This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Episode 199 REMASTERED: Rebranding in Style With Jim Heininger
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This week, we're remastering one of our favorite episodes from this time last year. Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by h…
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Episode 226: Resilience in Business With Dr. Denis Cauvier and Dr. Nathalie Beauchamp
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Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out th…
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Episode 225: Start Podiatry Video Marketing on the Right Foot With Dr. Andrew Schneider
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Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all o…
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Episode 224: Unlocking Your Email List With Josh Kropkof
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Josh Kropkof is a titan of email and SMS marketing in the eCommerce world. He and his brother Ben founded The Email Agency in 2018 after starting his online business journey as a law student at the University of Miami. Known as "the quiet kid" growing up, Josh found his voice as a close-up magician & talk radio host! Today, Josh has generated $50M+…
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Episode 223: The Power of a System With John Fisher
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John Fisher is the founder of the New York Injury & Malpractice Law Firm, PC, limited to catastrophic injury law throughout New York State. He has been cited as a legal expert by numerous publications. He has frequently spoken to the New York State Bar Association, National Trial Lawyers, PILMMA, and other organizations concerning law practice mana…
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Episode 222: From Kentucky National Guard to Law Firm Administration With Gary Brumley
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Gary Brumley is an accomplished law firm administrator at Mallard Perez, PLLC, in Sarasota, Florida. He has over 13 years of human resources and management experience, which began during his time with the Kentucky National Guard. The Guard built his skill set within human resources management, finance, and victim advocacy—three areas of expertise h…
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Episode 221: From Army Cavalry to JAG to Estate Law and Asset Protection Attorney With Jack Grimes
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Jack Grimes is an Army Cavalry soldier turned lawyer. Or, wait a minute—it’s actually the other way around! Jack has the unique experience of attending law school and THEN heading into the military. As he says, he had an itch he couldn’t scratch and knew the only way he would be able to rest is if he enlisted. Today, he has been commissioned as an …
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Episode 220: From Army Medical Lab Tech to MedMal and Family Law Attorney With Diana Cupps
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Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. And, together…
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Episode 219: Building Upon Your Niche With Kevin Mottley
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Kevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his …
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Episode 218: From Marine to Consumer Financial Protection Attorney With Mike Cardoza
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Mike Cardoza is a longtime client and friend of Foster Web Marketing. He is a unique lawyer—a California consumer financial protection attorney—who helps people regain control of their financial lives by getting the upper hand on creditors, debt collectors, and credit reporting agencies. He is also a former senior executive of a debt-buying company…
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Episode 187 REMASTERED: How to Build a Successful Niche Business With Kevin Mottley
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This week we are remastering a favorite of ours from this time last year. Kevin Mottley is regarded as one of the top traumatic brain injury (TBI) attorneys in the state of Virginia. Based in Richmond, he handles the complex, life-altering cases that many lawyers are not equipped to handle. On top of that, he is connected with lawyers around the co…
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Episode 217: Roadmaps to Success and the Power of Learning With Sean Campbell
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Sean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world, and he has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years and is currently the CEO of …
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Episode 216: Adaptability and Resilience in Podiatry With Nathan Ivey
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Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle recons…
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Episode 215: The Successful Entrepreneur’s Mindset With Dave Valentine
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Dave Valentine is a visionary entrepreneur who owns seven businesses that have collectively generated more than one billion dollars for over 1000 clients, including major brands like Target, Time magazine, and American Express. Motivated by a health scare, he shifted his approach to scaling his businesses and now runs them from a serene mountain ho…
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Episode 214: Mastering Media Marketing With Marco Salinas
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Marco Salinas is an author, a longtime student of marketing legend Dan Kennedy, and an all-around marketing guru in his own right. Hailing out of San Antonio, Texas, he is a media marketing consultant, a podcast producer, and a host at Business Innovators Radio Network. His influence has spread throughout Texas' major markets and beyond. When you l…
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Episode 213: Transforming Your Life and Changing Your Circumstances With Brad Chandler
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Brad Chandler has gone through a metamorphosis. In a previous life, Brad was a real estate investor with some suppressed childhood issues that he took control of in 2021. Today, he’s a life coach for those going through difficult times in their adult lives. Brad has overcome a life of drinking and smoking to reach a point of self-love, inner worth,…
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Episode 212: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker
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Carolyn Walker is the CEO & Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to …
