Ethical Voices is a weekly podcast featuring real stories, from real PR professionals about real ethical issues they have faced. Hosted by Mark McClennan, APR, Fellow PRSA, each week highlights a new PR professional and one key ethical decision or challenge they faced in their career.
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PRSay is the official podcast of the Houston Chapter of the Public Relations Society of America. Our goal is to introduce Houston chapter members to each other so we can connect more authentically and grow our network. A strong chapter is built on relationships and PRSay is a great way to meet fellow members and stay connected. PRSay is hosted and sponsored by Veronica V. Sopher, PRSA Member. Connect with Veronica on LinkedIn - www.linkedin.com/in/veronicavsopher/ or visit www.veronicavsophe ...
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PRSSA Podcasts encompasses the multiple podcast offerings of the Public Relations Student Society of America (PRSSA). Both the ‘PR with the Pros‘ series and ‘Student Stories‘ series explore various aspects of the Society.
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Accreditation in Public Relations Podcasts
Professional Podcasts LLC (www.professionalpodcasts.com)
This blog is the home for podcast programs focusing on the value of the Accreditation in Public Relations (APR)credential offered through the Universal Accreditation Board to members of the Public Relations Society of America and 9 other UAB participating organizations.
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Everyone's so creative! Channeling your creativity in the PR workforce with Scott Pansky
29:00
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29:00Join Ro Lane as she sits down with Scott Pansky, co-founder and partner at Allison + Partners, to talk about letting your creativity flow in your professional work, and why it can make your campaign, or yourself, stand out. Ro and Scott talk about Scott’s previous uses of that child-like creativity and how it led to wildly successful campaigns and …
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The Synergy Between Artificial Intelligence and Emotional Intelligence in Modern PR Campaigns
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15:14
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15:14Welcome Jeff Frey, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jeff shares about The Synergy Between Artificial Intelligence and Emotional Intelligence in Modern PR Campaigns. Jeff Frey is the Founder and CEO of Vital Competence, a consulting firm at the forefront of blending Artificial Intelligence (AI) and Emotional Intel…
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Welcome Hannah Pietsch, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Hannah shares about Prioritizing Personal Development. With nearly 15 years of experience spanning the communications spectrum, Hannah Pietsch is a proven communications professional with expertise in media relations and internal communications. As the owne…
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Not Just an Organization, It's a Movement: Building PRSSA Communities
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19:31Want to take your PRSSA Chapter to the next level? Join Ro Lane, 2024-2025 National VP of Brand Engagement, as she sits down with Olivia "Liv" McCurdy, 2024-2025 National VP of Chapter Development. They're diving into all things PRSSA—building and valuing genuine connections that last and juggling leadership without losing your mind. Whether you're…
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Welcome Anh Nguyen, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Anh shares about Why Purpose-Driven Marketing Works. Anh Nguyen is the Chief Brand Amplifier at Amplified Marketing, where she helps purpose-driven brands, social impact ventures, and nonprofits through #MarketingThatMatters. She’s also passionate about empower…
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How to Counsel Effectively When Your Client Has a Culturally Insensitive Idea
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17:39
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17:39Fabiana Meléndez Ruiz, a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative, discusses a number of important ethics issues including: 1) How to counsel effectively when your client has a culturally insensitive idea 2) How can you help organizations go beyond their biases 3) Unexpected ways PR pros fail ethically with the…
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Welcome Carla Sapsford Newman, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Carla shares about Storytelling As Your Superpower. Carla is a recovering journalist with a double masters in journalism and international affairs from Columbia. She specializes in multi-channel storytelling, crafting pitches around stories she would…
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PR con PRofesionales: comunicación multicultural y liderazgo inclusivo con Andrea Gils Monzón
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22:47En este podcast, explora la comunicación multicultural y el liderazgo inclusivo con Presidenta Nacional de PRSSA, Milagros Orcoyen, y Andrea Gils Monzón, quien comparte su experiencia como uruguaya radicada en Estados Unidos. La conversación se centra en la importancia de las habilidades de comunicación multicultural en el mundo globalizado y estra…
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The Heart of BEDI: Uplifting the International Perspective in Public Relations
31:13
31:13
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31:13Join Uyen Ngo, the Vice President of Belonging, Equity, Diversity, and Inclusion for PRSSA National Committee, and Nashat Ahmed the 2024–2025 National Vice President of Brand Engagement, as they speak with Fernanda Sinzato, the senior associate of healthcare media relations at Weber Shandwick about her International PR experience. In this episode, …
