Best LENNY COHEN Podcasts (2024)

1
106 — Charting the Conjoint Frontier: Steve Cohen's Legacy in Market Research 44:53

7h ago44:53

44:53

How did conjoint analysis revolutionize market research? In this episode of the Greenbook Podcast, host Lenny Murphy interviews Steve Cohen, founder and CEO of In4mation Insights and a notable figure in market research. Steve recounts his pioneering work in developing methodologies like choice-based conjoint and MaxDiff, detailing his career from e…

1
105 — Paths Unseen: Tracing Future List Honoree Belinda Brown's Career in MRX 32:48

4d ago32:48

32:48

Unexpected paths often lead to the most rewarding destinations In this enlightening episode of the Greenbook Podcast, host Karen Lynch is joined by 2024 Future List Honoree Belinda Brown, Director of Marketing and Business Development at Gazelle Global. Belinda shares her journey from aspiring clinical psychologist to influential market researcher,…

1
104 — Science, Surveys, and Stories: Maria Muccioli on Revolutionizing Patient Care 31:40

11d ago31:40

31:40

The human element of research is vividly brought to life in the realm of healthcare and patient data. In this episode of the Greenbook Podcast, host Lenny Murphy engages in an inspiring conversation with Maria Muccioli, one of the honorees on the 2024 Greenbook Future List. Maria shares her captivating journey from her early days in Russia to her r…

1
103 — The Next Wave: Empowering Market Research's Emerging Talents with Colson Steber 36:02

18d ago36:02

36:02

How can nurturing emerging talents catalyze groundbreaking innovations? In this enlightening episode of the Greenbook Podcast, Lenny Murphy sits down with Colson Steber, Co-CEO of Qlarity Access, to explore the remarkable evolution from Communications for Research to the rebranded powerhouse Qlarity Access. As proud sponsors of the 2024 Greenbook F…

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Episode #41: Michoel Weichbrod 1:14:16

19d ago1:14:16

1:14:16

Now, I know that I’ve always interviewed people who have been in Israel long enough to have perspective, butMichoel Weichbrod’s perspective is so clear, so direct and so focused on Torah that he brings with him many, many centuries of perspective on living in Israel, even though he’s only been here for a few years. I met with him recently in his Ra…

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102 — Changing Lenses: Reframing Research for Deeper Insights and Wider Impact with Jasmin Goodman 33:22

26d ago33:22

33:22

From the ivy-covered walls of academia to the front lines of societal impact, discover how one visionary is translating research into tangible change. Join Karen Lynch in an inspiring conversation with Jasmin Goodman, a trailblazer in qualitative research and a 2024 Future List honoree, on this week's episode of the Greenbook Podcast. Jasmin, the v…

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101 — Nourishing Joy: How General Mills Infuses Happiness into Food with Matt Thell 36:01

1M ago36:01

36:01

What does that cheesy, orange dusting on Cheetos do for our system 1, system 2 thinking? In this engaging episode of the Greenbook Podcast, Matt Thell, Senior Strategy Manager of Global Marketing and Organization at General Mills, shares insights into the Nourishing Joy project, which aims to integrate joy into adult food consumption. Delving into …

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100 — The Melody of Inclusion: Tackling Accent Bias with Aïcha Ly 36:10

1M ago36:10

36:10

What does it take to ensure every voice, regardless of its accent, is valued and heard? In this episode of the Greenbook Podcast, we welcome guest Aïcha Ly, Founder of SITB and Head of Consumer Insights at Opensignal, to discuss the impact of accent bias in professional and personal settings. Aïcha, originally from Senegal and now a strategic insig…

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99 — Innovating at the Edge: A Visionary Leap into Tomorrow with Kyle Nel 39:35

2M ago39:35

39:35

How does one navigate the delicate dance between groundbreaking innovation and the practical realities of bringing those ideas to life? In this week's episode we sit down with innovation powerhouse Kyle Nel, whose remarkable journey has taken him from leading Innovation at Lowe's Home Improvement, pioneering VR/AR, and launching 3D printers into sp…

