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Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.
 
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Key Points: David talks about category creation and conversational marketing (01:05) I give my thoughts on category creation and category design, with a quote from Chris Lochhead (03:50) David talks about the downsides of category creation, and Drift's success was a bet (4:50) I give my thoughts on the pitfalls of category creation, with a clip fro…
 
Soly and Tron are joined by longtime friend of the program Kevin Van Valkenburg to recap the wild finish in Hawaii as Hideki wins with an unbelievable shot on the first playoff hole. Plus a look ahead to the LPGA season opener, this week's announcements surrounding the PGA Tour Netflix series, recent developments around the Saudi event and a ton of…
 
GOOD MORNING DAHMEN! Joel Dahmen returns to pod fresh off his week at the Tournament of Champions in Maui. We discuss his progression through professional golf from the mini tours to becoming a winner on the PGA Tour as well as a number of current topics in the game from greens books to alternate tours, his practice round match with Phil and a ton …
 
Key Points: Tapping into pre-existing demand (00:40) Listening to customer demands with Alina Vandenberghe - Co-Founder of Chili Piper (01:45) Moving away from feature-based differentiation with Guy Yalif, CEO of Intellimize (03:25) Niching down and focusing on a specific audience with Nathan Barry, founder and CEO of ConvertKit (06:00) Out-innovat…
 
Cam Smith shoots 34 under (!!) and wins the Tournament of Champions in Maui as the field obliterates a soft and windless Plantation Course at Kapalua. We recap the birdie fest to kick off the calendar year. Plus, Bryson ditches the dumb hat, some exciting future locations announced for the US Women's Open, NFT country clubs and more.…
 
Much like the PGA Tour, the NLU Sunday night podcast returns from a brief holiday break as the guys gather to preview the upcoming year in golf. We also play our "Who won that tournament last year?" game, answer some listener questions and make some season long picks with Draft Kings. Soly closes the pod with a chat with Alex Urban, Executive Direc…
 
In our final episode of the year, we highlight some clips from Rory McIlroy, Justin Thomas, Jon Rahm, Tony Jacklin, Andy Gardiner, Mike Whan, Bob Rotella, Mike Devries, Bones, Chris Dimarco, and many more. Thanks so much for supporting another year of the No Laying Up podcast. Can't wait to bring you more in 2022.…
 
Key Points: Andrew talks about moats and how he identified network effects as a valuable growth tool (01:17) Andrew gives his thoughts on how collaborative use and networking have improved enterprise software across the board in the last decade (04:26) I give my thoughts on sustainable vs transient competitive advantages, with a clip from Rita McGr…
 
Rory makes his long awaited return to the podcast as we break down the state of his game, his performance in majors, his mentality on and off the course as well as the all the changes in his life and career over the last few years. We also get into this year's Ryder Cup, changing swing coaches, PGA Tour pros playing in the Saudi Arabia event, his p…
 
Key Points: Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56) Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36) I give my thoughts on Peter's strategy of not niching down (04:38) Peter gives his thoughts on trying to find the right mix of …
 
For this week's pod, we dove deep into three significant developments in professional golf history. As today's golf landscape appears to be shifting on a weekly basis, we look back at precedent for potential breakaway tours. In our research, three significant events stood out: The breakaway from the PGA of America (and ultimately, the formation of …
 
Key Points: Jonathan talks about how and why he founded KlientBoost (01:14) Jonathan discusses the company's original plan for growing by building their brand (02:43) Jonathan gives his thoughts on how they differentiate themselves from other agencies with their design, their many published case studies, and their consistency in everything they do …
 
Collin Morikawa blows a five shot lead on Sunday in the Bahamas as Viktor Hovland survives some 72nd hole antics from Patrick Reed to win for the fifth time in his career. We recap the tournament and comments from Tiger about his recent accident and his future plans to compete on tour. We also dive into recent comments from various pros on golf in …
 
Key Points: Gina talks about how Mighty Networks adapted when their early customers were enterprise, rather than the SMBs or creators they were trying to attract (01.20) I give my thoughts on adapting to changing opportunities, and growth mindset (03:01) Gina talks about how they transitioned to their ideal customer base over time (05:00) Gina disc…
 
The latest installment of The Match - Brooks v Bryson - has come and gone. We recap everything from the golf itself, the broadcast, the future of the event and why it does (or doesn't) work for the casual and hardcore fan. We also dive into the PGA Tour memo that was sent to players earlier this week and the Tour's response to the pending threat of…
 