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S3E1 Community Building In PRSA with Robyn Egbert
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13:59
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13:59Welcome Robyn Egbert, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Robyn shares about Community Building In PRSA. Robyn Egbert is a strategic communicator who thrives in connecting organizations and brands to their communities. Receiving her Master of Arts in Mass Communication from the University of Houston, her background …
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Bill Swanger, APR, Fellow PRSA, the founder of William Swanger Communications, shares a number of important ethical issues, including: 1) Why it is important to ethically address financial mistakes and clarify misunderstandings 2) Ethically navigating paid and unpaid contentBy Mark McClennan
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Chats With Champions: Gina Laughlin -- From Student to Champion, Growing with PRSSA
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26:39
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26:39Join Megan vanVollenhoven, the PRSSA VP of Career Services for 2024—2025, sits down with Gina Laughlin, Champions for PRSSA Co-Chair and VP of Global Communications at Delta Air Lines, the vital role that Champions for PRSSA plays in ensuring the success of PRSSA students globally. Megan and Gina also talk about the importance of mentorship, lesson…
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Leading the Charge: Milagros Orcoyen, 2024--2025 PRSSA National President, on the Power of PRSSA
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31:55
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31:55Join Ro Lane, the 2024–2025 National Vice President of Brand Engagement, sit down with Milagros Orcoyen, the PRSSA National President, to talk about how powerful PRSSA can be (as a member, as someone involved in your local board, and on National Committee), and her personal triumphs and tribulations throughout her PRSSA journey. This episode will l…
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The Importance of Transit Communication and Public Relations
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15:31Welcome Ramona Crayton, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Ramona shares about The Importance of Transit Communication and Public Relations. Ramona is a Native Houstonian, with over 20 years of experience as a Communications professional. She holds a designation as a Certified Meeting Professional (CMP) and Change …
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Encouraging Young Adults To Purse Careers in PR
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11:05Welcome Tala Kseibi, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Tala shares about Encouraging Young Adults To Purse Careers in PR. As a Public Relations Manager at Love Advertising, Tala is driven by a passion for effective communication and strategic brand management. With a Bachelor of Arts in Communication, focusing on …
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How to best counsel your client when they want to respond unethically to an unethical competitor
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31:37Tatevik Simonyan, the co-founder and director of communications and international relations at SPRING PR company in Armenia, discusses: 1) How to best counsel your client when they want to respond unethically to an unethical competitor 2) How to react calmly and ethically in highly emotional crises 3) Should PR create a global code of ethics for in…
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Marketing & Communications in Energy with CAMS
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16:01Welcome Hailey Bui and Melissa Kinsella, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS. Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust…
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Public Relations in The K-12 Space with Valonia Walker
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12:04Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better. Valonia Walker, APR, is the Chief Communications Officer in Hempstead ISD. She is a one-person shop and is gearing up the start of school! Valonia is a high-energy sc…
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The Heart of BEDI: Conversations on Belonging, Equity, Diversity and Inclusion
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35:19
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35:19Join Ro Lane, the 2024–2025 National Vice President of Brand Engagement, and Uyen Ngo, the 2024–2025 National Vice President of Belonging, Equity, Diversity and Inclusion (BEDI), as they talk about the why behind BEDI. In this episode, Ro and Uyen talk about why belonging, equity, diversity and inclusion are so important—as students and future prof…
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The Impact of Social Media Marketing with Leslee Hackett
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12:08Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better. Today’s guest is Leslee Hackett. As an avid learner, Leslee is always committed to improving her craft within the Public Relations and Communications field. Leslee is…
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Welcome Ashley Small, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Ashley shares about Lessons on Leadership. There is a unique place where PR, technology, and digital media overlap, and in that place, you’ll find Ashley Small, Founder, and CEO of Medley Inc. Ashley’s proven PR and digital marketing strategies have helped br…