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98 — Data-Driven Disruption: Athletic Brewing's $500M Triumph with CEO Bill Shufelt 30:08

2M ago30:08

30:08

What can we learn from this $500M NA Beer company? In this episode of the Greenbook Podcast, Bill Shufelt, co-founder and CEO of Athletic Brewing, shares the inspiring journey and vision behind his non-alcoholic craft beer company. From a personal lifestyle choice sparking a groundbreaking business idea to the company's swift rise in the non-alcoho…

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97 — The Price of Precision: Exploring Costs and Quality in Surveys with Karine Pepin 37:04

2M ago37:04

37:04

At an average of $0.72 per hour for survey participants, what does this mean for the quality of your data and the insights you depend on? In this episode of the Greenbook Podcast, we sit down with Karine Pepin, a standout author and market research aficionado, to explore the intricacies and challenges of data quality in the industry. With a rich ba…

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96 — Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper 39:39

3M ago39:39

39:39

What do futurists see on the horizon? A world where imagination and innovation converge to create tomorrow's reality. In this episode of the Greenbook Podcast, we sit down with Ari Popper, the founder and CEO of SciFutures, to explore the intriguing intersection of science fiction and corporate innovation. Popper delves into the unique approach of …

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95 — Versatile Visions: Bridging Ads, Research, and Academia with Mark Truss 40:50

3M ago40:50

40:50

Personalized advertising: a boon or a bane in the AI era? In this episode of the Greenbook Podcast, we are joined by Mark Truss, Chief Research Officer at VML, who shares his journey from vendor research to advertising agency work, highlighting the distinct methodologies of each sector. Mark discusses the evolving landscape of analytics and researc…

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Episode #40: Rabbi Elan Adler 1:20:05

3M ago1:20:05

1:20:05

Rabbi Elan Adler is a formerly American rabbi with a fantastic sense of humor, a wonderful story and an inspiring career renewal since making the big move. Rabbi Adler was a successful community rabbi in Baltimore, but eventually, the strong feelings his wife Rivka had for so many years hit him like a ton of bricks, and he knew that Israel was the …

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94 — Endurance and Insight: Research Resilience with Ray Poynter 45:53

3M ago45:53

45:53

What do ultramarathons and market research have in common? In this episode of the Greenbook Podcast, we sit down with ESOMAR president, Ray Poynter, who shares his intriguing journey from a computer programmer in to a forerunner in online and social media research. Ray discusses the significant industry shift towards more in-house client research, …

1
93 — Riding the Waves of Technological Hype: A Market Research Journey with Edward Appleton 44:07

3M ago44:07

44:07

As waves of technological hype crash upon the shores of the market research industry, how do we navigate the promises of revolution while maintaining a healthy skepticism? In this episode of the Greenbook Podcast, we are joined by Edward Appleton, who discusses the impact of technology, and the enduring importance of human skills in interpreting da…

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92 — Beyond the Surface: Navigating the Depths of User Research with Steve Portigal 42:51

4M ago42:51

42:51

What does it take to turn conversations into compelling user insights? In this engaging episode of the Greenbook Podcast, esteemed user researcher and author Steve Portigal joins us to discuss his book "Interviewing Users: How to Uncover Compelling Insights." He delves into the evolution of user research, highlighting the critical distinction betwe…

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91 — Best Of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers 47:29

4M ago47:29

47:29

As we head into 2024 we wanted to revisit an audience favorite from this past year! How will generative AI and synthetic audiences shape the landscape of qualitative research? In this episode, President of Sago, Isaac Rogers joins us to explore the changing face of qualitative research and the need for more engaging and innovative research designs.…

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Episode #39: Rabbi Pesach Wolicki 1:12:51

4M ago1:12:51

1:12:51

Rabbi Pesach Wolicki told me that he’s been clear on Israel as his destiny for as long as he can remember. So why is it that he came to Israel as a kid, and went back to Canada, and then, when his parents made Aliyah, he decided to stay back in Canada? And why did he make aliyah, only to leave again to spend 5 years in the US? Well, it’s an incredi…

