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Super Life

Kristel de Groot and Michael Kuech

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Welcome to the Super Life podcast - an inspiring place to fuel your health journey. Join us, Kristel de Groot and Michael Kuech, as we connect with vegan celebrities, athletes, change-makers, thought leaders and industry pioneers. We dive deep into topics like plant-based eating, mindfulness, methods of natural healing, parenting, and self development. Receiving exclusive insights from these experts, will inspire you to live your #SUPERLIFE! With every episode, our mission is to inspire and ...
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There’s more to marketing than email marketing. A podcast that features honest conversations with ecommerce trailblazers about what’s working in their marketing today—“beyond the inbox.”
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This podcast is for anyone wanting more… More time & energy. More fulfilment and success. More of the high-performing, purposeful, all-out version of life they know they could and should be living. The method is simple… to give you the proven strategies to live, feel & function at your best, by sharing personal strategies to optimising success on a daily basis, and intimately exploring the lives & minds of the world’s leading Sports Stars, CEOs, Special Forces Operatives & Performance Expert ...
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In this episode, we dive deep with Anna Van Dijk, the founder of Lunchbox Mini and Crumbs Co. Anna shares the journey of her successful online business, revealing insightful strategies on building customer loyalty, harnessing the power of email marketing, and maintaining a personal connection with customers. We also explore the challenges and trium…
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In this episode of Beyond the Inbox, we welcome Jimmy Hayes, co-founder of Minaal, a brand celebrated for its high-quality travel bags. Jimmy takes us through Minaal's journey, from its humble beginnings as a crowdfunding campaign to its evolution into a successful brand. Amidst stories of pandemic-triggered challenges and strategic product launche…
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In this episode of Beyond the Inbox, Will Roman, the founder of Chisos Boots, joins us to discuss his journey of creating a Texas-based boot brand known for its high-quality, handcrafted boots. Will shares how he has built a strong community around the brand and emphasizes the value of craftsmanship and exceptional customer experiences. Join us as …
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In this episode, we are joined by Michael Kuech, co-founder of Your Super. Michael shares his inspiring journey from a challenging cancer diagnosis to achieving superfood success. He discusses the importance of customer obsession, the power of authentic storytelling, and how to build a thriving community around your brand. From starting a Shopify s…
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In this episode of Beyond the Inbox, host Sam is joined by Leonardo Caracas from Jump Ventures. Leonardo, an expert in e-commerce growth strategies, shares his insights on key areas like content generation, commercial planning, financial optimization, and the role of data and tech stacks. He emphasizes the importance of product-market fit and discu…
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In this episode, we host Katonya Breaux, the founder of Unsun Cosmetics, a pioneering company that has created a sunscreen specifically for people of color. Katonya shares her journey from identifying a personal need to successfully disrupting the beauty industry. She also discusses the challenges faced in marketing a sunscreen brand to people of c…
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In this episode, we have an in-depth conversation with Jessie Healy, a media buying expert and founder of Webtopia. Jessie shares her insights on the changing landscape of media buying, especially in the realm of paid social advertising. She discusses the crucial role of creativity in driving successful ad campaigns and highlights the psychological…
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In this episode, we chat with Selene Dior, the founder of Vitae Apparel. Selene shares her entrepreneurial journey and the lessons she's learned along the way. From the importance of influencer marketing and community engagement to the role of storytelling and transparency in building a successful brand, Selene provides valuable insights for anyone…
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In this episode, we delve into the fascinating journey of Parker Olson, the founder of Forij. Parker's unconventional approach to business, which includes living in a tent and traveling in a van, has shaped his brand in unique and memorable ways. We discuss his creative marketing strategies, the importance of community in his brand, and his vision …
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In this episode of Beyond the Inbox, Tony Smith, the founder of Timber Vaults, joins us to discuss the challenges and strategies involved in marketing concealment furniture. Tony shares his journey of acquiring the business and the hurdles he faced in advertising firearms-related products on platforms like Facebook and Google. He delves into altern…
