Best Marketing For Wineries Podcasts (2024)

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The First 50! 8:31

6h ago8:31

8:31

A new journey began, October 2022 in podcasting exploring the world of food and drink and all that encompasses. In the first 50 episodes I covered a myriad of topics ranging from holiday traditions, cocktails, Scotch, Mezcal, over indulging, winemaking, oysters, festivals, live from Espana, and roadside diners. With each of the shows I intertwined …

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226: #1 Marketing Tip of 2023: The Training Your Tasting Room Staff Needs | Marketing Tip Monday 2:56

1h ago2:56

2:56

Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more. Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4.5% receive training about their company’s mission and v…

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April 20, 2024 – Radio Show

5d ago

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By Gene Dickison

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225: California’s Ban on Autonomous Tractors 27:08

18h ago27:08

27:08

An antiquated California law makes the use of autonomous equipment in the vineyard challenging. Michael Miiller, Director of Government Relations at the California Association of Winegrape Growers (CAWG) explains that workplace safety standards developed in the 1970s based on 1940s equipment state that self-driven tractors must have an operator onb…

1
Kokomo Winery Owner Erik Miller on His Entrepreneurship Journey and How He Honors His Boilermaker Roots in Sonoma County 45:44

17h ago45:44

45:44

In this episode of “This Is Purdue,” we’re talking to Erik Miller, owner and winemaker of Kokomo Winery and Breaking Bread Winery. Listen as Erik (BS organizational leadership ’99) shares the journey of working his way up from a wine harvest intern to conceptualizing and later founding his own winery in Healdsburg, California, in the heart of Sonom…

1
Battle of the Bars 14:04

1d ago14:04

14:04

Battle of the Bars is an epic fundraising event hosted by Naughty Oak Brewing and Lark + Sparrow Wine Bar in Orcutt, CA. The goal is to raise funds for the Aids Lifecycle Ride this summer but the other goal is to be the winning jersey for the ride through Santa Maria, CA. Both bars made a specialty cocktail with edible glitter and tons of color for…

1
Coco and Michele from Rock'n Vino 31:38

8d ago31:38

31:38

Episode 199 Sponsored by: River Road Family Vineyards and Winery Coco and Michele from Rock'n Vino Tune into Rockin' Vino Radio where hosts Michelle Marquez and Coco Sturzenbach take you on a journey through the intriguing intersection of music and wine. They engage with winemakers, musicians and chefs, discussing the fascinating impacts of music o…

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Brewers resilient despite a wrench in the COGS 37:25

2d ago37:25

37:25

In a recent and much anticipated report, Senior Analyst Francois Sonneville modeled the spot market and actual prices paid among public beer companies in North America, Europe, and China. We discuss his findings and his ideas on how brewers can better control production costs and where future cost pressure may come from. Be sure to download Francoi…

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April 13, 2024 – Tax Deadline – Monday the 15th – Be patient and polite when picking up your returns – President Donald Trump in the Lehigh Valley with thousands in the audience – Thomas Jefferson’s Birthday ...

6d ago

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Gene and Alyssa answer buckets o’ questions: He is making a gift of land to his church. What’s the right way to do that? She asks if leasing a car would be wrong for her? They are both teachers and a salesman at school says they should buy life insurance. Should they? Is the 529 plan he set up for his grandson really out of his estate? Lots more . …

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Blending Red Wine 31:40

8d ago31:40

31:40

What is blended wine? Blends are wines that do not carry a single varietal designation. Some of the finest wines in the world are actually wine blends. Bordeaux blends and Rhone blends are some of the most famous but here in California Opus One and Joseph Phelps in the Napa Valley have honed their skills creating phenomenal wine blends themselves. …

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224: Cultivating Female Empowerment at Cambria Estate Winery | Marketing Tip Monday 3:20

15d ago3:20

3:20

When asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause. But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive now and into the future. Welcome to Marketing Tip Monday with SIP Certified. We know custo…

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April 6, 2024 – It Is Now, Officially, File a Tax Extension Time! – Easter Sunrise Service at Blue Ridge Winery – Inspiring! – Stock Markets Showing Real Volatility – Which Way Will It Go?

