Ian McGlynn Podcasts

Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being consistent with your messaging, no matter where a co…

Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to …

Stephanie Schultz loves learning about new innovative technologies. It's a large part of the reason she’s stayed so long at American Express, where she is VP and Head of Partnerships. In her position, she gets to work with her team to uncover how new tech can bring better value to their customers and partners. She and host Dave Yovanno discuss gett…

When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers to run paid campaigns on connected TV, allowing organizations to unlock the power of streaming services and Smart TV. He joins host Todd Crawford to discuss why advertising should ultimately always be…

Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partner that helps brands drive performance with touch bases across a variety of search engines and websites. He’s spent seven years in this role, and learned about the industry across a variety of locatio…

When Dave Bolotsky founded Uncommon Goods, he wanted to create something different. In his role as an e-commerce research analyst, he had seen a world of ‘sameness’ on the internet, and saw an opportunity to do something different. 25 years later, he’s still at it. Uncommon Goods is a leader at ESG, and is something Dave is passionate about. He thi…

In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her to get a holistic sense of the industry. Todd and Lee-…

Welcome back to the Partnership Economy! In season four’s first episode, host Dave Yovanno sits down with Chloe Wen. Chloe is a content creator who has been posting content since 2015. Throughout her journey, Chloe has developed long-term vision for her content and business, embraced new social media platforms, and learned how to effectively work w…

In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own personal career journey, beginning with his first role out of college at Zappos.com. During the discussion, Brook shares his perspective on a variety of topics including how his team at FMTC approaches br…

In this episode, host Dave Yovanno sits down with Ian McGlumphy, Head of Partnership and Events at Apollo Neuro, a company that specializes in wearable stress relief technology. Ian explains how the company is effectively and strategically working with podcasters, creators, commerce content partners, B2B partners, review sites and more to create a …

In this episode, host Todd Crawford sits down with Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], an affiliate management agency that represents a diverse portfolio of clients from startups to enterprise companies with a focus on subscription and financial services. Craig has over a decade of experience in t…

In this episode, host Dave Yovanno sits down with Courtney Spritzer, CEO and Co-Founder of Socialfly, a woman-owned and operated social media agency that develops social media plans for brands like Discovery, Conair and Il Makiage. From working in finance to building a thriving agency, Courtney serves as an example of someone who has turned their p…

In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Over the past 20 years, Patrick has grown DMi into a leading agency for affiliate and CRM services, working with some of the largest brands in the DTC, retail and CPG categories. Patrick shares some of h…

In this episode, host Dave Yovanno sits down with Madi B Webb, a highly successful, driven and authentic content creator with millions of followers across platforms like TikTok, Instagram, YouTube and Pinterest. Madi lets us in on her journey as a creator, explaining why she decided to get started and how her career has taken off ever since. She de…

In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episod…

Today we talk about another legend in American folklore and try to find the truth and origins behind these larger-than-life tales. On this EP, we are looking into the steel-driving man John Henry. Apart from his folklore fellows, John Henry seems to have been birthed from old songs sung by railroad workers in the late 19th century... but was the su…

In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agencies, where she oversees a team primarily focused on affiliate partnerships. Recently named one of AdWe…

Come and Join Chance and me as we go through the stories and tales of Paul Bunyan and his larger-than-life legends. As we sift through the information to find the truth behind the legends, we are sipping through some of Whiskey's greatest legends too. Enjoy the banter and booze, and let us know if you think Paul was FACT or FICTION. Cheers --- Supp…

The stories surrounding Pecos Bill are too good to be true... so are they? I will explore all of that and more as we continue to dissect American Folklore for facts, fiction, and fun! Cheers. Sources: Century Magazine Article https://babel.hathitrust.org/cgi/pt?id=mdp.39015030934122&view=1up&seq=845 Pecos Bill Video(viewer discretion advised) https…

In this special solo episode, Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com shares his thoughts on what a modern partnership strategy could look like, and things you should consider when developing your own partnership strategy. The episode is primarily for the C-suite or senior management team looking for more…

