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Entrepreneurs, it's not A, but B strategy. NOTA BUTB strategy podcast gives crystal clear advices for Marketing, Growth Strategy, and Business Development. This inspiring and readily actionable podcast can be your ultimate game changer. Chloe Doyeon will reframe and inspire you with actionable leadership advices for your business growth and revenue with extensive field experiences from Fortune 500 companies and nimble start ups.
 
We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorith ...
 
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show series
 
In the thirty-first episode, Emily Collins-Ellis and Rachel Stephenson Sheff speak with zohra moosa - Executive Director of Mama Cash - about all things related to feminism, fundraising and activism.In 1983, Mama Cash became the first international women’s fund; what began as a small-scale - but incredibly visionary - initiative of five lesbian fem…
 
In the thirtieth episode, Carlos Miranda and Rachel Stephenson Sheff speak with David Simas – CEO of the Obama Foundation – about all things related to philanthropy, politics and democracy. The Obama Foundation, of course, is the philanthropic legacy of former US President and former First Lady, Barack and Michelle Obama – and its mission is to ins…
 
In the twenty-ninth episode, Rachel Stephenson Sheff and Gaby Cervera chat with Hannah Paterson, a Senior Portfolio Manager at the UK's National Lottery Community Fund. The Community Fund is one of the largest funders in the UK and distributes £600m+ a year to communities across the country, raised by players of The National Lottery itself. Our con…
 
In the twenty-eighth episode, Alisha Miranda and Emily Collins-Ellis chat with the legendary Richard Curtis. He is, of course, the BAFTA and Emmy award winning film writer and director, responsible for classics such as Notting Hill, Bridget Jones’ Diary and Love Actually - but films are just one part of his life. In the other half, Richard is a phi…
 
In the twenty-seventh episode, Rachel Stephenson Sheff and Jasmine Awad dive into the world of corporate impact with Katy Goodrich, Customer Success Director and Social Impact Team Lead at Adobe UK. Adobe, of course, is the American multinational computer software company responsible for Photoshop, InDesign, Premiere and Illustrator, among many oth…
 
This episode is a love letter to New York (see Jerry Seinfeld's New York Times article if you don't know what we're talking about), but we're also talking about the creative ways people are choosing to live their lives in COVID times. Plus, we've got a new roulette-style game on the social networking platform that is definitely not as cool as TikTo…
 
COVID-19 has fundamentally changed traditional networking. How do you keep up with and create new connections for potential business partnerships when you can't go to events, panel discussions, coffee meetings, etc. in person? We talk about new companies popping up that might make this easier, plus we share our thoughts on "the MasterClass economy,…
 
Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med. Instagram Reels is here and while it's certainly not groundbreaking (we see you, TikTok), get familiar—because you should definitely start using it for your business. Don't freak—we know it's yet another channel to content for, but we'r…
 
Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on each episode weekly. "Community" has been the buzz word of choice in the digital marketing world for the last few years. On this episode we're answering a question from someone working at a pet insurance company who wants to know where to build their online…
 
Editor's Note: This episode was recorded before Instagram released Reels. You *know* we'll have a deep analysis on this coming up in the next episode, so make sure you subscribe! If you're still searching for a good reason to invest time in figuring out TikTok for your business, listen to this episode. Rachel and Juliette share how they used TikTok…
 
In the twenty-sixth episode, Emily Collins-Ellis and Rachel Stephenson Sheff dive into the world of Donor Advised Funds (aka DAFs) with Anna Josse, CEO and Co-Founder of Prism the Gift Fund. Prism is a UK DAF established in 2005 with a mission to increase the flow of funds to the charitable sector. It’s one of the largest and most well-known DAFs i…
 
In the twenty-fifth episode - streamed originally for IoF's virtual 2020 Convention (#IoFFC)- Rachel Stephenson Sheff and Erin Niimi Longhurst dive into the world of livestream fundraising with Alyssa Sweetman, Twitch's Charity Programme Manager, and Daniel 'Kasper' Bong, one of Twitch’s livestream fundraising influencers (known as 'Kasper' on the …
 
In the twenty-fourth episode, Alisha Miranda and Rachel Stephenson Sheff speak with Victoria Vrana, Deputy Director of Philanthropic Partnerships at the Bill & Melinda Gates Foundation. In this role, Victoria leads the Foundation’s Giving By All initiative, which aims to inspire and enable more informed and intentional generosity by everyday givers…
 
To kick off Season Three, the Hewlett Foundation is back! But this time with a twist: Alfonsina Peñaloza, Programme Officer at the Foundation (and first What Donors Want guest ever) co-hosts with Rachel Stephenson Sheff, and together they interview Hewlett’s President, Larry Kramer, to understand his unique role from a leadership perspective.Larry …
 
