show episodes
 
Managing your law practice can be challenging. It’s important to bone-up on best practices regarding not only your cases but marketing, time management, attracting clients, and all the things–outside of your client responsibilities–that you need to do. The Un-Billable Hour is a law practice advisory podcast.
 
Online legal marketing demystified for solos and small firm lawyers.
 
Legal Marketing Launch is for lawyers and attorneys (whether at the beginning, intermediate or expert level) who want to launch their law firm marketing and client development to a higher level. It provides strategies, tools, inspiration and motivation that can be listened to during your daily commute, workout or unwind time.
 
This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
 
I'm Raj Jha. Welcome to Practice Alchemy, where you discover actionable strategies to grow your law practice- without marketing taking over your whole week. Drive your law firm's growth with strategies tested and proven in the real world.
 
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show series
 
In this episode, we discuss several stumbling blocks that we often see when it comes to law firm content marketing. Even when attorneys understand the philosophy behind content marketing, there are still areas where they may struggle. This can lead them to make bad decisions for their content or avoid contributing to their content altogether. L ...…
 
In this podcast episode, we take an in-depth look at many factors that can affect how quickly -- and to what extent -- content marketing will work for your law firm.
 
Zach Stone’s family owns a bed and breakfast, so he grew up in the hospitality industry where relationship building is the lifeblood of their business’ success. Lindsey Daher’s mom manages a medical practice where relationships are the lifeblood of a successful business. Attorneys can learn a lot from how businesses in other industries build lo ...…
 
The language that you choose for the content on your law firm's website can make a significant difference in how potential clients find you, how they interpret what you have to say, and whether or not they decide to hire you when the time is right to choose an attorney. In this episode, we discuss how to choose the right language to reach your ...…
 
For growing solo and small firms, deciding when to use billable resources to hire new employees can be a challenge. In this episode of The Un-Billable Hour, host Christopher Anderson talks to Greg Garman about when firms should hire freelance lawyers to help them fill in the gaps. They discuss the benefits and functions of freelance lawyers, li ...…
 
Many business owners struggle to achieve the perfect balance between faith, family, work, and community; at times, this balance may seem unattainable. But believe it or not, you can run a very successful business and still have time to enjoy family and do the things you love. Dr. Brandt Gibson of Mountain West Foot & Ankle Institute has found t ...…
 
There’s a lot of talk about practice management software in legal circles, but what is it and how can it serve your law firm? In this episode of The Un-Billable Hour, host Christopher Anderson and PracticePanther CEO David Bitton dive into the details of just how practice management software can lead to a more focused and efficient law firm. Fr ...…
 
In Episode #31, we discuss why it's important for attorneys to understand the motivations behind all the players involved in the online law firm marketing landscape. Understanding the driving forces behind behaviors can be a powerful tool for your online marketing in a number of ways. The ability to understand the motivations of all the players ...…
 
Check out our December webinar where we discussed the 3 things users want in today’s skippable world: “Wow me everywhere.” Consumers are looking for help—help answering a question, help meeting a need, help finding information. “Help me faster.” Users demand fast, relevant, and frictionless experiences across all web properties. “Know me better ...…
 
There are systems to help you run every part of a small law firm, whether it’s billing, marketing, or hiring. But what are systems and how do you implement them in your practice? In this episode of The Un-Billable Hour, host Christopher Anderson talks to Kristen David about the importance of using systems and how they help law firm owners, staf ...…
 
Check out this month's Marketing Webinar as Tom Foster and Ben Glass discuss: What it takes to make the maximum impact on your practice and your life: Being smart about the business side of your law practice Taking responsibility for your weaknesses How to progress to the top, no matter where your firm is today by: Developing the components of ...…
 
It is a new year, and you are starting with a clean slate. However, it is important to examine what went right and what went wrong last year, so you can learn from your mistakes. During this Tom Talks episode, I speak with Ben Glass about the “Seven Mistakes Attorneys Made in 2017”: Mistake #1: No clear goals, no clarity of mission, unrealistic ...…
 
In this episode, we discuss how to create client-focused content on law firm websites. You'll learn what your potential clients are looking for in good website content, as well as how to write and format your content in a way that appeals to your audience. In the internet age, your potential clients are growing increasingly immune to traditiona ...…
 
This episode focuses on local pages: what they are, why you need them, and how they benefit your online marketing efforts. You'll learn how to create local pages that resonate with your potential clients and referral sources. Even when attorneys understand the importance of content marketing, they sometimes overlook the local element of their c ...…
 
