Best Karthik Vijayakumar Design Your Thinking Labs Podcasts (2024)

1
How Can You Sell When All Clients Want Is To Be Safe (And Do It In Five Steps) - Part 2 24:58

1+ y ago24:58

24:58

Struggling to sell your info products? One of the biggest reasons why many solopreneurs don't sell enough is because they hit a wall. They think that it's hard to sell (or that their products are not good enough). Many creators give up. The wall feels overwhelming. But the wall is not made of concrete. You can break the wall (If you know how). Beca…

1
The Secret F-Word Why Clients Don’t Buy Your Products (And How to Sell More) - Part 1 22:56

1+ y ago22:56

22:56

Why do clients NOT buy? Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why do we chase them away? Well, chasing clients away sounds more irrational than them not buying. But why will business owners chase away clients? We want clients to come and buy our products and services. That's why we…

1
How to Create Profitable YouTube Ads (And The "30-Second Rule" To Run YouTube Ads For Free) with Dennis Abad 40:02

1+ y ago40:02

40:02

Have you ever wondered why some YouTube Ads work (and many don't)? The holiday season is closing in, and every business wants to make the most of it. Facebook and YouTube are littered with Ads. You want to make the most of this season as a course creator, freelancer, or infopreneur. Somewhere in the corner of your mind, you are asking yourself this…

1
How to Create Irresistible Offers (And the Six Qualities of Highly Irresistible Offers) - Part 3 25:42

1+ y ago25:42

25:42

How many times have you bought something that’s not on your shopping list? That lipstick or that sneaker that you bought last week. Perhaps it was a chocolate that you snagged while standing in the queue to buy groceries. Or maybe it's something else you bought. Apparently, impulse buying accounts for between 40 and 80% of purchases. But that's wha…

1
How to Create Irresistible Offers (And Learn What’s Inside Your Buyers’ Minds) - Part 2 22:52

1+ y ago22:52

22:52

Why do clients buy? The biggest question on any entrepreneur's mind is this. What makes people buy? The answer is pretty straight forward today, as opposed to a few years back. They buy something to fix a problem. Even iPhone buyers but their expensive Apple gadgets to fix problems. Sometimes the problem could be a functional one (like, "safe from …

1
How to Create Irresistible Offers (And Why You Should Stop Selling) - Part 1 23:48

1+ y ago23:48

23:48

Are you trying to sell products or services? For a long time, people who sold were considered cheaters and swindlers. These were the time when men went around on horsebacks and carriages from one town to another selling "stuff." The only goal these people had was to make money. This trend continued in the 20th century with newspaper ads. From big, …

1
How to Protect Your Online Business With Legal Pages w/ Amira Irfan 36:41

1+ y ago36:41

36:41

Do you have an online business, podcast, or a blog? You have a website that you are proud of. And you invest your time and money into making it even better. You put in a lot of effort in creating content. There are opt-in forms that collect leads that power your business. There is much going on with running an online business or creating content wi…

1
Why Your Opt-In Pages Fail (And How to Fix Them In 10 Minutes) 11:58

1+ y ago11:58

11:58

Are your Optin Pages converting enough? Optin pages are the lifeblood of businesses. Okay, I agree traffic is king. But how does that matte if the sentries don't open the gates to the castle? The highway is bustling with traffic. But if you don't have proper exits and giant signboards to your megastore, your store is a haunted place. You ain't gonn…

1
Podcast Guesting "Autopilot" Strategy: How to Grow Your Business Today (And Forever) w/ Alex Sanfilippo 39:17

1+ y ago39:17

39:17

Is podcast guesting on your to-do list? Maybe you have already given it a try. As business owners, we are always in the look out for ways to get more customers. You have some of the best products or services, and you just want more of the right people to look at your wares. A greater exposure entails a greater chance of making more sales and more c…

1
How to Create Actionable Content as a Podcast Guest (And Unlock Unlimited Leads For Your Business) - Part 2 19:56

1+ y ago19:56

19:56

Is your podcast guesting strategy not working? Podcast guesting is one of the most effective strategies to generate leads and build a brand. Depending on the podcast, this strategy can help you generate short term leads and benefit from the long tail too. If you've not had a great experience so far, this episode is for you. Generating leads as a po…

1
How to Create Hit Episodes as a Podcast Guest (And Unlock Unlimited Leads For Your Business) - Part 1 15:18

1+ y ago15:18

15:18

Do you want to attract unlimited leads as a podcast guest? Small business owners and solopreneurs oftentimes run their businesses with limited resources. Be it traffic, lead generation, marketing funnels, or sales, you do it all yourself. But if podcast guesting is one of the strategies you've used to build your brand and grow your audience, you ha…

