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Best Ecommerce Uncensored Email Marketing Facebook Ads Social Media Marketing podcasts we could find (updated May 2020)
Best Ecommerce Uncensored Email Marketing Facebook Ads Social Media Marketing podcasts we could find
Updated May 2020
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eCommerce Uncensored by Fast Forward, Inc is a podcast dedicated to bringing eCommerce entrepreneurs actionable tips and techniques to grow their sales, email list, and traffic. We’ll talk about Email Marketing, Facebook Ads, Social Media Marketing, Shopify, Woocommerce, Sales Funnels, and much more. Fast Forward, Inc is a digital marketing agency in New Jersey.
 
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show series
 
Email is king and the key to making more money. However, sending more emails can seem overwhelming because you just don’t have the content to send. You also may feel like sending too much is going to frustrate your list. In this episode we discuss ways to make it less stressful and how you need to rethink how the people on your list are interacting…
 
Using data and testing is the key to website conversion optimization. In this episode we chat with Jon MacDonald founder of The Good. He is a trusted conversion rate optimization expert who turns browsers into buyers for some of the world’s largest brands. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave…
 
As much as we’d all love to have that winning ad that we can just sit back and watch, we can’t because Facebook ad fatigue is real. In this episode we discuss how we tweak and adjust our ads to bring them back to life. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we…
 
Jared Lloyd is a world renowned wildlife photographer and writer who has created a 7-figure info product. In this episode we discuss our partnership with him and how we’ve made the Journal of Wildlife Photography successful using Facebook Ads and Email. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us…
 
Ecommerce aficionado, Ezra Firestone, joined us for this weeks episode. Ezra is founder of Smart Marketer, creator of Zipify apps and owner of Boom by Cindy Joseph. We discussed building an 8-figure ecommerce business, being able to enjoy success, and having a true work/life balance. Don’t forget to please leave a comment below or review us on iTun…
 
Facebook ads and email marketing should work together. In this episode we discuss a strategy we’ve put in place to make our email profitable by using Facebook ads. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can e…
 
When you’re working with Facebook Ads, Email and Search Ads it can be really difficult to understand where your sales are coming from. In this episode we discuss our own struggles and does it even really matter anyway? Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we…
 
The coronavirus is the latest thing to turn our world upside down. In times like this the economy and people’s buying behaviors are affected. Relying on a single channel for your sales leaves you vulnerable and your revenue can drop. In this episode we discuss how important it is to diversify your marketing efforts and be confident while you ride t…
 
Landing pages give you the ability to test quickly and efficiently. When running Facebook or any paid ads it’s so important to be able to do this. In this episode we discuss, in detail, the strategies and techniques we use with landing pages to make our ads successful. Don’t forget to please leave a comment below or review us on iTunes or Stitcher.…
 
We’ve recently been able to grow the revenue of our own brand to over 120k in revenue in a month. In this episode we discuss the strategy we used to get there. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email…
 
Creating an irresistible offer should be the #1 priority of your Facebook ads. Once you have that and you get people to buy, you can then optimize and make it better. In this episode we discuss our experiences and the things to focus on when crafting your offer. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you…
 
This is definitely a topic that is often ignored, but is really important for making sure your emails end up in your subscribers inbox and not their spam folders. In addition to making sure your emails reach the inbox, we discuss the importance of list segmentation and how it can effect open rates and way vanity open rates aren’t important. In this…
 
EU154 – Should You Use Dynamic Facebook Ads? We’re creating a Facebook course ! Keep updated on our social media pages and eCommerce Uncensored episodes for upcoming details ! Facebook has so many different options that they offer for your advertisement, you can use Facebook the way you need to use it ! No brand is the same so each needs a unique a…
 
Facebook Campaign Budget vs Ad Budget Optimization In episode 153, we talk about campaign budget optimization and ad set budget optimization. Facebook was contemplating on getting RID of ad budget and only staying with campaign budget. Facebook would handle what happens to the ad budget and how it is distributed. When it comes to campaign budget op…
 
