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Disrupting Disaster is a podcast series created and co-hosted by James Lush and Charlie Caruso, both award-winning Australian/British broadcasters, digital media entrepreneurs, and fellow human beings. This podcast series is designed to bring attention to the urgency of climate change as well as highlight the amazing opportunities currently available that our audience can ACT on today. We all have the power to save the world, and now is the time we get off the couch and do something.... anyt ...
 
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating. It focuses on content marketing, brand journalism, public relations, the media and advertising. Podcast hosts James Lush and Nic Hayes provide practical advice and great tips while guests include some of the biggest names in global marketing.
 
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show series
 
Brand Newsroom hosts James and Nic take a close look at lessons from the Animals Australia scandal, where an animal rights organisation was accused of creating a "fake news" video that involved the mistreatment of animals. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content…
 
As it’s nearing the end of the year we wanted to review the best and worst of what we’ve seen in the various parts of the industry through 2018. We’ve seen some absolute clangers this year. Nic and James offer their advice to help you avoid or navigate a similar disaster yourself. The guys discuss Facebook and Cambridge Analytica, Elon Musk, politi…
 
Gordon Jenkins is known as The Visible Guy. He’s an expert at networking and he claims that no matter how bad your situation seems at any point in time, you can position yourself for success. On My Desk Gordon recommended an app called co Nic recommended The 100 with 10 Extra Speeches: Insights and Lessons from the 110 best speakers and speeches ev…
 
Chris Smoje joins the podcast to talk about where customer service and branding meet. On My Desk Sarah recommended Andy Crestodina’s Blogging Statistics and Trends report 2018 Chris’s recommendation was Mike House’s Thrive and Adapt Nic’s recommendation was to follow Telum media. Links you might need You can find Chris on Twitter here. Brand Newsro…
 
James was in Melbourne last week for the B2B Marketer’s Forum and took the opportunity to speak to Ray Kloss, marketing director Cisco. Cisco has just had a major relaunch, so it’s a great opportunity to take a deep dive into a B2B marketing story. Links you might need You’ll find Ray here Take a look at the whole campaign and learn more about it h…
 
Our topic today is effective sales enablement. It’s a topic normally approached from the point-of-view of the sales team, but our guest, Pam Didner, is looking at it from the marketing side. Pam is a marketing consultant, an author, and someone well known to content marketers around the world. She’s looked at what marketers can do to help the sales…
 
To ensure we're making the best and most relevant podcast possible in 2019, we've created a quick survey. (SurveyMonkey says it'll take six minutes.) Tell us what you want to hear. What kind of episodes do you like? What topics should we discuss? What do you love and what do you hate? (Sorry, we can't stop Nic's shameless plugs, we've tried. But an…
 
In the third of our special masterclass series, Nic and Sarah quiz James about interview techniques. Whether you’re interviewing someone for a job or you’re hosting a conference, everyone in business needs to know how to get the best stories and information from an interviewee. On My Desk Sarah recommended a Forrester report on B2B marketing conten…
 
The team looks at mobile apps and asks “do I need an app for my business?” Joining James, Nic and Sarah to demystify a marketing platform that many businesses have probably never even thought of, is Richard Giles, general manager and product director at West Australian app-specialist agency, Adapptor. On My Desk Richard recommended Zwift Sarah reco…
 
Jay Acunzo is challenging us to rethink marketing. He has worked at some of the biggest names in media and marketing, including Google, ESPN and Hubspot. He’s the host of the Unthinkable Podcast, and an in-demand speaker. Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book, and the difference betw…
 
The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report. The report found 90 per cent of B2B businesses now focus their content on what the audience wants, rather than just banging on about their product – so James and Sarah are thrilled. On My Desk Sarah suggested brands using email personalisation and …
 
Donna McGeorge, author of The 25 Minute Meeting, is our guest today – talking about productivity! A report by Harvard Business Review found that 70 per cent of meetings were unproductive and inefficient. Sound familiar? It certainly does to us. On My Desk Donna recommended Glue by Tracy Ezard Nic suggested the MyPureMist inhaler James recommended a…
 
The Story Midwife Lisa Evans joins Nic and Sarah for a chat about business storytelling. Lisa helps people find their brand’s authentic voice and teaches them how to become confident and successful public speakers. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketi…
 
Lush client services manager, Adriana Robbins attended 2018 Content Marketing World. Neither James, Nic, nor Sarah made it along, so the team asked Adriana to join us for a chat about what she learned and what her key takeouts were from this year’s event. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicat…
 
