REACH is for the Executive Assistant who hustles hard, strives for excellence and is committed to seeking out life’s “aha moments” to help you reach the next stage in your development and career. In each episode, expect to gain invaluable insight from our personal network of Executive Assistants whose careers span the Fortune 500, Silicon Valley Venture Capital firms and your favorite tech companies and start-ups. Hosted by Maven Recruiting Group’s Founder and CEO, Jessica Vann, this is your ...
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Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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Learning from Legends: What Jeff Bezos’ Former Executive Assistant Gleaned & Translated into Her New Career as a Leadership Strategist
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Ann Hiatt is a Silicon Valley veteran with 15 years of executive support experience under her belt. She’s supported many of the titans of tech including Jeff Bezos, Founder and CEO of Amazon, Marissa Mayer, former CEO of Yahoo!, & Eric Schmidt, CEO and Executive Chairman of Google. Having pivoted from her career as an Executive Assistant and Chief …
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What One Executive Assistant Learned from Being in the Room with Renowned Tech Leaders
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In her nearly 25-year long career, Anita Gaeta has had two primary support relationships, each lasting over a decade, which suggests a lot not only about Anita’s immense value to these executives, but also the depth and extent of her partnerships and the tremendous opportunities for learning and exchange Anita has had. When we look at Anita’s caree…
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Understanding Your Rights as an Employee + Tips for Executive Assistants Creating Workplace Policies
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If you’re an executive assistant curious about your rights as an employee or perhaps you work in an environment where you’re tasked with being the defacto HR person or setting employee policy, this episode is for you. We're diving into the complex world of employment law with two experts who know the ins and outs of this topic. And, I promise you, …
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Defining & Owning Your Support Style: Advice for Executive Assistants Working in Creative Entrepreneurship
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Natasha Rodriguez, Business Operations Manager at Eyeswoon joins us from Brooklyn to talk about her role supporting the renowned Athena Calderone, dubbed as “the modern girl’s Martha Stewart” by none other than The New York Times. You may know Athena as a chef and author of the James Beard award-winning cookbook, Cook Beautiful, or perhaps you’re f…
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Perspectives on the Loneliness Epidemic in the Workplace and How to Conduct a Successful Negotiation
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In this episode of REACH, we're joined by Professor Juliana Schroeder. Juliana is the Harold Furst Chair in Management Philosophy and Values Professor at the UC Berkeley Haas School of Business & she just recently gave a TEDx Talk on how to connect better in light of the loneliness epidemic plaguing American culture. Schroeder is a behavioral scien…
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Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.
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In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional mar…
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The Story of a C-Level Executive Assistant Becoming a Business Owner, Life Coach & Motherhood Mentor
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Starting at just 15 years old, Violet Ostuni devoted much of her life to the Executive Assistant profession and worked her way to support CEOs of companies such as Zoox, Federation Bio, CSpence Group, Genstar Capital & Full Harvest. She’s held various demanding support positions and, as any good EA does, has made her executives’ goals and objective…
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Today’s workspaces function very differently than they did even a year ago. Post-COVID era accommodations fundamentally shifted how we do work. A different kind of effort must be made to maintain our human connections that form as we work alongside each other. An important aspect of these connections that contribute to company culture is benefittin…
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How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.