We're all trying to figure out life in quarantine and for better or worse, we're technology-dependent more than ever right now. Rachel and Juliette discuss what they've been most and least excited about while scrolling, liking and commenting through the Internet (spoiler alert: lots of TikTok time), plus they discuss the quarantine age old question…
 
Rachel and Juliette are sharing some of the strategic changes they're noticing in the influencer world as content creators adapt to quarantine times. How are categories like fashion, beauty and travel being impacted? Do you follow everyone we talk about in this episode?: @fohr.co @graceatwood @chrisellelim @grandbanksnyc @momolongplay @susan_alexan…
 
On this episode, we're talking with second-time guest (!) Thomas Rankin (@thxxmxxs), co-founder and CEO of Dash Hudson (@dashhudson), the visual marketing platform that provides a one-stop solution to predict performance, distribute, measure and enhance engagement across channels — and our all-time favorite social media analytics tool. We discuss t…
 
Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers. We discussed topics like: What should brands and retailers do w…
 
In the twenty-first episode - to celebrate #InternationalWomensDay - Rachel Stephenson Sheff interviews three panellists from the With and For Girls Collective, the world’s only participatory fund by, and for, adolescent girls. Founded in 2014, With and For Girls supports extraordinary girl-led and girl-centred organisations through an annual award…
 
In the twentieth episode, Rachel Stephenson Sheff and Amy Whight chat with Sharna Goldseker and Michael Moody – co-authors of the groundbreaking book, ‘Generation Impact: How Next Gen Donors Are Revolutionizing Giving.’ Based on years of research and candid insights from hundreds of next gen donors, this book offers a rare profile of the new face o…
 
Lots to discuss on this week's episode, including: Are brands starting to slide into your DMs with #ads? In the midst of the @away controversy, we have thoughts on their deliberate choice to publicly communicate within the company via Slack channels (vs. email/private messages). We're doing a year in review of @jdalfeen and @racheljosilver: which o…
 
We're answering a question from a wedding filmmaker who's asking: What advice do you have for getting a response from influencers? They're looking to offer a free wedding video package to engaged influencers in exchange for exposure, and have tried tons of tactics but are falling short. Plus we're dishing on the recent FTC changes that are no longe…
 
In the nineteenth episode, Rachel Stephenson Sheff and Jasmine Awad chat with Philippa Charles (Director) and Flora Craig (Head of Grants) from the Garfield Weston Foundation. No stranger to UK fundraisers, Garfield Weston is a family-founded, charitable grant-making Foundation, which supports a wide range of causes across the country, donating ove…
 
We're answering a question from a listener who's asking for tips on making the most of an Instagram takeover with a partner. We discuss the history of social media takeovers and the different types of takeovers (including swaps that help both accounts gain followers as well as one-way takeovers). We're also ~hotly~ debating Disney+, talking about h…
 
We have a GREAT phone-a-friend question this week from a digital director at a marketing agency that connects brands and influencers. Our caller wants to know: how do I effectively organize and manage Instagram DMs for my team of 20 people who are sending and receiving hundreds of DMs on a daily basis from influencers? We share some ideas for makin…
 
In the eighteenth episode, Rachel Stephenson Sheff travelled to New York to host a very special live recording at Segal Family Foundation's Annual General Meeting. We are thrilled to announce that the podcast is now officially sponsored by the Segal Family Foundation - and to kick this off Rachel co-hosted a panel discussion with the Foundation's D…
 
We had the pleasure of hosting our favorite social media tool Dash Hudson's first-ever Savvy: Visual Marketing Summit this month in New York City! If you're longtime listeners, you know we had their CEO Thomas Rankin on the pod on episode #31, so we were over the moon when he asked us to host their inaugural conference! We were in the room with som…
 
This week we do an Instagram audit for @boardandtableco, a cheeseboard building business (yes, that's a thing, and yes you need it for your next event). Plus we go deep on a new trend we're seeing on Instagram: standalone accounts for shopping that post only ecommerce images. If you've heard of @things.i.bought.and.liked, that's where we first saw …
 
In the seventeenth episode, Alisha Miranda and Rachel Stephenson Sheff chat with Sara Elisa Miller, Director of Philanthropy and Special Projects at 5000 Broadway Productions – production company of the one and only Lin-Manuel Miranda. We’re often asked by our charity and non-profit clients about the role of celebrity talent in fundraising and advo…
 