1
Duff McKagan - 12/20/23 1:06:16

4M ago1:06:16

1:06:16

Guns n Roses legend, author, brilliant writer Duff Mckagan on living up to full potential as a man and artist.By Cadence13

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90 — A Year In Review: A Recap of Consumer Insights in 2023 with Jenn Mancusi 43:55

4M ago43:55

43:55

What did we see in 2023, and what can we expect in 2024? In this week’s episode, we’re excited to welcome Jenn Mancusi for an comprehensive exploration of the past year in the market research industry. We delve deep into the critical shift from internal to customer-led KPIs and discuss the increasing need for customer-centric approaches. Join us as…

1
Elvis Mitchell - 12/13/23 1:19:24

4M ago1:19:24

1:19:24

Elvis Mitchell, filmmaker, critic, host, long time friend, on how and why he does what he does.By Cadence13

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89 — The Researcher's New Toolkit: Navigating Future Trends with Clorox’s Anna Conte 33:38

4M ago33:38

33:38

Hear from one brand side leader who is strengthening her research with AI. In this week's episode our guest, Anna Conte, Associate Director of Human Insights at Clorox Canada, joins us for an insightful exploration tailored for market research professionals. We kick off the episode by diving into Anna's extensive background in psychology and her im…

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Podcast Finale: Celebrating Growth, Lessons, and Personal Transformation 17:21

5M ago17:21

17:21

In this heartfelt conclusion, the host, Dr. Sirisha Kuchimanchi, reflects on the remarkable journey of creating this podcast. From the initial idea and challenges of startup to the growth and impact, Dr. Kuchimanchi shares her personal transformation and what she has learned from the conversations and experiences. She emphasizes the importance of p…

1
Rick Rubin - 12/04/23 1:12:13

5M ago1:12:13

1:12:13

The return of Rick Rubin!!!By Cadence13

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88 — QRCA's Leap into AI-Driven Research with Lauren Isaacson 40:05

5M ago40:05

40:05

How does AI change the game for qualitative research? Join us in this episode as Lauren Isaacson, president of the QRCA, guides us through the evolving landscape of qualitative research in the age of AI. Lauren discusses the irreplaceable role of qualitative researchers in capturing insights beyond AI's reach, the synergy between UX and qualitative…

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Episode #38: Ari Abramowitz 1:09:17

5M ago1:09:17

1:09:17

Ari Abramowitz grew up in Houston, Texas, to a proudJewish family that believed in the importance of supporting Israel. But for Ari, born Aryeh Yehuda Abramowitz, doing so from afar was never going to be enough. That said, his road to living his life here was not totally smooth, and I had the privilege of joining him on Arugot Farm recently, where …

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87 — GRIT Report in Focus: Forsta's Take on a Tech-Driven Future 45:13

5M ago45:13

45:13

What does the GRIT report tell us about the next big leaps in MRX? In this episode of the podcast, Manny Rodriguez and Anthony Samarasekera from Forsta join us for an in-depth conversation about market research trends and challenges, as highlighted in the Greenbook GRIT report. They delve into the impact of artificial intelligence (AI) and technolo…

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The Power of Negotiation: Strategies for Maximizing Your Salary and Benefits- Dr. Sirisha Kuchimanchi 8:37

5M ago8:37

8:37

We all know that negotiating for money and benefits can be intimidating, but fear not! This episode is packed with tips and insights to help you navigate the negotiation process like a pro. From researching salary ranges to scripting your negotiation points, I share practical advice that you can start using today. So grab a pen and paper, because y…

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86 — Thinking in Paradoxes: Disruptive Insights with Chris Kocek 45:18

5M ago45:18

45:18

Could embracing contradictions be the missing puzzle piece in your insight-building journey? This week's episode features an enlightening conversation between Karen and Chris Kocek, the author of "Any Insights Yet?". They explore the unconventional methods of insight-building highlighted in his book, focusing on the need to challenge traditional re…

