show episodes
 
Welcome to the Email Yogi Talk Radio - your guide to multi-channel enlightenment! Get the advice you need to know and understand consumer preferences, deliver at any channel, and carry out relevant targeted marketing strategy. The Email Yogi Talk Radio Show discusses the latest best practices of eMarketing to the new emerging technologies including social media interactions, mobile platforms, and multi-channel marketing. Popular segments - Service in Action and Panel of Peers - designed to h ...
 
This is the show where we bring you the best tips, tactics, and strategies for using multi-channel marketing automation to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.
 
Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover inclu ...
 
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show series
 
Layne Rigney, the President of Osprey, speaks about his focus on alignment and core values within the company and his passion for working with transitioning veterans. As a global company, Layne notes the shift he’s seeing in consumer trends and brand loyalty. Listen in to learn from Layne’s decisions in the present day, and when he was the Pres ...…
 
Bastian Ernst is an Austrian entrepreneur who is super passionate about two things: our planet and marketing technology. He sees life like a butterfly with different stages and each stage contributes to & builds the next stage. This zeal brought him to building Relationship Funnels. He is the CEO and Founder of Wild Audience. They partner with ...…
 
In our conversation with Bill Fleming, who has been consulting to commercial pharma organizations for over 30 years, we explore what it takes to build multi-channel marketing capabilities.
 
Listen while you climb mountains on iTunes A Defintion of Performance Marketing For the past two years’ proving ROI for marketing was all the rage in every conference (as if it was suddenly new) but it surely became more popular. In this interview with one of the nominees for the SLMA’s annual 20 Women Leaders in Business, Rachel Schulties, we ...…
 
A Definition of Performance MarketingFor the past two years’ proving ROI for marketing was all the rage in every conference (as if it was suddenly new) but it surely became more popular. In this interview with one of the nominees for the SLMA’s annual 20 Women Leaders in Business, Rachel Schulties, we discuss the definition of Performance Marke ...…
 
Dan Bates has spent the last 10 years as President, CEO and Founder of WindStream Technologies, a recognized leader in hybrid renewable energy systems. Under Bates’ guidance, the Company has deployed projects of all sizes in over 35 countries and established manufacturing facilities in the United States and in India. The Company has won interna ...…
 
Today Noz Urbina and Cruce Saunders talk about the difference between Customer Experience Management (CXM or CEM or Digital Experience Management) and Content Management. This discussion features definitions of CXM/CEM, Content Engineering, Session-based Analytics, and lots of other fun omnichannel personalisation and adaptive content stuff! Ho ...…
 
Live streaming is growing faster than ever. Are you taking advantage of it? In this episode of The New Music Industry Podcast, John Petrocelli of Bulldog Digital Media reveals what you can do to unleash the full potential of live streaming in your business or career. Download the PDF transcription Podcast Highlights: 00:14 – Live streaming is g ...…
 
Live streaming is growing faster than ever. Are you taking advantage of it? In this episode of The New Music Industry Podcast, John Petrocelli of Bulldog Digital Media reveals what you can do to unleash the full potential of live streaming in your business or career. Download the PDF transcription Podcast Highlights: 00:14 – Live streaming is g ...…
 
Episode 15 of the Cup of Jo video series features our CMO, Michael Chase, having a caffeinated conversation with Deepak Chopra, President and CEO of Canada Post, and the man behind its transformational journey. In this podcast, Deepak discusses his incredible perspective and insights on how the 150-year-old organization is acting like a start-u ...…
 
Todays Amazon Insights How can you grow and expand your Amazon business? What are ways to get more traffic? How can you invest into new products? What is the importance of efficiency before scaling? How ugly can it get when over expanding? How dangerous is running out of money? How useful can economies of scale work when selling in multiple ord ...…
 
Michel is a digital and e-commerce pioneer. He started as head of new media at Sony Music Europe in the early 90’s, and has since filled several senior executive positions with international B2C and B2B multichannel companies (including Bertelsmann, Manutan, Quelle, Conrad, Camaïeu, and more recently Marks & Spencers and Maplin Electronics).In ...…
 
Show Notes at: VerdeStrategy.co/18 GUEST PROFILE: Luke Starbuck is the vice president of marketing at Linc Global, focusing on customer care automation with chatbots, voice and artificial intelligence (AI). His entire career has been angled toward the goal of helping companies accelerate growth. Luke is on the leading edge of digital tool devel ...…
 
