, tactical strategy on retail promotion for food and beverage products, listen now! Angela Rakis, our guest expert, is a seasoned brand strategist and retail marketing expert. She shares va…

1
Goodbye, Outstream: The Digital Video Classification Shakeup - E285 34:19

29d ago34:19

34:19

More granular video classifications are replacing outstream video. But the move may devalue some inventory. Plus: GPTs are coming for contextual.

1
Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC 18:07

1M ago18:07

18:07

Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven. On the latest episode of the Shiny New Object Podcast, find out about the B…

1
MFA: The A Is For Arbitrage … And Adalytics - E284 37:57

1M ago37:57

37:57

Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.

1
Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo 20:16

1M ago20:16

20:16

On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpoints first, then build their approach to their au…

1
F&B 02: Expert Food Packaging Design [Food and Beverage Marketing Part 2 - with DePersico Creative] 50:03

1M ago50:03

50:03

Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we …

1
Privacy Sandbox Isn’t Passing The Test - E283 29:36

2M ago29:36

29:36

In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.

1
Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer 26:19

2M ago26:19

26:19

On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside. Find out why international assignments have enriched Grant's understanding of consumers and the …

1
When Generative AI Makes The Ad 31:26

2M ago31:26

31:26

Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.

1
Episode 242 / Tina Tonielli / Haleon / US and North American Lead, Consumer and Business Insights and Analytics 29:39

2M ago29:39

29:39

While some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to take a deep dive. On the latest episode of the Shiny New Object podcast, Haleon's US and North American Lead, Consumer and Business Insights and Analytics, shares how she swims laps in raw data sources to uncover hidden insights. Tune in to hear Tina's top…

1
When Walled Gardens Collide - E281 37:11

2M ago37:11

37:11

Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.By Alyssa Boyle

1
F&B 01: Marketing to Retailers in the Food Industry [Food and Beverage Marketing Part 1 - with Jean-Marc Demers] 26:12

2M ago26:12

26:12

Want retailers to stock and sell more of your food products? From seductive packaging to captivating storytelling, discover the secrets of marketing to retailers in the food industry with food and beverage expert Jean-Marc Demers. Uncover the art of out-of-store engagement, localized advertising, and the power of public relations in this enlighteni…

1
Episode 241 / Nendra van Wielink-Mohamed / The Kraft Heinz Company / Associate Director, GCOE Global Media 22:02

2M ago22:02

22:02

Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation. So, what are her top data driven marketing tips and why is her Shiny New Object... the avoidance of shiny new objects? The Kraft Heinz Com…

1
The Temu Bowl - E280 32:53

2M ago32:53

32:53

After Temu’s 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.

1
Episode 240 / Anna Estlund / Pernod Ricard / Senior Director of Insights & Strategy 27:57

2M ago27:57

27:57

The latest episode Shiny New Object podcast looks at the future of data-driven marketing with Anna Estlund, Senior Director of Insight and Strategy at Pernod Ricard. Anna shares her innovative approach to navigating the complexities of marketing effectiveness through the lens of her "Creative Compass." Discover how her strategy simplifies decision-…

1
Finding Holes In The Privacy Sandbox - E279 37:47

3M ago37:47

37:47

The gap analysis of the Privacy Sandbox is out. And the gap is…large. Then, a case for why hype about first-party data hasn’t been matched in reality.

1
The Stages Of Cookie Grief - E278 33:35

3M ago33:35

33:35

After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC's first-ever AI tech summit.

1
Episode 239 / Giovanni Pupo / LIPTON / Head of E-Commerce Media Europe 33:24

3M ago33:24

33:24

How does therapy improve your work life balance and can we even call it that - or is it simply, life balance? Listen to Giovanni Puppo, Head of E-Commerce Media Europe at LIPTON and Adjunct Professor at the POLIMI Graduate School of Management, talk about how his attitude to work & life has changed to make him a better data driven marketer. His Shi…

1
Personalization Put-Offs - E277 34:52

3M ago34:52

34:52

Getting personalization right remains tricky, and AI will only make it trickier. Then, inside Privacy Sandbox testing and the rise of curation tech.

1
Mavs02: Relationship Marketing for 99% Open Rates with Personalized Handwritten Notes at Scale with Arian Radmand 33:42

3M ago33:42

33:42

99% open rates are unheard of in the digital age--until now! Enter: IgnitePOST. Perfectly time the writing and sending of a handwritten note that personalizes and enhances the buyer's journey. This effective relationship marketing super strategy can be done, at scale, with robots holding ball point pens that can even mimic your own handwriting. Whe…

1
Programmatic Excess, From Bid Duplication To VideoAmp’s Reckoning - E276 43:04

3M ago43:04

43:04

This week’s theme is programmatic excess. We start with bid duplication and end with VideoAmp’s fall back to Earth.

1
Episode 238 / David Khoshpasand / Hasbro / Amazon Performance Marketing Manager 20:38

3M ago20:38

20:38

For marketers, the pursuit of profit and short-term gains can leave you without a continuous growth opportunity and stump the longevity of your business. This is why David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, swears by the framework of three horizons described in the book The Alchemy of Growth by Mehrdad Baghai, Steve Coley,…

1
Streaming Services Take On CES - E275 31:55

4M ago31:55

31:55

As the ad world descends upon Vegas for CES, streaming services from Netflix to Amazon to Disney are turning out in force. Then, all the intrigue unearthed from the lawsuit that pitted LG Electronics against the startup it acquired, Alphonso (now LG Ads).

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Digitaladvertising Podcasts

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