12d ago

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Gene and Alyssa answer buckets o’ questions: He asks if inflation is the reason the stock market is going up? Her friend is disabled and approaching 65. When should he apply for Medicare? The family wants to gift money to a special needs granddaughter. How should they best do that? Is a month too long for a transfer from a 401(k) to an IRA? Lots mo…

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Shane Tracy, Tasting Room Manager at Wilson Winery 33:07

15d ago33:07

33:07

Episode 198 Sponsored by: River Road Family Vineyards and Winery Wine of the Day: Wilson Winery 2021 Zinfandel In this episode, we are joined by Shane Tracy, the Tasting Room Manager at Wilson Winery. Shane discusses his journey in the wine business and the joy he derives from working in a family-owned, hands-on winery like Wilson Winery. Fast Five…

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223: New Decision Support System for Irrigation Efficiency 26:51

15d ago26:51

26:51

If irrigation efficiency is a goal of yours, a new predictive model may make scheduling easier in the future. José Manuel Mirás Avalos, Tenured Scientist at Misión Biológica de Galicia in the Spanish Nation Research Council (CSIC) (MBG-CSIC) in Santiago de Compostela (Spain) is working on a Decision Support System (DSS) prototype for irrigation and…

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PGA Tour Player Adam Schenk Reflects on Purdue Golf Career, Playing Professionally and His First Invite to the Masters 34:03

21d ago34:03

34:03

In this episode of “This Is Purdue,” we’re talking to PGA Tour golfer Adam Schenk. Adam is a Mitchell E. Daniels, Jr. School of Business alum and former first-team All-Big Ten Purdue men’s golfer, who has spent nearly a decade dedicated to his full-time career on the golf course. During this time, he secured his PGA Tour card and rapidly ascended t…

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March 30, 2024 – Easter! The Most Joyous Day of the Year! – Alyssa abandons Gene to struggle along on his own as she parties! – You may find out that someone else may have already filed ‘your’ tax return ...

19d ago

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Gene answers buckets o’ questions: Should a student in high school with $1,742 of income file a tax return anyway? (Spoiler alert – Yes!) How do the Bitcoin ETFs work? Why has Vanguard said they won’t offer one? What should you do if your financial advisor is ‘bought out’ by a huge national firm? Is it possible he might still get an old pension fro…

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The future of online alcohol marketplaces, featuring Breakthru Beverage Group 46:33

21d ago46:33

46:33

At this year’s Access LIVE conference in Las Vegas, we sat down with Breakthru Beverage Group’s Head of Digital and E-commerce Mike Boswell for an impromptu conversation on alcohol marketplaces. We explore the relevance and value of marketplaces at different levels of the value chain, discussing Drizly on the consumer-facing side and Provi for a bu…

1
Easter Brunch with Dyed Eggs 12:11

29d ago12:11

12:11

Easter Traditions begin with early sunrise services, late night vigils and bonnets. Oh ya, don't forget colorful eggs and bunnies. Listen along to learn a few menu items and a few tricks to decorating eggs. To learn more, visit: https://eatdrinkandbemerry.online/provisions-libation-podcast/ Listen to more episodes on Mission Matters: https://missio…

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222: How Sustainability Sells in a Tough Market | Marketing Tip Monday 4:16

29d ago4:16

4:16

Beyond doing good by the environment and your community, your sustainably certified wine grapes differentiate your brand in today’s oversaturated wine market. But do you know how much of a value-driver your certification really is? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. Wh…

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March 23, 2024 – Pennsylvania Inheritance Tax Can Be a Shocker – Include Your Pets in Your Estate Planning – Salesmen Hype Buying Gold with a 2.74% Average Annual Return for 15 Years

27d ago

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Gene and Alyssa answer buckets o’ questions: Should a student in college with no income file a tax return anyway? (Spoiler alert – Yes!) She is retiring in September. Will her husband get a bump in his social security? What will the capital gains rates be in the future? (Spoiler alert – no one has a clue!) Is it possible to pre-plan your funeral wi…

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Lucas Meeker, Co-Owner and Winemaker at The Meeker Vineyard 37:19

