Best multchannel marketing podcasts we could find (Updated June 2017)
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Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for Multi-Channel Marketing Automation, Direct Mail, & Facebook
 
This is the show where we bring you the best tips, tactics, and strategies for using multi-channel marketing automation to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.
 
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show series
 
Best practices for tactile marketing, direct mail and more. Matt’s guest today is Daniel Gaugler, CMO of PFL.com. Some of the talking points will be including: Why is direct mail back? What problem does PFL solve for its customers? When people say that direct mail is old school or irrelevant, how do you typically respond? Tell us how PFL is tak ...…
 
Best practices for tactile marketing, direct mail and more. Matt’s guest today is Daniel Gaugler, CMO of PFL.com. Some of the talking points will be including: Why is direct mail back? What problem does PFL solve for its customers? When people say that direct mail is old school or irrelevant, how do you typically respond? Tell us how PFL is tak ...…
 
Kevin Yee is the Chief Marketing Officer for POPS Worldwide, one of Southeast Asia’s leading digital entertainment companies. Prior to joining POPS, worked at OgilvyOne and CJ CGV, a major Vietnamese cinema. In this episode, Kevin talks about growing up in an entrepreneurial media family and his first experiences connecting to a community as a ...…
 
The networked economy creates abundance, not scarcity. Why is Amazon such a shining example of a company that managed to dominate within an abundant ecosystem? What opportunities can we create when customer experience stretches across companies? What are the opportunities that IoT has for leaders? On this episode, author and consultant John Ros ...…
 
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Fine Point Digital Marketing
 
PR, an essential part of the digital marketing mix can provide a major earned media boost to your owned content and brand. But, for those of you investing in PR - how do you show the ROI on your efforts? Cosette Jarrett, PR expert, writer, & outreach specialist shares how public relations experts can value coverage, quantify their contributions ...…
 
Jenna Mok leads business development for Google Play in South Korea, forging entertainment app partnerships and overseeing the Korean launch of Google’s DayDream VR platform. Earlier in her career, Jenna worked in research and financial analysis at Morgan Stanley and Third Bridge before making her way to CJ E&M, Korea’s largest media and entert ...…
 
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Fine Point Digital Marketing
 
Robert Rose, founder of the Content Advisory & Content Marketing Institute’s Chief Strategy Advisor joins us to help you tell your stories better, drawing insights from Red Bull & Heineken and showing you how to turn your content marketing into a cross-funnel business model that doesn’t just build an audience but both monetizes that audience an ...…
 
Imagine... With practically zero experience... you get a gig with one of the biggest direct response marketers in the world... Then you have to be their “go to” person for traffic generation via multichannel (online and offline) marketing. Talk about getting thrown into the deep end of the pool. Well that’s exactly what happened to my guest Kat ...…
 
OK, we know, its a controversial title but in this episode Ciaran and Daniel discuss digital measurement through analytics and look into attribution modelling. How can you best identify the channels and marketing activity which are driving the success of your business, and which factors should you be taking into account when it comes to the all ...…
 
This week we look at the upcoming Janes of Digital event at SMX in Seattle and the value of building inclusive marketing & tech teams. How can developing a staff that is diverse in terms of not only gender & race but experience level, personality and background improve both your corporate culture, products, & customer experience? We dig in with ...…
 
Tony Delmercado is the Co-Founder & COO of Hawke Media, an LA-based month-to-month marketing agency. Prior to Hawke, Tony explored several different careers and entrepreneurial ventures – from selling his local lawn-mowing business at age 17 and pursuing architecture to managing a nonprofit and aiming to reinvent the music business. In this epi ...…
 
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Fine Point Digital Marketing
 
As a marketer, you know experimentation is essential to building longterm success. So, how can you build a culture that makes room for experimentation, tolerates the inevitable failures, and continuously learns? We break open one of our own experiments developing an interactive, personalized whitepaper alternative. We’re joined by Jesse Fowl, M ...…
 
Today I’m talking with Matt Farah, Chief Editor at The Smoking Tire. If you have ever searched for a car on YouTube, you would have come across Matt Farah. He’s been reviewing cars on YouTube for over 10 years. Matt has a combined social following of almost 2 million across platforms. He knows how to use a platform such as YouTube to build a re ...…
 
Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show ...…
 
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Fine Point Digital Marketing
 
This week we consider how investing in your technical skills brings career benefits for general marketers and the value of practical idealism at the office and at home. We also dive into LinkedIn's matched audiences, our take on Amazon's Echo Look (a voice-controlled camera for fashion tips), how "Ready Player One" reflects real life, and the l ...…
 
This episode lends more philosophically humanist than some of our more technical sessions. David Hernandez of Colonize Media preaches "love, passion, and hard work" in an online video and data-driven marketing world. In a world of tranformative tools and distribution system, he works with smaller artists to greatly expand their communities usin ...…
 
