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SUSD Spotlight

SUSD Communications

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The SUSD Spotlight podcast is Scottsdale Unified School District’s official podcast featuring co-hosts Superintendent Dr. Scott Menzel and Director of Communications & Marketing, Kristine Harrington, interviewing a wide-range of guests. The stories ”spotlighted” showcase the best of the SUSD’s community of students, alumni, parents, staff members, and community partners and exemplify the district’s commitment to engaging all students in word-class, future-focused learning.
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The Author Factor Podcast

Non Fiction Book Marketing

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"The Author Factor" is the distinctive edge and enhanced credibility that an individual gains by writing and publishing a nonfiction book related to their field of expertise or business. The Author Factor Podcast explores the unique ripple effect and power of nonfiction book authorship to elevate authority, amplify visibility, and create lasting impact. Hosted by book marketing expert and author, Mike Capuzzi, each weekly episode brings you firsthand insights from successful nonfiction autho ...
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In this episode of the 90's Tunes Podcast, Lena and Avery take a nostalgic trip back to 1997 with Lord Tariq and Peter Gunz's hit single "Deja Vu (Uptown Baby)." The duo explores how this anthem celebrated New York's Bronx borough, blending infectious beats with a powerful sample of Steely Dan’s "Black Cow." Tune in as they reflect on what made "De…
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In this episode of "SUSD Spotlight," we sit down with Josh Friedman, Director of Safety and Security for Scottsdale Unified School District (SUSD), and Chuck Cochran, SUSD’s Security Supervisor. Together, they share their journeys into the field of school safety, what they love about their roles, and how they are working to ensure the safety and se…
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On episode #247 of The Author Factor Podcast, I am having a conversation with nonfiction book author Chris Cochran. Chris's professional journey spans over three decades, encompassing roles in sales, marketing, operations, and P&L management. He is also the founder of the Christian Cochran Legacy Fund and has just published his first book, "What's …
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In this episode of the 90's Tunes Podcast, Lena and Avery dive into No Alternative, the iconic 1993 compilation album that brought together a powerhouse lineup of alternative rock artists. They explore how this album became a snapshot of 90s alternative culture, featuring bands like Nirvana, Smashing Pumpkins, Pavement, and more. Beyond its music, …
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In this episode of "SUSD Spotlight," we are joined by two educational leaders from the Scottsdale Unified School District (SUSD) family: Paul Ferrero, the principal of Mohave Middle School, and John Corte, a first-year teacher at Saguaro High School. Both are recipients of the prestigious Scottsdale Charros Future Teacher Scholarship, and their jou…
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On this episode of the 90's Tunes Podcast, Lena and Avery dive into Ozzy Osbourne's 1991 metal masterpiece, No More Tears. Known for its heavy riffs and powerful vocals, this album marked a high point in Ozzy's solo career. They discuss standout tracks like "Mama, I'm Coming Home" and the epic title track "No More Tears," exploring the album's them…
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On episode #246 of The Author Factor Podcast, I am having a conversation with nonfiction book author Dr. Laura Gabayan. Laura is a world-renowned physician and researcher, acclaimed for her contributions to the field of medical science. With dozens of published papers and hundreds of citations, she is a respected voice in research. Recently, Laura …
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In this episode of the 90's Tunes Podcast, hosts Lena and Avery take a nostalgic dive into Natalie Imbruglia's smash hit "Torn." Released in 1997, the song quickly became an anthem of heartache and vulnerability. The hosts explore the song's origins, including its surprising cover status, and how Imbruglia's emotive vocals and the track's catchy ac…
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In this episode of "SUSD Spotlight," we are joined by Dr. Eric Leshinskie, President of Scottsdale Community College (SCC), to discuss the impactful partnership between SCC and Scottsdale Unified School District (SUSD). Under Dr. Leshinskie’s leadership, SCC has fostered a culture of care and collaboration, creating numerous opportunities for SUSD …
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On episode #245 of The Author Factor Podcast, I am having a conversation with nonfiction book author Philip Blackett. Earlier this year, he published "Disagree Without Disrespect: How to Respectfully Debate with Those Who Think, Believe, and Vote Differently from You." Philip's book takes a deep look into the art of navigating disagreements respect…
