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Hello and Welcome to The Marketing Procurement Podcast. I'm your host, Magid Souhami, homegrown Marketing Procurement leader who turned into President of a global business. My career in Marketing Procurement started 15 years ago, at a time when this discipline was still largely unknown. 15 years later, I'm surprised to see how much Marketing Procurement has gone mainstream and yet remains unchartered. So I decided to create this podcast to better codify Marketing Procurement for you and with ...
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14. Empathy to enhance Marketing Procurement and agency-client relationship post Covid.
31:55
31:55
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How “empathy” can enhance Marketing Procurement? This episode sheds valuable insights thanks to Christine’s multifaceted background on Procurement, Agency and Consulting sides. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each oth…
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13. Mike Lander from Piscari, Creating win-win deals with Marketing Procurement
31:43
31:43
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By Mike Lander
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12. Ivan Pollard, global CMO at General Mills on the symbiotic relationship between Marketing and Procurement.
34:16
34:16
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What’s a CMO point of view on Marketing Procurement? How best-in-class collaboration looks like between Marketing and Procurement? What are the most important things to consider to establish a symbiotic relationship? Why Procurement ought to be a strategic differentiator for Marketing in achieving its business goals? This episode explores the multi…
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11. Maryl Adler from S4Capital MediaMonks on Agency demystifying Marketing Procurement
31:19
31:19
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31:19
What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of Agency relationship management? This episode explores the crucial and complex topic of relationship management between Agencies and Marketing Procurement. “An Agency is not a factory” qu…
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10. Paul Williams from Havas on Agency codifying Marketing Procurement
34:34
34:34
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What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of agency relationship management? This episode explores the crucial and complex topic of relationship management between agencies and Marketing Procurement. An agency is an organization pr…
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What is an “agency”? How different is it vs. a “supplier” What are the Dos & Don’t in terms of agency relationship management? Let’s set the stage in this episode for the crucial and complex topic of agency relationship management by Marketing Procurement. An agency is an organization providing a service on behalf of another business. There are var…
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8. Knowledge is Power with Ohanes Missirilian
30:40
30:40
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How Marketing Procurement is perceived by its key stakeholders? What could Marketing Procurement do to become more influential? Which skills are key to sustain effective business relationships? Let’s explore which best-practices are worth sustaining. Let’s also have a straight talk about poor practices that ought to stop. This episode explores the …
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How should you train to become an effective Marketing Procurement leader? Let’s turn year-end performance reviews into a great starting point to develop a robust training & development plan. We usually discuss weaknesses and areas of opportunities at the end of a business cycle. There’s an opportunity to better use these findings while shaping the …
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6. Laura Forcetti from World Federation of Advertisers on Needs, Gaps & Trends
28:38
28:38
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What are the needs, gaps and trends for Marketing Procurement to realize it potential bright future? My guest for this discussion is Laura Forcetti. She’s global Marketing Sourcing lead at the World Federation of Advertisers (WFA). We will discuss what’s top of mind for the Marketing Procurement professionals. What’s the state of their relationship…
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What are the skills required to be a successful Marketing Procurement leader? The key challenges are: - Marketing Procurement is unchartered so how to define necessary skills & competencies? What standards are required to be met? - Marketing is a fast moving discipline so the needs of internal stakeholders are constantly changing. - Agencies and te…
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4. Tips to close 2020 with purpose & set intentions for 2021
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8:21
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2020 has been a challenging year at many level. Many of us realized there are things we take for granted and should rather cherish: Health, Family, Freedom of movement. In this special context, closing this year purposefully is key. This episode offer simple and actionable tips on how to wrap-up the year purposefully. It will help you explore busin…
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3. Extinction or Revolution of Marketing Procurement ?
11:39
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Do you believe Marketing Procurement is on its way to extinction or revolution? Is there such a thing as one Marketing Procurement definition? I'm must admit having struggled for a long time to reconcile the opposition between the word Marketing and the word Procurement. At times, it felt like they shouldn't be in the same sentence. My experience o…
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2. The outcast of the procurement family?
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15:18
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15:18
Inclusion is a powerful tool for business growth. It is proven that employees are more engaged and deliver better results when they feel a sense of belonging. Have you ever felt that Marketing Procurement somehow doesn’t fully belonged to Procurement? Have you ever felt that Marketing Procurement was sometimes disconnected from Marketing? The first…
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1. Self-Made Marketing Procurement Leader
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10:53
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Marketing Procurement is what Magid has a passion for. If he had to do it all over again, there are few things he would like to do differently. Your story may be similar to his story of a self-made Marketing Procurement leader. But does it have to be for the next generation of professionals? It's a journey of "falling into" Marketing Procurement fu…
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Welcome to The Marketing Procurement Podcast with Magid Souhami
2:15
2:15
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Welcome to the Marketing Procurement Podcast! Marketing Procurement has gone mainstream but remains unchartered, misunderstood and sometimes undervalued. This podcast aimed at better codifying marketing procurement. I'm your host, Magid Souhami, homegrown Marketing Procurement leader who turned into President of a global business. I will alternate …
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