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In this episode of Beyond the Inbox, join us as we have a fascinating conversation with Steven Sashen, the founder of Zero Shoes. Steven shares his insights on the importance of natural motion and form in running, challenging traditional beliefs about footwear. Discover the drawbacks of cushioned shoes, the benefits of allowing your body to move na…
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In this episode of Beyond the Inbox, host Sam is joined by Marc Lafleur, the founder of True Local. Marc shares his insights and experiences as an entrepreneur, discussing the importance of purpose, the power of marketing, and the value of building a strong team. He also delves into the concept of finding one's life purpose and its role in driving …
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In this episode of Beyond the Inbox, Leah McHenry, the founder of Mythology Candles, joins us to share her journey as both a musician and an entrepreneur. Leah discusses how her experiences in the music industry have influenced her marketing strategies, emphasizing the power of vulnerability and connection in building a brand. She also highlights t…
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In this episode of Beyond the Inbox, host Sam welcomes Orion Brown, the founder of The Black Travel Box. The episode begins with Sam asking Orion to describe the mission behind Black Travel Box and how a trip to Japan led to its formation. Orion explains that Black Travel Box is a personal care products company specifically focused on the needs of …
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In this episode of Beyond the Inbox, I’m joined by Candace Cui, a growth marketer at Biotics. Candace shares insights into the development and launch of their innovative product, Z Biotics. She discusses the importance of customer education and transparency in the health and beauty industry, as well as the role of content marketing in building cons…
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In this episode of Beyond the Inbox, Vino Jeyapalan, the founder of Kabo, a leading fresh dog food company in Canada, joins the host to discuss his entrepreneurial journey and the growth of his business. Vino emphasizes the importance of executing ideas and finding ways to scale and delegate tasks. He shares his approach to documenting processes by…
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In this episode, Sarah Vilenskiy, the founder of Blossom Essentials, joins us to share valuable insights into her marketing strategies. She discusses her approach to Facebook advertising, email marketing, and influencer marketing. Sarah emphasizes the importance of content organization and provides advice for ecommerce founders on self-care and men…
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In this episode, Scott Brown, co-founder of Paddle Smash, joins the show to discuss the journey of bringing their outdoor game to market. Paddle Smash combines elements of pickleball and Spikeball, targeting the pickleball-loving parent niche. Scott shares insights into their marketing strategy and the role user-generated content plays in driving b…
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In this episode of Beyond the Inbox, Sam interviews Isabel Aagaard, co-founder and CEO of Last Object, a sustainable brand that creates reusable alternatives to single-use items. Isabel shares the journey of Last Object, the company's marketing strategies, and the future of sustainability. The episode covers Last Object's expansion from creating re…
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In this episode, co-founder of Mid-Day Squares, Jake Karls, shares his insights on building a brand that's authentic and relatable. He emphasizes the importance of storytelling, authenticity, and product-market fit in building a loyal fanbase. Karls also talks about the challenges of running a business with family members and how in-house therapy s…
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In this episode, Sam interviews Joe Anhalt, the Director of Growth Marketing at Koio. They delve into the strategies and methods that have made Koio a successful and sustainable footwear brand, including effective ad creatives, targeted messaging for new customers, and the importance of understanding user needs. Joe also shares insights on acquirin…
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In this episode, Sam interviews Chris Orzechowski, a renowned email copywriter and expert in ecommerce email marketing. They discuss the importance of storytelling in emails, how to write compelling subject lines, and the role of AI in email marketing. Chris shares his insights on metrics that matter and why earning per subscriber is a key metric t…
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In this episode of Beyond the Inbox, Sam interviews Douglas Lim, co-founder of Crochet Surprise and Sub Amplify. Lim shares his insights on building a successful ecommerce business, including the importance of building a community with customers, becoming the face of the brand, and the challenges of marketing in the subscription box and ecommerce i…