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In this episode of the 90's Tunes Podcast, Lena and Avery dive into Oasis' iconic album, (What's the Story) Morning Glory?. They explore how the Britpop sensation shaped the 90s music scene with unforgettable tracks like "Wonderwall" and "Don't Look Back in Anger." The hosts reflect on the album's blend of anthemic rock, catchy melodies, and raw em…
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In this episode of the 90's Tunes Podcast, Lena and Avery dive into Hemi-Vision, the 1996 album by Canadian rock band Big Sugar. Known for its fusion of blues, rock, and reggae, Hemi-Vision brought hits like "Diggin' a Hole" and "If I Had My Way" into the spotlight. The hosts discuss the album's unique sound and how Big Sugar blended multiple genre…
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In this episode of "SUSD Spotlight," we sit down with Joan Fudala, an accomplished author and community historian who has dedicated over two decades to preserving and celebrating Scottsdale's rich history. Joan’s passion for uncovering the past and her extensive work in documenting the history of Scottsdale make her a vital figure in the community.…
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On episode #244 of The Author Factor Podcast I am having a conversation with nonfiction book author, Catherine Tyler-Northan. Catherine is the founder of The Tyler Northan Group, an organization focused on dismantling barriers to accessibility for people with disabilities. With 30 years of experience at the Peninsula Center for Independent Living, …
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In this episode of the 90's Tunes Podcast, Lena and Avery reflect on the emotional depth and impact of Eric Clapton's "Tears in Heaven." Released in 1992, this poignant ballad was written in the wake of Clapton's tragic loss of his son, Conor, and captures the raw pain of grief and the hope for reunion in the afterlife. The hosts discuss how the so…
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In this episode of "SUSD Spotlight," we are joined by Melinda Morrison Gulick, the Chief Executive Officer of First Things First – a partner and advocate for SUSD children. A proud SUSD legacy, Melinda brings a wealth of experience and a deep commitment to early childhood education and community development, especially here in Scottsdale. She share…
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On episode #243 of The Author Factor Podcast, I am having a conversation with nonfiction book author, Mitch Carson. Mitch is a seasoned media expert and direct response marketer with an impressive background in pitching products, having authored 17 books and offering invaluable insights into securing media exposure and building a credible speaking …
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In this episode of the 90's Tunes Podcast, Lena and Avery dive into The Smashing Pumpkins' iconic double album Mellon Collie and the Infinite Sadness. They explore how the album captures the angst and emotion of the mid-90s with its sweeping mix of rock, orchestral elements, and introspective lyrics. From the explosive energy of "Bullet with Butter…
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In this episode of the 90's Tunes Podcast, hosts Lena and Avery take a nostalgic trip back to 1998 to explore Will Smith's iconic hit "Gettin' Jiggy wit It." They dive into the song's infectious rhythm, catchy lyrics, and its impact on pop culture at the time. The duo also discusses how the track cemented Will Smith's transition from TV star to mus…
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In this episode of "SUSD Spotlight," we sit down with Lea Mitchell, the newly appointed Assistant Superintendent of Educational Services at Scottsdale Unified School District. Lea shares her extensive journey through the education sector, spanning multiple states and a variety of roles. From her beginnings in Arizona to her recent tenure in Florida…
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On episode #242 of The Author Factor Podcast, I am having a conversation with nonfiction book author Marilyn Jenkins. Marilyn is a seasoned digital marketing expert with over 16 years of experience. She is the founder of MJ Media Group and Law Marketing Zone. Her expertise in leveraging paid advertising and SEO, particularly for optimizing Google B…
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On this episode of the 90's Tunes Podcast, Lena and Avery take a wild ride back to 1998 as they explore Psycho Circus, the electrifying album by KISS that marked the return of the original lineup. They dive into the album's theatrical concept, the dynamic—and sometimes turbulent—band relations, and how KISS blended their classic sound with modern r…