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Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect. In this episode o…
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Do I Need a Temp? How to Evaluate the Need for Temporary Coverage, Plus How to Hire, Train & Set Up a Contract Worker for Success
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In this episode, we have the privilege of interviewing one of our very own from Maven Recruiting Group, Shirin Esmaili, Account Director & Team Lead of our Temporary Division. Shirin works with our clients to fill critical gaps such as those created by parental leave, disability, vacations or just a need for additional bandwidth or capacity to get …
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How to do recruiting marketing right for manufacturers with Ann Wyatt
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This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry! James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing inform…
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The Executive Assistant Role from Venture Capital and Start-Up Vantage Points
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We’re delighted to welcome Lorynn Boland to our program! She is an EA who has navigated both sides of the aisle, so to speak, having spent five years at Kleiner Perkins, the legendary venture capital firm, and now the last six months supporting the CEO of PlanetScale, a database platform for developers with infinite scalability. Today we’ll be lear…
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Leveraging AI to 10x Your Work as an Executive Assistant
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In this episode, we welcome back Executive Coach and Co-Creator of Maven’s e-learning course and coaching program, Julia Quijano. Julia and Jessica recently finished the recording and roll-out of our latest e-course, “Becoming a Strategic Partner.” In furtherance to that conversation, here is a follow-up on an emerging area that is presenting itsel…
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Understanding the Legal and Security Landscape of AI in your Executive Assistant Role
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In the continuously evolving AI landscape, we’ve only scratched the surface on the potential of AI as well as the latent security and legal issues that are co-emerging with the advent of AI technology, especially as that relates to the Executive Assistant role. As we further our exploration of AI in the workplace, we’ve invited subject matter exper…
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Leveraging AI as a Strategic Advantage in your Executive Assistant Role
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The space of AI is moving so fast and evolving so quickly! AI is in the headlines nearly daily as people debate its merits, its utility in supporting efficiency and productivity, as well as the ethical and somewhat dystopian implications of its use as we incorporate it more and more into our daily lives and work. We've invited Nikki Dickman to our …
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Women in Marketing and Manufacturing with Shae Eichele, HEH Group
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On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and…
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Former EA to CEO of Twitter on How to Accelerate Your Career
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Taylor DeLorenzo is the definition of an A-list Executive Assistant and high achiever. As an Ivy League graduate from Cornell, her first Executive Assistant role was supporting a Founder, and in her next role she served as the right-hand to the CEO of publicly traded Shake Shack. She then leaped over to Twitter where she ended her tenure there supp…
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Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company
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57:20
On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute…
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Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso
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On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and t…
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Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm
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On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm delve into the world of AI, its …
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Improving One Percent Every Day with Meaghan Ziemba, Mavens of Manufacturing
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34:44
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Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one percent every day. Ladies and gentlemen, you will be inspired. Articles and resources referenced in this…
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Life as an Executive Assistant in a Publicly Traded vs Privately Held Company
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37:36
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If you’re a regular listener of REACH, you know that we like to unpack the nuances associated within EA roles across industries and across stages of organizational maturity. We’ve talked previously about what’s involved in taking a company public from the EA perspective, and in this episode with Katherine Estep, who currently supports the CFO at Ud…
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What Does it Mean to be an Executive Assistant in a “War Room?”
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You may be familiar with the term “war room” or “situation room” as it relates to the Presidential Cabinet where the President and his advisors retreat to strategize on highly sensitive or critical matters. Today Rachel Tan joins us to discuss the role an Executive Assistant plays in a war room in the context of a business. While Rachel currently s…
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Career & Life Lessons from Michelle Obama’s Former Assistant & Right Hand: Part Two
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38:01
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We know you're excited for Part Two of our conversation with Chynna Clayton, former Executive Assistant to Michelle Obama and current Founder of Matriarch Made Development - and we're happy to deliver! Join us as we delve into Chynna’s formative years that helped shape her into the person she is today, learn all that went into supporting a celebrit…
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Career & Life Lessons from Michelle Obama’s Former Assistant & Right Hand: Part One
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32:51
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We are thrilled to release part one of our conversation with none other than Chynna Clayton who spent over a decade as the Executive Assistant to the legendary Michelle Obama, first in her capacity as FLOTUS, then for another 6 years after Mrs. Obama departed the White House. Chynna's story has been featured in Vogue and Oprah Daily, so we are espe…
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Applying the SMART Goals Framework to Your Work as an Executive Assistant
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This episode on goal setting was not only requested by our listeners, but it’s a timely one given we’re at the top of a new year and hopefully full of inspiration and motivation to achieve some great things in 2023! Today we’ll be discussing some of the material covered in our "Becoming a Chief of Staff" e-course, specifically how to apply the SMAR…
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Behind the Scenes: What It’s Like to Support Husband & Wife Lifestyle Influencer Duo
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36:14
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We’ve had a wide range of Executive Assistants on our program who support business owners, celebrities, government officials and even magicians, but never have we featured an EA who supports an influencer – until now! Katie Hobson is the Senior Executive Assistant to husband and wife team Michael & Lauryn Bosstick, lifestyle brand influencers, podc…
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Serena Williams’ Former Assistant is the Definition of a “Swiss Army Knife” Professional: Learn About His Experiences & How He’s Incorporated All Aspects in the Executive Assistant Role
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Don't miss this episode featuring Grant Firestone, former Executive Assistant and Chief of Staff to Serena Williams! Grant's widely eclectic career spans everything from political operative, legislative aide in local government, high school coach, French student, lacrosse player, intern for the Global New York Times and currently, he supports the C…
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Executive Assistant by Day and Soul Food Chef by Night
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With Thanksgiving just a few days away, it's only fitting to release an episode all about FOOD! Cherie Barfield, Executive Assistant at Meta and Owner of Cherie’s Southern Kitchen, has been an EA for over 26 years and she most recently embarked on a new journey as a food entrepreneur, having launched her own soul food catering company. There is som…
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