Best JTBD Podcasts (2025)

1
Episode 79: Navigating Complexity in Healthcare with Steven Weissenburger 1:04:37

8d ago1:04:37

1:04:37

Our guest today, Steven Weissenburger, is director of strategy and innovation at Vanderbilt University Medical Center. They are an inter consultancy that helps their company generate strategies and innovations to navigate complex, novel, and ambiguous situations. We will be discussing the Estuarine Framework which is 1 of the three major frameworks…

1
Episode 78: The Power of a Sales Coach to get unstuck 1:02:34

3M ago1:02:34

1:02:34

What really separates top sales performers from the rest? In this episode, sales excellence coach and former 3M leader Ivan Stevanovic breaks down the essential habits that fuel consistent sales success—and they might not be what you expect. Forget gimmicks and silver-tongued persuasion. Great salespeople win because they prepare like professionals…

1
Episode 77: Unlocking Innovation with Robyn Bolton 56:57

4M ago56:57

56:57

It’s with great pleasure that we welcome back Robyn Bolton! Robyn, welcome back to the Podcast! Robyn is the founder and chief navigator at MileZero, a consulting and coaching firm that helps leaders use innovation to confidently and consistently grow business revenue. Robyn is also an assistant professor at the Massachusetts College of Art and Des…

1
Episode 76: Cynefin, Complexity and Design with Kyle Godbey 1:00:27

4M ago1:00:27

1:00:27

Our guest today Kyle Godbey, is a service designer and transcontextual designer and has worked for over 20 years in the fintech industry, government and retail. In this episode we talk to Kyle about one of the methods within the Cynefin ecosystem: the sensemaker methodology. Sensemaker is "an online crowd-sourcing research tool for collecting and s…

1
Episode 75: The Critical Role of Tacit Knowledge in Product with William Bartlett 1:09:13

7M ago1:09:13

1:09:13

We continue our discussion with software engineer and agile coach William Bartlett. Last time we spoke, in episode 68, we discussed William's journey from waterfall to agile. We discussed the many potential benefits of taking an agile approach when it is done well, but also the difficulty many teams face in making it work for them, even when they a…

1
Episode 74: JTBD in Product and Design with Chris Belmore 1:03:20

7M ago1:03:20

1:03:20

Today we want to explore how Jobs-to-be-done thinking is used in Product Design with our guest Chris Belmore. Chris is Director of Product Design at On the Beach – an online travel agent. He was Director of Product Design at the Financial Times, where he and Yann met and has long time agency experience, amongst others at Ostmodern – a digital produ…

1
Episode 73: The Bonfire Moment with Martin Gonzalez 52:16

8M ago52:16

52:16

Today we will dive into one of the biggest problems that startups face – and I would expand this to teams in general –: each other! We are joined by Martin Gonzalez one of the authors of the book The Bonfire Moment that we will focus on today. Martin created Google’s Effective Founders program and Josh is a cofounder of the Google for Startups Acce…

1
Episode 72: Jobs-to-be-done with Jeff Baker 1:24:01

9M ago1:24:01

1:24:01

Today, we welcome Jeff Baker. Jeff is president of IGI Group Consulting; standing for Insight for Growth & Innovation. a firm that uses Jobs-to-be-Done and research methods to help firms grow and thrive. Jeff and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for…

1
Episode 71: Pam Henderson interviews the PQP team about Jobs-to-be-done 1:11:04

9M ago1:11:04

1:11:04

In this episde we hand over the mic to Pam Henderson an let her interview us about Jobs-to-be-done. Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity” also, she’s the author of a book with an intriguing title, “Killing Ideas: You can kill an idea, you can’t kill an opportun…

1
Episode 70: Difficult outcome statements in Jobs-to-be-done, part 2 56:17

10M ago56:17

56:17

Today, we have an extra special episode as we welcome two superheroes of Jobs-to-be-done and we plan to get into the weeds. First, Dr. Lance Bettencourt. Lance is widely published, and all practitioners should know his work, most notably with MIT Sloan Review and Harvard Business Review. All should know his HBR article “The Customer-Centered Innova…

1
Episode 69: Difficult Outcome statements in Jobs-to-be-done, part 1 1:04:21

10M ago1:04:21

1:04:21

Today, we have an extra special episode as we welcome two superheroes of Jobs-to-be-done and we plan to get into the weeds. First, Dr. Lance Bettencourt. Lance is widely published, and all practitioners should know his work, most notably with MIT Sloan Review and Harvard Business Review. All should know his HBR article “The Customer-Centered Innova…

