show episodes
 
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Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for Multi-Channel Marketing Automation, Direct Mail, & Facebook
 
This is the show where we bring you the best tips, tactics, and strategies for using multi-channel marketing automation to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.
 
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Email Yogi Talk Radio
Rare
 
Welcome to the Email Yogi Talk Radio - your guide to multi-channel enlightenment! Get the advice you need to know and understand consumer preferences, deliver at any channel, and carry out relevant targeted marketing strategy. The Email Yogi Talk Radio Show discusses the latest best practices of eMarketing to the new emerging technologies including social media interactions, mobile platforms, and multi-channel marketing. Popular segments - Service in Action and Panel of Peers - designed to h ...
 
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The Heart Of Marketing
Weekly
 
Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover inclu ...
 
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PwC's Australian Retail & Consumer Outlook
 
PwC provides its view on what is happening in the Australian retail and consumer sectors. Join members of the retail and consumer team as they discuss the topics of the moment.
 
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Medien Meeting Mannheim
Monthly+
 
Telefon, Fax, E-Mail, Instant Messenger, Wikipedia, Blogs, Twitter, Unconferences, Bloggercons... die Kanäle, über die Menschen kommunizieren, haben sich im Zuge der Digitalisierung unseres Alltags grundlegend gewandelt. Räumliche und zeitliche Grenzen stehen auf dem Prüfstand; traditionelle Kommunikationsprinzipien und tradierte Vermarktungsansätze erfahren eine Umkehrung; der Kunde bestimmt längst selbst, welche Informationen und Produkte seine Aufmerksamkeit verdienen. Wie kann nun mein U ...
 
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Podcast – Welcome To The #1 Customer Flow Communication Platform
 
Inbound marketing, marketing automation and multi-channel communication combined
 
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KarenRogers-Robinson
Rare
 
Come and chat with the SocialMMMDiva and other industry experts as they discuss every aspect of Social Media Marketing and Mobile Media Marketing and the habits of Social Shoppers. We’ll discuss the latest multi-channel, feature rich, methods of engaging today’s Social & Mobile shoppers (i.e. Mobile Text, QR codes, IM, Email, Social networks, Blogs). With the discussions we engage in you will be able to build one heck of a Social Mobile Media Brand Identity!
 
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show series
 
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Marketing Milestones Podcast: Real Stories from Rising Stars in B2B Marketing
 
Business professionals are starting to have a good grasp on what sales and marketing alignment is. But there may be an even more important area where alignment needs to be in place. Today’s guest is Scott Byhre, Director of Multi-Channel Marketing Operations and Digital Demand at Nintex. Scott thinks the most important form of alignment is betw ...…
 
Three Keys Email is still one of the most effective marketing tools To be more effective with email, segment your data Streamline your data – pull your data silos together Click to Tweet: Email Marketing Automation Drives Better Leads and Sales with Tink Taylor See: http://bit.ly/2wyF2l4 Meet Tink Taylor Tink Taylor is the founder and president ...…
 
"What would you say you do here?" If the Bobs from Office Space were to invade your Content Marketing team, would they be able to understand your role as Content Strategist and how beneficial it is to the organization?"Content Strategy is not just for marketing." The role is as much internal as it is external. You have sales teams who need to u ...…
 
Show Notes at: VerdeStrategy.co/12 GUEST PROFILE: Rich is the president of Grassroots Outdoor Alliance, a member organization uniting over 60 independent outdoor retailers, with over 127 doors in 31 states. He is a strong advocate for protecting and promoting the experience of outdoor enthusiasts across the United States. With 30+ years of hist ...…
 
Show Notes at: VerdeStrategy.co/11 GUEST PROFILES: Pete Buhl: Pete has over 20 years of experience as an operating executive and venture investor. Prior to founding Beeline Bikes, Pete was COO of AppCentral, where he helped build and refocus of the company, resulting in a successful acquisition. Past operating roles spanned financial services s ...…
 
