show episodes
 
This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
 
Loading …
show series
 
In this episode, Axel Kirstetter, VP of Product Marketing at Datasite, shares his experience on evolving from single product to multi products. He also shares the challenges and some critical considerations with fellow product marketers from go to market perspective. All rights reserved. © Product Marketing Hive.…
 
In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also discuss the advantages and disadvantages of the tiered pricing plans, how to communicate the pricing changes. Laura shares some practical advice on how to DIY pricing and packaging for start-ups. All ri…
 
In this episode, Kelly Drozd, product marketing manager at Atlassian, shares her thoughts on Agile Marketing and some practical advice on how to get started on adopting Agile Marketing based on her experience. You can find the book Kelly recommends, Death of a Marketer by Andrea Fryrear, on the PMM Hive Reading List. All rights reserved. © Product …
 
In this episode, John Zilch, a longtime product leader and co-founder of LaunchDay, discusses how to achieve a successful product launch and how to overcome some common challenges when launching a product bases on his own experiences. He also shares his thoughts on product releases and product launches. All rights reserved. © Product Marketing Hive…
 
Originally broadcast May 3, 2019. Jerzy’s begun a new comics project, and it’s been a while since we’ve had an art demo on the LIA Cast, so this week join Jerzy and Rob for a demonstration and discussion on designing sound elements in your comics using Clip Studio Paint. Sponsors for this episode Science Comics: Rockets Art & Science Punks Lean Int…
 
Ready for another day of work, yet not feeling it. So many valid reasons to be in that situation… yet also having due dates and commitments to meet. Sometimes the work is rewarding and the outcomes too, people liking what you do, paying you for it, it’s all awesome. Yet still…sitting there, ready to write, draw, code…and Just. Not. Moving. Or distr…
 
In this episode, Crispin Read, founder of Product Marketing Hive discusses B2B buyer's journey, and shares his thoughts on how to effectively make an impact on buyer's journey through product marketing. He also lists some of the common mistakes for marketers to avoid to not take a toll on buyer's journey. All rights reserved. © Product Marketing Hi…
 
Working on the thumbnails for your next comic and discovered you’ve sketched dozens of pages of talking heads? We cartoonists can put the reader’s eye wherever we can imagine, so why don’t we? But how do you know where to put the reader’s eye? In today’s Lean Into Art Mini-Workshop Rob and Jerzy are going to help you find more visual interest on yo…
 
Posting socially is something most independent creators need to work with. I've often been the show up when I've made something, share it, then mostly hang back and like other folks stuff approach. But I know that I can do better, reach folks who I'm here to help. It takes more than that occasional post and that's what I'm hoping to dig into with J…
 
In this episode, Camil Lafreniere, senior product manager from Newforma discusses product management, and shares his opinions on the relationships between product marketing and product management based on his own experiences. All rights reserved. © Product Marketing Hive.By Product Marketing Hive
 
When you sit down to write a blog post is that a comfortable creative activity? Are there times when it feels like the words are stuck or just not sure how to say what you’re really trying to say? Recently Rob finished a 100 days in a row blogging challenge. That project and other writing he's done in recent years for team collaboration, manifestos…
 
We’ve all been there--you start out with the promise of a new day, a reasonably curated to-do list, and a commitment to make your art. And suddenly you look at the clock and it’s the end of the day and all you have to show for it is seven or eight little piles of unfinished good intentions. This happens to all of us. Whatever your skill level, it’s…
 
In this episode, Brian Martell, VP of Product Marketing at Cube talks about product marketing and the classic "product marketing conundrum". He shares his thoughts on how to maximize the impact of product marketing by building a base of influence. Please check out the article How to Build a Base of Influence for Product Marketing for more in-depth …
 
Frustrated that you can’t find a way to bring the big feelings you get from others’ art into your own? Maybe you just need to train your analytic eye to level up your inferencing skills. Being able to look for and identify the ideas behind the art can lend you insights to help you get back on track and feel motivated to create again. Sponsors for t…
 
Clarity competes with other concerns when writing and illustrating - what’s a useful approach to get enough information and emotion into the page? When should you be going for clarity vs inspiring awe? Sponsors for this episode Boulder and Fleet: Mining for Trouble Rob's Listening Like a Coach workshop Lean Into Art Discord Thanks to our top Patreo…
 
Are you in meetings in person or on screen where you’re taking notes in front of folks? When we're listening to learn from a conversation even one other person or to work in a group we use a similar style of note-taking for both situations. It’s about understanding what we're hearing and can reflect back to the people in the room. Honor the obvious…
 