1
How to Position a Podcast For Business (So You Can Attract and Engage With the Right Audience) 16:01

1+ y ago16:01

16:01

Do you want to start a podcast for business? If you are a small business owner or solopreneur that's interested in podcasting, read this carefully. It could be that you already have a podcast, or maybe you are thinking of starting a podcast for business. You like podcasting and you are interested in using it to grow your business. You should stop t…

1
How to Start a Podcast Without Worrying About Listener Numbers or Downloads (And Grow) 26:27

1+ y ago26:27

26:27

Do you want to start a podcast? You perhaps know that there are over 5.2 million podcasts today. Yet you want to start a podcast. You have decided to put in the work to do what it takes to start a podcast. Perhaps that what got you here. Or maybe you've been listening to this podcast and decided to start a podcast for your business, just like we do…

1
How to Craft Your Email Pitch to Build Partnerships (And Grow Your Business Even If You Are Starting From Scratch) 18:23

1+ y ago18:23

18:23

Do you struggle sending emails that get responses? Businesses need leads. But if you just focus on lead generation, you can end up with a heap of useless email addresses or phone numbers. It's not just about leads. You need high-quality leads. Your need people that are highly likely to do business with you. But how do you find high-quality leads? F…

1
How to Grow Your Audience Fast With Alliances and Partnerships (Even If You Are Starting From Zero) w/ Brian Lofrumento 33:22

1+ y ago33:22

33:22

Are you struggling with traffic or customers? Leads and clients are the lifeline of a business. When you have enough of them, you are good. And when there is a consistent flow of leads and clients, your business is healthy. But where do you get leads from in the first place? You need traffic. For an offline business, we use the term footfall. What …

1
How to Attract The Right Clients (And Repel The Wrong People) - Part 3 (The Lead Magnet) 21:58

1+ y ago21:58

21:58

Are your lead magnets working well? Lead magnets are the reason why people get on to your email list. Businesses of all sizes have used lead magnets as an entry point for newer clients. At least, that's what they hope to see. Leads in, clients out. But does it work well in your business? Or, are your lead magnets being ignored by your website visit…

1
How to Attract The Right Clients (And Repel The Wrong People) - Part 2 (Present Your Plan) 22:33

1+ y ago22:33

22:33

Are you giving your clients what they want? Businesses of all sizes put out tiny magnets to attract the right clients. But magnets attract only iron filings. Your clients are not iron filings. They are gold. And magnets don't attract gold. Yet, businesses have wasted priceless resources creating resources that attract the wrong clients. If you have…

1
How to Attract The Right Clients (And Repel The Wrong People) - Part 1 (Your Message) 28:46

1+ y ago28:46

28:46

What is the cost of not nailing your message? Millions, if not billions, if you're a big business. If you're a small business like ours, it could be devastating. That's because the wrong message doesn't just hurt a small business but kills it. Because the price you pay is not just losing new clients but finding and managing the wrong clients. Not n…

1
What Exactly Should You Be Learning About Your Market (And What Everyone Is Lying About Market Research) 23:40

2y ago23:40

23:40

How well do you understand your market? How much time did it take for you to get a grasp of your market? In this episode of The Launch Plan podcast, we help you understand your market FAST without having to do extensive market research. We don't intend to suggest you skip market research completely. But if you are a solopreneur or small business, t…

1
Hamsters and Happy Meals - Introduction to Season 2 8:16

2y ago8:16

8:16

On The Launch Plan podcast, we help solopreneurs, small businesses, and creators launch successful online courses, memberships, and other info products. How? It turns out that ‘quitting the hamster wheel’ was wrong. You see it was never about the wheel (or getting off of it). It was always about the hamster. A cute little hamster running inside a w…

1
Modern Small Business Marketing Plan (And How Steve Jobs Used It) 13:53

2y ago13:53

13:53

Have you been struggling with your marketing? You've learned about the different marketing frameworks, looked at marketing case studies from big and small companies. Maybe you even think that your marketing plan is good enough. Even if none of these resonate with you, answer one question - do you want to make more sales? If your answers to any of t…

1
How to Niche Down And Level Up Your Online Course Business with Jake Lang 42:23

2+ y ago42:23

42:23

Businesses have changed so much over the years, back in the 19th and 20th centuries, it took a village to start a business. The 21st century has been a lot different today. All it takes is a computer connected to the internet. Well, that statement can put me in trouble because you'll say, hey, the computer and the internet are just the tools and yo…

1
LP008: How To Create Effective and Engaging Online Courses with Barbi Honeycutt 50:00

2+ y ago50:00

50:00

How to create effective and engaging online courses? That's our focus today in this episode of The Launch Plan. When I was a kid going to school, I remember my mother sitting down with me every evening, asking me to recollect everything I learned that day. It was fun. But hardly did I know that it was a part of the learning process. I never imagine…

1
LP007: How She Created Online Courses to Grow Her Offline Sewing Business with Tommie Hernandez 36:42

2+ y ago36:42

36:42

In this episode of The Launch Plan, we will learn how our guest expanded her physical business by creating online courses. Do you have a physical business? Maybe you are a crafter, or you make handmade toys or run a food business. Can you leverage the power of the internet to expand our business? Specifically, can you create online courses to grow …