Michael: Hello folks, and welcome to eCommerce Q & A. This is the show where we equip you, as a store owner, director of eCommerce, CTO, CIO, CMO, and many other titles like that at three letters long at an eCommerce company, or multi-channel companies to just kill it. I'm joined today by my colleague, and good friend, Chris [inaudible 00:00:25 ...…
 
Show Notes at: VerdeStrategy.co/9 GUEST PROFILE: John McCoy is a seasoned e-commerce and marketing leader. Currently, he’s a retail industry value engineer is SAP Hybris, a digital commerce software company. Before moving to SAP Hybris, he was the e-Commerce director of The Sports Authority (TSA). He had insider access to how a more traditional ...…
 
Artur Filipowicz is the Head of Video Production at Mediakraft Poland, appearing on camera and working behind the scenes to create several original productions. Prior to Mediakraft, Artur worked at the European Student Forum (AEGEE) and Grupa Wirtualna Polska.In this episode, Artur and I discuss the creative side of the online video industry an ...…
 
Segmentation FTW. Christie Chirinos email marketing as an intelligent combination of transactional emails & direct emails in part with a multi channel promotion strategy that exists as a part of a larger marketing strategy that also takes the other 3 P’s into account… also FTW Personal twitter – https://twitter.com/cicichirinos Partner of Calde ...…
 
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Global From Asia TV: Running an International Business via Hong Kong
 
As we are launching our new E-Commerce series, questions have been pouring in. One we got from Carlos at Shadow Factory VR Agency is: Why are we putting our product on Amazon FBA to start? What would be the prime benefit of starting off with FBA? What would be the benefit of going beyond or off FBA? If you’re getting into e-commerce and actuall ...…
 
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Global From Asia TV: Running an International Business via Hong Kong
 
As we are launching our new E-Commerce series, questions have been pouring in. One we got from Carlos at Shadow Factory VR Agency is: Why are we putting our product on Amazon FBA to start? What would be the prime benefit of starting off with FBA? What would be the benefit of going beyond or off FBA? If you’re getting into e-commerce and actuall ...…
 
[Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service ...…
 
Interviewing Fabrizio Rinaldi, talking about social media, Influencer marketing, Influencer outreach and much more! We covered so many tools by which I have to include here, for anyone that wants to check them out. Tools: Buzzoole (self serve influencer outreach), Percolate (Content calendars and sharing creative), Sprinklr and Spreadfast (mult ...…
 
We discuss how to optimize the length of your videos for various platforms, some general social media updates and how multi-channel attribution tracking is revolutionizing data for banking marketers.
 
Show Notes at: VerdeStrategy.co/4 GUEST PROFILE: As a third generation owner of four outdoor stores, Mike Massey has been on the front lines of specialty retail his entire life. Massey’s Outfitters was among the first brick and mortar outdoor retailers to sell online, to sell through online marketplaces, and to integrate data exchange processes ...…
 
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Enterprise Marketer Podcast - Conference
 
Content needs it's own engineers, these days. Matthew Balogh and host Jeff Julian sit down at this year's Intelligent Content Conference to examine the opportunities that technology has created for intelligent content, and how marketers and technologists need to work together to realize the full potential of their strategies.Matthew Balogh is a ...…
 
Tommy Kearns, Co-founder and CEO of multi-channel analytics and engagement platform Xtremepush, discusses why data is becoming more important than technology, targeted marketing using analytics and contextual marketing.
 
Show Notes at: VerdeStrategy.co/1 Welcome to Episode 1 of the Channel Mastery Podcast! This podcast has been in the works for about a year, and I can’t even express how excited I am to FINALLY launch this podcast, which is designed to serve YOU! The Channel Mastery podcast exists to help you understand, learn and implement what’s working today ...…
 
Best practices for tactile marketing, direct mail and more. Matt's guest today is Daniel Gaugler, CMO of PFL.com. Some of the talking points will be including: Why is direct mail back? What problem does PFL solve for its customers? When people say that direct mail is old school or irrelevant, how do you typically respond? Tell us how PFL is tak ...…
 