Melbourne-based email specialists The Orchard Agency released their Australian Email Benchmark Report 2018 recently. Agency co-founder Wei Tan joins Nic and Sarah for a conversation about the report, with a focus on how to manage email lists effectively. On My Desk Sarah recommended the TTC Wrap-up newsletter by Tammy Tansley Consulting Wei recomme…
 
What price do we all pay in our home lives and our businesses for not listening? And how do we become better listeners? Author of Deep Listening & Breakthroughs and head of the Coaching Faculty at The Marketing Academy Australia, Oscar Trimboli, joins James and Sarah for a chat about listening. On My Desk Sarah recommended The EchoJunction podcast …
 
What if content marketing isn’t the solution we believe it is? What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing? Justin Kirby, co-author of a new book, The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions. On My Desk Sar…
 
Matt Allison is the outgoing head of global content strategy at health care provider and insurer, Bupa. You may we have heard of their fantastic brand newsroom, The Blue Room. It’s one of content marketing’s best case studies, so we wanted to pick his brain about that and about winning executive buy-in for content marketing. But Matt is also headin…
 
Sarah and James pick Nic’s brain about how to become an expert source in the media. This is what Nic does for a living; his business helps people with expert knowledge build their media profile. So, what tips and advice can he share? On My Desk Sarah recommended Jargon Grader Nic suggested a blog post, Five secret behaviours of our most successful …
 
Only 1 in 4 marketers are confident they can quantify return-on-investment. That’s not just digital advertising – that’s across traditional and trade advertising, too. The figure comes from a recent study by Nielsen, The CMO Report, which also found three-quarters of marketers have no confidence they have the right technology in place to achieve th…
 
According to a new report from email marketing platform, Emma, 59% of marketers say email is the form of marketing that generates the most ROI for their business (that’s 68% for B2B). Today, the BNR team dissect the report and look at what makes effective email marketing in 2018. On My Desk Sarah recommended Quote Investigator Nic suggested the Tel…
 
Voice technology is changing the way we live our lives. So, what does that mean for the way we do marketing? To give us some insights, today we’re joined by the founder of VERSA, Australia’s first specialist voice technology agency, Kath Blackham. On My Desk Sarah recommended this article by Michele Linn of Mantis Research, How to get survey respon…
 
The BNR team lean on Sarah’s expertise for a bit of a masterclass on content strategy. Whether you’re thinking about content marketing for the first time or you need to retro-fit a strategy or even if you haven’t reviewed yours for a while, there’s be something for you in today’s discussion. On My Desk Nic recommended Seamless, by Anders Sorman-Nil…
 
Only 41 per cent of us say we trust social media. That’s according to Edelman’s Trust Barometer for Social Media, which was released recently. That could have a huge affect on the way brands use the platforms. On My Desk Nic suggested the Boomerang app Sarah recommended an article by PR Warrior Trevor Young called Why company leaders need to be act…
 
It’s the 200th episode of Brand Newsroom and James, Nic and Sarah are celebrating. But, they’re not here to party; there’s work to do. Today’s topic is storytelling. Specifically, what is good storytelling for businesses and brands? On My Desk Nic recommended a podcast called Game of Inches by Nigel Collin Sarah recommended this World Economic Foru…
 
Guardian Australia editor Lenore Taylor joins James Lush for a one-on-one chat about the future of journalism and the media. Lenore is one of Australia’s most respected journalists, having won two Walkley Awards – Australia’s top prize for journalism – and twice being named the Federal Parliamentary Press Gallery’s Journalist of the Year. The Guard…
 
In the second episode of our Conversations series, Nic has a one-on-one chat with 31-year-old talkback radio host, Oliver Peterson. They talk about modern communications, how to get your story into traditional media outlets successfully, and how to become the media’s “go-to” expert on any given subject. On My Desk Oliver’s advice was to think about…
 
Rand Fishkin, one of the household names of content marketing and SEO, joins Sarah for a special fireside chat. You’ll know Rand as the guy behind Moz – the SEO software for marketers. But times have changed and Rand has branched out on his own with a new company called Sparktoro. He’s written a book, called Lost and Founder. Rand talks to Sarah ab…
 
Brand Newsroom producer Dan Hatch joins James and Sarah to talk about a blog post he wrote called “how to think like a journalist when planning content”. It’s a post that seems to have really struck a cord with people in the marketing space – whether they have a journalism background or not. On My Desk Sarah mentioned editorial traineeships at Fair…
 
It’s time to challenge the status quo and slaughter some marketing sacred cows! James, Nic and Sarah are joined by Nick Eggleton of Electric Agency, to discuss some controversial opinions. In doing so, they tackle influencer marketing, thought leadership, public relations companies and balance in the media. On My Desk Nic recommended a blog by Medi…
 