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Tyler Cowen - 11/15/23 1:07:09

5M ago1:07:09

1:07:09

The polymath Tyler Cowen on what it is to be an effective human. Learn more about your ad choices. Visit https://podcastchoices.com/adchoicesBy Cadence13

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85 — Incentives That Work: Behavioral Lessons from Uri Gneezy's 'Mixed Signals' 41:38

5M ago41:38

41:38

Can incentives lead us down unexpected paths? In this week's episode, we have the privilege of hosting Uri Gneezy, a distinguished economist and the author of "Mixed Signals." Gneezy guides us through the intriguing realm of incentives, elucidating their profound influence on consumer behavior. He underscores the paramount importance of aligning in…

1
Rich Cohen - 11/08/23 1:09:52

6M ago1:09:52

1:09:52

Brian and his guest, the legendary author Rich Cohen, debate the meaning of basketball as though it were life and death.By Cadence13

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Navigating Career Breaks and Relaunching: Insights from Carol Fishman Cohen- CEO, iRelaunch, TEDx speaker, Podcaster 33:59

6M ago33:59

33:59

How do you reenter the workforce and relaunch your career successfully? Carol Fishman Cohen provides insight from her personal experience and that of 1000's of women that iRelaunch has helped traverse this very path. There are even ideas on how to prepare ahead for a potential career break. Carol Fishman Cohen is a trailblazing advocate for relaunc…

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84 — Rapid Response: White Swan's Data Driven Mission for Better Patient Care with Miranda Mapleton 40:01

6M ago40:01

40:01

Data pulses at the core of healthcare, driving faster, more accurate diagnoses. In this episode, we're joined by Miranda Mapleton, CEO of White Swan, a charity leveraging technology and data science to transform healthcare. She expounds on how a strong, clear mission is critical for guiding any organization, as it clarifies purpose and directs effo…

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Episode #37: Lenny Solomon 1:21:52

6M ago1:21:52

1:21:52

Lenny Solomon grew up "a modern Orthodox Jew from Queens," and eventually became a Jewish music sensation, playing for audiences around the globe. He's the only Jewish performer to ever play all 50 US states. So what would make him move to Israel? Find out more from Lenny himself. --- Support this podcast: https://podcasters.spotify.com/pod/show/re…

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Episode #36: R' Gidon Weitzman 1:37:48

6M ago1:37:48

1:37:48

Rav Gidon Weitzman grew up in the United Kingdom – first in London and then in Cardiff, a town in Wales. He came to Israel as a teenager and dove in head-first into a life of Torah learning and spirituality. He’s now doing important work for Machon Puah, but there have been many stops along the way – including Kansas City, Missouri – and Rav Gidon …

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83 — Crafting Connection in a Quantitative Age: A Dive Into Innovative Qual with Robyn Rouse 34:14

6M ago34:14

34:14

Where does authentic connection fit in a data-driven world? In this week's episode, we chat with Robyn Rouse from Vital Findings, a distinguished qualitative researcher and a 2023 Greenbook Future List Honoree who emphasizes the centrality of genuine human connection in her work. As she delves into the nuances of tailoring research methods to clien…

1
Michael Lewis - 10/25/23 1:14:20

6M ago1:14:20

1:14:20

Michael Lewis and Brian talk about why and how Michael wrote about Sam Bankman-Fried.By Cadence13

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How to Navigate Intentional and Unintentional Career Breaks, with Sirisha Kuchimanchi - Interviewed by Carol Fishman Cohen (Host of 3,2,1 iRelaunch) 33:13

6M ago33:13

33:13

Sirisha Kuchimanchi experienced the challenges of starting her career with uncertainty and a lack of confidence. After being laid off from her first job, she found herself in a new city without a support network, except for a few colleagues she had met. Determined to find employment, she began searching for job opportunities and went for a few inte…

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82 — Leading with Curiosity: Rick Kendall's Blueprint for Modern Management 39:56