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In this episode of the 90's Tunes Podcast, Lena and Avery take a nostalgic look back at "Amish Paradise" by "Weird Al" Yankovic. They explore the song's clever parody of Coolio's "Gangsta's Paradise," diving into how Yankovic masterfully blends humor with social commentary. Tune in for a fun and insightful discussion on one of the decade's most mem…
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In this episode of "SUSD Spotlight," we take a deep dive into the career and contributions of Dr. Duane K. Sheldon, a former superintendent of Scottsdale Unified School District. Dr. Sheldon shares his insights on embracing school choice, building educational opportunities, and navigating challenges during his tenure. From his early days in Michiga…
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On episode #241 of The Author Factor Podcast, I am having a conversation with nonfiction book author Eric Gee. Eric has administered personality-based life coaching for more than 20 years and has created the Utopia project website and Utopia 16 assessment, which has reached over half a million users since 2016. He recently published his first book,…
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In this episode of the 90's Tunes Podcast, Lena and Avery dive into Weezer's iconic "Blue Album." Released in 1994, this debut album is packed with catchy hooks, quirky lyrics, and an unmistakable blend of alternative rock and power pop. The hosts explore the album's standout tracks like "Buddy Holly," "Say It Ain't So," and "Undone – The Sweater S…
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In this episode of the 90's Tunes Podcast, Lena and Avery take a nostalgic journey back to 1991 with Boyz II Men's debut hit "Motownphilly." They explore how the song perfectly blended smooth harmonies with a new jack swing beat, creating an anthem that defined the era. The hosts discuss the song's impact on the music industry, its role in launchin…
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In this episode of "SUSD Spotlight," we explore the dynamic partnership between the Scottsdale Unified School District (SUSD) and the Scottsdale Area Chamber of Commerce. Featuring Mark Stanton, President and CEO of the Chamber, and Michelle Pabis, Chair of the Chamber's Board of Directors, this episode highlights the valuable connections between e…
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On episode #240 of The Author Factor Podcast, I am having a conversation with nonfiction book author Angela Frank. Angela is a seasoned fractional Chief Marketing Officer and the founder of the Growth Directive, a marketing consultancy that helps brands build sustainable marketing programs. With over a decade's experience in generating multi-millio…
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In this episode of the 90's Tunes Podcast, hosts Lena and Avery take a powerful trip down memory lane with AC/DC's hard-hitting album The Razors Edge. Released in 1990, this iconic album brought the band roaring back into the spotlight with unforgettable tracks like "Thunderstruck" and "Money talks." Lena and Avery delve into the album's production…
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In this episode of the 90's Tunes Podcast, hosts Lena and Avery dive into the industrial metal scene with a look back at Rammstein's iconic song "Du Hast." They explore the song's aggressive sound, its impact on the 90s music landscape, and its enduring popularity. Lena and Avery also discuss the provocative lyrics and the cultural significance of …
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Elevating excellence is not a foreign concept for Saguaro HS's Math and Science Academy where students have created initiatives to not only elevate STEM excellence in their own school, but spreading it across SUSD. In the 17th episode of SUSD Spotlight, we dive into the innovative Melody Makers program. Owen Barker and Marco Bartoletti join us to d…
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On episode #239 of The Author Factor Podcast, I am having a conversation with nonfiction book author, Scott Allan. Scott has published 36 of his own books and sold over 200,000 copies worldwide. He is known for his powerful self-help books like "Relaunch Your Life" and "Empower Your Thoughts." Learn more about by visiting Scott Allan by visiting Sc…
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In this episode of the 90's Tunes Podcast, Lena and Avery take a nostalgic dive into Singles of the 90s by Ace of Base. They explore the catchy hooks and infectious beats that made this Swedish pop group a global sensation. From the chart-topping "The Sign" to the timeless "All That She Wants," Lena and Avery reminisce about how Ace of Base defined…
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n this nostalgic episode of 90's Tunes Podcast, hosts Lena and Avery take a deep dive into the infectious hit "Blue (Da Ba Dee)" by Eiffel 65. They reminisce about the song's unique blend of Europop and dance music that took the world by storm in 1999. The hosts explore the story behind the song's creation, its quirky lyrics, and its impact on the …