In this week's PICNIC episode, we will welcome Robert Woodbury Jr, Ipswitch Global Marketing Programs Manager. Robert joined Ipswitch in February 2016 and currently manages the creation and execution of global marketing programs for Ipswitch. Robert’s role at Ipswitch began as a member of the Demand Generation Team, focusing on Data Management ...…
 
MICHEL'S INTERVIEW: http://growthhackinggeniuses.com/michel-kochABOUT MICHEL:Michel is a digital and e-commerce pioneer. He started as head of new media at Sony Music Europe in the early 90’s, and has since filled several senior executive positions with international B2C and B2B multichannel companies (including Bertelsmann, Manutan, Quelle, Co ...…
 
Business professionals are starting to have a good grasp on what sales and marketing alignment is. But there may be an even more important area where alignment needs to be in place. Today’s guest is Scott Byhre, Director of Multi-Channel Marketing Operations and Digital Demand at Nintex. Scott thinks the most important form of alignment is betw ...…
 
Three Keys Email is still one of the most effective marketing tools To be more effective with email, segment your data Streamline your data – pull your data silos together Click to Tweet: Email Marketing Automation Drives Better Leads and Sales with Tink Taylor See: http://bit.ly/2wyF2l4 Meet Tink Taylor Tink Taylor is the founder and president ...…
 
"What would you say you do here?" If the Bobs from Office Space were to invade your Content Marketing team, would they be able to understand your role as Content Strategist and how beneficial it is to the organization?"Content Strategy is not just for marketing." The role is as much internal as it is external. You have sales teams who need to u ...…
 
Show Notes at: VerdeStrategy.co/12 GUEST PROFILE: Rich is the president of Grassroots Outdoor Alliance, a member organization uniting over 60 independent outdoor retailers, with over 127 doors in 31 states. He is a strong advocate for protecting and promoting the experience of outdoor enthusiasts across the United States. With 30+ years of hist ...…
 
Show Notes at: VerdeStrategy.co/11 GUEST PROFILES: Pete Buhl: Pete has over 20 years of experience as an operating executive and venture investor. Prior to founding Beeline Bikes, Pete was COO of AppCentral, where he helped build and refocus of the company, resulting in a successful acquisition. Past operating roles spanned financial services s ...…
 
Michael: Hello folks, and welcome to eCommerce Q & A. This is the show where we equip you, as a store owner, director of eCommerce, CTO, CIO, CMO, and many other titles like that at three letters long at an eCommerce company, or multi-channel companies to just kill it. I'm joined today by my colleague, and good friend, Chris [inaudible 00:00:25 ...…
 
Show Notes at: VerdeStrategy.co/9 GUEST PROFILE: John McCoy is a seasoned e-commerce and marketing leader. Currently, he’s a retail industry value engineer is SAP Hybris, a digital commerce software company. Before moving to SAP Hybris, he was the e-Commerce director of The Sports Authority (TSA). He had insider access to how a more traditional ...…
 
Artur Filipowicz is the Head of Video Production at Mediakraft Poland, appearing on camera and working behind the scenes to create several original productions. Prior to Mediakraft, Artur worked at the European Student Forum (AEGEE) and Grupa Wirtualna Polska.In this episode, Artur and I discuss the creative side of the online video industry an ...…
 
Segmentation FTW. Christie Chirinos email marketing as an intelligent combination of transactional emails & direct emails in part with a multi channel promotion strategy that exists as a part of a larger marketing strategy that also takes the other 3 P’s into account… also FTW Personal twitter – https://twitter.com/cicichirinos Partner of Calde ...…
 
As we are launching our new E-Commerce series, questions have been pouring in. One we got from Carlos at Shadow Factory VR Agency is: Why are we putting our product on Amazon FBA to start? What would be the prime benefit of starting off with FBA? What would be the benefit of going beyond or off FBA? If you’re getting into e-commerce and actuall ...…
 
As we are launching our new E-Commerce series, questions have been pouring in. One we got from Carlos at Shadow Factory VR Agency is: Why are we putting our product on Amazon FBA to start? What would be the prime benefit of starting off with FBA? What would be the benefit of going beyond or off FBA? If you’re getting into e-commerce and actuall ...…
 
[Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service ...…
 
Interviewing Fabrizio Rinaldi, talking about social media, Influencer marketing, Influencer outreach and much more! We covered so many tools by which I have to include here, for anyone that wants to check them out. Tools: Buzzoole (self serve influencer outreach), Percolate (Content calendars and sharing creative), Sprinklr and Spreadfast (mult ...…
 
We discuss how to optimize the length of your videos for various platforms, some general social media updates and how multi-channel attribution tracking is revolutionizing data for banking marketers.
 
