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The “third-generation rule” tells us that 70% of affluent families will have lost their wealth by the third generation. As much as I want my grandkids to fall into the 30% of that statistic, there’s something I want even more… Way more important than wealth, I want my grandkids to inherit a legacy of faith & love. This podcast was born because I want my grandkids to hear the journey that their grandma & I took to build that legacy.
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Throwing in our 2 cents on what B2B marketers are talking about on the internet. Hosted by James Carbary & Benji Block, episodes released weekly. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5719666/advertisement
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Sean Blackburn, James Carbary: Content Marketing Experts | Startup Junkies | Sweet Fish Media Ambassadors

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A podcast dedicated to sharing time-saving tools with busy entrepreneurs and marketers We get it. Whether you're a business owner or a marketing professional, you don't have time to research the myriad of apps, web tools, and software that can help save you time and money. Follow along with James and Sean as they bring you honest, unfiltered thoughts and reviews of the resources you should be using. Three episodes drop each week, and they're always super-quick...so you can learn what you nee ...
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Greetings my brothers & sisters. Sending gratitude to all of you who are joining in today to accompany us down the rabbit hole of self exploration through plant medicines.My name is Ryan Sprague & im here to tell you that your frequency is now set & tuned to explore psychedelic medicines & the impact they've made among the countless psychonauts exploring the last true frontier.Buy a ticket & take the ride with me as we get true first hand accounts of the experiences, benefits, risks & transf ...
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Compelling stories change the world. Stories connect us, personally and in business. At our core, we’re all storytellers and we crave story to make sense of our worlds. Our mission at The Storytellers Network is to bring the craft of story to the masses and inspire you. Whether you're in marketing or sales, you're an entrepreneur or you're developing your own personal brand, telling your story effectively can make the difference between celebrating an anniversary and collecting unemployment. ...
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The odds are against you that what you’re leading will last. But here’s the good news:You’re a leader — and leaders don’t follow the odds.You’re an odd-breaking, gen 1 thinking, future building leader. You’re not preserving, you’re not squandering….you’re BUILDING. That’s what leaders do. Take risks. Be bold. Be daring. Defy the odds. Innovate. Cre…
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For many of us who have dove into the world of psychedelic medicines, we have experienced the drastic shifts that can happen as a result in our lives. Sometimes these shifts are small & sometimes they are large, however, what I’ve come to understand is that in all cases, these shifts allow us to benefit from the shedding of one or more of the masks…
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Kirill Vdov, recently took to LinkedIn to share 30 things he’s learned after spending 5000 hours running LinkedIn Ads. In this episode, Benji and James break down their favorite learnings from this post and give you practical takeaways for your next LinkedIn ad campaign. Link to Post: https://www.linkedin.com/posts/kirillvdov_b2bmarketing-performan…
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“Michael Jordan played 15 years, won 6 championships. The other 9 years was a failure?” - Giannis Antetokounmpo On this episode, James and Benji discuss the recent, viral clip from NBA all-star Giannis Antetokounmpo on the topic of failure. Do the guys agree? Disagree? Could this be a mentality to bring into business and marketing? LinkedIn Post fr…
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What’s up everybody?! This is my first solo cast ever & it is for a very good reason! I love to keep you all updated on what I have coming down the pipeline & our current creation over here at Highly Optimized, which is the Conscious Cannabis Collective, is our biggest creation yet. Come hang with me as I bring you through all the ins & outs of the…
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“The outcome of good internal marketing is cross-company alignment. And as you scale, alignment becomes your multiplier.” - Andrew Davies On this episode, Benji and James discuss the power of internal marketing and where it can be easy to go off track as you scale. This episode topic was sparked by a post from friend of the podcast Andrew Davies, y…
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Productivity and creativity don’t always play nice together. How do you re-energize your creative muscle? What if it’s in walking away from the project that you find renewed passion, vision, and inspiration? Today, James and Benji are joined again by Mark Jung to discuss a recent post from Eddie Shleyner, about the power of being less productive. L…