Lessons Learned Spending $1,500 per Day on Facebook We spent $1,500 a day on Facebook ads and we found out a lot. When we spent $1,500 a day on Facebook ads and we learned that it is very important that you find the objective that you want your advertisement to have. This is because your ad needs 50 actions; cliques, add to card, check outs, within…
 
Text vs Graphical Emails and How to Use Them They’re different types of emails, text and graphical. It is important to know how and when to use each of them. Most people want to stick to graphical emails, meaning only image based. The con of using only image based emails is that they end up in spam most of the time. The reason for this is that the …
 
Lessons Learned from 2019 One major lesson we took from 2019 is that scaling Facebook is hard. Facebook does not have one method with advertisement that works the same every time. Instead of using the long term conversion on Facebook, use short term. Facebook has “how long does it take people to buy ” window you have to put a target at. With a one …
 
How RevAir Used Customer Service and Influencers to Build a Multi-Million Dollar Business. We interview our now client, former listener, Kim Carrasco. She is the product development director at RevAir. This product was on the market for 18 months, starting at zero dollars, and they took it to a multi million dollar business. Kim points out that cus…
 
The Importance of Defining A Persona Know who you (and your product) are AND who you want to serve. What method works for one may not work for the other. You learn by trying. Learn to identify what you want and who you should go after. You need to know who your selling to in order to figure out how to create a messaging that is more targeted. You w…
 
Tips for Selecting a 3PL with Jason Chan Choosing a third party logistics company – represent the brand to fulfill the product – shelving, packing +shipping. Ex : Amazon. Q&A with Jason Chan of Rakuten Logistics Shipping Being scalable and cost efficient are key. You want to maximize your budget for your product. 3PL’S have benefits in cost savings…
 
Black Friday / Cyber Monday is Over… Now What? Pull back on blogging with email ? Most are offer based, and the more you email with value – the more consumers are engaged over time. You are looking to create longevity. Just because Black Friday/Cyber Monday are over, spending does not stop ! The best offers are before Christmas. Look at the entire …
 
Scaling Facebook ads You spend more – you make more Most of the time, scale to the demand of the product. The more you scale, the less profitable you become. You have to find a medium with the ad sets that are working and scale them properly. You have to find different ways to get people to want to buy your product to incorporate in your method of …
 
Our Black Friday + Cyber Monday Email plan The key to email is frequency. Keep your customers engaged as much as possible. How to send email in frequency with out being annoying – send emails with VALUE ! email with blog add a block – force consumers to enter email to continue use of product or add pop-up email entry. Create predictable income. Fac…
 
Grow your Facebook Ad checklist for Black Friday + Cyber Monday Make sure the strategies that you put out into place WORK ! Schedule your ads in advance – Facebook has to pre-approve ! Make sure both your ads and landing page are inline with Facebook policy Deliverability – put out the way they should be Make sure audience is not too narrow ! You w…
 
Getting your Facebook advertisements ready for Black Friday + Cyber Monday ! Get in front of your audience ! You want to fix up your email. Play with mixing up with text emails vs picture emails to avoid going to consumers spam folders ! How do you get ahead of everyone else ? Take a look at your Facebook ad data; focus on people who have shown an …
 
Almost every client we have has asked us the same thing about growing an email list: “Why don’t we just buy a list already filled with emails?” BAD IDEA Let us save you money, time, and energy by telling you to not do it. The problem with that is you have no idea where these emails are coming from, no idea if they’re real, or even if those email ad…
 
Black Friday & Cyber Monday are right around the corner! In the past years and especially this season, we have noticed a lull when it comes to sales for the period right before Black Friday/Cyber Monday. Don’t get discouraged! Instead, use this as an opportunity to prime your customers for the upcoming deals. This is the time when you should be sen…
 
By far one of the best interviews we had to date! It was a real pleasure sitting down with Klaviyo CEO, Andrew Bialecki, and Director of Product, Jake Cohen. Over the past year, we have really witnessed Klaviyo grow, regarding numbers of employees, number of clients, as well as the capabilities of their platform. We really wanted to sit down and di…
 
