It’s true. I’m ditching the high-ticket course model. After 3 years of successfully selling my high-ticket (to me, that’s ~$1k+) signature course … … I’m over it. (No shame to anyone who still operates within this business model, I just feel like I’m outgrowing it.) 💎 Here’s why: 00:00 - 00:20: Intro 00:21 - 00:47: It's Stale 00:48 - 01:15: Too Man…

Today, I'm coming with a personal episode. I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur. But I know that not everyone reads my emails, so, at the suggestion of one of my students, I decided to hop on here and record a podcast episode about this …

Free vs paid content... how do you decide?? When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales. But that couldn't be further from the truth! Let me show you the value of free content and how it integrates with and supports your paid offers. The good news - you're probably overthinking it! R…

As you probably know, SEO is my jam for getting eyeballs on your content initially. But then what? You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally. That's where building a community comes in. And one of my favorite (and free) ways to build a community is with Facebook groups. I've been runnin…

I'll be honest... creating a community of raving fans doesn't happen overnight. BUT there are 5 specific things you can do to transform your passive followers into superfans who will become your brand's biggest cheerleaders and look forward to everything you put out. I've been building businesses online since 2010, so these are genuine tips, based …

If you've been on the fence about whether or not to start an email list, this video is your official sign to get started! No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future algorithm or industry changes. It's truly never been …

If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down. How many times have you heard, “The riches are in the niches”, or “When you speak to everyone, you speak to no one”? (Probably one million.) But… what if you don’t know your niche? What are you supposed to do? First, take …

If you've been publishing content on your site, but you're not making any money (yet) - chances are it's due to one of these 7 reasons. 🔥 Watch my FREE training to learn my 4-step framework for getting more people to your website (without spending all day on social media or spending any money on ads): https://www.theunconventionalrdbb.com/free-seo-…

In this episode, I’m sharing 6 digital marketing trends to watch in 2024. After listening, you’ll be WAY ahead of the curve and won’t get caught off guard by the changing online landscape. Plus, I'm reviewing last year's predictions to show that I'm actually pretty dang good at predicting this stuff! These annual episodes are always my MOST viewed …

A new era of search is coming - is your website/brand ready? In this episode, we'll discuss the most common blogging mistake I've seen from bloggers who were hit by the Helpful Content Update in September 2023, plus my best tips on how to recover. I'll also review a few sites that were positively and negatively hit by the HCU so we can look for tre…

In this episode, I'm discussing Google's September 2023 Helpful Content Update and its impact on food and nutrition bloggers. We chat about what Google says "helpful content" is, how you can make sure you're in alignment with best practices, and discuss some ways to future-proof ourselves for the coming of AI in search. *This is an excerpt from my …

After analyzing hundreds of websites, I’ve noticed that there are a few common SEO mistakes that come up again and again, but are (thankfully) relatively quick fixes. If you’re an experienced blogger, hopefully, you already have most of these things in place, but sometimes it’s easy to get tunnel vision on your site and forget about some of the bas…

Totally stumped on what to blog about next? Get out of your creative rut and let me show you how to come up with 30+ blog post ideas in 30 minutes or less. Use these strategies to dump all your ideas in one place, then refine them and pop them right into your content calendar. Then all you have to do is show up and create the content each week! Rea…

Ever wonder how people find your website via Google? Curious about what people are typing into the search bar to find you? Today, I’m sharing a quick way to find your top ten keywords in two minutes, completely free. Prefer to watch on YouTube? Check out my channel right here.By Erica Julson

If your plate is full and you're wondering, "How do I make time for my blog?", then this episode is for you. I'm sharing 3 key ways you can blog without it taking over your life. Yep, you can make time for your blog and become a productive blogger with these simple blogging hacks. Read the full blog post here. Subscribe to my YouTube Channel for ev…

When it comes to growing an audience online, most people's brains instantly go to social media... But guess what? That is NOT the only (or even the best) way to gain a following! You CAN grow a ginormous audience... ... WITHOUT showing up on video or stories or reels every day. ... WITHOUT coming up with endless piles of witty, engaging, content da…

After helping hundreds of dietitians get started online, I've discovered there are just THREE main Blogging Business Models. .. ... but most people DON'T KNOW which bucket they fall into... ... and thus are focused on the WRONG THINGS for growing their businesses. Don't let that be you! In this episode, I walk you through: + The 3 types of blogging…