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Episode 211: The Value of Legal Marketing Masterminds With Ken Hardison
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Ken Hardison is a successful lawyer-turned-marketer. After selling two multimillion-dollar law firms and briefly giving retirement a go, he was inspired to form the Personal Injury Marketing & Management Association (PILMMA) to help lawyers learn the business skills they may not have gotten in law school. PILMMA’s format for educating members is th…
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Episode 210: Music and Making Business Out of Art With Kevin Burnes
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Kevin Burnes is a professional guitarist, sound engineer, and personal trainer. His backstory is one that will astound anyone who listens to this episode. From spending time recording and working with Don Dokken (yes! THAT Don Dokken) to several other rock and jazz outfits, Kevin has done it all. While this is not your average World of Marketing po…
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Episode 209: Harnessing Machine Learning for Digital Advertising With Alex Makarski
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Alex Makarski is the founder of Clickmakers.io and MeasureBit, an AI-powered digital advertising agency and a data integration and analytics company, respectively. Hailing from the former Soviet Union, Alex originally studied to be an engineer. However, he now splits his time between Canada and Mexico after successfully shifting his scientific trai…
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Episode 208: Modern Marketing for SMBs With Ben Lund
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Ben Lund is the founder of Rise Marketing Group, based just outside of Boston, Massachusetts, in Dedham. His agency specializes in marketing for small-to-medium-sized businesses, ecommerce companies, and educational institutions. Ben himself is a veteran employee of Yahoo, RKG Ad Agency (acquired by Merkle), and Google. His experience and natural c…
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Episode 207: Legal Marketing Done Right With Alexander Scott
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Alexander Scott is Foster Web Marketing’s Director of Marketing Services after a recent promotion from Senior Digital Marketing Strategist. This episode will explain why. Aside from treating his body well, he treats his clients with a first-class service that has resulted in tremendous growth for all companies that he comes in contact with. Learn m…
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Episode 206: Local Visibility From Community-Based Marketing
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Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing to not only make a dif…
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Episode 205: The Truth to Customer Service is Out There
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Sarah Allen is a Partner Program Manager at Ruby, a Foster Web Marketing partner agency for virtual receptionist and 24/7 chat services. As a Partner Program Manager, she works with agencies such as ours to expand SMBs’ communication capacity for superior customer service and lead turnaround time. If you need an after-hours receptionist service or …
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Episode 204: Knowing Your Audience With Empathic Marketing
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Mike Caldwell has done it all. He is a former paramedic turned marketing coach through his company The Marketing Medic. Mike has worked with a number of big names including Russell Brunson and Todd Brown. Through his successes across the United States, he has developed a keen system for helping businesses of all kinds develop marketing strategies t…
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Episode 203: Bring the Disney XPerience to Your Clients
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Vance Morris is a former leader at Walt Disney World where he rose through the ranks across the company’s different resorts. Upon leaving, he took his knowledge of Disney’s customer service to find a way to bring it into outside industries. He now works as a business coach operated through his business, Deliver Service Now. The company provides tou…
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Episode 202: Reaching Your Firm's Ultimate Level with Kristina Schneider
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Kristina Schneider is a Practice Success Coach with The Ultimate Estate Planner. She and Attorney Philip J. Kavesh guide estate planning professionals such as attorneys, CPAs, financial advisors, and more to reach their firm's greatest potential in the market today. She provides insights and resources to clients in the program for building a strong…
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Episode201: The Reality and Essentialism of Video Production
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Scott Duvall heads up the Video Production Department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all of the video content that comes out of Foster Web Marketing (including this podca…
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Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social…
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Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is …
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Achieving Victory in Sports Advocacy with Matt Kaiser
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Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-tim…
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The True Value of Honest PPC Work with expert Craig Weatherly, FWM's Senior Digital Marketing Strategist
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The True Value of Honest PPC Work Featuring Craig Weatherly Craig started his journey in 2001 at New Horizons Computer Center, a local technical institute with a direct focus on web design and SEO. He brings his SEO and digital marketing experience which was spent in competitive markets such as automotive and tourism. Craig has a passion for helpin…
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Tom Learns How To Predict the Perfect Price on Amazon With Profasee’s Truly Brilliant CEO Chad Rubin
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Serial entrepreneur Chad Rubin is the Founder and CEO of Profasee, a dynamic platform designed to help brands on Amazon predict the perfect price for their products. Chad’s career in e-commerce has allowed him to develop key SaaS skills while learning how to capitalize on opportunities and build stable futures for brands and companies alike. He gra…
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Jessica Taveras Is the Marketing Coach for Our Most Successful Doctors: How She Helps Them Succeed!
