show episodes
 
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
  continue reading
 
Loading …
show series
 
This week's Female Leadership Content brings to the forefront, the fabulous Janine Jacobs who is changing the world of work as we know it! 🚀 Janine is the Co-Founder of Happy HQ and helps companies put their people first and create a culture that their people truly want and need to make great and magical things happen. 🪄 She's also a Girls' Network…
  continue reading
 
Ecosystems are on the rise across the industry right now, so on this week's episode of Marketing in the Madness, host Katie Street welcomed David Nisbet, Agency Ecosystem Partnerships, EMEA at Stripe and Josie Klafkowska, Global Partner Marketing Director at VML to join her as they delve into the dynamic world of marketing ecosystems and uncover th…
  continue reading
 
In this episode of Marketing in the Madness, Katie dives into another powerful discussion on the need for not only equality and inclusion but the empowerment of women in the workplace, particularly within the realms of marketing and technology. With another incredible guest, Charlotte Todd, Director for e-commerce, marketing and strategy at British…
  continue reading
 
Charlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉 This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries - exchanging couture for currents. 👗⚡ Now the Director of Marketing, Ecommerce & Strategy at British Gas, Charlotte is not afraid to brea…
  continue reading
 
Welcome back to another exciting bonus episode of Marketing in the Madness, where we delve into transformative journeys and pioneering strategies aimed at fostering a female-friendly future in technology. This week, we're delighted to feature Richard Surman, the visionary Head of IT at Crew Clothing, who brings a wealth of knowledge on elevating wo…
  continue reading
 
Forget what you know about shopping - this tech leader is changing the retail landscape for good! 🛍️ Driving Transformation using technology is a key theme of the Marketing in the Madness podcast, and this week is no different, as Katie welcomes Retail Technology Royalty, Richard Surman. Richard is the mastermind behind the tech strategies of huge …
  continue reading
 
In this week's bonus episode of MITM, we dive deep into the conversation of gender equality within the tech industry, a realm where change is much needed yet challenging to enact. Our special guest, Serge Albohayre, Head of Partnerships and Business Development at Apply Digital, shares his unique perspective as a man who spent the majority of his c…
  continue reading
 
Behind every company logo and corporate brand are real people with genuine emotions, aspirations and concerns 👥 By tapping into emotions and crafting authentic narratives, B2B marketers have the power to cut through the noise and speak directly to the hearts of their audience ❤️ This is precisely why this week’s podcast guest, Serge Alboyhayre join…
  continue reading
 
We’re back with the second installment of our BRAND NEW podcast partnership with MAD//Fest Female Leaders Club! And it is getting better and better… As you know, we are on a mission to change the game when it comes to equality across the industry - to do that successfully, we need to get more people behind the cause, and who better to help us shout…
  continue reading
 
📩 Did you know that while 68% of marketers actively engage in email marketing campaigns, only half have ever considered harnessing the valuable real estate at the bottom of their emails? 🤔 Yes, we're talking about email signatures - those tiny yet mighty spaces that often go overlooked. And with thousands of emails sent a day across an organisation…
  continue reading
 
Drum-roll please. Introducing our brand new FLC podcast episodes - Female Leader's Club that is! Crafted by the ingenious minds behind MAD//Fest, the FLC club burst onto the scene in 2023, to inspire positive change in the industry. Now Katie has the privilege of bringing this directly to your ears - each week she will be digging a little bit deepe…
  continue reading
 
Loading …

Quick Reference Guide