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We're a cooperative rooted in 100-years of forward-thinking. We're a different kind of company, grounded in a common cause ever since our founding in 1921 we have remained a cooperative. Land O'Lakes, Inc. is placing its owners, both farmers and local retailers at the heart of creating a sustainable food future. Join host Kim Olson for stories, interviews, and insight - welcoming new guests on each monthly episode. Production copyright 2022 Land O'Lakes, Inc.Formerly "Something Greater."
 
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Me, Myself, and AI

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Me, Myself, and AI

MIT Sloan Management Review and Boston Consulting Group (BCG)

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Why do only 10% of companies succeed with AI? In this series by MIT SMR and BCG, we talk to the leaders who've achieved big wins with AI in their companies and learn how they did it. Hear what gets experts from companies like Microsoft, Delta Air Lines, and others excited to do their jobs every day and what they consider the keys to their success.
 
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The CMO Podcast

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The CMO Podcast

Gallery Media Group & Jim Stengel

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Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions J ...
 
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Heather Malenshek is the SVP and Chief Marketing Officer of Land O’Lakes. She is also a returning guest to the podcast; Heather joined us 3 years ago when she was the CMO at Harley Davidson. (You can listen here.) Land O’Lakes is a 100 year old farmer and retailer-owned cooperative. Its business goes way beyond the famous consumer dairy brand – wit…
 
Joel Yashinsky is the SVP and Chief Marketing Officer of Applebee’s. Applebee’s opened its first restaurant in 1980, and now has about 2,000 franchised locations globally. This is his sixth year as Applebee’s CMO, following 18 years in various roles at McDonald's. Joel graduated from The Bowling Green University in Ohio, and then worked for Georgia…
 
Antonio Lucio is the founder of 5S Diversity, which is focused on building capabilities in marketing transformation and diversity and inclusion. He is also an Executive Fellow at Yale School of Management and was inducted into the American Marketing Association Hall of Fame in May 2022. For the last 40 years, Antonio has worked as a successful glob…
 
Andy Rebhun is the Chief Marketing Officer of El Pollo Loco. El Pollo Loco traces its origin to Mexico in the 1970s. Famous for their citrus-marinated fire-grilled chicken, El Pollo Loco is now a nearly-billion-dollar brand in the U.S., with about 500 owned and franchised restaurants in six western states. This is Andy’s first CMO role. He is an ac…
 
While Me, Myself, and AI is on winter break, we hope you enjoy this bonus episode excerpted from an MIT Sloan Management Review-BCG webinar based on our 2022 research report, "Achieving Individual — and Organizational — Value With AI." Cohost Sam Ransbotham is joined by BCG Henderson Institute's global director François Candelon for a discussion of…
 
Max Steinman is the VP of Marketing & Communications for DoSomething.org, the largest organization devoted to young people and positive social change. It was founded in 1993 by Michael Sanchez and Andrew Shue, with the goal to make volunteering as cool as sports for GenXers and emerging Millennials. Max began his career in advertising, spending ove…
 
Mike Evans founded GrubHub in his spare bedroom and turned it into a multi-billion-dollar online food delivery company. He left the company shortly after it successfully went public in 2014. Currently, he is working on his second startup – Fixer.com. Mike and his team at Fixer are building a "handyperson" business that looks a lot like GrubHub – ea…
 
Lara Richardson is the Chief Marketing Officer of Hallmark Media, which includes the Hallmark Channel, Hallmark Movies and Mysteries, and Hallmark Drama, as well as a streaming service, Hallmark Movies Now. Hallmark Media is a subsidiary of Kansas City-based Hallmark Cards. Lara has worked as the CMO of Hallmark Media for two years. Previously, she…
 
As creative skills begin to decline in the C-Suite, Deloitte Digital looked to answer a specific question: Can you create breakthrough innovation without creative leaders to guide the way? In this Office Hours episode of The CMO Podcast, Jim is joined by Mark Singer, the CMO of Deloitte Digital, to break down their recent report on Creative Busines…
 
Andre Gray is the Chief Creative Officer at Annex 88, which is part of the France-based Havas Group – one of the world’s largest communications companies. Annex88 believes that brands thrive only when they bring culturally representative creative ideas to the market. Andre has a resume befitting a top creative person in a top agency. He spent the b…
 