Every once in a while we feel like we're in over our heads, whether it’s due to the number of tasks we've committed to, ambiguity of the tasks, or just feeling a bigger-than-usual sense of friction between the tasks and us. When this happens it helps to check in with a friend, so Jerzy talks with Rob today to see where they both land when talking a…
 
It’s no big reveal that time tracking and journaling can be invaluable tools to help you find the time to focus on your creative work. But how do you pick the one that’s right for you and how do you use it? We look at some options and use cases. Sponsors for this episode Science Comics Rockets Rob's Listening Like a Coach workshop Lean Into Art Dis…
 
In this episode, Crispin Read, founder of Product Marketing Hive talks about the second product problem. He shares his thoughts on why people fail to create a successful second product. Crispin also explains the core elements of creating second product success. Please check out the article The Second Product Problem: And how to create a successful …
 
Rob feels he has a variety of advocacy ideas tangled up and thinks it’ll be super useful talking with Jerzy on today’s show - he’s been doing advocacy through comics for years! Sponsors for this episode Four Million Years Later Rob's Listening Like a Coach Workshop Lean Into Art Discord Links mentioned: Kids Read Comics The SRSLY Coalition Thanks t…
 
Ever wonder what those paneling tools do in Clip Studio Paint? You’ll be surprised by how much they can speed up your work. Join Jerzy and Rob for a Mini Workshop episode where they demo 3 awesome power-ups in Clip Studio Paint. Sponsors for this episode Four Million Years Later Rob's workshops and coaching Lean Into Art Discord Links mentioned: Cl…
 
When we make things, write stories, any creative work needs input. Sometimes that’s focused research, other times it’s the indirect idea fuel of taking time to recharge, play games, watch, and read things that give us energy. Join us for an exploration of what we've been reading/watching/playing. Sponsors for this episode Four Million Years Later R…
 
Ever think about participating in hourly comics day or similar comics events?Avoid entirely but think about it still?Or try and get stuck?We’re going to take the worksheet my students use in the Customizing Your Next Creative Challenge workshop. Then we’ll put it to use to puzzle out a frequent comics-making challenge. Will we go with hourly? Daily…
 
Ever not try an art project because you feel some fear about the work involved? This week Rob and Jerzy look at what they do when they feel frightened about making things. Sponsors for this episode Four Million Years Later Rob's workshops and coaching Lean Into Art Discord Links mentioned: Hourly Comic Day Thanks to our top Patreon supporters Art M…
 
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut and Crispin Read discuss product marketing and the product launch process. Anita shares her thoughts on the ambiguity of the product marketing function and how to translate that into personal growth and career success. She outlines the key steps to a successful product la…
 
Jerzy and Rob share some tricks in Clip Studio Paint that will make flatting easy for beginners, and speedier for those who have been doing it a while. Sponsors for this episode Science Comics: Rockets Rob's workshops and coaching Lean Into Art Discord Links mentioned: Cap'n Cat Sample Page Clip Studio Paint 3-month Trial DADO's turorial on Flattin…
 
Join Jerzy and Rob for an exploration of how our relationship with rest affects our work. Sponsors for this episode Boulder and Fleet: Mining for Trouble Rob's workshops and coaching Lean Into Art Discord Thanks to our top Patreon supporters Sarah Loutfi Spencer Hallam Becca Hillburn Dave 'Sri' Seah Gail Buschman Connect with Jerzy and Rob Jerzy on…
 
Some frequently shared advice among creative people hoping to build an audience or attract customers is to “post something every day.” Many of us find this plan reasonable, yet difficult to act out. Rob has chosen to take this practice on for 2021 with a daily bit of writing on his blog. This week Jerzy checks in with him to reflect on Rob’s goals,…
 
This week Jerzy and Rob look at the Lean Into Art project itself as a case in point. When should you check in on your commitment to a long-term project, and how do you think about evolving it while you work on it? Join us for a discussion on re-evaluating the work you’re doing on a project and stepping back to see if it’s meeting your goals. Sponso…
 
Sponsors for this episode Four Million Years Later Rob's workshops and coaching Lean Into Art Discord Links mentioned: Bruce Lee: The Tao of Gung Fu Lynda Barry's Syllabus Stan Bush G.I. Joe: A Real American Hero Clip Studio Paint Thanks to our top Patreon supporters Jodels Pox Spencer Hallam Nate Marcel Sophie Lawson Robert Clemmons Jr. This week'…
 
Loading …

Quick Reference Guide

Copyright 2021 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login