Best Gale Strategies Podcasts (2024)

1
When should I change my bid strategy in Google Ads? 14:45

7d ago14:45

14:45

Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy. She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Co…

1
389 - Acclaimed Producer Gale Anne Hurd - Producing The Terminator, Aliens, and The Walking Dead, Building Successful Director-Producer Partnerships, Marketing Blockbusters, Strategies for Avoiding Costly ... 51:41

10d ago51:41

51:41

Hello, Hello! In this episode, Chris has a conversation with acclaimed film and television producer Gale Anne Hurd. Hurd discusses her storied career, including her start working for legendary producer Roger Corman, her breakout success producing The Terminator, and her influential work on iconic projects like Aliens and The Walking Dead. Throughou…

1
392 - Tiffany Murray - How to Use Creative Constraints, '2 Lives in Pittsburgh', The Best Camera for Indie Filmmaking, Collaborating Without Cockiness, Chasing Virality, Systemic Shifts in Conflict Resolution ... 1:34:08

4d ago1:34:08

1:34:08

Hello, Hello! In this episode, Chris and Nick talk with Director and Cinematographer Tiffany Murray about her experiences working in the film industry directing, shooting, and trying her hand at producing. They discuss her recent film, 2 Lives in Pittsburgh, and the challenges of independent filmmaking. The conversation also explores issues of incl…

1
#010 - Early-Stage B2B Content Strategy 47:22

5h ago47:22

47:22

Content marketing is a critical piece of the puzzle for B2B businesses, but is often one of the most challenging pieces to execute when you have very little bandwidth during the early stages of growth. Beam Content Co-Founder, Brooklin Nash, shares tips and tricks for building a content-driven brand as a founder or solo marketer. In this episode, B…

1
Why a flexible UK Equity Income strategy works for patient investors | Adrian Frost 35:14

36m ago35:14

35:14

Hosted on Acast. See acast.com/privacy for more information.

1
Are Display ads worth it in Google Ads? 18:03

11h ago18:03

18:03

Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget. She covers common complaints with Display campaigns and how to combat them, inc…

1
S11E8: Unpacking SHIFT 2024 23:06

6h ago23:06

23:06

With our marquee thought leadership event fresh in mind, MDM Editors Mike Hockett and Vesna Brajkovic debrief the messages, themes and anecdotes from the event that stood out to them and take a look forward to SHIFT 2025 next May.By MDM

1
Has the bubble burst for Whisky collectors? | Ross Eva 39:47

1d ago39:47

39:47

Hosted on Acast. See acast.com/privacy for more information.

1
Opportunities available in equity markets over the next 5 years | Peter Davies 54:17

1d ago54:17

54:17

Hosted on Acast. See acast.com/privacy for more information.

1
Generate a monthly income through bond investing | Hilary Blandy 31:25

1d ago31:25

31:25

Hosted on Acast. See acast.com/privacy for more information.

1
Bond investing demystified | Richard Woolnough 1:00:46

1d ago1:00:46

1:00:46

Hosted on Acast. See acast.com/privacy for more information.

1
How to Build a Lead Magnet That Brings In Ideal Clients With Hillary Gale (Ep. 486) 13:29

1h ago13:29

13:29

Use a lead magnet. You’ve heard that before. But are all lead magnets created equal, and can you cast your net far and wide with it? (Should you?) So many questions… How can you effectively attract and convert ideal clients using lead magnets and marketing funnels? In this episode, Matt Halloran welcomes Hillary Gale — founder of Moneta Copy — for …

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65. How Digital Innovation Changed the Landscape for Manufacturers and Distributors | Tom Gale, CEO of MDM 36:53

5d ago36:53

36:53

Tom Gale, MDM’s lead researcher and industry analyst for more than 25 years on independent distribution channel trends, consolidation, technology and competitive landscape, and the current CEO of MDM, is our guest this week. He joins host, Karthik Chidambaram, CEO of DCKAP, on this special Chicago episode of the Driven by DCKAP podcast to discuss t…

1
391 - 100K Subscribers, The Legacy of James Earl Jones, Disney's Live-Action Remakes, The Influence of Bots and Social Media and Shaping Cultural Narratives in the Entertainment Industry | Indie Talk 1:52:27

1d ago1:52:27

1:52:27

Hello, Hello! In this episode, Chris and Nick talk about the upcoming Nashville Film Festival, the recent Sundance Film Festival host city announcement, and the Make It Podcast reaching a major milestone of 100,000 subscribers on YouTube. They also discuss the legacy of the late James Earl Jones, analyze box office trends, and dive into audience re…

