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How to discern what matters in business and IT and find a sense in your trade. We combine practical academic theories with concrete business. If you are a bored seasoned professional or an enterprising engineering student, listen to this show. You will discover how technology and business can be combined to bring more value and sense to society. We illustrate how to avoid out-of-touch strategies that are based on, for example, transparency and pure agility. Today, work environments are often ...
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Alain’s Last Episode - Part 2 Of His Take On Bruno Latour | S1:E12
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12:23
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Alain, our dearest friend and the host of this show, passed away a few days after recording the last episode of the season. In it, he honored Bruno Latour, a fellow academic and a leading figure in Social Sciences, until his own recent passing. In this episode, Alain paid tribute to Latour’s work and offered insights into the shared goals of their …
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My Take On Bruno Latour - Part 1 | S1:E11
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Bruno Latour was a French anthropologist, philosopher, and sociologist. He was born in 1947 and died at the age of 75 in 2022 in Paris. Latour was considered an iconoclast as he challenged many of the buzzwords we use to guide our actions. He calls these buzzwords ‘factish’ gods which people worship. Latour believes that facts should be developed t…
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The Use Of The SEAM Patterns In Consulting With Lucien Etzlinger | S1:E10
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21:35
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In this episode, Alain Wegmann interviews Lucien Etzlinger, Senior Consultant of customer-relationship management, with whom he collaborated for over ten years on developing the SEAM method. In this episode, Lucien explains how he discovered, during his career in the world of finance, the importance of relationship management. He describes how the …
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A Project Example With Seam Patterns With Holly Cogliati-Bauereis | S1:E9
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Alain Wegmann asks Holly Cogliati-Bauereis, an English editor with whom he collaborates, to present a project for redefining her position in their department at their university. In this episode, through Holly’s project, Alain describes the use of the Seam method, focusing mainly on the Seam patterns called CASA. Her project was a simple sales proc…
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1st Season Summary - Putting It All Together S1: E8
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Weeks into the Beyond the Buzzwords podcast, we're now down to the conclusion of the show's first season. What better way to celebrate this milestone than a good recap of the wisdom shared across the episodes? Alain Wegmann does just that and puts it all together. In the first two episodes, he introduced a metaphor about living beings and explained…
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In this episode, Alain Wegmann defines and discusses the concept of 'curiosity' in business and IT. He introduces the importance of curiosity in our lives as it drives personal and professional growth. Curiosity is essential to understanding our customers' and our partners' realities. Alain also discusses the importance of serendipity, as it brings…
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People need to start taking action to change their habits or else machines are going to take over their jobs. It is easier to change automation than it is to change people’s habits. In this episode, Alain Wegmann defines and discusses the concept of ‘taking action’ in business and IT. He discusses the importance of habits and the challenges related…
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In this episode, Alain Wegmann defines and discusses the concept of ‘appreciation’ in business and IT. Organizations and individuals are living beings who are in relationships. When these living beings are in relationships they perceive as problematic, they can develop an appreciation. This appreciation enables them to analyze their problems and th…
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In business and IT, the notion of ‘services’ is extremely popular. In this episode, Alain Wegmann defines and discusses this concept of services. Organizations and individual are living beings. All living beings are in relations and maintain these relations through services. Understanding the exchanges of matter, energy, and information between the…
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Operating Models And Tree Metaphors With Ernest Gmunder S1:E3
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26:57
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Alain explores how Ernest Gmunder uses tree metaphors to explain the benefits of an hybrid operating model to the companies he advises. In this hybrid model, a company is considered as a “tree”. This is his way to go beyond the “agile” buzzword. Ernest recognises that the organisation behind a product line, the “branches” in the tree, needs agility…
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In this episode, Alain Wegmann defines and discusses the power and importance of analogies and of metaphors in our reasoning. They are central to our languages and for understanding complex concepts. By using metaphors, we can reason rationally and emotionally. Using analogies and metaphors is essential in service design and systems thinking.…
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In this first episode of Beyond the Buzzwords, Alain Wegmann explains his approach to entrepreneurship and business and IT alignment. He illustrates how people can better work together by reasoning about themselves and about companies as if they were living beings. The concept of living beings is an amazingly powerful metaphor for analyzing exchang…
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