The BNR take a close look at Cision’s 2018 State of the Global Media Report. Cision interviewed 1,355 journalists from all over the world to get their perceptions of how their industry is changing. They looked at everything from fake news and social media to PR. Here’s what they found out, and what brands can do about it. Links you might need Cisio…
 
BNR's producer, Dan Hatch, went to Bournemouth in the UK to the You Are The Media Conference hosted by Mark Masters. The idea behind the conference was, really, to help businesses and individuals to find their own space, build their own audience, and lean into it. While he was there, Dan recorded this special bonus episode of the podcast. Links: Yo…
 
Many businesses use LinkedIn as part of their marketing strategy. The BNR team is joined by Darrel Griffin, The LinkedIn Mentor, to get some tips and advice on how to use the platform effectively. On My Desk Nic recommended paying for LinkedIn Premium, which he finds essential for his business Sarah recommended Pam Didner’s article on content marke…
 
Lush’s content strategist Carla Young joins the BNR team to talk about internships – and why everyone wins when you take on interns. On My Desk Sarah mentioned the Facebook page, Analytical Grammar Nic shamelessly promoted his Meet the Media event Carla recommended a white paper called Employee Satisfaction and Customer Satisfaction, is There a Rel…
 
The Brand Newsroom team takes a close look at 7 marketing trends for 2018. The list comes from Larry Kim, of Mobile Monkey. There are some interesting suggestions among the seven and James, Sarah and Nic debate the importance of each one, offering up some practical advice to make them work for marketing budgets of any size. On My Desk Nic recommend…
 
Today the Brand Newsroom team talk about the 9 little marketing things that annoy us – those niggling habits or practices or policies that just get in the way of a good customer experience. On My Desk Sarah recommended Lumen5. Nic reminded everyone to take some time out to think (prompted by the fact he didn’t manage to think of a recommendation. W…
 
Mike Edmonds has been in the advertising game for 40 years, including co-founding his own agency, Meerkats. He’s just published a book called Truth. Growth. Repeat: A Business Manual for Generation Why. It’s all about authenticity and it’s a practical guide to help brands embrace their own truth. Show Notes Here are some key take-outs: The consumer…
 
Dr Helen Cripps from Edith Cowan University joins the team to talk about career mentoring. Why do we all need a career mentor? What do they do? And what does that relationship look like? On My Desk Sarah recommended the article Your Career Needs Many Mentors, Not Just One by Dorie Clark Nic recommended empowering your clients by asking them to revi…
 
Thirty percent of new businesses don’t survive their first two years. But 70 percent of mentored businesses survive longer than five years. So, business mentoring can really make a huge difference. Lanna Hill, director of One Small Step Business Coaching, joins BNR to explain why it works. On My Desk Here’s Lanna’s recommendation, the Forest app Sa…
 
The world of cricket has been rocked by scandal. The Australian team was caught “ball-tampering” (that is to say cheating) during a recent game in South Africa. The fallout has been handled terribly. James and Nic are livid, so they jumped into the studio to talk about the crisis communications failure of Cricket Australia. It’s a real case study i…
 
About half of us are using in-person events as a way to distribute our content, and it’s the fourth most-effective way of getting our messages out there. Joining James and Nic to explain some of the secrets to doing in-person events well is Tamara Cook, director of Known Associate Events. On My Desk Tamara recommended Jenna Kutcher Nic suggested le…
 
The gang talks about nostalgia and the power of reinventing the past and using it in the marketing of today. It’s everywhere at the moment and, interestingly, it seems to work particularly well with Millennials. Why is nostalgia so powerful? And how do we harness it, even if we’re not a 50 or 100-year-old brand? On My Desk Bullet point. Links you m…
 
Brand story strategist Bernadette Jiwa joins the podcast to talk about rebranding. Named by Smart Company as one of Australia’s Top Business Thinkers of 2018, Bernadette explains why the important thing about rebranding isn’t a shiny new logo, it’s the story you tell. On My Desk Sarah recommended this post from Bernadette’s blog, The Best of Us Ber…
 
How do we encourage our clients and managers to be bolder, to think bigger, to invest more? People often come to us because their marketing isn’t working and they want to try something new. We do all the thinking, plan out the creative, they love it, but when the crunch comes they go back to doing the same old things they’ve always done. Brand News…
 
The rules about what makes a successful blog are changing. People want longer content. Video is more popular than ever. And more of us are paying for promotion and distribution. Today, Nic and Sarah look at what’s blogging best practice in 2018. On My Desk Sarah’s recommendation was How to Get Published in a Single Shot Nic’s recommendation was do …
 
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