1
Growth Through Niche Expertise: Strategies for Building a Referable Advisory Business With Brian Haney (Ep. 485) 30:13

2d ago30:13

30:13

Question: How can you effectively build a niche-focused advisor brand that positions you as a thought leader and drives organic business growth? Answer: You start with this podcast episode. Matt Halloran is joined by Brian Haney — Founder and CEO of The Haney Company — to explore his battle-tested strategies for building a powerful brand within a n…

1
Bonus: Here's what you missed Today in Digital Marketing 21:42

14d ago21:42

21:42

Today, September 12, 2024, as a bonus treat for my Inside Google Ads listeners, enjoy this full episode from the Today in Digital Marketing podcast by Tod Maffin. Subscribe to the Today in Digital Marketing podcast wherever you're listening to this one. Every weekday at 5pm ET, get Tod's fast-paced 10-minute marketing news podcast and email newslet…

1
Do single keyword ad groups (SKAGs) still work in Google Ads? 12:21

14d ago12:21

12:21

It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your…

1
Master Marketing With the Two-Toed Sloth Strategy With Kalli Fedusenko (Ep. 484) 27:07

7d ago27:07

27:07

Channel your inner two-toed sloth. Bet that’s the first time you’ve heard that advice. In this episode of the Top Advisor Marketing Podcast, host Matt Halloran talks to Kalli Fedusenko from Kalli Collective about the importance of a strategic — and a patient — approach to marketing, much like the slow and deliberate movement of a two-toed sloth. Sh…

1
390 - Director Michael Day - How to Go From Accountant to Director, Insights into Hollywood Accounting, Directing Your First Feature Film, Hitchcock, Tarantino, and the Art of Influence, Navigating the ... 1:41:39

21d ago1:41:39

1:41:39

Hello, Hello! In this episode, Chris and Nick talk about Director Mike Day's transition from accounting to producing and directing, his work on major Hollywood films, and the challenges of managing film budgets. They discuss Mike's directing style and influences, as well as the marketing strategy for his latest film "Clawfoot." The conversation als…

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64. Unveiling The Secrets to Successful Product Management | Jim Hansen, CPO at Advantive 39:10

13d ago39:10

39:10

In this episode of the Driven by DCKAP podcast, Jim Hansen, the Chief Product Officer at Advantive, joins Karthik Chidambaram, CEO of DCKAP, to discuss all the ins and outs of successful product management, including when to know a product works and when it doesn’t, the right things to do and the right things not to do, how to ensure you’re providi…

1
#158 - Sean Johnson | Proven Marketing Strategies for Professional Services 54:57

19d ago54:57

54:57

Madison was started by Sean Johnson. For 12 years he was a founding partner at Manifold, an early stage venture fund and innovation consulting firm. For 9 years he taught digital marketing at Northwestern's Kellogg School of Management.Sean learned the hard way how difficult it can be to market a professional services firm. Much of the playbook he …

1
What is Demand Gen in Google Ads? 12:31

24d ago12:31

12:31

Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google." Topics discussed in this episode include: What are Demand Gen campaigns and how do they d…

1
S11E7: Wesco Case Study Debrief 26:06

10d ago26:06

26:06

During July, MDM published a three-part article series that profiled electrical distributor Wesco and its transformative strength. That series culminated with a more robust case study report that is now in the MDM Store. Here, the author of that series and case study, John Gunderson, joins to discuss key takeaways from his research into Wesco and w…

1
The Power of Authenticity: How to Differentiate Your Advisory Firm with Alternative Investments With Shana Sissel (Ep. 483) 27:38

10d ago27:38

27:38

How do you truly stand out in a crowded and competitive industry? In this episode of the Top Advisor Marketing Podcast, host Matt Halloran interviews Shana Sissel, the “Queen of Alternatives” and CEO of Banríon Capital Management. She opens up about the challenges she has faced as a successful woman in a male-dominated industry, sharing how she has…

1
4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye 13:51

1M ago13:51

13:51

You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly sought after consultant with 600 5-star reviews on Fiverr. He's sharing his expertise with host Jyll Saskin Gales, a Google Ads Coach, on starting with …

1
S11E6: How One Distributor Leverages Sales Rep Freedom 40:44

1M ago40:44

40:44

1st Ayd Corp. continues to see success with its field-based sales model that centers on providing its staff with the tools and entrepreneurial freedom to pursue the earnings potential they desire. We chat with company President Tommy Schreiner on what that looks like for the 50-year-old, family-owned MRO and JanSan distributor, and what it takes fo…