1
LP006: How to Start a Purpose Driven Business Creating Online Courses with Greg Langston 37:43

2+ y ago37:43

37:43

No matter how good your online courses or info products are, if your business is not backed by a strong set of values and purpose, the party may not last long. In the sixth episode of The Launch Plan podcast, we focus on helping you create a purpose driven business. You started a business online. You teach online through courses and other info prod…

1
LP005: How to Use Quizzes for Audience Segmentation and Online Course Assessments with Trudy Rankin 41:58

2+ y ago41:58

41:58

In the fifth episode of The Launch Plan podcast, we continue the lead generation trail from the previous episode with how to use quizzes for lead segmentation and course retention. What happens when you have a lead? How can you learn more about your leads? How do use that intelligence to create new courses or other info products? How can you use qu…

1
LP004: How to Create Personalized Experiences In Your Email Autoresponders with Brad Hussey 47:06

2+ y ago47:06

47:06

In the fourth episode of The Launch Plan podcast, we're exploring a topic that many entrepreneurs struggle with - Email Autoresponders. What is a good email? What if people unsubscribe? How to create email autoresponders such that you don't have to send emails every week? What is a good lead magnet to get people to opt-in to my email list? These ar…

1
LP003: How to Do Community Building Right With Jay Clouse 34:10

2+ y ago34:10

34:10

In the second episode of The Launch Plan podcast, we're exploring a topic that's become even more popular in the recent times - Community Building. What are communities? Are your 1000 True Fans your community? Is the converse true? How to NOT build a community right? What are the three things you MUST have in a community you create? These are what …

1
LP002: How to Create Irresistible Offers For Online Courses With Sean D'Souza 44:46

2+ y ago44:46

44:46

We're excited to be back with the second episode of the series where we are discussing online course launches. Today. We're going to explore a topic that's been talked about so much in the interwebs irresistible offers. Essentially. When you make an offer to your prospective customer, our client, that they cannot say no to it's termed irresistible.…

1
LP001: How to Create Highly-Effective Online Courses In Cohorts with Wes Kao 42:51

2+ y ago42:51

42:51

Welcome to the very first episode on the launch plan. I'm your host Karthik, and I'm excited to be with you right now. There's no better time than now to teach. And there's no better way to do that than online courses. Most people like you and me were educated in physical classrooms. On the other hand, we've been students of online courses in some …

1
Good Email Marketing Is Like a Nice House Party with Brad Hussey 2:57

2+ y ago2:57

2:57

“Email marketing is dead” is a popular meme that goes around every year. But it surprises why not everyone talks about “how to do email marketing the right way.” While email marketing never died, it definitely continues to change. Thanks to tools like ConvertKit it’s definitely not the tool that’s stopping us from leveling up our email marketing. I…

1
Introducing "The Green Room" 1:56

2+ y ago1:56

1:56

“Who else is loving this podcast? Or is it just me?” If this thought has ever crossed your mind after listening to your favorite podcast, you’re not alone. And that’s why we created The Green Room. It’s a virtual space that’s reserved only for the listeners of The Launch Plan podcast. But what exactly is The Green Room? Why should I care? What do I…

1
Why Most People Go Wrong with Community Building Online with Jay Clouse 2:09

2+ y ago2:09

2:09

Communities have played a big role in our lives. We are social animals. And in an increasingly digital world, many creators and entrepreneurs (me included) are in the pursuit of creating online communities. But creating communities online is not about the tool. In this episode of The Launch Plan podcast, our guest Jay Clouse shares three tips that …

1
How to Create Better Online Courses with Wes Kao 2:44

2+ y ago2:44

2:44

Online courses have become popular. So popular that the market is flooded with a wide range of courses on almost every topic you can imagine. Are they good? Well, let’s flip that question. How can they be made better? In this episode of The Launch Plan podcast, our guest Wes Kao gives three very important tips. These tips don’t just help you create…

1
Stop Looking for Viable Market Opportunities. Do THIS with Sean D'Souza 2:33

2+ y ago2:33

2:33

There are more creators in the world than there were 1o years ago. There are more consumers too. So how do you pick a viable market for your business today? It turns out, the answer is pretty straight forward. In this episode of The Launch Plan podcast, our guest Sean D’Souza shares two tips that will change the way you look at starting a business …

1
Welcome to The Launch Plan 4:55

2+ y ago4:55

4:55

Introducing The Launch Plan from Design Your Thinking Labs. Where creators and entrepreneurs discuss and deconstruct product launches. All episodes are available for free on Apple Podcasts, Spotify or wherever you get your favorite podcasts from. New episodes come out on Wednesdays. See you on The Launch Plan! Full Show Notes Visit the website for …

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