Best practices for tactile marketing, direct mail and more. Matt's guest today is Daniel Gaugler, CMO of PFL.com. Some of the talking points will be including: Why is direct mail back? What problem does PFL solve for its customers? When people say that direct mail is old school or irrelevant, how do you typically respond? Tell us how PFL is tak ...…
 
Kevin Yee is the Chief Marketing Officer for POPS Worldwide, one of Southeast Asia’s leading digital entertainment companies. Prior to joining POPS, worked at OgilvyOne and CJ CGV, a major Vietnamese cinema. In this episode, Kevin talks about growing up in an entrepreneurial media family and his first experiences connecting to a community as a ...…
 
The networked economy creates abundance, not scarcity. Why is Amazon such a shining example of a company that managed to dominate within an abundant ecosystem? What opportunities can we create when customer experience stretches across companies? What are the opportunities that IoT has for leaders? On this episode, author and consultant John Ros ...…
 
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Fine Point Digital Marketing
 
PR, an essential part of the digital marketing mix can provide a major earned media boost to your owned content and brand. But, for those of you investing in PR - how do you show the ROI on your efforts? Cosette Jarrett, PR expert, writer, & outreach specialist shares how public relations experts can value coverage, quantify their contributions ...…
 
Jenna Mok leads business development for Google Play in South Korea, forging entertainment app partnerships and overseeing the Korean launch of Google’s DayDream VR platform. Earlier in her career, Jenna worked in research and financial analysis at Morgan Stanley and Third Bridge before making her way to CJ E&M, Korea’s largest media and entert ...…
 
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Fine Point Digital Marketing
 
Robert Rose, founder of the Content Advisory & Content Marketing Institute’s Chief Strategy Advisor joins us to help you tell your stories better, drawing insights from Red Bull & Heineken and showing you how to turn your content marketing into a cross-funnel business model that doesn’t just build an audience but both monetizes that audience an ...…
 
Imagine... With practically zero experience... you get a gig with one of the biggest direct response marketers in the world... Then you have to be their “go to” person for traffic generation via multichannel (online and offline) marketing. Talk about getting thrown into the deep end of the pool. Well that’s exactly what happened to my guest Kat ...…
 
OK, we know, its a controversial title but in this episode Ciaran and Daniel discuss digital measurement through analytics and look into attribution modelling. How can you best identify the channels and marketing activity which are driving the success of your business, and which factors should you be taking into account when it comes to the all ...…
 
This week we look at the upcoming Janes of Digital event at SMX in Seattle and the value of building inclusive marketing & tech teams. How can developing a staff that is diverse in terms of not only gender & race but experience level, personality and background improve both your corporate culture, products, & customer experience? We dig in with ...…
 
Tony Delmercado is the Co-Founder & COO of Hawke Media, an LA-based month-to-month marketing agency. Prior to Hawke, Tony explored several different careers and entrepreneurial ventures – from selling his local lawn-mowing business at age 17 and pursuing architecture to managing a nonprofit and aiming to reinvent the music business. In this epi ...…
 
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Fine Point Digital Marketing
 
As a marketer, you know experimentation is essential to building longterm success. So, how can you build a culture that makes room for experimentation, tolerates the inevitable failures, and continuously learns? We break open one of our own experiments developing an interactive, personalized whitepaper alternative. We’re joined by Jesse Fowl, M ...…
 
Today I’m talking with Matt Farah, Chief Editor at The Smoking Tire. If you have ever searched for a car on YouTube, you would have come across Matt Farah. He’s been reviewing cars on YouTube for over 10 years. Matt has a combined social following of almost 2 million across platforms. He knows how to use a platform such as YouTube to build a re ...…
 
Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show ...…
 
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Fine Point Digital Marketing
 
This week we consider how investing in your technical skills brings career benefits for general marketers and the value of practical idealism at the office and at home. We also dive into LinkedIn's matched audiences, our take on Amazon's Echo Look (a voice-controlled camera for fashion tips), how "Ready Player One" reflects real life, and the l ...…
 
This episode lends more philosophically humanist than some of our more technical sessions. David Hernandez of Colonize Media preaches "love, passion, and hard work" in an online video and data-driven marketing world. In a world of tranformative tools and distribution system, he works with smaller artists to greatly expand their communities usin ...…
 