Doug Zarkin is the VP and Chief Marketing Officer at Pearle Vision, the $600 million global optical franchise. In 1961, Dr. Stanley Pearle opened his first store in Savannah, Georgia, and in 2004, Luxottica (the giant Italian eye-care conglomerate) acquired Pearle Vision. Doug has been the CMO of Pearle Vision for 10 years – about three times the a…
 
While Me, Myself, and AI is on winter break, we hope you enjoy this bonus episode excerpted from an MIT Sloan Management Review-BCG webinar based on our 2020 research report, "Expanding AI's Impact With Organizational Learning." Download a PDF copy of the slide deck from this webinar here. Follow along with our speakers: 1:15-1:35 — Page 3 1:38-1:5…
 
Amy Jaick is the Chief Marketing & Communications Officer at Columbia Business School (CBS). The school was established in 1916 and offers MBA, PhD, MS and Exec Ed programs today. Amy works across functions and channels to create integrated programs that bring CBS’s mission, vision and values to life. This is Amy’s first CMO role. She was previousl…
 
In this episode Kim welcomes on guest Jack Uldrich. Jack was a guest speaker this year at the Land O'Lakes, Inc. midyear meeting with farmers and members of the cooperative. He's a global futurist and keynote speaker that analyzes past industry shifts to help people and companies anticipate major consumer shifts and business trends to stay relevant…
 
Melissa Menta has been the SVP Marketing & Communications for Peanuts Worldwide for over 20 years. "Peanuts" – AKA Charlie Brown, Lucy, Snoopy, PigPen, Linus, and the whole gang. Peanuts Worldwide accumulates more than $2 billion in retail sales, with partnerships running from Apple TV to NASA to The Macy’s Thanksgiving Day Parade. Melissa began he…
 
In a special episode of The CMO Podcast, we are joined by two former Procter & Gamble leaders, Chip Bergh and Janet Reid. Janet Reid was the first black woman with a PhD that P&G hired. She began her career at P&G in R&D later transferring to marketing. Currently, Janet is the CEO of BRBS World LLC, a private management consulting consortium. Chip …
 
For Maggie Gross, BrandWorth started out as a question: How does a brand prove their value to a skeptical CEO or CFO who sees branding as a cost-driver? Maggie leads Brand practice at Deloitte. She has led strategy for brands like Dos Equis, Samsung, Keurig/Green Mountain, Lysol, and the Special Olympics. Her work with American Express on Small Bus…
 
Tim Armstrong is the Founder and CEO of Flowcode, the offline-to-online company building direct connections between brands and consumers through next generation QR technology. Tim and his team launched Flowcode in late 2019, and was named to LinkedIn’s Top 50 US Startups in 2021. Tim was one of the first guests on The CMO Podcast in 2019. His caree…
 
With a background in building enterprise platforms for organizations, including Oracle and Walmart, Wayfair CTO Fiona Tan oversees all of the technology initiatives for the Boston-based e-commerce company. As the home furnishings retailer begins to open brick-and-mortar stores, it’s taking lessons learned from the digital space to inform how it mar…
 
The annual Mid-Year meeting at Land O’Lakes brings farmers and thought leaders together to discuss the future and current state of agriculture. In this episode we’re pulling back the curtain on what is typically a closed door discussion. Land O’Lakes, Inc. CEO Beth Ford moderates a discussion with three farmers to talk about the importance of telli…
 
Suzanne Kounkel, is a Principal in Deloitte Consulting LLC and the Chief Marketing Officer of Deloitte. Founded 175 years ago, Deloitte is one of the largest–and oldest– business-to-business enterprises in the world and an exclusive sponsor of this podcast. They have roughly 330,000 employees and about $50 billion in revenue across its many busines…
 
Jose ‘Pepe’ Gorbea is the Global Head of Brands and Sustainability Innovation for HP Inc., the iconic Silicon Valley company with a wide portfolio of printers, PCs, mobile devices, solutions and services. In FY2021, HP’s revenue was about $64 billion. Pepe grew up in Mexico City and spent the first years of his career with global food giants like N…
 
Khatereh (KK) Khodavirdi is focused on using AI to create better customer experiences — a process she compares to creating an “AI Legoland,” in which various technology components fit together to build cohesive solutions for PayPal’s customers. This is an approach she is applying in her role as senior director of data science in the online payment …
 