6M ago39:56

39:56

How do industry leaders master the art of management? In this episode, Rick Kendall, with his background at HBO, unravels the art of successful management and the nuances of understanding subscriber behavior. He highlights the value of strategic studies, illustrating how HBO leveraged them to optimize decision-making. Rick shares a captivating stud…

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81 — Prescribing Change: Diversity's Impact on Healthcare & Research with Dan Fitzgerald 38:36

6M ago38:36

38:36

Imagine a healthcare industry where innovation thrives through diversity. In this episode of the Greenbook podcast, Dan Fitzgerald, CEO of Apollo Intelligence, joins us to delve into the vital role of diversity and inclusion in research. We explore the necessity of supportive environments and diversity action plans in research and clinical trials. …

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Unlocking Opportunities: How Networking Can Lead to Mentorship and Job Offers- A LinkedIn Live with host Sirisha Kuchimanchi 19:59

6M ago19:59

19:59

Serisha Kuchimanchi, former tech executive and host of the podcast, shares her insights on how to expand your network. She starts by describing her experience attending a Podcast Movement conference in Dallas, highlighting how networking on LinkedIn led to numerous positive responses and mentorship opportunities. Serisha emphasizes the importance o…

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80 — Navigating the New World of Research: A Conversation with Publix Super Markets' Lorin Drake 38:40

7M ago38:40

38:40

Are we asking the right questions? In this week's episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, joins us to discuss the evolving role of surveys and their fusion with qualitative and unstructured data. We delve into their enduring importance, exploring the challenges and potential of integrating open-ended questions, a…

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79 — The Human Touch in AI-Driven CX: Strategies for Success with Jeannie Walters 42:59

7M ago42:59

42:59

The future of CX is here, and it's powered by AI. In this week's episode, Jeannie Walters, CEO of Experience Investigators, joins us to discuss the dynamics of customer experience, AI, and leadership. From ChatGPT's revolutionary conversational capabilities to the importance of customer understanding, we explore how organizations can bridge the gap…

1
Navigating Engineering and Manufacturing as a Woman with Sirisha Kuchimanchi (on Papa PhD podcast) 53:44

7M ago53:44

53:44

The pace and lifestile in manufacturing and engineering is different from what you find in academic research. So is the culture. Namely, they have been male dominated spaces, historically. This week on Beyond the Thesis With Papa PhD, I will be takling with my guest, Sirisha Kuchimanchi, about how, as a woman in these spaces, you can own your caree…

1
Brian wants your questions - 09/25/23 0:49

7M ago0:49

0:49

Brian needs questions! Ask away!! Q and A episode coming soon. send your questions to TheMomentBK@gmail.comBy Cadence13

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78 — Rethinking Entrepreneurship for Mental Well-Being with Neil Seeman 35:56

7M ago35:56

35:56

Struggling to maintain your mental equilibrium in the fast-paced world of entrepreneurship? In this episode, we're joined by Neil Seeman, author of Accelerated Minds, to delve into the crucial connection between mental health and entrepreneurship. Neil emphasizes the significance of establishing a supportive community with like-minded peers. He sha…

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77 — Marketing Ecosystems: Uncovering Natural Parallels with Erin Sowell 33:38

7M ago33:38

33:38

What do you know about the fascinating world of marketing ecology? In this episode, we're excited to welcome Erin Sowell, a 2023 Greenbook Future List honoree, as she delves into the captivating world of marketing ecology and its profound implications for the realm of insights. Erin explores the essential qualities of leadership that foster a flour…

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Empowering Women in STEM: Breaking Barriers and Shaping a Diverse Future- A LinkedIn Live with Kathy Nelson & Lennis Perez 1:06:41

7M ago1:06:41

1:06:41

Are you trying to break barriers and advance your career as a Women in STEM? Join us as Kathy Nelson, Lennis Perez and I explore the importance of advocating for oneself, amplifying women's voices, and promoting positive representation for Women in STEM. We also discuss the impact of technology, the challenges of work-life balance, and the power of…

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LENNY COHEN Podcasts

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