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Enjoy this exciting episode of the "SUSD Spotlight" podcast, where we sit down with Sam Primack, a talented musical theatre actor and SUSD alum, to discuss his impressive journey from Arizona to the bright lights of Broadway. Sam is most well-known from the final Broadway and National Tour casts of "Dear Evan Hansen," where he has performed the rol…
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On episode #238 of The Author Factor Podcast, I am having a conversation with nonfiction book author Gregory Mohr. Greg is a visionary entrepreneur and the CEO of Franchise Maven, who transitioned from a microelectronic circuit engineer to guiding countless individuals towards success in franchising. His impressive background includes managing Taco…
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In this episode, Lena and Avery take a nostalgic dive into one of the most iconic albums of the 90s, Blood Sugar Sex Magik by Red Hot Chili Peppers. Released in 1991, this groundbreaking album marked a pivotal moment for the band, blending funk, rock, and rap in a way that had never been done before. Lena and Avery explore the album's production, h…
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Join Lena and Avery on this week's episode of 90's Tunes Podcast as they dive into the enigmatic and captivating "New Orleans Is Sinking (Killer Whale Tank Version)" by The Tragically Hip. In this special edition, our hosts explore the raw, extended live performance of the classic hit, which offers a unique and haunting twist to the original. Tune …
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In this episode of "SUSD Spotlight," we explore the extremely supportive role played by the Scottsdale Charros in enriching education in Scottsdale. We'll discuss the Coronado Promise, the impact of the annual Baseball Luncheon, the significance of the Educators Banquet, and how the Charros' Scholarships and Grants program benefits students and edu…
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On episode #237 of The Author Factor Podcast, I am having a conversation with nonfiction book author Tracy Hardin. Tracy is the founder of Next Century Technologies, an IT managed services provider based in Lexington, Kentucky. Earlier this year, I assisted her in creating her book series, "What You Need to Know About IT Without the Geek Speak." Le…
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Join Lena and Avery as they dive into the world of R.E.M.'s iconic 1994 album, Monster. In this episode, the duo reminisces about the grunge-infused sound that marked a departure from R.E.M.'s earlier work, reflecting on the raw energy and distorted guitars that defined tracks like "What's the Frequency, Kenneth?" and "Bang and Blame." They discuss…
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Join Lena and Avery on this episode of the 90's Tunes Podcast as they dive into the smooth and sultry vibes of Ginuwine's iconic hit "Pony." Released in 1996, "Pony" became an instant classic with its innovative production by Timbaland and Ginuwine's seductive vocals. Lena and Avery explore the song's impact on R&B and pop music, its unforgettable …
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On episode #236 of The Author Factor Podcast, I am having a conversation with nonfiction book author Barry LaBov. Barry is the founder and CEO of LaBov Marketing, Communications, and Training and a two-time Ernst & Young Entrepreneur of the Year. With 40 years of experience, Barry has helped some of the biggest names in various industries discover …
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Join Lena and Avery on this episode of the 90's Tunes Podcast as they take a nostalgic dive into "Whale Music" by The Rheostatics. Released in 1992, this iconic Canadian album blends quirky lyrics, eclectic musical styles, and unforgettable melodies. Lena and Avery explore the album's unique sound and cultural impact. Tune in for a deep dive into t…
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In this episode of the 90's Tunes Podcast, your hosts Lena and Avery take a nostalgic journey back to 1996 to revisit the iconic hit "Return of the Mack" by Mark Morrison. They explore the song's catchy beat, smooth vocals, and undeniable swagger that made it an anthem of the era. Lena dives into the background of Mark Morrison, discussing his rise…
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On episode #235 of The Author Factor Podcast, I am having a conversation with nonfiction book author Ray Hartjen. Ray, a marketing professional and musician, was diagnosed with multiple myeloma in March 2019. His career spans organizational development, corporate communications, public relations, and marketing. Inspired by his stepmother’s battle w…
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In this episode of the 90's Tunes Podcast, hosts Lena and Avery take a nostalgic journey through The Tragically Hip's iconic album, Day for Night. They delve into the rich, haunting melodies and introspective lyrics that define the band's fourth studio album, exploring standout tracks and their impact on the 90s music scene. Additionally, Lena and …
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