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The Word Leader Podcast is for people with ideas, a message, or expertise who want to write a book or simply use the written word to propel their career or business. Podcast host and founder of Stellar Writing Leandre Larouche discusses everything from strategy to tactics, to mindset and philosophy. Visit https://www.stellarwriting.co to get more details about Stellar Writing and watch our free video training on the 3-Step Stoic Writing Method that helps you write your book in 16 weeks or less.
 
This is a podcast for entrepreneurs who want to learn about being guest experts with a podcast marketing strategy. If you are a teacher, writer, speaker, coach, guide, or influencer, these shows are for you. You will learn how to improve your inner game, become the "go-to" expert in your field, gain self-confidence for media appearances to self-promote. Topics will include why it is important to believe your message, define it, market it, and be it. Furthermore, you will gain insights on how ...
 
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show series
 
Coffee has an aura that tea doesn’t have in Western culture. There are a lot of coffee enthusiasts around the globe, and these enthusiasts get really excited about coffee. While less mainstream, tea also has its appeal. But it’s enthusiasts are not as many—or at least, they are not as loud about their passion for tea. As an author, you need to ask …
 
One of the smartest things an author can do is have an ideal reader critique their work as they write it. Not before they write it. Not after they write—as they write it. Authors are bound to make mistakes that include insulting the audience. We need to know how we are doing as per the audience, and having an ideal reader critique our work as we wr…
 
People read to get certainty. They want to feel as though the author knows what they are talking about. If you are using a lot of uncertain words, such as auxiliaries (may, might, can, etc.) you are coming off as uncertain and missing out on the opportunity to be persuasive. You need to use uncertain words only when you actually are uncertain. Othe…
 
It is a normal part of the writing process to change your mind about your ideas. You can change your mind about your argument like you can change your mind about one minor aspect of it. In any case, you are likely to change your mind about one or more ideas because the writing process is a thinking process. You should not be afraid of having to cha…
 
The author’s worst enemy is the impulse to start something new. There is always one thing and only one thing you should be writing. Your audience asks nothing more than what you should be writing. You must understand that, whenever you give in to the temptation to write that next big idea, you are failing yourself and your audience. You are wasting…
 
The best way to create trust and connection between you and your reader is to create a sense of complicity. Your readers feel complicit when they feel they have access to secrets you share with them. In other words, they are the only people who can understand what you are saying because you have a special relationship. To create such complicity, yo…
 
When you’re unclear on what you’re writing, whether it be a book or a blog, you need to break things down. You need to layout all the pieces that make the whole. You do not get clarity from looking at the whole; you get clarity by looking at the pieces and how they collectively create the whole. Structure matters. Cohesion matters. A micro-perspect…
 
Which author do you want to be? What would you like your style to be like? In order to develop your author’s voice, you need to understand both your primal state and your ideal state. Your primal state is how you write without deliberate practice. Your ideal state is how you would write if you could be any author you want. The way you craft your au…
 
Today we are joined by Mel Shipman, an international mindset coach, author, and speaker. Through her work, she encourages, empowers, and equips women to shift their thinking so they can walk into their destiny. Mel has coached women in the US, Canada, Australia, and Africa as well as written three books. Her second publication, "When the Soul Cries…
 
No matter how well-meaning we might be, we always run the risk of being inauthentic in our writing. We can exaggerate or say things that are simply not true. Such is human nature. However, we need to keep ourselves in check and make sure we only write things that are true because our actions follow us. If our actions and writing are incongruent, we…
 
As you grow as a writer and author, you need to study not only great writing but bad writing as well. While great writing shows us the gold standard and can inspire us, bad writing teaches us what to avoid. We cannot know and understand what we need to avoid if we do not see it in context. We can study grammar books all we want and look at their ex…
 
The better you understand the internal architecture of writing, the easier you’ll find writing and the better you’ll be doing it. Writing is made of components, and these components are similar from one language to another. The best way for you to understand the components of writing is to study a foreign language. Most of us take our mother tongue…
 
The philosophy of the enlightenment is more than a collection of thinkers and ideas. It is a way to engage with philosophy and it is a system of thought. As Ernst Cassiner shows in the introduction to his book The Philosophy of the Enlightenment, we cannot do justice to this philosophy by simply summarizing the ideas that came out of it. We need to…
 
We often talk about positioning ourselves as experts and using our story. But what does this really mean? It means we need to show our journey from struggle to authority. We need to show people we understand where they are and that we are exactly where they want to be. This way, we build both trust and connection, which puts people in the right fra…
 