1
From Jockey to Financial Advisor: A Blueprint for Niche Success With Billy Peterson (Ep. 482) 28:50

17d ago28:50

28:50

You’ve heard the advice a hundred times before, but knowing what to do is not the same as knowing how to do it. So, how can you effectively leverage niche marketing and personal branding to grow your financial services firm and establish credibility with clients? In this episode, Matt Halloran is joined by Billy Peterson — president of Peterson Wea…

1
388 - Exploring Hollywood's Franchise Fixation, Unpacking Warner Brother’s $8.5B Nevada Deal, and Navigating AI's Impact on the Animation Industry | Indie Talk 1:30:34

17d ago1:30:34

1:30:34

Hello, Hello! In this episode, Chris and Nick discuss the challenges facing the animation industry as it grapples with the potential impact of AI and Warner Brothers' $8.5 billion investment in Nevada, which is contingent on a film tax credit incentive bill. We also talk about: - The phenomenon of sequel fatigue and Hollywood's reliance on franchis…

1
63. How to Maximize Your CRM: Boost ROI & Drive More Sales | Brian Gardner, Sales Process 360 41:24

1M ago41:24

41:24

Brian Gardner, the Founder of SalesProcess360, joins our host Karthik Chidambaram, Founder and CEO of DCKAP, on the latest episode of the Driven by DCKAP podcast to discuss the importance of customer relationship management, why it’s often a misunderstood or neglected system for the sales process, and how to get more ROI from CRM. From their conver…

1
How can local businesses use Google Ads? ft. Harrison Jack Hepp 11:57

1M ago11:57

11:57

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measur…

1
S11E05: What's on the Safety Product Horizon? 28:38

25d ago28:38

28:38

Safety equipment is an evolving product category that touches every distribution vertical. ISEA CEO Cam Mackey joins the MDM Podcast to take us through the safety standards and regulations that will inform future product demand.

1
Stop ‘Podcast Guessing’: How Advisors Can Succeed at Podcast Guesting With Tom Schwab (Ep. 481) 32:42

1M ago32:42

32:42

Do you want to turn your podcast appearances into more business wins? You shouldn’t have to guess your way to success. Get insider tips on how to strategically attract your dream clients and grow your influence with guesting. In this episode, Matt Halloran talks to Tom Schwab — co-founder of Interview Valet — about how to leverage podcast guesting …

1
387 - Indie Rights CEO Linda Nelson - How to Navigate the Streaming Landscape and Lessons in Entrepreneurship from a Pioneering Filmmaker 1:50:11

28d ago1:50:11

1:50:11

Hello, Hello! In this episode, Chris has a conversation with Linda Nelson, the CEO and co-founder of Indie Rights, a leading independent film distribution company. They discuss Linda's journey from a small town in upstate New York to becoming a pioneer in the indie film distribution space, including her experiences with the NSYNC concert film, the …

1
5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra 17:09

2M ago17:09

17:09

Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you n…

1
S11E4: Everything to Know about SHIFT 2024 21:14

2M ago21:14

21:14

You've seen our promotions for it, but here, MDM Editors Mike Hockett and Vesna Brajkovic break down the extensive value that this year's SHIFT conference provides; recap their biggest takeaways from the 2023 version; highlight our 2024 agenda items; and discuss why you should be there.By MDM

1
Transitioning to Independence: How RFG Advisory Makes it Easier With Abby Salameh (Ep. 480) 28:46

1M ago28:46

28:46

Thinking about transitioning to a new broker-dealer or becoming fully independent? You’re not alone. Financial services is an industry constantly on the move. But what exactly do you need to consider and do? In this episode, Matt Halloran welcomes Abby Salameh — Chief Growth Officer at RFG Advisory — to explore the support RFG provides to advisors …

1
62. Touring Kundinger Fluid Power & Talking About the Evolution of Distribution | Paul Kundinger, President 57:09

1M ago57:09

57:09

On this very special episode of the Driven by DCKAP podcast, Karthik visits the Kundinger Fluid Power distribution facility in Neenah, Wisconsin. There he takes a tour of their facilities while speaking with Paul Kundinger, a third generation entrepreneur who took over the Wisconsin business as President and currently co-runs operations of the comp…

1
Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins 20:58

2M ago20:58

20:58

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry. For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platform…

1
S11E3: The Keys to Wesco's Digital Initiatives 22:29

2M ago22:29

22:29

Wesco's "all things digital" leader Akash Khurana joins us to discuss what digital transformation has meant for the electrical distributor, which ramped up its initiatives on that front upon its 2020 landmark acquisition of Anixter. He also sheds light on Wesco's AI use and other recent investments.By MDM