In this episode, I am joined by my wonderful friend and fellow history nerd Alycia as we kick off the American Legend Series. A series of shows dedicated to looking into American Legends and seeing if we can find enough evidence to give the big red FACT stamp OR... send back to the story books with the Fiction stamp. Molly Pitcher was the name give…

To kick off the third season of The Partnership Economy, host Dave Yovanno sits down with Brad Hoos, CEO of The Outloud Group, a successful influencer marketing agency. Brad shares his perspective on what’s unique about working with influencers, especially as a way of acquiring new customers or revenue. He also shares his top tips for brands hoping…

You heard that right! Aaron Burr, our beloved villain from the musical, once tried to take over a country and start his own nation. Lucky for us there were very few folks who liked him and even fewer folks willing to go down with him. But how did it and what really went down? Let's check it out! Cheers. --- Support this podcast: https://podcasters.…

From dangerous trips through the catacombs in Italy to epic battles with the Black Knight to fighting Nazis in the deserts of Egypt to riding fake horses powered by coconuts that may or may not have migrated... the stories around the cup that Christ used at the Last Supper OORRR the cup that Joseph of Aramathea used to catch Christ's blood at the c…

Hi Friends! I have missed you all so much. This is not a typical episode and not launching on a typical day... this is a reintroduction to me and a bit of an explanation for my absence for nearly a year. A LOT has changed! Jesus... so grab a drink and come sit with me and catch up for a few minutes. Regular episodes will launch every other Friday s…

In this episode, Todd sits down with Tiara Rea-Palmer, Director of Partnerships at CouponFollow, a company that helps thousands of brands to grow their business through the power of couponing. As a couponing expert, Tiara brings a fascinating perspective on how couponing often serves as the final lift that encourages consumers to transact. During t…

In this episode, Todd sits down with Wade Tonkin, the Director of Global Affiliate Marketing at Fanatics. Wade has been managing affiliate and partnership programs for over 20 years with specialties including retail affiliate, program management, affiliate recruiting and affiliate consulting. In his current role, Wade oversees affiliate programs fo…

In this episode, Dave sits down with Becca Bahrke, the CEO of Illuminate Social, a growing talent management and brand strategy firm, to discuss all things influencer marketing. Becca shares the story of how she began her career in a traditional media agency, which inspired her to learn more about brand partnerships and ultimately pursue a career i…

In this episode, host Todd Crawford sits down with Kendal Clarke, Chief Commerce Officer at VerticalScope. Together, they dive into the work VerticalScope does, its role in the consumer journey, the importance of user generated content and consumer trust—in other words, all things partnership economy. With 10 years of notable experience in corporat…

Alex and Bryan review the four divisional championship games and preview the upcoming AUDL Championship Weekend including in depth semifinal previews.By Ultiworld

In this episode, Dave sits down with Brooke Cullison, Senior Acquisition Manager at Liquid IV, the leading brand in the electrolyte and hydration industry. Over the past eight years, Brooke has worked in multiple industries from digital ad tech to wellness and has touched every digital marketing channel. During the episode, Brooke explains her holi…

Alex and Bryan discuss the first round of the 2022 playoffs and make their picks for the upcoming divisional championship round.By Ultiworld

Alex and Bryan are joined by Charlie and Keith from Deep Look to discuss the AUDL's upcoming first round playoff games.By Ultiworld

In this episode, Todd sits down with Angel Djambazov, Co-founder and Business Development at Lab6 Media. In addition to being a farmer, book collector, and foodie, Angel has spent his professional career in the field of journalism and digital marketing, working as an editor on several newspapers and as the founding Editor-in-Chief of Wyoming Homes …

In this episode, Todd sits down with Tye DeGrange, the CEO and Principal Growth Marketer at Round Barn Labs. In his role, Tye provides a data-driven and customer-centric approach to grow startups and Fortune 500 companies in the consumer and enterprise space. With more than 17 years of experience, including time at Amazon and eBay, he’s developed a…

