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How nonprofits can make better videos with Doug Scott Video is such an important tool for nonprofits period. And for-profit companies as well because it’s such a powerful communications medium. Facebook’s research division says the experiments they’ve run on Facebook and Instagram show that videos are looked at 5 times longer than static content an…
 
Risk-free advertising online with guaranteed ROAS with Cooper Harris So rather than just showing a consumer cool pictures, we actually show them viable ad units from which they can actually purchase. And then we do that on a pure performance basis for our brands. We’re a tech platform behind the scenes and looking at things and making optimizations…
 
The customer journey map, why they do or don’t buy with Bob Berry That basic phenomenon of simply not being able to complete the task is one of the major things that we encounter. The vast majority of what happens on the customer journey is based on individuals, making individual choices within the experiences that we provide them. You have to find…
 
The best webinar platforms reach your audience everywhere with Casey Zeman The whole premise of our products is that we want to help people sell better, leveraging webinar experiences. You can see a level of commitment when someone shows up to a webinar, whereas someone just comes, they opt into a freebie, and then go to a sales video, they can lea…
 
Build your influencer marketing hub with Magda Houalla The big evolution is it’s less about working with these massive superstars on social media as the only influencer marketing strategy. It’s about expanding who you consider being influential to your brand and evolving the ways in which you’re interacting with them. You can loosen the restriction…
 
The best corporate team building activities with Terry Barkman A sailboat is a great place to work on corporate team building activities and to see how your team is functioning together and where the fall-downs are in your communication. The boat inherently sets up short feedback loops and we can tell if the things that we’ve asked for and communic…
 
Grow your top line revenue fast with Lisa Florenzen I try to help any business gain at least $20,000 of revenue in less than an hour. And how I do that is really taking a look at their message, their content, what their goal is with their business. I look at, are they bundling? Do they have joint venture partnerships? What are they doing with those…
 
How to become a successful affiliate marketer with Mathieu Jang There’s definitely a different game when you are not only actively driving paid traffic, but actually doing it profitably. It’s like having this magic vending machine. There are so many metrics to watch, but no matter what you’re doing, if you just watch those two things, what’s the co…
 
The benefits of hiring an online business manager with Anja Riemer-Grobe Most business owners really underestimate how much work it is to do a launch or to create a program, right? An online business manager can help. The first thing people need to learn is to get into the habit of protecting their time. We practice time chunking. I ask people to p…
 
How to generate more leads on LinkedIn with Dana Lindahl What we’ve been realizing recently is that LinkedIn is actually a great place to post content. The one thing I tell most people is that there is such a thing as too much content on LinkedIn. Any person that’s trying to actually generate more leads on LinkedIn, they need to focus first on havi…
 
How to sell on Amazon with Carolyn Lowe The first thing we do is does discover if it makes sense for you to sell on Amazon? Things that are heavy, that cost a lot, that are cheap, lower priced. Those don’t usually don’t make sense, you can’t make money. So what we do typically if we’re going to work with a new brand, we’ll do an audit, we’ll see if…
 
How to write a book and grow your business with Chandler Bolt I’m a firm believer that a book is the best thing you can do to grow your business. Every time someone sees your book and every time anyone comes to your office and sees it, they think about you and they think about the work that you do. If you give your book to every paying customer, we…
 
How to personalize your email campaigns with Randy Levy Now is the time to regroup, have a hard reset on everything, question everything and learn as much as you can. Personalizing your email campaigns is primarily data-driven because data’s the name of the game. I look at design as a competitive advantage. The folks who design well are beating the…
 
Helpful website strategies that convert with Ray van Hilst When it comes to website strategies and marketing, let’s master the simple and make sure we’re doing that well. Ask your self, “What are they coming to your site to do? What do they need from you?” Then let’s help them do that and get to that next page where you’re going to do that. It’s no…
 
How to improve your Google ranks in 2020 with Matt LaClear It took me a good three, four years after Penguin to really realize, I’m never going to hack the algorithm again. Then it just became a pursuit of just doing best practices. Today, SEO is about giving your users what they’re looking for. Google’s not going to rank whether based upon the qua…
 
A Business Continuity Plan with Doug Morneau The one thing that you can expect from a global crisis like we’re experiencing is that not everybody will lead well in this situation. “Once the quarantines over, what will my business look like?” How will customers want to be treated when we reopen for business? There are lots of different ways that you…
 
How to quickly build an engaged audience with John Meese We focus more on the longterm strategies that really stand the test of time to build an engaged audience and we spend less time on like TikTok and whatever the latest cool thing is. If you put systems in a few areas of your business, it dramatically increases your results. Email has continued…
 