1
Episode 68: From Waterfall to Agile and beyond with William Bartlett 59:05

11M ago59:05

59:05

In this episode we continue our exploration of the Cynefin framework and how to apply it to innovation. We have already discussed it in a previous episode (Episode 64 with Tom Kerwin). We now want to look at it from another perspective. Our guest William Bartlett is in the field building solutions, meaning he has first hand experience with the chal…

1
Episode 67: Steve Portigal on Interviewing and User research 1:18:30

11M ago1:18:30

1:18:30

With us today is Steve Portigal. I have been recommending his book “Interviewing Users: How to uncover compelling insights” all the time for anyone interested in interviewing users. It’s now out in a second edition and with the promo code QUEST you can get 10% off here: https://rosenfeldmedia.com/books/interviewing-users-second-edition/. Steve help…

1
Episode 66: Business Growth through Balance with Pam Henderson 1:02:46

11M ago1:02:46

1:02:46

Today, we welcome Pam Henderson. Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity.” - in quotes, I say ‘in quotes’ because Pam created a method known as Opportunity Thinking, a creative approach to innovation. She’s the author of a book with an intriguing title, “Killing I…

1
Episode 65: UX and Experience Design with Jared Spool 1:03:32

12M ago1:03:32

1:03:32

Today we have a guest that if you don’t know him it more than about time that you do. He’s something of a UX rockstar and one of the leading most influential experts in the field: Jared Spool. He is a Maker of Awesomeness at Center Centre the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers and where he’…

1
Ian Faison's Serialized Content Framework 48:11

1y ago48:11

48:11

Ian Faison, Founder of Caspian Studios, shares his serialized content framework. 🎉 About Ian Faison Ian Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers. 🔖 Video Chapters 00:00 Ian Faison's s…

1
Episode 64: Cynefin framework with Tom Kerwin 1:16:05

1y ago1:16:05

1:16:05

Our guest today is Tom Kerwin (https://triggerstrategy.com). Tom is an innovation and UX consultant and coach. He is the author of the card deck Innovation Tactics, a deck of methods, exercises and frameworks that helps to make things people really want (we like that here). Tom is also an active proponent of Cynefin, a decision support framework cr…

1
Episode 63: Jobs-to-be-done in action with Urko Wood 1:30:04

1y ago1:30:04

1:30:04

Today, we welcome Urko Wood. Urko is the founder of Reveal Growth Consultants, a firm that uses Jobs-to-be-Done to help firms grow and thrive. Urko and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of…

1
Alli Blum's Tips for Getting Org-Wide Buy-In for The JTBD Framework 33:58

1y ago33:58

33:58

Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John. 🎉 About Alli Blum Alli Blum is a growth, innovation, and leadership consultant who is an advoc…

1
Episode 62: Unlocking innovation with Robyn Bolton 56:03

1y ago56:03

56:03

Today we have Robyn Bolton as our guest. Robyn M. Bolton is the Founder & Chief Navigator of MileZero, an innovation consultancy that works with leaders of medium and large businesses to navigate the uncertainty of innovation's "fuzzy front end" to confidently grow their businesses. Before founding MileZero, Robyn was a Partner at Innosight, the in…

1
Vassilena Valchanova's brand messaging framework template 31:53

1y ago31:53

31:53

Vassilena Valchanov shares her brand messaging framework template. 🎉 About Vassilena Valchanov Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the targe…

1
I'm ending this show in 5 weeks (not clickbait) 5:45

1y ago5:45

5:45

Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next n…

1
Episode 61: Value Proposition Matrix with Brandon Cornuke 1:09:42

1y ago1:09:42

1:09:42

Today, we welcome Brandon Cornuke. Brandon is Senior Director of Innovation for University Hospitals Ventures, an organization charged with deploying healthcare innovation at scale. He’s the author of The Value Proposition Matrix, something that we’re sure to get into today.By Scott, Jonathan and Yann

1
Nick Bennett's People-First GTM Model 34:03

1y ago34:03

34:03

Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063 [00:00:00] Nick Bennett [00:00:44] Developing a Go-to-Market Model with Nick Bennett [00:02:38] Starting a Company and Launching with Hype [00:07:18] A conversation about the people-first go-to-market strateg…