Jenny Lewis is the Global Chief Marketing Officer for The Knot Worldwide, that operates across 16 countries, with more than 2,000 employees and consists of 19 brands including The Knot, The Bump, WeddingWire, and The Bash in the U.S. Starting in 1996 as an early internet brand, an astounding 8 out of 10 engaged couples use The Knot for its all-in-o…
 
Pam Forbus is the the Chief Marketing Officer of Pernod Ricard North America. Headquartered in France, Pernod Ricard is the second largest wine and spirits company in the world, with global sales of nearly $10 billion. Among their most recognizable brands are Absolut, Jameson, Kahlua, The Glenlivet, and Malibu. Pam began in agencies, working for fo…
 
Ameen Kazerouni, chief data and analytics officer at Orangetheory Fitness (OTF), believes that AI’s role isn’t to replace human experts but rather to help them make better decisions. That’s why OTF collects heart rate and telemetry data during its in-studio fitness classes: so that AI algorithms can turn that data into feedback that empowers people…
 
Harris Beber is the Chief Marketing Officer of Waze. Founded in Israel in 2009, Waze is a crowd-sourced navigation app with upwards of 150 million monthly users in 56 languages. In 2013 Google bought Waze, and the company continues to make your commute quicker. Harris spent five years as CMO at the video platform Vimeo, and before that he was CMO o…
 
Shanee Ben-Zur is the Chief Marketing and Growth Officer for Crunchbase, a company founded in 2007 by Michael Arrington, initially as a place to track the startups his parent company TechCrunch was writing about. In 2010, AOL bought TechCrunch and Crunchbase, but Crunchbase went private again five years later. She has a degree in Management Science…
 
As chief data officer of payroll and benefits management company ADP, Jack Berkowitz has three primary responsibilities. One is to oversee the organization’s data overall, ensuring that functions like data governance, security, and analytics, are running well. Another is to build ADP’s data products, such as people analytics and benchmark tools. Bu…
 
This very special bonus episode was recorded live at the State Theater at State College, Pennsylvania home to Penn State University. This is a panel discussion from four Penn State Alumni hosted by Jim. This panel consists of Tanya R. Kennedy, an associate justice on the Supreme Court of the state of New York, Don Roy King, TV Director who spent 16…
 
Vinoo Vijay is the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank with 15 million customers. They have over 2,000 branches, with assets worth $545 billion. The banks SunTrust Bank and BB&T merged in 2019 and became Truist in 2022. This is Vinoo’s third CMO job. He was the CMO of TD Bank before he was CMO of H&R Block. Born…
 
Recorded at the 2022 Deloitte University Next Generation Academy, this is an Office Hours bonus episode, roundtable devoted to leadership. Joining Jim is Emily Culp (Advisor at ECH Ventures and former CMO of Keds Shoes), LeAnne Hester (Chief Marketing and Solutions Officer for TRIMEDX), and Jenn Kretchmar (Chief Digital and Merchandising Officer at…
 
In this special edition episode of The CMO Podcast, Jim Stengel speaks with Maria Sharapova, a five-time Grand Slam winner and former #1 ranked female tennis player. Joining her are Prinz M. Pinakatt (SVP, Global Head of Danone Waters) and Max Eisenbud (SVP, Head of Clients at IMG Tennis). Together, they tell the story of a brand, an athlete, and a…
 
Ukonwa Ojo is the former Global Chief Marketing Officer for Amazon Prime Video & Studios and Vinoo Vijay is the the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank, serving 15 million customers across the US. This conversation with these two accomplished marketers was recorded in front of an audience at the 2022 Deloitte Un…
 
Tonia Sideri was a data scientist herself before taking on her role as head of Novo Nordisk’s AI and Analytics Center of Excellence. Now she’s putting her experience to use helping the Danish pharmaceutical company in its quest to develop medicines and delivery systems to treat diabetes and other chronic diseases, such as hemophilia, obesity, and g…
 
As of this summer, Ukonwa Kuzi-Orizu Ojo exited her role as Global Chief Marketing Officer for Amazon Prime Video & Studios. There, she worked on marketing strategies for the series Being the Ricardos, The Boys, The Marvelous Mrs. Maisel and the film Coming 2 America. When she was 15 years old, Ukonwa moved from Nigeria to the US and eventually ear…
 