Tips on how to develop leaders with Peter Montoya As I help develop leaders my job is to help them become much more effective. And oftentimes I serve as a leader confidant. The feedback agreement is, you want to give feedback that is kind, honest and helpful. All leadership is leadership development, which means that my sole job is to be coaching, …
 
Tips on how to gain confidence in public speaking with Mike Acker When it comes to public speaking it’s either confidence that’s holding someone back or understanding that’s holding someone back. Communication is currency. It’s the currency we use in everything. Ultimately, anytime someone’s giving a message, you are the message. A huge aspect of s…
 
Tips on how to respond to leads quickly with Maddy Martin The most critical thing to moving the needle in your business is to respond to leads quickly. If you don’t have texting enabled for your business phone number, you’re probably missing a lot of leads. The most effective thing to do is to identify those top two or three things that you need to…
 
Tips on how to be a niche marketing success story with James Soto By focusing on the industrial sector niche, really understanding it, we’ve been able to really build that empathy, knowledge and actually help them grow their businesses. I think the big lesson we learned is that you have to slow down in order to speed up. Further, you have to know t…
 
Tips on how to grow your business’ revenue and leads faster with Kenn Costales The big hurdle that you need to overcome in growing revenue and leads is trust, and having that personal brand, up and active, helps solve that problem. And then, once they do sign up, it’s not over yet, the selling process is not over, yet. So, having a PDF makes a lot …
 
Tips on how to unlock the power of sponsorship with Ken Ungar Companies get into sponsorship for a variety of reasons: brand awareness, entertain a prospect, employee engagement, generate leads, provide product sample. All of those things could be accomplished with the right sponsorship. So, generally, those lower-profile events, those events that …
 
Tips on how to scale your business past six figures with Taylor Welch To scale your business you have to be okay with earning money off of the effort of the people on your team and trusting the people on your team. To get to six figures is pretty much your effort. But then you pass a critical mass where getting past seven figures and eight figures,…
 
Digital marketing tactics that attract more customers with Adam Lundquist When it comes to digital marketing tactics clarity will beat cleverness every time. I like to start with something like an Ebook. Or lately, I’ve been seeing interactive content perform a lot better. We do a lot of quizzes to start off. What the principle of influence is sayi…
 
Tips on how to get your articles published with Michelle Garrett If you want to get your articles published, it’s always good to take a look at your social media presence and website before you put the pitch out there. To pitch publishers start with verticals because I think that is such an opportunity because there are a lot of them. They need to …
 
Tips on how to to be more organized and not lose sales with Resa Gooding I help businesses understand how to be more organized and efficient, so they can use CRM and marketing platforms to scale their businesses and stop losing sales. If you don’t spend time cleaning up your database, it’s a problem. This will always repeat itself and your campaign…
 
Tips on how to conquer the chaos and get organized with Kerry Thomas To conquer the chaos its all about the flow. You want to walk into your office or sit down at your desk, and it’s all about the information flow. I define “productive environment” as being able to accomplish your work and enjoy your life. They’re both equally important. I’m giving…
 
Create Facebook video ads that actually work with Adam Sand The ability of Facebook video ads to find people while they’re thinking about roofing before they’re actually Googling roofers is incredibly powerful. I learned how the Facebook ad platform works, how to measure and test your different ideas, and I learned that everything at all times is a…
 
Tips on how to improve email engagement with automated dynamic content with Matthew Dunn Campaign Genius is our latest project. And what Campaign Genius is it makes the visuals in an email do everything they possibly can. A couple of years ago they noticed a shift where the top behavior for email of interest is “Save for Later.” So, where Campaign …
 
Tips on how to get articles published by major publishers Whenever I put out a piece of content that I’ve created where I’m controlling the narrative and the messaging, I consider a big fat ad for me. Because essentially I’m talking about something that I know about and asserting myself as a subject matter expert, a thought leader. The media outlet…
 
Tips on how to make LinkedIn videos that engage your connections And what’s interesting, with LinkedIn videos, I am getting a disproportionate amount of engagement compared to any other platforms I’ve ever uploaded on. This podcast that we’re creating right now will get repurposed after this call. It’s going to get chopped up into smaller bits of l…
 
Tips on how to create a video content strategy for LinkedIn with Shay Rowbottom I teach business owners and founders on how to create a consistent video content strategy on LinkedIn to attract their target market and close deals. I realized it was happening on LinkedIn now, where I’m like, “Wow, it just seems like really easy to get reach on your v…
 
Tips on how to create messaging that connects with your listeners with Scott Brown The magic with great, clean messaging is not just that it’s persuasive. It may be. But most importantly, it’s memorable. If you boil it all down, I turn smart people into rich people. What I like to do is think about how you can take your company messaging or your co…
 
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