Best Fresh Tilled Soil Podcasts (2024)

1
Why Copywriting & Storytelling Are Key To Product Management (With Drift's Dave Gerhardt) 29:01

1+ y ago29:01

29:01

It's a special crossover episode of Build! And the first episode in our brand new dedicated feed. Today's guest? Dave Gerhardt, Drift's VP of Marketing. Dave discusses his one week spent as a product manager at Drift plus, the real meat of this episode – how to write good copy and tell a story with your product. Copywriting and storytelling are key…

1
What It Means To Build With Your Customers In Mind (With Keap's Rob Stevenson) 21:18

1+ y ago21:18

21:18

In product, you always want to do more discovery, be more customer-centric, and talk to the people who are on the front lines using your product every day. But it’s easier said than done. And it’s also pretty tough to find real-life examples of what the relationship between a PM and the customer should look like. So on this episode of Build, Maggie…

1
The Ins and Outs of Product Marketing with Drift's Aurelia Solomon 41:02

1+ y ago41:02

41:02

Contrary to popular belief, product marketing is not just about making decks. In this episode, Maggie sits down with Drift's Director of Product Marketing, Aurelia Solomon. Together, they talk through the ins and outs of a product marketing role, why storytelling is crucial to success, and how to build, and manage, a strong PM to PMM relationship. …

1
How to Build High Performing Product Teams (with Fresh Tilled Soil's Richard Banfield) 34:11

1+ y ago34:11

34:11

On today's episode of Build, host Maggie Crowley sits down with Richard Banfield, CEO and co-founder of Fresh Tilled Soil, a leading user interface design and experience agency, and co-author of Product Leadership, the manual Maggie lives her life by.On this episode, Richard dives deep into how to build high performing product teams. Be sure to tun…

1
Getting Product, Engineering & Design In The Same Room: What Happens After You Write A One Pager (With Drift's Alexa Nguyen) 20:00

1+ y ago20:00

20:00

On this episode of Build, Maggie and special guest Alexa Nguyen from the Drift product team talk about what happens after you write a one pager. At Drift, 'story time' is the next step in the product development cycle. It's where product managers, engineers, and designers get together in one room to outline the problem they're solving and identify …

1
How to Ship Effectively with Drift's VP of Product 26:50

1+ y ago26:50

26:50

On today’s episode of Build, Maggie sits down with Drift’s VP of Product, Craig Daniel, to discuss how to ship product – what it takes to hit your dates (and the importance of committing to them publicly), using tracer bullets to de-risk features, “good / better / best” tiering to scope features and the importance of naming conventions.Also in this…

1
Answering Your #1 Question: What's A One Pager? 21:24

1+ y ago21:24

21:24

On this episode of Build, Maggie and special guest Daphne Funston from the Drift product team tackle the number one question from listeners: what's a one pager and how can I use it to build better products? Maggie and Daphne talk about how one pagers are deceptively simple, yet when done well, they can be a powerful tool for PMs to frame, scope, an…

1
You Can’t Cherry Pick the Best Parts (and Other Product Lessons from David Cancel) 13:41

1+ y ago13:41

13:41

You could have a field day researching the tactics, frameworks, mental models, and processes and then apply them to building better products. But David Cancel says most of us are doing this wrong. When you're picking a role model for your product, you can't cherry-pick the best parts – because then you end up with a Frankenstein product. So on this…

1
Giving Presentation Feedback as a Manager 14:59

1+ y ago14:59

14:59

Maggie's already given her best advice on how to deliver a great presentation. But what about enabling your teams to deliver their best presentations? That's what Maggie explores in this episode. Today, Maggie shares the five core elements she looks for in a great presentation, and how she provides feedback to her team based on those five points. T…

1
How Great Products are Like Great Stories with Acquia's Matt Kaplan 21:06

1+ y ago21:06

21:06

Today on Build, host Maggie Crowley chats live in the Seeking Wisdom studio with Acquia’s SVP Products, Matt Kaplan. Matt was previously CPO and GM, Emerging Products at LogMeIn. Now at Acquia, he heads up product strategy, management and design across their digital experience platform. And, fun fact, he was on MIT’s gymnastic team back in the day.…

1
A Quick Update from Maggie 2:31

2+ y ago2:31

2:31

In this episode, Maggie shares a quick story and an update on the podcast. Connect with Maggie on Twitter at @maggiecrowley.By Drift

1
The Ins and Outs of Product Marketing with Drift's Aurelia Solomon 40:43

2+ y ago40:43

40:43

Contrary to popular belief, product marketing is not just about making decks. In this episode, Maggie sits down with Drift's Director of Product Marketing, Aurelia Solomon. Together, they talk through the ins and outs of a product marketing role, why storytelling is crucial to success, and how to build, and manage, a strong PM to PMM relationship. …

1
[Rebroadcast] Answering Your #1 Question: What's a One-Pager? (With Daphne Funston) 21:51

2+ y ago21:51

21:51

In 2019, one of the most common questions Maggie got from her listeners was, "What's a one-pager?" So, she sat down with former Drift product manager, Daphne Funston, to answer the question. Since then, Drift has grown and scaled so much that the product team has actually had to evolve the template, which is why Maggie will be releasing a new episo…

1
How to Turn Advice into Action with Whoop's Ben Foster 38:29

2+ y ago38:29

38:29

There’s a lot of advice around how to effectively build products, but how do you actually put that advice into practice? Ben Foster has first hand experience. Serving as an advisor, then writing the book, Build What Matters, which is all about building products focused around customer-centered product visions, and now holding the position of chief …