Today we are joined by coach Michael Taylor. Coach Taylor is an entrepreneur, author, motivational speaker and radio show host who has dedicated his life to empowering men to reach their full potential. He is an irrepressible optimist with a passion for the impossible! He’s authored 8 books, including Don’t Believe the Hype of the Negative Media an…
 
Stoicism is a philosophy that emphasizes detaching our emotions from our life so we can live better. Stoicism is a perfect way to look at writing because we should detach our emotions from the writing process. That does not mean we should write without emotions. Rather, it means we should keep the emotions for the text and not get too emotional abo…
 
Titanic offers us great insights into writing with the scene where Cal gifs Rose a beautiful diamond necklace. Cal is trying to bribe Rose into loving him. However, we know that Rose’s heart will go to Jack, even though he is poor and cannot offer her anything Cal can. What Jack can offer, however, is a glimpse into a world Rose doesn’t know. He ca…
 
Retaining moral authority is critical in writing. Without moral authority, you cannot convince your readers of your point, nor can you effectively achieve your goals. Moral authority comes from standing over the melee and being aware of the current debates in your field. It comes from offering a clear, objective view of other positions while making…
 
Writing consists of transmitting information from one community to another. The world is made of individuals, all of whom belong to communities. What makes you unique as an individual is the combination of groups and communities to which you belong. More often than not, writing consists of connecting ideas and communicating them to those who need i…
 
It can be hard to know when to stop writing. However, remember that it is better to be timely than to be perfect. Perfection is an infinite game, timeliness is not. It is better to be timely than to be perfect, and it is impossible to be perfect in any case. When you gauge quality versus speed, you must consider whether what you are writing is time…
 
This episode is the first of many weekly interviews to come. Our first guest is John Neral, a nationally recognized keynote speaker, an executive and career transition coach, and the author of the self-help book “Show Up: Six Strategies to Lead a More Energetic and Impactful Career.” In today’s episode, I’m talking to John about his work, his book,…
 
McKinsey & Co is well-known for its emphasis on writing and liberal use of PowerPoints. One thing you can learn from this consulting firm is that writing is a critical skill you need to master. McKinsey & Co encourages its staff to write a lot and effectively; it teaches them strategies such as the Pyramid Principle and the Rule of Three. McKinsey …
 
One thing you can do to better edit your work is to read your work out loud. You may not be the world’s best editor, but you know what sounds right and what doesn’t. Reading something out loud allows you to notice if the flow is right. It allows you to spot grammar mistakes and typos. If you choke on your breath reading a sentence, it means that se…
 
When writing, most people are either very orderly or very chaotic. But neither of these extremes are good as one leads to stifled creativity and the other to confusion. The Hybrid Planning System, developed by Stellar Writing, is a planning system that acknowledges individual differences and mitigates the damages caused by our temperament. It allow…
 
The best way to write about your life is to treat your existence as an experiment filled with lessons. People can learn from your experiences. You can extract the lessons, knowledge, and wisdom from your life and turn it into something compelling that will help others move forward. You must ask yourself who has a problem you can solve. You must ask…
 
Your job as an author is not simply to make your reader fall in love with your writing. It’s also to fall in love with your own writing. In fact, falling in love with your writing is the requirement for others to fall in love with it. You need to write what you wish had been written; you need to write in a way you wish other people wrote. You need …
 
Creating a relationship between the characters of your story and the reader takes time. You can say who your characters are all you want, but readers won’t believe it. To believe your characters, readers need to see them in action. A man of integrity can’t simply say so to be believed. A man of character and integrity has to say he’ll do something …
 
Today there is a wealth of alternatives to reading. Your job as a writer is to make your writing so compelling that people would be foolish to ignore it. Your writing needs to make everything else irrelevant by showing urgency. You are never competing for people’s book budget. You are competing for their attention and the overall budget. If you wro…
 
People read you for your wisdom. They want the universal lessons they can apply to their lives no matter who they are and where they live. The best writing is universal. It speaks to people and their problems regardless of their identity and geographical location. When writing, you want to extract the golden pieces of knowledge you have so you can …
 
Ideas don’t change over the centuries. People have thought the same thoughts and ideas for a long time. What matters when expressing ideas isn’t the WHAT as much as it is the HOW. Reading is a journey, and the journey to one conclusion is different depending on who creates it. You can’t get too caught up thinking, “do my ideas matter?” The right qu…
 
Léandre Larouche is a writer, author, coach, consultant, and the founder of Stellar Writing. He has helped hundreds of people with their writing with a method he calls the Trivium Method. He wrote his first novel at the age of 21. Born in Quebec, he's lived in Canada, England, and the United States, he studied English literature and professional wr…
 
It’s always tempting to believe we aren’t enough to write on our chosen topic. It’s always tempting to believe we’re not enough of an expert to be writing a book. But everybody feels this way at one point or another, and this feeling only stems from fear. The truth is, we develop and refine our expertise by writing. We revise and polish our thought…
 