Show Notes at: VerdeStrategy.co/4 GUEST PROFILE: As a third generation owner of four outdoor stores, Mike Massey has been on the front lines of specialty retail his entire life. Massey’s Outfitters was among the first brick and mortar outdoor retailers to sell online, to sell through online marketplaces, and to integrate data exchange processes ...…
 
Content needs it's own engineers, these days. Matthew Balogh and host Jeff Julian sit down at this year's Intelligent Content Conference to examine the opportunities that technology has created for intelligent content, and how marketers and technologists need to work together to realize the full potential of their strategies.Matthew Balogh is a ...…
 
Tommy Kearns, Co-founder and CEO of multi-channel analytics and engagement platform Xtremepush, discusses why data is becoming more important than technology, targeted marketing using analytics and contextual marketing.
 
Show Notes at: VerdeStrategy.co/1 Welcome to Episode 1 of the Channel Mastery Podcast! This podcast has been in the works for about a year, and I can’t even express how excited I am to FINALLY launch this podcast, which is designed to serve YOU! The Channel Mastery podcast exists to help you understand, learn and implement what’s working today ...…
 
Listen to this audiobook free with a 30-day trial. Go to http://hotaudiobook.com/free Title: In-Market LeadsSubtitle: How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and ProfitsAuthor: Christian Shaffer, Robert GandleyNarrator: Kev ...…
 
Kevin Yee is the Chief Marketing Officer for POPS Worldwide, one of Southeast Asia’s leading digital entertainment companies. Prior to joining POPS, worked at OgilvyOne and CJ CGV, a major Vietnamese cinema. In this episode, Kevin talks about growing up in an entrepreneurial media family and his first experiences connecting to a community as a ...…
 
The networked economy creates abundance, not scarcity. Why is Amazon such a shining example of a company that managed to dominate within an abundant ecosystem? What opportunities can we create when customer experience stretches across companies? What are the opportunities that IoT has for leaders? On this episode, author and consultant John Ros ...…
 
PR, an essential part of the digital marketing mix can provide a major earned media boost to your owned content and brand. But, for those of you investing in PR - how do you show the ROI on your efforts? Cosette Jarrett, PR expert, writer, & outreach specialist shares how public relations experts can value coverage, quantify their contributions ...…
 
Jenna Mok leads business development for Google Play in South Korea, forging entertainment app partnerships and overseeing the Korean launch of Google’s DayDream VR platform. Earlier in her career, Jenna worked in research and financial analysis at Morgan Stanley and Third Bridge before making her way to CJ E&M, Korea’s largest media and entert ...…
 
Robert Rose, founder of the Content Advisory & Content Marketing Institute’s Chief Strategy Advisor joins us to help you tell your stories better, drawing insights from Red Bull & Heineken and showing you how to turn your content marketing into a cross-funnel business model that doesn’t just build an audience but both monetizes that audience an ...…
 
Imagine... With practically zero experience... you get a gig with one of the biggest direct response marketers in the world... Then you have to be their “go to” person for traffic generation via multichannel (online and offline) marketing. Talk about getting thrown into the deep end of the pool. Well that’s exactly what happened to my guest Kat ...…
 
OK, we know, its a controversial title but in this episode Ciaran and Daniel discuss digital measurement through analytics and look into attribution modelling. How can you best identify the channels and marketing activity which are driving the success of your business, and which factors should you be taking into account when it comes to the all ...…
 
This week we look at the upcoming Janes of Digital event at SMX in Seattle and the value of building inclusive marketing & tech teams. How can developing a staff that is diverse in terms of not only gender & race but experience level, personality and background improve both your corporate culture, products, & customer experience? We dig in with ...…
 
Tony Delmercado is the Co-Founder & COO of Hawke Media, an LA-based month-to-month marketing agency. Prior to Hawke, Tony explored several different careers and entrepreneurial ventures – from selling his local lawn-mowing business at age 17 and pursuing architecture to managing a nonprofit and aiming to reinvent the music business. In this epi ...…
 
As a marketer, you know experimentation is essential to building longterm success. So, how can you build a culture that makes room for experimentation, tolerates the inevitable failures, and continuously learns? We break open one of our own experiments developing an interactive, personalized whitepaper alternative. We’re joined by Jesse Fowl, M ...…
 
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