This week Paul Wicker is joined by JD Prater as they break down the latest news and trends in ad tech and digital marketing.Article Links:Facebook Offline Conversions https://www.facebook.com/business/news/improve-customer-acquisition-with-the-power-of-lead-ads-and-offline-conversionGoogle AdWords Similar Audiences for Search and Shoppinghttps: ...…
 
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StrongStart.fm : Design, Automate, and Outsource the Technology of Your Online Business
 
In this episode we’re going to talk about how to take any topic in online business and become consistently great at it. One of the key activities I’m doing with my business is breaking down everything into topics, processes, tools, automation, and outsourcing by breaking in to this components I can take each one and either get better at it myse ...…
 
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StrongStart.fm : Design, Automate, and Outsource the Technology of Your Online Business
 
In this episode we’re going to talk about how to take any topic in online business and become consistently great at it. One of the key activities I’m doing with my business is breaking down everything into topics, processes, tools, automation, and outsourcing by breaking in to this components I can take each one and either get better at it myse ...…
 
On this week’s show, we spoke with Eric Brassard, CEO @ Propulse Analytics Eric Brassard has over 25 years of deep and practical experience in predictive analytics applied to marketing. Working for large organizations such as, Rogers, Saks 5th Avenue, Avon and Bell Aliant, and taking on responsibilities for growing revenue very early in his car ...…
 
This week we’re joined by Rand Fishkin, Wizard of Moz explaining what Net Neutrality is and why it’s important both for digital marketers and for each of us as citizens. We then dive into a report from Forrester heralding “The end of advertising as we know it!”, and on to the future of advertising in a post-interruption, post-popup, mobile and ...…
 
Jeff Binder (@JeffBinder) is the co-founder and Chief Executive Officer of Layer3 TV, a next generation cable company, founded in 2013. Most recently Jeff was a general partner at Genovation Capital, a stage-agnostic private equity and venture group focused on Technology, Media and Telecom. In addition, Jeff served as an advisor to TPG and Silv ...…
 
As an advertiser, is your brand safe? Listen in as we bring good humor and healthy debate to some of the toughest issues facing digital marketers today. Our experts share practical ways you can keep your brand safe in an increasingly decentralized and politicized market. And, just to up the ante, we also dive straight into a passionate debate t ...…
 
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Fine Point Digital Marketing
 
In this week's Fine Point, we dig into how you can build a high performing marketing team, the changing freelance landscape, and how to effectively combine specialists with generalists. We're joined by Susan Marshall, a technology veteran and CEO of Torchlite, which extends your marketing department by connecting expert freelance talent, campai ...…
 
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Fundraising Voices from Ruffalo Noel Levitz
 
Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years helping top non-profits and higher education institutions put together great content strategies. Increasingly, we’re h ...…
 
Cathy McPhillips, VP of Marketing for Content Marketing Institute shares how "A World of Stories" became the theme for the upcoming Content Marketing World. She discusses how a diversity of viewpoints is essential for crafting content marketing that speaks to customers, as well as sharing how bad ideas are critical to the discovery of good ones ...…
 
Everyone's talking about machine learning, but how can it help you as a marketer? Mike King from iPullRank joins us to talk about his passion for blending AI with digital marketing. We also get an inside look at his transformation from hip hop artist and entrepreneur to performance marketer. Our host, Maureen Jann also covers the latest news, i ...…
 
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Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for Multi-Channel Marketing Automation, Direct Mail, & Facebook
 
Listen to this week's Episode to learn from the experts at PushCrew how you can leverage Push Notifications to push information, updates, messages, or really anything, to people who opt in to learn about your products or services. In a world where so many of the marketing channels are so saturated, Push Notifications give you a direct communica ...…
 
Success comes to those who collaborate. Kent's guest today is an example of that. Roland Fraiser specializes in negotiation, copywriting, marketing strategy, structuring and funding of mergers, acquisitions and private and public exit strategies for businesses and entrepreneurs, design and implementation of comprehensive multi-channel marketing ...…
 
It's can be tough to attend every great marketing conference out there. So here's a super-compact recap of the top sessions & lessons from Digital Summit Seattle in a twisted Fine Point! Maureen, Tim and their guests Joshua Montgomery and Paul Garrison, Point It's business development team share their experiences from the summit in March of 201 ...…
 
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Focus Is Your Friend: How to double down on marketing that matters
 
It may be an overused word but Mimi is truly passionate about helping create truly outstanding workplaces. Throughout her career, she has taken many business and personality assessments. With very few exceptions she weighs heavily towards creativity plus organization a combination that is highly unique she's been told. Due to this combination o ...…
 
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Amazon Private Label Podcast for FBA Sellers - Sell more on Amazon FBA, e-Commerce Podcast - AmzSecrets
 
Today I’ve got two invincible kings on the show – Wilson who is the founder of Mindbay, a specialized Amazon brokerage firm who has handled over 50 transactions in the last 3 years. Wilson has been an online entrepreneur for over 20 years and has operated an Amazon shop himself. Hameed Hemmat, also a partner in Mindbay, has a background in App ...…
 