Dave Yovanno makes his return to the podcast for season two by sitting down with Elisa Charbonnel, the Director of Paid Media at Disney Streaming. Together they discuss how Disney’s streaming platforms exploded in popularity during the pandemic and how smart partnerships helped drive demand. She shares how Disney stayed agile and used creative ways…

There’s little doubt it’s an exciting time to be in the marketing and advertising space. As the world continues to reawaken following the worst of the pandemic, there continues to be a massive increase in events, partnerships, and marketing activities worldwide. In this episode, Todd sits down with a guest who has been active in the digital adverti…

To kick off the next season of The Partnership Economy, host Todd Crawford sits down with a special guest who has been active in the partnership economy for nearly 15 years. Robert Glazer is the Founder and Board Chair at Acceleration Partners, the largest independent affiliate and partnership marketing agency in the world, which has received over …

Alex Rubin and Bryan Jones break down all the action from Week 6 of the 2022 AUDL season, including Madison's comeback against Pittsburgh, and bubble playoff teams in Austin, Philadelphia, and LA coming away with victories.By Ultiworld

Alex Rubin and Bryan Jones break down all the action from Week 5 of the 2022 AUDL season, including Colorado's comeback against Salt Lake, Seattle's shocking beat down of Portland, and Toronto's impressive performance against DC.By Ultiworld

In this conversation with the Head of Marketing at Autodesk, Siara Nazir, she talks about marketing and partnerships. Today, you’ll hear about Autodesk’s digital transformation, some best practices for going through changes, looking at partnerships, getting feature feedback, tracking interactions outside of the ‘add to cart’ workflow, the things th…

Alex Rubin and Bryan Jones break down all the action from Week 4 of the 2022 AUDL season, including Carolina's comeback against Austin, Philadelphia's impressive rebound, and a buy/sell/hold segment looking primarily at playoff bubble teams.By Ultiworld

The Phoenix have lost three close games in a row; what will it take to turn around their season? Alex Rubin and Bryan Jones break down all the action from Week 3 of the 2022 AUDL season, including Madison's comeback against Indianapolis, Salt Lake's perfect record, and a listener question about whether statistics should be subjectively decided in e…

In this conversation with AVP of Marketing at PennyMac Loan Services, LLC, Zak Bretherton, he talks about all things marketing. Today, you’ll hear about how the marketing team is structured, the urgency in today’s market, the things that keep Zak up at night, choosing an attribution model, and some of the interesting industry dynamics.Prior to join…

Alex Rubin and Bryan Jones break down all the action from Week 2 of the 2022 AUDL season, including Colorado’s 2-0 road trip, Chicago's statement win, and a round of rapid fire questions catching all of the news and notes from around the league.By Ultiworld

Alex Rubin and Bryan Jones break down all the action in the first weekend of the 2022 AUDL season, including Salt Lake's 2-0 road trip, strong starts for Carolina and New York, and much more.By Ultiworld

In this conversation with Director of Growth & Digital Product at Caraway, Josh Knopman, he talks about partnerships and marketing. Today, you’ll hear about Caraway’s interesting founding story, how they’re acquiring customers, identifying and working with various partners, partnerships versus advertising, taking advantage of the advertising snowba…

Alex Rubin and new co-host (and former New York Empire head coach) Bryan Jones preview the upcoming 2022 AUDL season!By Ultiworld

On Chris McGlynn's final episode, he and Alex Rubin discuss the happenings in the offseason before talking with some members of the Colorado Summit franchise about the team.By Ultiworld

In this conversation with Anna Samkova, Group General Manager for Digital and Marketing at The PAS Group Ltd, she talks about her career in digital and marketing roles. You’ll hear about the evolution of The PAS Group, how they handle marketing budgets, the importance of engaging with vendors, gaining different perspectives, the things that are kee…