In the sixteenth episode, Carlos Miranda and Rachel Stephenson Sheff chat with Kabir Kumar, Senior Director at Walmart.org, to explore the philanthropic approach of one of the world's largest corporate donors. From grant-making and in-kind donations, to employee volunteering and shared-value partnerships - this conversation is an exclusive look beh…
 
We answer a question from a listener who transition from corporate marketing to freelance social media, including how to position herself and make herself stand out to companies. Plus we're deconstructing the brief history of Instagram influencer @carolinecalloway who's ex-BFF outed her as a fraud. (If you have no idea what we're talking about, her…
 
Rachel had a baby and he is the CUTEST! But will she share him on social media?! We discuss why or why not parents share their babies on social media. Plus we're talking about TikTok (formerly Musical.ly)—aka the social media video app that every 13-year-old you know is obsessed with. >> Do you follow the accounts we talk about in this episode?: @p…
 
In the fifteenth episode - recorded live with a studio audience - Emily Collins-Ellis and Rachel Stephenson Sheff sit down with philanthropist, Sonal Sachdev Patel, at the Institute of Fundraising's 2019 Fundraising Convention in London. They delve into Sonal's experience as the CEO of her family's foundation, explore the crucial elements of relati…
 
We're back from a long winter's nap with a deep dive into the YouTube scandal that went mainstream earlier this spring — oh yeah, we're talking about the BFF breakup over gummy vitamins between Tati Westbrook aka @glamlifeguru and @jamescharles! We also get into the recent news that public Instagram likes will be — gasp! — disappearing, and what it…
 
In the fourteenth episode, Rachel Stephenson Sheff sits down with social justice philanthropy expert, Edgar Villanueva, to discuss 'Decolonizing Wealth' - his book that offers hopeful and compelling alternatives to the dynamics of colonisation in the philanthropic and social finance sectors. They delve into Edgar's advice on fundraising as a grant-…
 
In the thirteenth episode, Emily Collins-Ellis and Rachel Stephenson Sheff chat with Emma Turner, Head of Client Philanthropy Services at Barclays Private Bank. Emma has been leading this service since its inception in 2008, and is an expert advisor to HNWIs and their families on their global giving strategies. With her, they discuss the unique int…
 
To kick off Season Two, Alisha Miranda and Rachel Stephenson Sheff chat with Tillie Peacock, Head of Partnership Insight at Oxfam. They discuss a brilliant piece of philanthropic research Oxfam has just released around donor preferences, ambitions and experiences. From issues of transparency to a deep-dive of donor ambitions, these reports put evid…
 
We're answering a question from a listener who's recently been tasked with developing the brand voice for a large travel reviews site. How do you take it from a mostly user-generated content platform to one that has a more defined point of view? >> Do you follow the accounts we talk about in this episode?: @tropicals @melissahoylehair @martocabeach…
 
We are SO excited to FINALLY be sitting down with our very dear friend, Birchbox co-founder, and VP of Brand and Customer Experience at Hungryroot: *the* @molliechen! This week's question comes from a listener who manages the Instagram account for a coffee and ice cream shop in Washington, DC. Their followers are consistently growing, but post enga…
 
In the tenth episode, I.G.'s Emily Collins-Ellis and Rachel Stephenson Sheff chat with Zia Khan, Vice President of Innovation at the Rockefeller Foundation. They discuss innovative financial mechanisms and how they differ from traditional grant relationships, what motivates a donor to explore these alternative financial models, and their collective…
 
In the ninth episode - recorded live with a studio audience - I.G.'s Carlos Miranda and Rachel Stephenson Sheff chat with Andy Bryant, Executive Director of the Segal Family Foundation. They discuss how to stand out when submitting to an open portal, fundraising from American donors, the unique characteristics of family foundations, and so much mor…
 
With Claire Chang, Managing Director at IgniteXL Accelerator at Silicon Valley LinkedIn hereWebsite here What's different, VC vs. Accelerator? How Accelerator get the fund? What is the best strategy to globalize your product? (10:00) How to really know the customer perspective? (13:00) Popular mistakes when entering global markets How to network in…
 
On this episode, we’re answering a question from someone asking about which type of question format gets more engagement on Instagram Stories: Person talking to camera or text on a blank background? Plus, we’re talking about how GOOD the PR is for Crazy Rich Asians, and we play our usual games. >> Do you follow everyone we mention in this episode?:…
 
In the eighth episode, I.G.'s Rachel Stephenson Sheff and Amy Whight chat with philanthropist, Paul Lindley - Founder of the UK's number one baby food brand, Ella's Kitchen, and The Lindley Foundation. With Paul, they discuss the varying motivations of individual donors and what they commonly seek from charitable partnerships, entrepreneurs vs. fun…
 
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