Does everyone have a book inside of them? If not, who should write a book? In theory, everybody has a book inside of them. However, only those willing to take responsibility for their ideas and express them in the best way possible should write books. Writing a book should not be a vanity project. There is no pride to take in having published. Ther…
 
When getting started writing, it’s important to understand what type of writer we are. Are we the chaotic type? The orderly type? It’s important because, in the end, we need to find the sweet spot between order and chaos. You can’t plan everything from A to Z because it will stifle your creativity and suck out the joy of writing. On the other hand,…
 
Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world in industries like health care, charities & non-profits, and the hospitality/travel market. But it was quite a journey to get there - from selling computers in a time when not many women were doing that, to teaching herself about the Inte…
 
Writing is like money. It’s important, yet society never says anything about it. Money’s always been important, yet we weren’t taught financial literacy and entrepreneurship at school. Writing is the most powerful skill in the world, yet schools teach it in a way that makes people resent it. Writing has not only the power to give you clarity on who…
 
Most people can write a 1,000 to 2,000-word piece without too much struggle, yet they will be the first to say they can’t write a book. Why is that? Why do most people think they can’t write a book? The truth is, it’s not more difficult to write a book than a 1,000- to 2,000-word piece. It takes longer, but it’s not more difficult. In fact, it does…
 
How do you know whether you should hire a ghostwriter? This question is easily answered. Do you want to be an author or not? Though you will get the author status with a ghostwritten book, you won’t be an author. Authors are born through the writing process. They grow as a result of the work they do writing, revising, and editing. There are people …
 
Too many people feel like they need to look at their ideas and figure out which ones are worth writing about and which ones are not. That is not how writing works. Writing is like doing a puzzle. You open the box, put the pieces on the table, and look at the image on the box. From the image on the box, you start picking the pieces you need to recre…
 
There is a popular misconception that an editor can fix anything. Many believe that writing in a structured, coherent, grammatically correct way is unnecessary because a good editor can clean up any mess. That is everything but true. A good editor’s job is not to fix any mess; it’s to make a writer’s work shine. If you leave it up to the editor to …
 
McKinsey & Company for its emphasis on PowerPoints. Underlying the PowerPoints, however, are the writing process and argumentation. McKinsey & Company encourages its employees to write because writing clarifies thinking. They also encourage their employees to use the rule of three, which states your argument should comprise three reasons—not two, n…
 
Many aspiring writers and authors choose to figure everything on their own when it comes to writing. They read the books, they take the courses, they practice on their own. They try everybody’s process. Although it’s important to explore different methods and processes, you cannot reach your goals rapidly without focus. Guesswork is hard work, and …
 
Rejection matters. Failure matters. You can’t do anything without rejection, and you shouldn’t fear it. You should embrace it instead. If you don’t fail or get rejected during your writing journey, you’re doing something wrong. It either means you got everything right the first time, which is impossible, or the people you trust for feedback are lyi…
 
One of my clients once asked more or less directly for validation. Although I wanted to make him happy, I couldn’t give him the validation he sought because he wasn’t far enough into the process. The truth is, you don’t need validation before you start writing; the writing process provides such validation. If you follow the steps, do the work, and …
 
There are three sure ways to sabotage our chances of finding success with writing: perfectionism, imposter syndrome, and shiny object syndrome. It is not enough to know that perfection is unnecessary on the first draft; we also need to act accordingly and create an experience that reinforces our belief. As far as imposter syndrome goes, we need to …
 
Christopher Salem, CEO of CRS Group Holdings, LLC mentors and consults with entrepreneurs, business leaders, sales professionals, and companies to build and protect their brands by raising their level of influence as trusted advisors to maximize their results. This starts from the inside out building your level of influence by shifting from a fixed…
 
If there is one thing all writers share, it’s the necessity to have a fresh pair of eyes available. Such a fresh pair of eyes can be yours like it can be somebody else’s. However, you do need somebody who can take a step back and put themselves in your readers’ shoes. When we write, we often end up in a place of flow, which makes it impossible to e…
 
Writers and aspiring authors often feel confused about their ideas. They don’t know where to start, they’re not sure how their ideas connect with one another, and they’re not clear on what the point of their text is. There exists a simple framework that helps you make sense of your ideas: at any given time, there is only one idea you should be writ…
 
People wrongly assume good writers are born talented because they only see the tip of the iceberg. They see the books, they see the prizes, the book fairs, and the interviews. But what they don’t see are the years of practice. Writers become good at their craft by practicing the craft, and most writers spend years working on their craft to become g…
 
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