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Rally & Engage - Online Fundraising & Marketing Insights For Nonprofits
 
On today's episode we talk with Farra Trompeter, the VP of Big Duck (http://www.bigducknyc.com/).During our conversation, we talk about how a year-round communications strategy can improve your fundraising at year-end and practically how do you go about crafting a plan that fits your organization’s goals.SHOW NOTES:*Rally & Engage Interview w/ ...…
 
Natural Language is already impacting search whether you know it or not. Dr. Pete, Marketing Scientist at Moz dives into just what that means for you, how to optimize your search strategy & what's coming next. We also dive into big news this week, ANA's call for more social media advertising audits, Larry Kim leaving Wordstream, good & bad bots ...…
 
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Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for Multi-Channel Marketing Automation, Direct Mail, & Facebook
 
Listen to Episode 34 to hear all things Social Media with expert Brian Peters, Marketing & Social Media Manager at Buffer! He is a wealth of knowledge and brings actionable insights for listeners! He provides key metrics that support businesses using Social Media for lead generation and details on how to leverage the various social channels to ...…
 
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Amazon Private Label Podcast for FBA Sellers - Sell more on Amazon FBA, e-Commerce Podcast - AmzSecrets
 
Today I’ve got an invincible king on the show, coming live is Ed Kohler, who’s 43 years old has been selling on Amazon for 3 years and is now doing 7 digit sales for more than a year. What you’ll learn: How Ed built his 7 figure amazon business Channels he uses including one big golden nugget How he expanded into office space Multi-Channel Fulf ...…
 
This week we dive into how you can optimize your website & content to maximize conversion with Andy Crestodina. Andy joins our host, Maureen Jann to talk through how you can build a digital purchase funnel that delivers, answers customer questions and maximizes SEO. They also talk about how content drives findability, Pizza Hut's new "Pie Top" ...…
 
This week we deep dive into how you can convert visitors into customers with SEMrush’s Paul Klebanov. Paul joins our host, Maureen Jann to talk through the best ways to optimize each of your platforms, adjust to the changing customer lifecycle & marketing funnel, and the best way to advertise across channels today. We also cover the latest news ...…
 
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Robert Plank Show: Passive Income with Internet Marketing, Membership Sites, WordPress and Webinars
 
Neil Berman has a lot to say about multi-channel marketing (site, blog, social, SMS, postcard) and his service Delivra.com can help you stand out from the blizzard of emails with some smart marketing.He dives into many different scenarios and case studies showing how you can use analytics to draw conclusions about your visitors, send alerts to ...…
 
We've been doing a lot of talking about customer experience and often the stories we share are the ones we read. Today is no different as we grabbed a story from Fast Company to share with you the customer experience philosophies of Warby Parker and Union Square Hospitality Group (which owns Shake Shack, btw). Fast forward.... Jayme Soulati pon ...…
 
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Traffic And Leads Podcast
 
Mr. AJ Wilcox, who is the CEO of B2Linked is our special guest in today's episode.. He calls himself a LinkedIn ads evangelist. He loves LinkedIn ads – he is a LinkedIn guru! So for everybody who wants to know how to step up your game on LinkedIn, tune in to this show! AJ is answering a ton of questions for us today in this awesome episode!IN T ...…
 
Maplins marketing and multichannel director Siobhan Fitzpatrick explains how the retailer developed and implemented a new store format at high speed, to attract a new generation of customer. She is joined by directors Jim Thompson and Hollie Down, who explain how customer insights have shaped a new kind of store.Got something you want to tell u ...…
 
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Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for Multi-Channel Marketing Automation, Direct Mail, & Facebook
 
In Episode 33, we get to hear CEO Steve Huey of Capture Higher Ed discuss how they use IP Targeting to increase enrollment for their clients. If you listened to our IP Targeting Episode (#31), this is an application of this cutting edge digital marketing strategy. Enrollment is tougher than ever and schools are finding it increasingly difficult ...…
 
Marketing has become both sides of the brand; the creative and the analytical. How do companies better align themselves with what the consumer wants to hear? How do leaders go about recruiting for the brand of the future? How do businesses strategize and develop faster? On this episode, Bob Evans shares his career journey, and also talks about ...…
 
Some say a predictable pipeline is an oxymoron. Others such as guest Eric Quanstrom, CMO of Kitedesk says it is easy when you know how to build and manage the top of the funnel. The host is Jim Obermayer About our Guest Eric Quanstrom Eric leads all Marketing efforts at KiteDesk, from Awareness to Zealous fans, bringing a unique combination of ...…
 
005 Kim Feil Shares How to Accelerate Your Career Now Kim Feil gives incredible insights into what it was like to be a 6 time Chief Marketing Officer and her journey to achieve executive leadership. Her background includes being a retailer, general manager, consultant and ecommerce leader in marketing, sales and strategy at OfficeMax, Walgreens ...…
 
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