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In this episode of Beyond the Inbox, Ramon Van Meer, founder and CEO of Alpha Paw, shares his insights on content marketing, email campaigns, and more. He also discusses the challenges faced by his company during the COVID-19 pandemic and how they adapted to changes in the pet industry. Ramon talks about the importance of understanding customer pai…
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In this episode, we talk to Michelle Lai-Saun Chu, founder and owner of KONOS, a company that produces healthy and delicious dog treats. Michelle shares her journey to becoming a small business owner, the challenges she has faced along the way, and how she has built a community around her brand. She also talks about her passion for dog training and…
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In this episode, Sam Tichnor, founder of FFUPS, shares his journey of building a unique snack brand that's all about fun and flavor. He also discusses his approach to marketing and product development, as well as the challenges and opportunities he's faced along the way. Join us as we dive into the world of snacks and learn what it takes to build a…
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In this episode, Sam interviews Stefany Nieto, the co-founder, and CEO of Mojo, a company that creates natural and convenient wellness products to help you perform at your best. Stefany shares her insights on marketing, sales, and positioning, as well as the challenges of operating a small business in a rapidly changing industry. From discussing th…
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In this episode, we talk with James Le Compte, co-founder of To’ak Chocolate, about the company's mission to create the world's most valuable chocolate. James discusses the importance of understanding the value chain of the chocolate industry and how To’ak Chocolate aims to create value for farmers, consumers, and the environment. We also delve int…
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In this episode, Sam interviews Keta Burke-Williams, founder and CEO of OurSide. Keta shares her journey of building a luxury fragrance brand from scratch, discussing the challenges and successes she has experienced as a small business owner. She also offers insights on marketing strategies, including the use of micro-influencers and email campaign…
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In this episode, Raoul Benavides from Heart Soul Heat joins Sam to discuss building a philanthropic platform through food, using QR codes to connect with consumers, the importance of vulnerability in building authentic connections, and more. They discuss Raoul's early days of reaching out to influencers on Instagram, the evolution of Heart Soul Hea…
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Imagine Formula 1, but doing 370 km/h through a racetrack 25 meters off the ground... That's the Red Bull Air Race, where 14 of the world's best pilots from 11 nations race, and where today's guest Paul Bonhomme became the most successful Red Bull Air Race Pilot in history, winning 3 World Championships along the way. And the lucky part for us? He'…
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In this episode, Sam interviews Jessica Totillo Coster, the founder of Ecommerce Badassery and an email marketing expert. Jessica shares her insights on how to optimize email marketing campaigns, the importance of having a face for your brand, and the power of quizzes for lead generation. They also discuss the importance of email marketing for e-co…
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This episode is for everyone trying not to take themselves so seriously through this journey, regardless of the situation, but still wanting to show up as their potent best. Join us as we reveal why humour is not just a source of laughter but a vital tool for enhancing your performance, productivity, and overall well-being. In this episode, you'll …
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In this episode of Beyond the Inbox, Sensi Graves, founder of Sensi Graves Swim, shares her journey from struggling with imposter syndrome and fear of failure to becoming the face of her brand. She emphasizes the importance of humanizing her business through authentic storytelling and showcasing diverse body types. For show notes, transcriptions, a…
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In 1986 Randy Lanier was crowned the Indy 500 rookie of the year with his 10th place finish in one of the most watched sporting events of the year, whilst similationsly running one of the largest drug trafficking operations in US history. Randy went from being in the pinnacle of motor racing, funding his own team through his drugs operation, to a f…
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In this episode of Beyond the Inbox, Lucy Jeffrey, the founder of Bare Kind, a sustainable sock company that supports animal conservation, shares her insights on the challenges of marketing a low-cost product, the impact of radio ads on customer acquisition, and the power of community building through podcasting and social media. She also discusses…
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Former England & Lions Rugby star and fellow OPUS member George Kruis joins us this week to discuss his incredible career and the journey into building his own company post-retirement. George is being modest when he says he played rugby for 14 years, won some good trophies and got to travel the world… He was part of one of the most successful Club …