1
Episode 60: Behavioral Science with Theodora Ziamou 1:27:38

1y ago1:27:38

1:27:38

Today, we welcome our special guest, Dr. Theomora Ziamou. She is a behavioral scientist who has worked for the EU through the European Commission, Ernst & Young, UNESCO - and today with her own consultancy, Enlexis. Our stated goal on the Product Quest Podcast is to better understand innovation and product strategy. A real mystery that most product…

1
Brian Childs' Customer Education Maturity Model 46:47

1y ago46:47

46:47

Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062 [00:00:00] The Importance of Customer Education [00:07:37] Proving ROI for Customer Training Initiatives [00:13:51] The Importance of Training Programs and Brand Positioning [00:…

1
Marc Thomas' RINse and Repeat Marketing Framework 59:54

1+ y ago59:54

59:54

Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketingpowerups.com/061 🎉 About Marc Thomas Marc Thomas is a growth and creative marketer who helps companies come up with innovative campaigns to acquire and retain customers. He has over 10 years of exper…

1
JTBD Case Study: Biscom Triples Their Growth Rate 32:38

1+ y ago32:38

32:38

In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. Key moments from today's topic on using JTBD to accelerate revenue growth: 0:00 Transforming a 30-year-old fax software co…

1
Kamil Rextin’s Guerrilla Marketing Strategy for Conferences 33:47

1+ y ago33:47

33:47

Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059 🎉 About Kamil Rextin Kamil Rextin is the founder and CEO of 42 Agency, a demand generation and DevOps marketing agency. He has over a decade of experience in digital marketing, having previousl…

1
Episode 59: Greg Larkin – Innovation that matters for bussiness 1:03:02

1+ y ago1:03:02

1:03:02

Today we’ll be chatting to Greg Larking who calls himself a business punk. From what I can see the emphasis is on both: business and punk. He predicted the subprime financial crisis in 2006 and worked as a director of product innovation at Bloomberg. Now he advises companies such as Google, PWC, Uber, Sky and other Fortune 500 companies to launch t…

1
Katya Ryabova’s 3 Customer Questions for Actionable Insights 36:58

1+ y ago36:58

36:58

Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060 🎉 About Katya Ryabova Katya Ryabova is the founder of SMM Headquarters, a marketing consultancy focused on helping subscription-based businesses grow through customer resea…

1
Masooma Memon's Product-Led Content Strategy 32:24

1+ y ago32:24

32:24

Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/058 🎉 About Masooma Memon Masooma Memon is a freelance writer and marketing consultant who helps B2B SaaS companies create compelling content that educates readers …

1
Episde 58: Platform Thinking with Daniel and Tommaso 1:02:29

1+ y ago1:02:29

1:02:29

In this episode, Jonathan Edwards, Yann Vermuth, and Scott Burleson talk to Professors Daniel Trabucchi and Tommaso Buganza from the School of Management at Politecnico di Milano about their book "Platform Thinking" (more at: https://platformthinking.eu/). They talk about the different kinds of platforms and how platform thinking can be used to thi…

1
Lloyed Lobo's 13 Rules of Community-Led Growth 42:25

1+ y ago42:25

42:25

Lloyed Lobo, Founder of Boast.AI and Traction, shares his 13 rules of community-led growth. Download the free powerups cheatsheet: https://marketingpowerups.com/057 🎉 About Lloyed Lobo Lloyed Lobo is author of the WSJ best-selling book "From Grassroots to Greatness" and co-founder of Boast.AI and Traction. Lloyed an entrepreneur, podcast host and c…

1
Stella Garber's Flipped Communication Pyramid 38:23

1+ y ago38:23

38:23

Stella Garber, Co-Founder and CEO of Hoop, shares her flipped communication strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/056 🎉 About Stella Garber Stella Garber is the co-founder and CEO of Hoop, a software company focused on helping teams collaborate effectively in distributed work environments. She was previously…

1
Gaetano DiNardi's Value-Based Content Strategy 43:12

1+ y ago43:12

43:12

Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/055 🎉 About Gaetano DiNardi Gaetano DiNardi is a growth advisor and marketing leader who has worked with high-growth tech companies like Gong, Cognism, and Nextiva. He brings…

1
Mariya Delano's Fan-Driven Marketing Flywheel 34:18

1+ y ago34:18

34:18

Mariya Delano, Founder of Kalyna Marketing, shares her fan-based marketing strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/054 🎖️ Sponsored Powerup Looking to do more video content in 2024 like I am? Then, you have to try out the video and podcast recording platform that Guy Raz, Michelle Obama, Spotify, and The New Y…

