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SaaS marketing is a broad, complex discipline that is fundamental to your organisations growth ambitions. But it evolves at a tremendous pace and getting the foundations in place to deliver consistent revenue success is a daunting prospect. The Stand Up Marketing Podcast brings clarity to the process by showcasing and exploring a different area of SaaS marketing in each episode. We talk with experts who share their experiences and insights, as well as providing practical ideas that can be im ...
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How Product Marketing Makes the Difference in SaaS, with Ulrika Haug of Coupa Software
35:08
35:08
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35:08
In this episode we are going to be exploring Product Marketing in SaaS which is a discipline that is often overlooked, neglected or simply misunderstood. When an organisation invests time, money and resource into Product Marketing they are giving themselves a tremendous compeitive advantage. As the Product Marketing Alliance neatly state - "Product…
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Getting the Most From Google Ad Campaigns, with Barney Durrant of Bluebell Digital
42:35
42:35
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42:35
In this episode we are exploring Google Ads, ably assisted by Barney Durrant, an ex-Googler who has been running his own successful digital agency for the past 9 years specialising in Google Ads, SEO, content creation and all elements of your digital strategy. Google Ads are an essential component of your demand generation engine but whilst they ca…
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Aligning SaaS Sales & Marketing Teams, with Volker Ballueder of Ballueder Partners
40:42
40:42
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40:42
Sales and marketing alignment is not a new concept but in many organisations it has become a buzzword lacking in meaning rather than a considered process that is ingrained in the culture of the company. The benefits of true alignment are vast - 36% better customer retention rates, 38% higher win rates, 32% YOY revenue growth, not to mention an impr…
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Growing Your SaaS Brand on TikTok, with Mike Manzi of @officialsalestips
34:52
34:52
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34:52
TikTok was the world's most downloaded app in 2022 and is no longer the preserve of the under twenties. In fact, it has well over a billion active users of which half are over 30 and the popular apps' momentum shows no sign of slowing down. With stats like this it presents a huge opportunity to SaaS marketers looking for new channels to build engag…
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Doing SaaS PR Properly, with Victoria Usher of Gingermay PR
40:03
40:03
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40:03
PR is often one of the first marketing activities that Saas companies undertake - done right it can play a massive role in elevating your brand, positioning your product and underpinning growth. But if the strategy is not thought through and you're not careful, it can become an expensive, time consuming, ineffective exercise. My guest is Victoria U…
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