This week Paul Wicker is joined by JD Prater as they break down the latest news and trends in ad tech and digital marketing.Article Links:Facebook Offline Conversions https://www.facebook.com/business/news/improve-customer-acquisition-with-the-power-of-lead-ads-and-offline-conversionGoogle AdWords Similar Audiences for Search and Shoppinghttps: ...…
 
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StrongStart.fm : Design, Automate, and Outsource the Technology of Your Online Business
 
In this episode we’re going to talk about how to take any topic in online business and become consistently great at it. One of the key activities I’m doing with my business is breaking down everything into topics, processes, tools, automation, and outsourcing by breaking in to this components I can take each ... Read more The post How To Become ...…
 
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StrongStart.fm : Design, Automate, and Outsource the Technology of Your Online Business
 
In this episode we’re going to talk about how to take any topic in online business and become consistently great at it. One of the key activities I’m doing with my business is breaking down everything into topics, processes, tools, automation, and outsourcing by breaking in to this components I can take each one and either get better at it myse ...…
 
On this week’s show, we spoke with Eric Brassard, CEO @ Propulse Analytics Eric Brassard has over 25 years of deep and practical experience in predictive analytics applied to marketing. Working for large organizations such as, Rogers, Saks 5th Avenue, Avon and Bell Aliant, and taking on responsibilities for growing revenue very early in his car ...…
 
This week we’re joined by Rand Fishkin, Wizard of Moz explaining what Net Neutrality is and why it’s important both for digital marketers and for each of us as citizens. We then dive into a report from Forrester heralding “The end of advertising as we know it!”, and on to the future of advertising in a post-interruption, post-popup, mobile and ...…
 
Jeff Binder (@JeffBinder) is the co-founder and Chief Executive Officer of Layer3 TV, a next generation cable company, founded in 2013. Most recently Jeff was a general partner at Genovation Capital, a stage-agnostic private equity and venture group focused on Technology, Media and Telecom. In addition, Jeff served as an advisor to TPG and Silv ...…
 
As an advertiser, is your brand safe? Listen in as we bring good humor and healthy debate to some of the toughest issues facing digital marketers today. Our experts share practical ways you can keep your brand safe in an increasingly decentralized and politicized market. And, just to up the ante, we also dive straight into a passionate debate t ...…
 
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Fine Point Digital Marketing
 
In this week's Fine Point, we dig into how you can build a high performing marketing team, the changing freelance landscape, and how to effectively combine specialists with generalists. We're joined by Susan Marshall, a technology veteran and CEO of Torchlite, which extends your marketing department by connecting expert freelance talent, campai ...…
 
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Fundraising Voices from Ruffalo Noel Levitz
 
Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years helping top non-profits and higher education institutions put together great content strategies. Increasingly, we’re h ...…
 
Cathy McPhillips, VP of Marketing for Content Marketing Institute shares how "A World of Stories" became the theme for the upcoming Content Marketing World. She discusses how a diversity of viewpoints is essential for crafting content marketing that speaks to customers, as well as sharing how bad ideas are critical to the discovery of good ones ...…
 
Everyone's talking about machine learning, but how can it help you as a marketer? Mike King from iPullRank joins us to talk about his passion for blending AI with digital marketing. We also get an inside look at his transformation from hip hop artist and entrepreneur to performance marketer. Our host, Maureen Jann also covers the latest news, i ...…
 
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Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for Multi-Channel Marketing Automation, Direct Mail, & Facebook
 
Listen to this week's Episode to learn from the experts at PushCrew how you can leverage Push Notifications to push information, updates, messages, or really anything, to people who opt in to learn about your products or services. In a world where so many of the marketing channels are so saturated, Push Notifications give you a direct communica ...…
 
Success comes to those who collaborate. Kent's guest today is an example of that. Roland Fraiser specializes in negotiation, copywriting, marketing strategy, structuring and funding of mergers, acquisitions and private and public exit strategies for businesses and entrepreneurs, design and implementation of comprehensive multi-channel marketing ...…
 
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