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One of my all time favorite aspects of podcasting & doing the work I do is having the opportunity to meet absolutely EPIC humans that become instant brothers & sisters in my life. For me, that feeling of picking right up where we left off in a previous lifetime is one of the feelings that informs me I am in alignment & am on the right path to conti…
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On this episode, James and Benji are joined by Mark Jung, VP of Marketing at Nextiva to discuss a brilliant brand and newsletter campaign from Oatly. Link to Post: https://www.linkedin.com/posts/markpjung_how-to-build-a-media-company-well-played-activity-7043954983142129664-Amxz/?utm_source=share&utm_medium=member_desktop Connect with us: Mark: htt…
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If you’ve been in B2B Marketing longer than 5 minutes you’ve heard about the need for sales and marketing alignment. What if one 90-minute meeting each quarter could foster that comradery and sky rocket your productivity? Today, James and Benji breakdown the quarterly meeting MJ Smith is executing and how you integrate something similar with your s…
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As you guys may have been catching the drift of, I have been totally ridiculously obsessed with the idea of mineral optimization in the body as of late, especially when it comes to how to remineralize effectively when connecting with plant medicines. Todays guest on the show is a man who originally got into this topic after dealing with his own cha…
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On this episode, James and Benji welcome back Dan Sanchez to discuss the latest Google Analytics update, why people are up in arms and the ultimate ramifications. Link to Post: https://www.linkedin.com/posts/steffenhedebrandt_googleanalytics-b2bmarketing-webanalytics-activity-7051832783605784576-RJNz?utm_source=share&utm_medium=member_ios Connect w…
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In this episode, James and Benji discuss a recent post from Jasmin Alić breaking down 7 easy ways to take your copywriting skills to the next level. This post BLEW UP on LinkedIn, the tips are practical and you can apply them right away. Link to Post: https://www.linkedin.com/posts/alicjasmin_7-ways-to-make-your-writing-cooler-ugcPost-7051501711516…
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For any of you who have been listening to the show for some time now, you know full well my love & affinity for cultivating Cannabis organically & consciously. One of my absolute favorite aspects of this passion is the individuals I meet who are in alignment with cultivating in this way. The reason for this is not simply due to the fact that we can…
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On this episode of B2B Growth, Louis Gudema joins Benji Block to discuss the major shifts in marketing that prompted the updated edition to his book “Bullseye Marketing” and why many B2B companies lack robust marketing programs. Discussed in this Episode: The 3 phases of Bullseye Marketing Leveraging your website to see the greatest ROI Social medi…
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In terms of marketing, Apple reigns supreme. In B2B, what can we take and use? What can we learn from Apple's best ads? Using a LinkedIn post from Josue Valles, James & Benji talk about their favorite Apple ads through the decades. Link to Post: https://www.linkedin.com/posts/josue-valles_55-classic-apple-ads-every-marketer-should-activity-70442840…
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I imagine for all of us that have been curious & interested in the realm of psychedelic medicines for some time now, it is easy to see that the landscape surrounding the industry of these medicines is developing & shifting rapidly. While many people are focused on wanting things to stay the same way they were, others of us recognize that with anyth…
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Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong and how can you continue to refine your ICP? This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://ww…
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Today, James and Andrew Davies, CMO at Paddle, discuss Paddle’s acquisition of ProfitWell and the need for more creative marketing in B2B. This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5719666/advertisement…
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In todays episode, I wanted to bring back a very dear friend of mine & someone who every time I speak with, I learn an invaluable amount of info from. Also, based on the fact that his episodes always do very well in terms of views, he is a crowd favorite amongst all of you & as you will hear in this episode, he brought the heat as usual! He is a do…
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Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss one of the most impressive displays of AI to date explained in a Twitter thread from Spencer Scott. What does the rise of AI mean for our work in B2B marketing? Should we fear the future or be excited about it? This show is part of the Spreaker Prime Network, if you are i…
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Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today James and Benji are joined by Myles Madden, Sr. Manager of Demand Generation at Observe.AI to discuss this problem and the potential ways to solve it. This show is part of the Sprea…
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