1
Momentum Marketing: How to Grow Your Business Like Your Clients Grow Their Portfolios (Ep. 479) 34:58

1M ago34:58

34:58

To beat the market, you’ve got to buy and hold. To win at marketing… you need to do the same thing. Marketing, like investing, should be approached with a long-term perspective, focusing on building “marketing equity” through consistent efforts that compound over time. It is NOT a quick fix. In this special replay episode, Matt Halloran and Kirk Lo…

1
386 - Filmmakers John Kirby and Libby Handros: Exploring the JFK, RFK, Malcolm X and MLK Jr. Assassinations, Conspiracy Theories, the Genius of Dick Gregory, Famous Patsies, "Long Legs" Marketing, and ... 1:56:39

2M ago1:56:39

1:56:39

Hello, Hello! In this episode, Chris and Nick talk with documentary filmmakers John Kirby and Libby Handros. They discuss their 25-year partnership and their upcoming documentary film cycle "Four Died Trying," which explores the major assassinations of the 1960s. The conversation covers topics such as state involvement in these assassinations, the …

1
What are the limitations of Google Ads Grants? ft. Jason King 20:11

2M ago20:11

20:11

If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for! Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help …

1
S11E2: The 5 Fatal Flaws of Sales Transformation 28:01

2M ago28:01

28:01

Tom Gale and Mike Marks discuss the biggest challenges distributors face as they transition from a traditional outside-generalist sales process to a more adaptive digital-forward go-to-market model, with clearly-defined, team-based selling and service roles.By MDM

1
How to Confidently and Compliantly Leverage Client Testimonials With Whit Lanier (Ep. 478) 31:28

2M ago31:28

31:28

Pop quiz: Can advisors use client testimonials and online reviews as marketing tools while remaining compliant with SEC regulations? In this episode, Matt Halloran is joined by Whit Lanier — co-founder of Amplify Reviews — to talk about the regulations surrounding testimonials and how advisors can leverage them compliantly. Discover why client test…

1
385 - Revisiting Indie Film Investment with Writer Jason McConnell - The Four Whys of Film Investing, Keys to Long-Term Success, the Transactional Nature of Hollywood, the Changing Landscape of Independent ... 1:26:38

2M ago1:26:38

1:26:38

Hello, Hello! In this episode, Chris Barkley and writer Jason McConnell revisit MAKE IT episode #248, "Indie Film Investment From A to Z - EVERYTHING You Need To Know Before You Wire Funds." They discuss the popularity of the original episode, the chemistry between the hosts, and the unique perspective it provided on investing in indie films from a…

1
384 - Indie Film Investment From A to Z - EVERYTHING You Need To Know Before You Wire Funds | Re-Air 1:36:58

2M ago1:36:58

1:36:58

Hello, Hello! In this episode, Producer Chris Barkley and Writer Jason McConnell discuss the ins and outs of investing in independent films. They cover topics such as the importance of good judgment, risk management, and negotiation strategies for investors. They also dive into the key factors to consider when evaluating film investment opportuniti…

1
61. Strategies for Achieving a Successful ERP Implementation | Brad Feakes of EstesGroup 31:11

2M ago31:11

31:11

On this episode of the Driven by DCKAP podcast, Karthik sits down with Brad Feakes, President of EstesGroup - a leader in combining Private Cloud, Hybrid Cloud, and Managed IT solutions with Enterprise Resource Planning (ERP). Brad has more than 25 years of experience in manufacturing, construction management, supply chain, and ERP systems, and in …

1
Is Manual CPC bidding in Google Ads a mistake? 11:24

2M ago11:24

11:24

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding. Yo…

1
S11E1: MDM's SHIFT Keynote to Focus on CX, Adaptation 11:33

2M ago11:33

11:33

With our September SHIFT event rapidly approaching, McKinsey & Company Senior Partner Kevin Sachs stops by to preview the keynote he will co-present with fellow McKinsey Partner Victoria Bough. We also re-visit last year's keynote takeaways and what the firm sees as the top underlying factors driving wholesale distribution in the year ahead.…

1
How One Advisor Turned His Travel Into a Business Asset With DeAndre Coke (Ep. 477) 28:04

2M ago28:04

28:04

Quick question: Can having a seemingly unrelated “hobby” podcast actually benefit your financial services practice? Quick answer: You bet it can! In this episode, Matt Halloran talks to DeAndre Coke, a financial advisor who shares how his travel podcast, Revolutionizing Your Journey — though not directly related to finance — attracts clients who re…

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Gale Strategies Podcasts

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