1
Building Early Stage Products with Levels Co-Founder David Flinner 33:06

2+ y ago33:06

33:06

There are a lot of stories out there on how founders built their first product but not many examples of founders sharing those stories as they're happening. In today's episode, Maggie talks with David Flinner, co-founder and Head of Product at Levels, about how they're building their first product. From building in public, to just how scrappy a fir…

1
Prioritization with Productboard's Srinivas Krishnamurti 42:41

3y ago42:41

42:41

Prioritization is one of the hardest things that a PM has to do. Whether it's balancing inputs from a million stakeholders, figuring out how to hedge a series of bets, or making sure there's time to tackle that debt that you know you've got to deal with, it's never as simple to prioritize work as it seems. So in today's episode, Maggie talks with S…

1
Product Manager vs. Chief of Staff with Drift's Terrance Rogers 45:03

3y ago45:03

45:03

What is a chief of staff, why is the role so popular, and is it a better launchpad for a career in tech than product management? In today's episode, Maggie talks with Drift's own Chief of Staff, Terrance Rogers, about the role, the chief of staff career path, common myths, and why it's gaining in popularity. Thinking about whether to go into produc…

1
Staying Motivated in Product 7:03

3y ago7:03

7:03

As a product manager or product leader you have to be able to see a future in which your team has solved problems for users, because only once you’ve seen that future can you work backwards to figure out how to get there. Then, you have to be able to motivate your team and get them to buy into that vision for the future. To do that you’re going to …

1
Building in a Crowded Market with Undock's Nash Ahmed 30:04

3y ago30:04

30:04

An ongoing debate in product is whether or how much to pay attention to the competition, which gets even more tricky when the space that you're building in is extremely crowded. In this episode, Maggie talks with Nash Ahmed, Founder and CEO of Undock, about what it's like to build a company in a space as crowded as calendaring. Nash shares the role…

1
How to Negotiate a Job Offer with Linda Zhang 31:46

3y ago31:46

31:46

Thinking about a new job? Don't make the mistake of prepping for just the interview: to get the best possible outcome you also need to prep for the negotiation. In this episode, Maggie spoke with Linda Zhang, former Group PM turned founder and the author of an article about how she negotiated, then walked away from, a massive PM offer at Facebook. …

1
Good Product Management Explained, with GoodRx's Ravi Dev 30:57

3y ago30:57

30:57

Ever heard that the product manager role is different company to company? One big difference can be identified with one question: is your job as a PM to manage a backlog? In this episode, Maggie talks with Ravi Dev, SVP Product at GoodRx, about the PM role, A/B testing, backlog management, and why none of that is really the job that the best produc…

1
One Quick Lesson About (Over) Relying on Data 6:05

3y ago6:05

6:05

In this episode, Maggie shares a cautionary tale about what can happen when you rely on data too much and lose sight of what your customers have to say. This lesson is part of a talk that Maggie is giving at the Women in Product conference this year, so you’ll have to check that out in May to hear the rest! Like this episode? Hit the subscribe butt…

1
What Comes After Strategy with Benchling's Jon Fan 33:58

3y ago33:58

33:58

Putting together a strategy isn't even half the battle for product leaders. The real challenge is how you put together a plan and actually execute on that strategy. To learn more, Maggie talked with Jon Fan, the VP of Product at Benchling, about how to do strategic planning well. They get into how to treat your planning process like a product, stac…

1
Back to Basics: Ravneet Uberoi on How to Work with Engineering 18:23

3y ago18:23

18:23

It's easy to forget that building really great products is a team sport: the best product managers know how to work with their engineering and design counterparts to move their businesses forward. In this episode, Ravneet Uberoi, a Group PM at Box, joins Maggie to share her advice on how to build strong relationships with engineering plus the best …

Podcasts Worth a Listen

Fresh Tilled Soil Podcasts

Podcasts Worth a Listen

1
Build with Maggie Crowley

Drift

1
Why Copywriting & Storytelling Are Key To Product Management (With Drift's Dave Gerhardt) 29:01

1
What It Means To Build With Your Customers In Mind (With Keap's Rob Stevenson) 21:18

1
The Ins and Outs of Product Marketing with Drift's Aurelia Solomon 41:02

1
How to Build High Performing Product Teams (with Fresh Tilled Soil's Richard Banfield) 34:11

1
Getting Product, Engineering & Design In The Same Room: What Happens After You Write A One Pager (With Drift's Alexa Nguyen) 20:00

1
How to Ship Effectively with Drift's VP of Product 26:50

1
Answering Your #1 Question: What's A One Pager? 21:24

1
You Can’t Cherry Pick the Best Parts (and Other Product Lessons from David Cancel) 13:41

1
Giving Presentation Feedback as a Manager 14:59

1
How Great Products are Like Great Stories with Acquia's Matt Kaplan 21:06

1
A Quick Update from Maggie 2:31

1
The Ins and Outs of Product Marketing with Drift's Aurelia Solomon 40:43

1
[Rebroadcast] Answering Your #1 Question: What's a One-Pager? (With Daphne Funston) 21:51

1
How to Turn Advice into Action with Whoop's Ben Foster 38:29

1
Building Early Stage Products with Levels Co-Founder David Flinner 33:06

1
Prioritization with Productboard's Srinivas Krishnamurti 42:41

1
Product Manager vs. Chief of Staff with Drift's Terrance Rogers 45:03

1
Staying Motivated in Product 7:03

1
Building in a Crowded Market with Undock's Nash Ahmed 30:04

1
How to Negotiate a Job Offer with Linda Zhang 31:46

1
Good Product Management Explained, with GoodRx's Ravi Dev 30:57

1
One Quick Lesson About (Over) Relying on Data 6:05

1
What Comes After Strategy with Benchling's Jon Fan 33:58

1
Back to Basics: Ravneet Uberoi on How to Work with Engineering 18:23

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