28d ago37:19

37:19

Episode 197 Sponsored by: River Road Family Vineyards and Winery Lucas Meeker, Co-Owner and Winemaker at The Meeker Vineyard Lucas Meeker of The Meeker Vineyards joined us in the studio today and he shared their unique winemaking process that seamlessly blends tradition and innovation. He talked about the diverse range of wines they produce and cha…

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221: Future Proof Your Wine Business with Omnichannel Communication 24:33

29d ago24:33

24:33

While the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel approach to their customer communication. Identify which channels are most valuable to your business by defining your core …

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Cummins Chair and CEO Jennifer Rumsey on Her Boilermaker Journey and Leading a 105-Year-Old Company Toward a Greener Future 22:45

29d ago22:45

22:45

In this episode of “This Is Purdue,” we’re talking to Jennifer Rumsey, Chair and CEO of Cummins Inc. Jennifer discusses her experience as a Purdue mechanical engineering student and how that led her to four internships with Cummins during her Boilermaker journey. Her story is unique because not many people can say they interned for a company and la…

1
March 16, 2024 – Thank You for Gene’s Birthday Well Wishes and Prayers for Baby Annabelle! – More than $12,000 raised for our More than Money Foundation for American Values – Thank you to each and every ...

1M ago

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Gene and Alyssa answer buckets o’ questions: How does a QCD (Qualified Charitable Distribution) affect his income taxes? What are the pros and cons of the various ways to own gold as an investment? Will she get a share of his inheritance ($1 million) should they get a divorce? He wants to understand the basics of saving and investing. Lots more . .…

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Irish Traditions 14:14

1M ago14:14

14:14

This show is recorded in honor of everyone's favorite Leprechaun; My grandma Bogue. Elaine Marie Sheehy aka Peggy Bogue or GIGI to her great grandkids. Whether you order an Irish Car Bomb or a Guinness beer to drink you are imbibing and celebrating the Irish Tradition known as St. Patrick's Day has been celebrated all over the world for centuries. …

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220: How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday 3:20

1M ago3:20

3:20

Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligence identified six distinct consumer segments in the US market and we wondered “how can we tailor a message of sustainability to align with these differences?” Welcome to Marketing Tip Monday with SIP C…

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March 9, 2024 – Gene’s Birthday Event at the More than Money World Headquarters – Megan hands out Birthday cupcakes for everyone! – Thank you for supporting our More than Money Foundation for American ...

2M ago

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Alyssa takes charge and is joined by: Chad Rupprecht – financial advisor and a super hero in a fleece vest Greg Grillo – financial advisor, superstar golfer, and Abby’s dad Melissa Boyer – assistant operations director makes her radio debut! Our audience – the best in America! Lots more . . . Free Second Opinion Meetings Meet with a More than Money…

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Neo-prohibitionism, Ozempic, and the end of the tequila boom? 53:23

1M ago53:23

53:23

Is neo-prohibitionism a threat to the alcohol business? Will GLP-1 agonists decrease alcohol sales? Are soft drinks companies losing interest in their effort to develop alcohol brands? To debate these and other controversial topics, the RaboResearch Beverage team plays one of our favorite games: Buy, Sell, Hold! Note: The content and opinions prese…

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Andrea Card, Senior Winemaker & Tim Bodell, Executive Chef at Francis Ford Coppola Winery 29:38

1M ago29:38

29:38

Episode 196 Sponsored by: River Road Family Vineyards and Winery Andrea Card, Senior Winemaker & Tim Bodell, Executive Chef at Francis Ford Coppola Winery Wine of the Day: Francis Ford Coppola Diamond Collection Prosecco In episode 196, we welcome Senior Winemaker Andrea Carr and Executive Chef Tim Bodell from Francis Ford Coppola Winery, where the…

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219: Intelligent Sprayers to Improve Fungicide Applications and Save Money 31:56

1M ago31:56

31:56

Intelligent or sensor-controlled sprayers have the potential to improve pesticides application efficiency, reduce labor, and lessen waste. Brent Warneke, Senior Faculty Research Assistant in the Department of Horticulture at Oregon State University is testing LiDAR sensors that can sense a plant and adjust the amount of spray based on the coverage …