Sustainable farming practices are essential for modern farmers to adopt on their land. However, changing an on-farm practice can cost a family farm a fortune or, put their crops and profits at risk. Doing the right thing for the environment also means not doing the wrong thing to ensure their family farm survives. In this episode, Brett Bruggeman, …
 
Kathyrne Reeves is the Senior Vice President, Chief Marketing Officer at Illumina, a San Diego-based company that unlocks the power of the genome. Kathryne is Illumina's first CMO. She has more than 25 years of marketing and corporate strategy experience, previously holding senior leadership roles at Nationwide, Scott’s Miracle Grow, and Cardinal H…
 
Lauren Weinberg is the Chief Marketing and Communications Officer at Square, a payments platform aimed at small and medium businesses that allows them use their phone or tablet as a credit card reader. The brand's corporate company, Block, also owns Cash App, Spiral, TIDAL and TBD. Founded by Jack Dorsey and Jim McKelvey in 2009, Square's revenue i…
 
You might have seen Land O’Lakes’ dairy products on store shelves without giving much thought to how they got there, but that’s something CTO Teddy Bekele thinks about every day. While the farmers and agricultural retailers of Land O’Lakes work to produce the cooperative’s products, starting from the seeds used to grow animal feed, Teddy Bekele is …
 
Jeff Jenkins is the Executive Vice President of Global Marketing at Carter's Inc. Carter's is the market leader in baby and children's apparel with $3.5 billion in sales. They got their start in 1865 and now their brands include Carter's, Oshkosh B'Gosh, and more. Jeff actually started out as an actor and tennis player before jumping to marketing f…
 
Dale Sperling is the Chief Marketing Officer of Stash, the personal finance app. At just 7 years old, Stash has upwards of 6 million subscribers and has received $450 million in venture capital. Stash also has a strong focus on education and is attempting to help with America's financial literacy problems. 7 years ago, Dale became Stash's first mar…
 
Stéphane Lannuzel has worked in the beauty industry for 15 years and now directs the Beauty Tech program at L’Oréal. His team uses artificial intelligence to improve customer experience in a variety of ways, including helping them try on cosmetics virtually and providing product recommendations. L’Oréal recently developed TrendSpotter, an AI-based …
 
Tim Mapes is the Senior Vice President and Chief Marketing and Communications Officer at Delta Air Lines. Based in Atlanta, Delta is the global leader in air travel and the country's oldest. They have 75,000 employees, 200 million yearly customers, and did about $35 billion in sales the latest fiscal year. Tim has been with Delta for over 30 years,…
 
Samantha Maltin is the EVP and Chief Marketing Officer of Sesame Workshop. Founded in 1969, Sesame Workshop is the non-profit educational organization behind Sesame Street which reaches 156 million kids across 150 countries. Their purpose is to help kids everywhere grow smarter, stronger and kinder. Samantha has an extensive media marketing resume …
 
Frank Nestle, Sanofi’s global head of research and chief scientific officer, was inspired to enter the health sciences field after reading an Albert Camus novel and realizing his calling was to help others. In his current role, Frank oversees the pharmaceutical company’s transition from primary care to specialty care, which includes developing medi…
 
Suzy Deering is the Global CMO at Ford Motor Company. Founded in 1903, Ford is one of the most iconic American brands. With $135 billion in revenue and 186,000 employees worldwide, Ford is a giant in the industry. Suzy got her start at the Walt Disney Company and since then held marketing positions at Verizon and eBay, among others. She's been with…
 
Tracy Stalllard is the Global VP, Experiential and the head of the In House Agency (draftLine) at Anheuser-Busch InBev. AB InBev is the largest brewer in the world. You might have heard of Budweiser, Corona, Stella Artois, Michelob Ultra, to name a few of their brands. Tracy started working for the beer giant right after getting her B.S. in Civil a…
 
Melissa Selcher is the SVP and Chief Marketing and Communications Officer at LinkedIn. Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft in 2016 for $26 billion. LinkedIn now does more than $10 billion in revenue and has made itself an indispensable company for those looking for jobs and…
 
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