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In this episode of Beyond the Inbox, I'm joined by Ernest Capbert, co-founder of TOG Knives, a company that specializes in premium Japanese kitchen knives. Ernest shares his insights on navigating product line expansion without diluting your brand, the importance of storytelling in business, and the power of building a community around your brand. …
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Katie Love is a comedian, writer, writing coach, and producer in Los Angeles. Katie's remarkable life journey, detailed in her memoir, "Two Tickets to Paradise: From Cult to Comedy," encompasses heartbreaking early experiences, indoctrination into the Jehovah's Witness community, and the courage to break free and rebuild her life as a comedian and …
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In this episode of Beyond the Inbox, Sam interviews Brooks Hitzfield, Director of Digital Marketing at Seven Sons Farms. They discuss the company's marketing strategy, including their use of email segmentation and advertising on social media and Google. Brooks also shares insights into their customer avatars and how they address various pain points…
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This solo episode explores the concept that we actively generate, not passively possess energy. I'll uncover the impact of energy on our success, well-being, and overall experience of life and discuss the four dimensions of energy: Physical, Mental, Emotional, and Spiritual. I share the 3 areas of generating & sustaining the energy state required t…
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In this episode, Sam interviews John Roman, the founder of BattlBox, a subscription box company focused on outdoor and survival gear. John shares his insights on how BattlBox retains customers through community building, how they prevent gamification, and how they nudge customers to upgrade. He also talks about their win-back sales team and the imp…
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Michael is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to a whopping $200 million in revenue. But this wasn't an ordinary business venture. Michael's cancer diagnosis at age 24 inspired him and partner Kristel, to consider the power…
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In this episode of Beyond the Inbox, Lisa Mastela, the Founder and CEO of Bumpin Blends, a functional smoothie company, shares how she uses personalized quizzes, text messaging, and email automations to engage with customers and build a successful ecommerce brand. She also talks about the importance of founder presence, community building, and cont…
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Kevin Griffin is an award-winning songwriter, producer, and performer whose songs have sold in excess of eighty million copies and been streamed over a billion times. He is best known as the singer and founding member of the platinum-selling rock band, Better Than Ezra. He has written numerous #1’s and had songs performed by artists such as Taylor …
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In this episode of Beyond the Inbox, Lindsay Dreyer, the CMO of Haute Hijab, joins Sam to discuss how to build a strong brand community, the importance of SMS marketing, and how to make the most of social media platforms like Instagram and Facebook. Lindsay emphasizes the power of SMS marketing, recommending a weekly cadence and monitoring metrics …
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Change is a constant in life, and a lot of the most successful people out there seem to be masters at turning every change into opportunity. It’s one of the most important skills you can have. That's why we're thrilled to have Curtis Bateman, a renowned change expert and co-author of the new book “Change: How to Turn Uncertainty Into Opportunity" o…
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In this episode of Beyond the Inbox, we talk to Julie Macken, founder of Neve’s Bees, a UK-based company that sells handmade, all-natural skincare products. Julie shares her insights on various topics, including customer research, email automation workflows, and SEO. She also discusses the importance of staying true to your brand's values and how i…
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In this episode, you will discover proven strategies and habits that will help you bring out the best in yourself when feeling directionless. You will learn how to set achievable goals, overcome fear, leverage your influence, and build momentum towards your vision of success. These 4 pillars allow you to focus on the most needle-moving aspects of w…
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In this episode of Beyond the Inbox, Jack Benzaquen, the founder and CEO of Duradry, joins the show to discuss his experience building a brand that appeals to a sensitive customer base. He shares insights into how he's been able to leverage user-generated content and customer feedback to drive his brand's growth. From email automation to site navig…
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