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March Madness: Carolyn Peck, Stephanie White and Ukari Figgs Reflect on the 25th Anniversary of Purdue Winning the NCAA Women’s Basketball Championship 1:13:54

1M ago1:13:54

1:13:54

In this episode of “This Is Purdue,” we’re talking to former head coach Carolyn Peck and co-captains Stephanie White and Ukari Figgs as they reflect on the Purdue women’s basketball team’s 1999 NCAA National Championship. Celebrate the 25th anniversary of this legendary win and listen as Coach Peck, Stephanie and Ukari share more about this histori…

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Dine Out Santa Maria Style & Craft Cocktail Contest 23:56

1M ago23:56

23:56

2024 Dine Out Santa Maria Style and Craft Cocktail Contest was a month long in the Santa Maria Valley. Follow along as my friends and I visited the establishments participating in this year's festivities. We tasted amazing food, visited new businesses and enjoyed laughter and camaraderie all in the name of provisions and libations. To find out our …

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March 2, 2024 – Save the Date! March 9th Live Radio Show from the More than Money World Headquarters! See event banner www.MoreThanMoneyOnline.com – Gene’s daughter delivers Annabelle Hope on February ...

2M ago

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Gene and Alyssa answer lots of listener questions: Should he roll his IRAs into his U.S. government TSP program? How can she set up her stock holdings so they go directly to her sons? Is it too late to save their home? His advisor wants to charge him $265/hour for a financial plan. Is that reasonable? Lots more . . . Free Second Opinion Meetings Me…

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Crafting Cocktails and Building Brands: Mixology Insights With Chris Tunstall of A Bar Above 43:11

2M ago43:11

43:11

Meet Chris Tunstall, Co-Founder and Chief of Brand and Product Development at A Bar Above. With a decade of hospitality experience and a passion for mixology, Chris is dedicated to sharing advanced cocktail techniques. As host of the A Bar Above Podcast, they lead bar education content creation and product development, ensuring A Bar Above sets the…

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Death by Chocolate, Valentine's Day Hangover 14:28

2M ago14:28

14:28

A recount of all the choices you can choose from for Valentine's Day, in regards to Chocolate. I spent a week experimenting with all the types of chocolates, mint, milk chocolate, dark chocolate and white chocolate along with nuts, caramels, and cream filling. To learn more, visit: https://eatdrinkandbemerry.online/provisions-libation-podcast/ List…

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118: The Art of Emotional Appeal: Tips for Effective Marketing Campaigns | Marketing Tip Monday 3:26

2M ago3:26

3:26

You may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-month…

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February 24, 2024 – Save the Date! March 9th Live Radio Show from the More than Money World Headquarters! – Gene’s daughter is expecting a daughter of her own – very shortly! – We are planning a More ...

2M ago

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Gene and Alyssa answer lots of listener questions: She is looking for ways to supplement their social security income. Why won’t he help? He thinks he will save a ton of money if he fires his financial advisor. Is he right? Their son is serving in the Marines and may have messed up his PA tax return. Can we help? Medicaid might take the family home…

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Tom Birdsall, Winemaker and Artisan Cheese Festival Representative 27:48

2M ago27:48

27:48

Episode 195 Sponsored by: River Road Family Vineyards and Winery Tom Birdsall, Winemaker and Artisan Cheese Festival Representative In this episode, guest Tom Birdsall provides a fascinating insight into the Sonoma County's Artisan Cheese Festival. Covering the festival's history, educational goals, and the wide array of events and tours offered. A…

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Purdue for Life’s Matt Folk on the Boilermaker Spirit and Community 31:51

2M ago31:51

31:51

In this episode of “This Is Purdue,” we’re talking to Matt Folk, president and CEO of the Purdue for Life Foundation. In this new “Boilermaker Bites” series, Matt joins podcast host Kate Young at 8Eleven Modern Bistro in the Purdue Memorial Union. Over a delicious meal of pasta with grilled scallops, Matt digs into Purdue for Life’s goal of helping…

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Marketing For Wineries Podcasts

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