This week's episode is straight from the heart. No show notes, just some personal updates on how things will be changing around here for the rest of 2023. Tune in to find out what's been going on behind the scenes in my life, some business epiphanies I've recently come to, and what I'll be doing different in my business (and especially my marketing…

This week on the podcast, I’m coming at you with a quick tip episode. I’m going to share one simple tactic that grew my email list to over 7,000 subscribers, without doing ANY other type of promotion. Honestly, the answer is so simple, it will probably shock you. Tune in right now to find out exactly what I did. Looking for more tips and a communit…

If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down. But… what if you don’t know your niche? What are you supposed to do? In this episode, I’ll walk you through four clear steps to finding your niche as a dietitian so that you can confidently build a business that you feel t…

As promised, in this episode I’m going to go over the rest of the exciting announcements Google made at their Google I/O conference a few weeks ago. As I said last week, the bulk of this conference was centered around AI and they actually revealed 8 new AI features that will be coming to the Google ecosystem soon. So let’s go through them, one by o…

On May 10th, Google had its big annual conference, called Google I/O, where it announces all the exciting things its working on and plans to release throughout the year. This year, the focus of 90% of what they presented was AI. (No surprise there, really, given all the developments in AI over the last 6 months.) In the next two episodes of the pod…

This week, I'm pulling from the archives of an office hour recording that I did in late 2022 for my SEO Made Simple students. Once a month, I do a one-hour live call for students where I answer their questions, demonstrate how to do things, share SEO news, and more. During this particular call, a student wanted to know how they can stay motivated w…

If you’ve been paying attention to the last few rounds of Google updates and announcements, you may have noticed a huge emphasis on this concept of EEAT (experience, expertise, authoritativeness, and trustworthiness). And within this concept of EEAT, Google repeatedly emphasizes the notion that TRUST is the most important over-arching concept when …

As you may or may not know, Google recently rolled out the March 2023 Core Algorithm Update. Like all google algorithm updates, this was designed to improve the quality of the search results and rank the most helpful content possible. But no one really know what’s going on behind Google black algorithm box. That said, it's still fun to speculate! S…

If you are currently running a private practice, but are yearning to build income streams that don't require you to trade your time directly for money, then listen up. Today, I'm chatting with Brittyn Coleman, also known as The Autism Dietitian, about how she was able to gradually transition away from one-on-one work in her business and build a col…

This week I'm interviewing Melanie Betz, the founder of thekidneydietitian.org, which is a blog and online business that helps people with kidney stones and chronic kidney disease. Melanie is also an SEO Made Simple student success story. She joined the course in January 2020 while still working a full-time job. Now three years later, she's fully s…

Today I’d like to do something a little different on the podcast. I’d like to share 6 quick things you can implement on your website to improve your SEO, and each task should take about 20 minutes or less to complete. My goal here is to just share a few super common things I see come up again and again when I’m auditing websites that are relatively…

This week's conversation is a fun one. I'm chatting with Cynthia Samanian, founder of Culinary Creator Business School, about the importance of teaching online before you feel ready. And I would bet that this resonates with a lot of you listeners out there right now. Maybe you're excited about the idea of creating an online course or a membership o…

If you've been dabbling in blogging and online business but haven't taken the plunge and really started taking it seriously yet, then this is the episode for you. Today, I'm chatting with Sarah Almond Bushell, otherwise known as The Children's Nutritionist. Five years ago, Sarah decided to start taking this online business thing seriously and inten…

To celebrate my birthday this year, I asked people both in both of my Facebook groups if they had any questions for me — personal questions, business questions, life questions, whatever. If they dropped any questions in the post, I promised I would try to answer them in this podcast episode. So that's what I'm doing today. Sit back, relax, and enjo…

In this episode, I’m chatting with fellow dietitian blogger, Chrissy Carroll, about all things AI. Chrissy recently attended an AI conference and then joined me on this podcast to share her key takeaways from the event. First, we chat about why Chrissy decided to attend an AI conference as a dietitian blogger and whether or not there was anyone els…

This episode is based on a question that someone in my Facebook group asked me: “In terms of artificial intelligence and the shifting digital landscape, what business model adaptations should entrepreneurs in the online space consider?” I was so excited to dig into this question and share my thoughts. I discussed: How AI is making a splash in the d…

One of the more common questions I get as an online business owner who creates content is, "How do you decide what content you put out for free and what content is paid?" If you're putting out a bunch of information on social media, YouTube, a podcast, or blog, why would someone buy from you? Wouldn't giving away all the goods hurt your bottom line…