The main theme of Klaviyo Boston this year was “Own It.” Although we want to give you a little break from Klaviyo this week, we still want to go over this important concept. Kev, Jason, and Paul talk about some of the amazing key-note speakers, especially the owner of BeardBrand, Eric Bandholz. One of the big topics was how many businesses believe …
 
What a amazing Day One at Klaviyo Boston 2019! We had the incredible opportunity to interview Alicia Thomas, Senior Marketing Manager at Klaviyo and host of their “Ready, Set, Grow” series. It’s exciting to get real insight on the inner workings of Klaviyo and their culture. Alicia shared her experiences on her “Ready, Set, Gow” series and the type…
 
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also check out the video of this…
 
Okay so you’ve collected this big list of emails. What do you do now? Start selling your product right? WRONG! How do you expect someone to buy your product when they don’t even trust you yet? Email is one of the best tools to build meaningful relationships with your customers. You have to offer them value. Provide them with information and content…
 
Q4 is coming up quick and it’s big for eCommerce! As you can imagine, a lot of businesses will be looking towards Facebook to try to grow their marketing efforts as much as possible during this time. There are a few things we want you to remember before you jump into creating Facebook Ads. First of all, return on investment on your ads is important…
 
There’s no sugarcoating it, Facebook Ads are harder than they look. Luckily for us, we have been having some serious success running Facebook Ads for a number of our clients recently. And we just wanted to share some of the success with you, our listeners. When it comes down to it, having a successful campaign is just about putting the right offer …
 
Some of our clients have had great success in the traditional retail industry. Now they want to bring their brand to the digital market. Here’s one lesson they had to learn the hard way… IT DOESN’T WORK THE SAME The digital market is COMPLETELY different than the traditional retail market. When people enter a retail location, they are entering with…
 
Welcome to the final episode of the series that describes the process we use right here at our own agency for our clients! This week we’re talking…. LOYALTY!! WOOP WOOP Having a customer buy for you is great, but having them come back to your store time and time again is amazing! These customers are where you can make real money, because you do not…
 
On recent episodes we have been going through our process that we take most of our clients through. Step one was “Awareness”. Step two was “Building your list” or capturing emails. Now we’re on to everyone’s favorite step, SELLING! Many think you just put your product in front of me and they will automatically start buying. Unfortunately, it doesn’…
 
The last two episodes were all about creating content. But what do you do once you have all this content to work with? Use it to grow your email list! No matter how many times people yell “Email is dead!”, it seems to rise up and prove them wrong time and time again. According to one study, email will be used by 3 billion people by 2020. Additional…
 
This week we’re continuing the topic from our last episode of content creation. You don’t need flashy gear or an intricate studio to create amazing content. Paul brings a perfect example of that with the Instagram account Kihmberlie . She is a photographer that creates studio quality content with just the resources around her. On her page, she show…
 
Creating content for your marketing strategies can be a bit daunting at times. Many designers and marketers can be constantly bogged down with trying to make their content absolutely perfect in their eyes. We are here to remind you it doesn’t have to be perfect! This is one of the few times where we push quantity over quality. One of the main reaso…
 
We have been having this debate in the studio for a long time now. How important is creative when it comes to gaining conversions? On one side we have Jason, who believes that the speed of getting content out is the number one priority. One the other side we have our Senior Designer, Paul, who strongly believes design is a key factor to gaining con…
 
When starting an online eCommerce business, the platform you choose for your store is a big decision. We have experience with a lot of clients over the years and have seen disasters as well as some incredible success regarding different platforms. A recent client of ours has recently been experiencing issues with Magento and has invested a lot of t…
 
SEO has been a buzzword going around for years. Many businesses know they should be using it, but not many know exactly how. If you haven’t already heard, Klaviyo (our favorite email marketing and relationship building platform) released a new videos “Ready, Set, Grow”. Some of our clients, as well as members of our Facebook Group, are having enorm…
 
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also check out the video of this…
 
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