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Why it’s important to know many codes of ethics
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20:14Erin Kennedy, the ethics committee chair for the PRSA Central California Chapter, discusses: 1) What to do when your boss wants to disclose information before you should 2) How to better understand how those spreading misinformation thinkBy Mark McClennan
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How To Start In PR, No Matter Your Age Or Where You Are In Your Career with Tiffany Marascio
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13:09
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13:09Welcome Tiffany Marascio, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Tiffany shares about How To Start In PR, No Matter Your Age Or Where You Are In Your Career. Tiffany was born and raised in the Greater Houston area where she lives with her husband and three kids. She holds a master’s degree in marketing from the Univers…
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The Many Paths A Career in PR Can Take You with Becky Best
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15:51
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15:51Welcome Becky Best, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Becky shares about The Many Paths A Career in PR Can Take You. Becky Best, APR has nearly 30 years of professional experience in communications. She began her career working at boutique PR agencies before transitioning to destination marketing and then spending…
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Welcome Jonathan Diamond, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jonathan shares about Media Relations. Jonathan Diamond is the business editor at the Houston Chronicle. Before returning to Houston in 2022, Jonathan worked as the West Coast Editor of CoStar News in Los Angeles. He was also previously editor of the Los …
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Communicating In The Roaring 20's with Anne Hedrich
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10:06Welcome Anne Hedrich, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Anne shares about Communicating in the Roaring 20's. Anne Hedrich is an award-winning communicator with more than 20 years of communications experience, spanning strategic communications, internal communications, employee engagement, key messaging, public dis…
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The Faculty Adviser’s Playbook for a Successful PRSSA District Conference: USC Faculty Adviser Kelly Davis, APR, Fellow PRSA
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39:44
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39:44Join Alicia Caracciolo, the 2024-2025 National Vice President of Events and Fundraising, and Kelly Davis, APR, Fellow PRSA, the University of South Carolina PRSSA Chapter Faculty Adviser, while they discuss the lessons learned from hosting multiple District Conferences. In this episode, Alicia and Kelly talk about the experience students gain from …
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The Communications Role for Non-Profits and Small Businesses
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12:57Welcome Zondra Victor-Johnson, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Zondra shares about The Communications Role for Non-Profits and Small Businesses. Zondra is a Communications Specialist residing in Houston, TX. She has a Bachelor of Arts in Media Production from the University of Houston and a Master of Arts in New…
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Authenticity and Integrity in the PR Profession with Laura Pennino
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15:03Welcome Laura Pennino, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Laura shares about Authenticity and Integrity in the PR Profession. Graduate of LSU Manship School of Mass Communications; over 40 years of journalism and PR experience. Worked at Edelman in a variety of senior PR consulting roles from 1989 to 1998 and at Fl…
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Join Ro Lane, the 2024-2025 National Vice President of Brand Engagement, and Leslie Mendez, the PRSSA ICON 2024 Conference Coordinator, in a conversation about all things ICON! In this episode, Ro and Leslie talk about Leslie’s experience coming into coordinating ICON, exciting details about the conference and the area, and more! Additional Informa…
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Welcome Jordan Hunter Rice, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jordan shares about Strategic Comms in the Political Sector. Jordan Hunter Rice, a policy analyst and strategic communications expert, leads teams in developing actionable strategies and guides clients through the ever-evolving political and economic en…
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PR, Pride and Progress: Joseph Abreu, APR, CPRC, 2024 PRSA Chair, on His Journey
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26:46
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26:46Teo Landoni, the 2023-2024 National PRSSA Vice President for Diversity, Equity, Inclusion and Belonging, and Uyen Ngo, the 2024-2025 National PRSSA Vice President for Belonging, Equity, Diversity and Inclusion, interview Joseph Abreu, APR, CPRC, 2024 PRSA Chair. In this episode, Joseph talks about his journey as a member of the LGBTQIA+ community a…
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Branding - Getting Everything Together Before Presenting Yourself to The Public/Media
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9:28Welcome Tamara Washington, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Tamara shares about Branding - Getting Everything Together Before Presenting Yourself to The Public/Media Tamara Washington is the Founder and Executive Consultant of Boom Media and Image Consulting and Boom Effect Entertainment and Sports (BEES). The na…