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Jessica Taveras is the Digital Marketing Coach at Foster Web Marketing, a company that specializes in marketing strategies suitable for medical, legal, and service businesses. Jessica’s expertise in the marketing industry allowed her to develop key skills in advertising, SEO, customer relations, and management, which she utilizes when coaching clie…
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Toby Crandall’s Career Journey and Helping Tom Foster Jr. Build FWM and DSS
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Toby Crandall is the CTO at Foster Web Marketing, an award-winning agency that provides customized marketing solutions for law firms, medical practices, and service businesses. He has been part of the IT and marketing industries for over 20 years while developing his skills in multiple leadership positions. In this episode… As the web has become a …
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Dr. Schaeffer Is the Coolest Podiatrist on TV — He’s the Co-host of TLC’s My Feet Are Killing Me
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Dr. Brad Schaeffer is a Board Certified Podiatric Surgeon and has established a private practice located in Central Park, New York, called SOLE. He is also the co-host of TLC’s show My Feet Are Killing Me, where he showcases his medical expertise with compassion and professionalism. Dr. Schaeffer is admired for his dedication to helping patients by…
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Meet Our Own Susie Bacus, Our Tough Lady That Runs the Marketing Services Department at FWM
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Susie Bacus is the Director of Marketing Services at Foster Web Marketing. This award-winning marketing firm provides custom-tailored solutions for medical practices, service businesses, and law firms. Susie’s entrepreneurial spirit motivates her to help others by always adapting to challenges and finding innovative ways to create long-lasting chan…
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Incredible Business Mind and Man, the Impressive William Harris — Marketing Agency Expert
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William Harris is the Founder and CEO of Elumynt, an award-winning e-commerce marketing agency that utilizes the latest AI technologies and strategies to help businesses achieve their goals. As a marketing agency expert, William has had the opportunity to work with name brands and companies such as Nike, Nickelodeon, and Jack Daniels to substantial…
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Wonder Woman of Content Marketing for FWM
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Accomplished writer and editor Dana Hinders is also the Director of Content Operations at Foster Web Marketing, an award-winning marketing firm with a focus on tailored solutions for attorneys and podiatrists. Her lifelong passion for writing drove her to excellence as she developed her creative and research skills in multiple leadership positions …
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Cool Drummer and Website Project Manager Isabelle De Leon Tells Her Story (Yeah, She Used to Drum for Oprah!)
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Isabelle De Leon is the Project Manager at Foster Web Marketing, a marketing firm with a unique approach that enhances brand individuality and improves overall business success. She is also a longtime drummer with a strong passion for music, and she’s had the opportunity to work alongside a variety of artists and bands. Isabelle earned a bachelor's…
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World of Marketing Introduces Lawyer Success Stories
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Bob Battle is a Virginia-based veteran DUI, traffic, and criminal lawyer with more than 30 years of experience. Bob created his law firm, Bob Battle Law, where he focuses on providing an expert defense to people charged with serious traffic offenses in federal and state courts. Bob attended the University of Notre Dame and later earned his law degr…
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Kevin Mottley is a lawyer and owner of The Mottley Law Firm which is comprised of legal professionals specializing in brain and personal injury litigations. Kevin’s true passion lies in representing traumatic brain injury(TBI) survivors, as it requires diligence, a special approach, and an understanding of current advances in the medical field. In …
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Gretchen Upright, Who Started the Company With Tom, Retires After 15 Years
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Gretchen Upright has been the Senior Project Manager, and later the COO, at Foster Web Marketing. Her outstanding technical skills allowed her to develop an impressive career in finance and marketing, excelling at leadership and operation positions. Gretchen is now happily retiring to start a new chapter in her life and pursue other interests. In t…
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Brenda Geiger is the Founder and CEO of Geiger Law Office, a law firm that specializes in estate and asset protection solutions. Aside from being a successful lawyer, Brenda is also an active public speaker and coach on a variety of business protection topics. Her passion for law and business drove her to author several books, including Estate Plan…
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Pooya Abka is the CEO and Co-founder of Intaker, which develops interactive chat solutions for law firms. Pooya’s marketing expertise comes from previous experience as a digital consultant and his various entrepreneurial ventures, including assisting start-ups from the ground up. He earned a bachelor’s degree in engineering from The University of S…
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Fundamental SEO Tools to Level up Your Marketing Strategy
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Ben Breslerman is the Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. Ben’s deep understanding of analytics, consumer engagement, and email marketing allowed him to develop his skills in SEO and operations through different leadership positions throughout his career. He earned a Bachelor of Science at Arizona State Univ…
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Building a Small Business With Less Stress and More Success
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Business consultant Richard James is the Founder of Your Practice Mastered, LLC, a membership group focused on coaching attorneys and small law firms to achieve better business results and earnings. After purchasing his first small business when he was 25, Richard created a practice to help lawyers build successful businesses and he shares his 30+ …
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Modernizing Your Marketing Strategy With Ease
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Atiba de Souza is the CEO of Client Attraction Pros, a specialized video marketing company that helps entrepreneurs and businesses attract more clients through strategic and creative video solutions. Atiba has been part of the marketing and tech industries for over 20 years and his passion for creative brand-building has helped companies shape comm…
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Radio Still Resonates in the World of Marketing
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Gary Sarner is the Founder of ROI360+, a marketing company that provides innovative solutions and strategies to businesses with a focus on radio advertisement. Gary’s expertise in the broadcast industry has allowed him to gain a unique perspective on advertising solutions which he now implements to help businesses reach media success. In this episo…
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Tom’s Faves: Social Media Secrets To Help Scale Your Business
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Kim Walsh Phillips is the CEO and Founder of Powerful Professionals, a coaching company that educates entrepreneurs on how to effectively scale their businesses. Kim took her background in PR and branding and integrated it with direct response marketing in a unique representation of the industry’s strategies as a recipe for success for all types of…
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