1
Fab Giovanetti's Build-in-Public Content Strategy 32:29

1+ y ago32:29

32:29

Fab Giovanetti, Founder of Alt Marketing School, shares her course-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/053 🎉 About Fab Giovanetti Fab Giovanetti is the founder and CEO of Alt Marketing School, a company focused on making marketing more human through education and training. With over 15 years …

1
Chris LoDolce's Transformative Customer Education 1:00:52

1+ y ago1:00:52

1:00:52

Chris LoDolce, Founder of SaaS Academy Advisors, shares his transformative customer education strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/052 🎉 About Chris LoDolce Chris LoDolce is the founder of SaaS Academy Advisors, where he helps SaaS companies build their own academies. He was previously the Director of HubSp…

1
Episode 57: Artificial intelligence and Jobs-to-be-done 1:00:59

1+ y ago1:00:59

1:00:59

Many listeners will know that this podcast has a JTBD affection to put it mildly. In this episode we will do something very Un-JTBD like: We will talk about a solution! It’s a solution that everyone is talking about right now: Artificial intelligence. What we want to do today is look at AI from two perspectives. The first one is how AI is or might …

1
Jimmy Daly's Community-Led Content Strategy 40:29

1+ y ago40:29

40:29

Jimmy Daly, Founder of Superpath, shares his community-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/051 🎉 About Jimmy Daly Jimmy Daly is the Co-Founder and CEO of Superpath, one of the largest online communities for content marketers with over 15,000 members. He was previously the VP of Growth at Animal…

1
The 5 Best Marketing Powerups of 2023 34:30

1+ y ago34:30

34:30

That's a wrap of the Marketing Powerups Show for 2023! In this special episode, Ramli John shares clips from the top 5 best marketing powerups of the year. Download all 5 powerups cheatsheet for free: https://marketingpowerups.com/050 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like Pr…

1
Eric Doty's Freelance Writer Onboarding Template 52:35

1+ y ago52:35

52:35

Eric Doty, Content Lead at Dock, shares his process and template for onboarding freelance writers to his team. Download the free powerups cheatsheet: https://marketingpowerups.com/049 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It…

1
Episode 56: The Wheel of Progress with Eckhart Boehme 1:12:40

1+ y ago1:12:40

1:12:40

Our guest today, Eckhart Boehme, is a strategy consultant and the developer of the Customer Progress Design method. He is the co-creator of the Wheel of Progress, a canvas based on JTBD and inspired by Bob Moesta's 4 forces model. More recently Eckhart has been experimenting with AI tools and has developed an AI-based app that helps with analyzing …

1
Christina Garnett's Hierarchy of Customer Delight 56:53

1+ y ago56:53

56:53

Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hub…

1
Neal O'Grady's 5 C's of Un-Ignorable Content 50:05

1+ y ago50:05

50:05

Neal O'Grady, Co-Founder of Demand Curve, shares his 5 C's for un-ignorable content and standing out on social platforms. Download the free powerups cheatsheet: https://marketingpowerups.com/047/ 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t p…

1
Episode 55: Business Builders with Dan Adams 1:10:38

1+ y ago1:10:38

1:10:38

Wermuth and Jonathan Edwards. Today, we welcome our special guest, Dan Adams. Dan is the founder and president of The AIM Institute and is author of New Product Blueprinting: The Handbook for B2B Organic Growth. He’s a chemical engineer by training and the holder of many patents, including a listing in the National Inventor’s Hall of Fame. He has a…

1
Talia Wolf's Emotional Targeting Framework for Conversion Rate Optimization 30:14

1+ y ago30:14

30:14

Talia Wolf, Founder of GetUplift, shares her emotional targeting for increasing conversions. Download the free powerups cheatsheet: https://marketingpowerups.com/046/ 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’v…

1
Ty Magnin's 3-Tier AI Content Strategy 44:09

1+ y ago44:09

44:09

Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/ 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a l…

1
Episode 54: Product Management with Bart Jaworski 58:18

1+ y ago58:18

58:18

Today we will dive into the challenges of becoming and being a Product manager with Dr. Bart Jaworski. Bart is a Senior Product Manager at StepStone, he has worked as a Senior Product Manager at Microsoft and is a LinkedIn Top Product Management Voice. Through his online courses on https://drbartpm.com/ he has trained over 18.000 people in various …

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