In this episode of Tom Talks, Mike Mogill and Tom discuss the significance of video in your marketing efforts. Mike tells us how he found his passion, and how his entrepreneurial motivations led him to the success he has today. Tom and Mike discuss some key points about how to handle your business in a way that is inherently beneficial for all ...…
 
While we all need to take some time to rest during the holiday season, marketing does not take breaks. Marketing cannot take breaks, but that’s not a bad thing. The lull of your competitors provides you with a perfect opportunity to ensure people are seeing you at a time when they are on social media the most. People are on Facebook, Instagram, ...…
 
Not all directories are alike. Before attorneys join a directory, it's important that they analyze who benefits from their participation, where their money is going, and if there are any conflicts of interest, just as a few examples. This episode provides a good starting point for thinking critically about directory business models and what rol ...…
 
In this episode, we discuss five more common myths that can cause attorneys to waste time and money. It's important for attorneys to understand how law firm SEO actually works. When attorneys take control of their online marketing, separate fact from fiction, and become students of their own business, they can avoid empty sales talk and attract ...…
 
The mindset of a leader can affect an entire team and how they perform. This is especially true in law firms. In this episode of The Un-Billable Hour, host Christopher Anderson talks to Michael Mogill about the seven mindset habits that lawyers can use to run a more successful and cohesive law firm: Ambition Engagement Accountability Respectful ...…
 
Are you making the most out of the positive experiences that your clients have with your law firm? In 2017, online reviews matter. Many potential clients will look for online reviews before they choose an attorney. In this episode, we explain how building your online reviews and recommendations can help drive new business to your firm.…
 
Currently, there are at least 900 different kinds of cryptocurrencies being traded on the internet. As they have grown in popularity, it has become clear that cryptocurrencies and blockchain technology will inevitably impact the way law is practiced. In this episode of The Un-Billable Hour, host Christopher Anderson talks to Joshua Lenon about ...…
 
Is the homepage on your law firm's website doing everything it can to help potential clients find the information that they need and to encourage them to contact you? In this episode, Victoria Blute provides an introduction to what makes a strong law firm website homepage that converts web visitors into potential clients.…
 
Have you wanted to hear more about non-compete agreements to ensure your business is protected? Watch this video to learn from an experienced attorney.
 
Paolo Lanciani is a Business Psychologist with a passion for supporting lawyers and law firms in their marketing, personal branding and leadership development. He offers his skills as a facilitator, coach and assessor to apply psychological know-how and conpetence as a practical tool that supports his clients in facing challenges and taking on ...…
 
Marketing experts have been telling you to create unique, engaging content for years, but it's hard to know how to write great content when strategies are constantly evolving (remember keyword stuffing?). Luckily our Director of Content Operations, Lindsey Daher, joined the monthly marketing webinar to teach us how to write content that will pl ...…
 
Knowing what makes an effective attorney bio is one aspect of driving new business to your firm from the web. But another part of successfully telling your story and building a bond of trust with your potential clients is knowing what not to do. In Episode #24, Victoria Blute discusses common mistakes on attorney bios and how to fix them.…
 
Mike MacKay became President of Cross Platform Businesses – now Bloomberg BNA Plus – in November 2016. In March 2014, he joined Bloomberg BNA as Vice President, Cross Platform Businesses. In that role, he was responsible for commercial operations, focusing on driving direct and indirect growth. MacKay received a bachelor’s degree in business co ...…
 
In this episode, you'll learn about the benefits of adding a Frequently Asked Questions page to your website and how to craft one that can heighten your firm’s online visibility and help your firm forge a relationship with potential clients and referral sources.
 
A client persona -- a fictional representation of your ideal client -- can provide you with a deeper understanding of your clients' needs, motivations, and background. In this episode, we discuss the details surrounding client personas, why they’re important for your content strategy, and how to craft one that helps you drive quality potential ...…
 
Attorneys may decide to hire someone to handle their law firm's SEO. However, this is a decision that should be made carefully. When attorneys don't thoroughly assess the person or company they hire, they often spend time and money on ineffective strategies and services, or, worse, damage their law firm's web presence. In some cases, they may e ...…
 
Everybody hates those merciless sales emails that fill up your already packed inbox, but marketing via emails and phone calls is an important part of bringing clients through the door. As the owner of a legal business, what’s the best way to balance selling your services and being a lawyer? In this episode of The Un-Billable Hour, host Chris An ...…
 
Part of using your online marketing assets effectively is being able to measure results. However, some law firm SEO reports that are generated for attorneys may not be what they seem. In this episode, Victoria Blute discusses a logical way to approach law firm SEO reports that keeps attorneys from wasting time and money, as well as what questio ...…
 