This episode is all about search engine optimization, or SEO. SEO has been an absolute game changer in my business and that of many of my students who have gone through my SEO Made Simple course. So I wanted to take some time today and do a podcast episode on this topic because it’s incredibly value for online business owners. In this episode, I’m …

If you're a dietitian or other wellness professional, you've probably seen this question asked thousands of times (or asked it yourself): how can I make extra money as a dietitian? This question comes up a lot because the reality is that traditional dietetic jobs don't typically pay a lot of money. So, many of us are looking for ways to supplement …

Today on the podcast, I'm chatting with James Marin, a dietitian who co-runs a gut health-focused practice with his wife, Dahlia. They have been running their business together for almost a decade and it's gone through many iterations. It started as a side gig, then a sub-practice within a doctor's office before branching out into a private practic…

This episode is inspired by a question that I asked in my Facebook group: who here runs a multiple six figure business and what were the biggest things you focused on to take you beyond 100k per year? Over 45 highly successful dietitians weighed in with their thoughts. So I decided to share what these dietitians said in this episode. I categorized …

It's that time of year again, the time where we reflect back on how the previous year went and look ahead at upcoming trends. If you've been a long-time listener of this podcast, you know that each year I put out an episode talking about digital marketing trends to watch for the coming year. I also reflect back on my previous year's predictions to …

This week on the podcast, I’m talking with eating disorder dietitian and business coach Jennifer McGurk. Jennifer currently runs two different businesses in the dietetic space: a group private practice that serves clients with eating disorders and a coaching business that helps healthcare professionals create successful, weight-inclusive practices.…

After years of blogging and teaching over 750 people SEO best practices in my SEO Made Simple course, I’ve found that newer bloggers (or experienced bloggers who are new to SEO) tend to make the same mistakes when creating content. In fact, it’s so ubiquitous, that I almost have a mental list of things I quickly check when giving feedback on posts …

This week, I'm chatting with one of my SEO Made Simple students. Klara Knezevic is a dietitian who co-owns a large, insurance-based group private practice in Maryland, but who has also added a blogging arm to her business - both for additional income via ad revenue and as a way to attract new clients to her private practice. Klara joined my course …

This week, we’re celebrating 100 episodes of The Unconventional RD Podcast! And what better time than our 100th episode to get a little personal, right? In this episode, I’m taking you behind the scenes to share what a typical week looks like for me as I juggle motherhood, marriage, and entrepreneurship. I’m letting you in on my work schedule, my h…

Do you find yourself getting stuck in analysis paralysis in your business, overthinking everything and delaying action until you feel like everything is “perfect”? If so, you’re definitely not alone. However, I think you’ll be inspired to start taking action - no matter how imperfect it may feel - after listening to this episode. As you'll see in t…

Have you thought about expanding your business from traditional one-on-one work into online revenue streams, but you're feeling totally uncertain about where to start or what that journey might look like? Then this is the episode for you. Today, I'm talking with pediatric dietitian Malina Malkani about how she became known as a children's nutrition…

Do you feel like your business is in a super competitive niche? Are tons of people putting out helpful content and you feel like you’re always playing catch up? Or that you’re never really the one being cutting-edge or innovative in your space? Today I’m going to review 5 ways to stay one step ahead so that you can stand out... ... no matter how ma…

Today we are joined by dietitian Amy Gorin, and we are talking all about the untapped potential of working with the media! And I say “untapped” because this is a really amazing area that you could specialize in, yet relatively few of us have even dipped our toes into this arena. And spoiler alert: This type of work can be very lucrative. Amy earns …

If you’ve been thinking about investing in my course, SEO Made Simple, you may have had a few reservations about the investment. And yes, it is an investment! Enrollment in my course currently costs around $1k, which is a big step for a lot of people, especially if you’re newer to business or the online space. I do offer a payment plan to make it m…

When was the last time you REALLY took a look at how you’re spending your time in your business? Do you have clarity on exactly WHERE your income is coming from? Do you know what tasks are actually growing your audience and bringing in leads? And once you have those leads, how are you effectively converting them into customers? I am 100% guilty of …

{2020 Replay} - Hope you enjoy! - - - - - - - - - - - - - - - - - - - - - - If you're brainstorming Black Friday or Cyber Monday sale ideas for your business, then this is the episode for you! We review 16 highly effective Black Friday sales tactics that you can use to excite your audience and generate more sales. Even if you don't have a product o…