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Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis's first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. In this interview she discusses a number of important ethics issues, including: 1) The im…
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Student Stories: High School Initiative at IMC Connect
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24:07Ava Kendrena, the 2023-2024 National PRSSA Vice President of Member Services interviews two students from the University of Mississippi. They discuss their PRSSA District Conference - IMC Connect, focusing on their high school outreach initiative and its importance.By PRSSA National
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Welcome Kristina Michel, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Kristina shares about her Journey From H-GAC To Auckland. Kristina Michel is a communications and public relations professional with 14 years of experience, primarily in the higher education, healthcare, and government sectors. Kristina's areas of expertis…
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How to Deal with Biased Reporters - Missy Hurley
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17:25This week on Ethical Voices, Missy Hurley, the co-founder and CEO of B2 Communications, discusses a number of important ethics issues: · What to do when advocacy groups change your words to spread misinformation · How to deal with biased reporters · When ethically to disclose you used AIBy Mark McClennan
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The Importance of Comprehensive Ethics Policies
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15:52Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including: 1) The ethical importance of avoiding even the appearance of impropriety. 2) How to get ahead of AI ethics challenges…
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PR with the Pros - Dianne Danowski Smith, APR, Fellow PRSA
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45:05Dianne Danowski Smith, APR, Fellow PRSA is interviewed by Barbara Stachurska, PRSSA National Vice President of Brand Engagement. Danowski Smith shares her professional journey leading to owning a PR agency - Publix Northwest and provides insight into how PRSA membership impacted her life and career.By PRSSA National
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Understanding Messaging and Your Role In It
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13:03Welcome Vannessa Wade, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Vannessa shares about Understanding Messaging and Your Role In It. Vannessa Wade is the founder and CEO of Connect The Dots PR. Often called an “idea oven” and “branding magnet,” she has been featured in magazines such as Black Enterprise and Fast Company. F…
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One key PR ethics lesson from the Pulse nightclub shooting
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19:22Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including: 1) One key PR ethics lesson from the Pulse nightclub shooting 2) How to protect your (and your team’s) mental health in crisis situations 3) Ethical issues in internal communications…
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Chapter Best Practices with Pacesetter Award Winners
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29:02Oakley Weddle, PRSSA national vice president of chapter development, interviews three winners of the Pacesetter Award that recognizes a Chapter's success in the areas of membership, national participation and Chapter development. The three guests from Marist University, Kennesaw University and Ohio State University share their tips and strategies o…
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The Journey Through PR and Advice for Upcoming Members
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15:09Welcome Bridgett Holden, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Bridgett shares about The Journey Through PR and Advice for Upcoming Members. Bridgett studied Broadcast Journalism at Texas Woman's University (TWU). Her clientele ranges from Fasion, Beauty, Sports, Entertainment, Politics, and Nonprofits. She is a milit…
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Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including: 1) How to avoid using people as props and authentically engage 2) Ethics challenges with assumptions 3) How to effectively engage and learn from diverse audiences 4) How to effectively adv…
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How to Build Trust Ethically and Effectively
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23:22Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including: 1) What to do when your client asks you to besmirch the competition 2) How to effectively and ethically build t…
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Dr. Maria Elles Scott, PR professional and educator is interviewed by Barbara Stachurska, vice president of brand engagement at PRSSA. Dr. Scott shares her career journey and insights of working in sports and entertainment PR, as well as advice for students hoping to pursue careers in those industries.…
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The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners - A Conversation with Michelle Egan and Mark Dvorak
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19:49In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”. Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more.…
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