Social media can have a role in your law firm’s online marketing, but many attorneys are confused about what that role is, or how to use social media effectively. In this episode, you'll learn about the purpose social media serves for law firms, how you can benefit from it, and how to use social media to drive business to your law firm without ...…
 
Law firm website design leaves an impression on your potential clients and referral sources. But sometimes attorneys assume web design alone will make or break their business. In this episode, Victoria Blute discusses things that some web designers wish attorneys knew about design, including the balance of aesthetics and usability, the trouble ...…
 
In Episode #17, Victoria Blute discusses four marketing hazards for small law firms and solo practitioners that can cause them to waste time, money, and effort, and that can endanger the growth of their law firms. These threats to law firm growth and prosperity aren't always obvious to attorneys. When attorneys fail to recognize them, they can ...…
 
If you haven’t started writing law firm website content yet or you don't have time to do so, it may be time to hire a ghostwriter. Ghostwriters can be an effective part of your marketing strategy. But when attorneys are careless about choosing a ghostwriter, they may run into ethical dilemmas and marketing problems. In this episode, Victoria Bl ...…
 
When it comes to online marketing for law firms, many attorneys believe that it's the biggest spenders who win. This belief is problematic for a number of reasons, and it often leaves attorneys spending large sums of money without getting meaningful or long lasting results in return. In Episode 15, Victoria Blute discusses the myth of "the bigg ...…
 
When attorneys give up control of their firm’s online marketing, it leaves them vulnerable to tricks and scams that fail to help them build strong law firms. When it comes to online legal marketing, attorneys rarely benefit from giving complete control to someone else. In this episode, Victoria Blute explains the importance of being in control ...…
 
Often times, we see law firm case results that are a one or two sentence summary. But victories, verdict amounts, and not guilty verdicts don't mean much to potential clients without understandable and meaningful context. In this episode, Victoria Blute discusses how to craft your case results into powerful stories that resonate with potential ...…
 
There are metrics that, while used commonly by online legal marketing vendors, can send attorneys down a marketing rabbit hole that wastes their time and money and confuses them about what actually works to build their business. In this episode, Victoria Blute discusses some common vanity metrics and explains why they rarely have real meaning f ...…
 
A well-optimized website needs unique and useful content, a strong local profile, engaging social media presence, and excellent design and architecture. But even with all of these things in place, it can be hard to get noticed or compete with sites that came before yours. Lucky for us, Publicity.ai CEO Zeal Caiden joined our monthly marketing w ...…
 
When it comes to growing your law firm, most of the risk comes from the choices that you make. There are various forms of risk that we see attorneys foolishly or unnecessarily engage in. In this episode, Victoria Blute discusses a few of the risk factors that attorneys face as they grow their firms.
 
Many attorneys want to build a strong web presence that generates business for their firms. But sometimes, they aren’t sure which strategies they should employ to build a successful web presence without wasting time or money. In this episode, Victoria Blute discusses smart, sustainable strategies that can help small law firms and solo practitio ...…
 
Practice area pages are an important part of your law firm website's basic structure. But sometimes we see attorneys make unnecessary mistakes on practice area pages that can hinder their ability to be found online or to connect with new clients. In this episode, Victoria Blute discusses common mistakes and how to address those to get the most ...…
 
A question we often hear from attorneys concerns what point of view (first, second, or third-person) they should choose when writing their law firm website content. In this episode, Victoria Blute discusses the benefits and drawbacks to each perspective and where you may want to use them on your law firm website and blog.…
 
Your law firm website's pages should be carefully crafted to drive new business to your firm. However, some attorneys either lack the necessary pages that help to drive business, or, if they do have them, they’re not written in a way that engages potential clients. In this episode, Victoria Blute discusses several important types of pages on la ...…
 
When it comes to finding an attorney online, potential clients don't always search the way you think they might. In this episode, we discuss the importance of longtail searches for law firm websites and ways to incorporate the longtail into your law firm's content marketing strategy.
 
There are many myths and misconceptions surrounding law firm search engine optimization (SEO). In this episode, Victoria Blute covers many of the most common law firm SEO myths that waste attorneys' time and money and that keep law firms from building a strong web presence.
 
Your attorney bio is one of the most important pages on your law firm's website. Yet, potential clients often find attorney bios uninspiring or difficult to relate to. In Episode 4, Victoria Blute will show you how to write an attorney bio that resonates with potential clients and acts as a powerful business generator for your law firm.…
 
Consistent effort and planning are critical for law firms who want to succeed with content marketing. In Episode 3, Victoria Blute explains the importance of content planning and provides guidelines to help you create and execute a unique content plan that meets the needs of your firm and your potential clients.…
 
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