Tony Jacklin joins to discuss playing in seven Ryder Cups before being tasked with transforming virtually everything about the event from the European side. He tells the story of The Concession, a hair-raising ride in Arnold Palmer's plane, Seve, and the challenges of trying to make it on the US Tour as a Brit. He also details heartbreak he experie…
 
Key Points: Guillaume talks about Lemlist's USP as email personalisation, rather than automation (00:54) I give my thoughts on feature-based differentiation as a way of breaking into a market (03.31) Guillaume talks about the company's exponential growth over the years (05:05) Guillaume talks about marketing, blogging and building communities on a …
 
Jin Young Ko wins the LPGA Tour Championship while Collin Morikawa claims the European Tour championship and the Race to Dubai title. Meanwhile on the PGA Tour, Taylor Gooch wins at Sea Island for his first career victory. We recap all three tournaments, plus the Cat's potential return, the LPGA Tour player of the year process, Rory's wardrobe malf…
 
Andy Gardiner from the Premier Golf League (PGL) joins the podcast to discuss the format for the league, how the league's proposal has evolved in recent years, inconsistencies in the reports around the league, the issues that golf faces, and why the golf world could look a lot different with a bit of imagination. We discuss their desire to work dir…
 
Key Points: Neha talks about how Contentstack grew from a gap in a stagnant market and embraced new technology clients needed (01:13) I give my thoughts on championing change, and encouraging clients to come with you (3:08) Neha talks about how they took a product-led approach, building features the established competition couldn't match (5:11) I g…
 
Jason Kokrak wins at Memorial Park in Houston while Nelly Korda survives a four way playoff to win in Tampa as the LPGA season winds down. We break down both tournaments and then catch up with NLU Young Hitter Lauren Coughlin who secured her LPGA tour card for next season with a t-16 finish this week. Then we react to the news from the week in golf…
 
Key Points: Alina describes how Chili Piper identified it's niche and developed a solution to one client's problems (01:06) I give my thoughts on adding value, and how that shows in ARR (06:21) Alina talk about how leads were reluctant to try Chili Piper across the whole site, so they sold it as a low-risk experiment (08:01) I give my thoughts on b…
 
We sat down with Lee Janzen a few weeks ago when he was in Jacksonville for the Furyk and Friends PGA Tour Champions Event. Since we recorded with Lee he won his second Champions Tour event at the SAS Championship. We discuss his PGA Tour career, highlighted by a pair of US Open victories, as well as his experiences as a rookie on tour, what separa…
 
Golf course architect, and Michigan native, Mike DeVries joins Soly to discuss his courses featured on the current season of Tourist Sauce as well as his background in the golf course architecture business, his work both domestically and around the world, his design influences and philosophies, and much more. Catch Tourist Sauce: Michigan with new …
 
Key Points: Ben talks about how Privy struggled to scale in its original form (01:07) Ben explains how they developed the idea for focusing on email list growth (04:56) I give my thoughts on product vs distribution (06:16) I give my thoughts on freemium models, and showing users the benefit of paying for additional features (09:37) Ben describes ho…
 
World number one Jon Rahm joins the pod to talk about a crazy 2020-21 season. From contending at the Masters, to winning his first major at the 2021 US Open, testing positive for COVID while leading the Memorial, competing in the Ryder Cup and, of course, the new perspective he gained from becoming a father. Really enjoyed this chat with Jon - than…
 
Key Points: Morgan explains Shopify's current pain points (01:07) Morgan explains how Shopify's ecosystem helps differentiate it (2:35) Morgan explains how Shopify's marketing targets potential business owners rather than B2B customers(3.48) I give my thoughts on Nassim Taleb's 'Antifragile' theory of attracting customers with a 'low risk, high pot…
 
The home game models were, once again, off the charts as Hideki wins on home soil at the Zozo Championship. Neil, DJ and Tron break down the action from Japan plus Jin Young Ko's win at the LPGA BMW Ladies Championship, the latest rumors on the PGL/SGL, and a cameo from Soly who phones in from Austin after attending the F1 US Grand Prix.…
 
With Season 7 of Tourist Sauce set to air on our YouTube channel this Wednesday, October 20, we spend 3+ hours recapping our trip through Michigan. We chat about the trip coming together, and each course that we played, including: Detroit Golf Club, Rackham, University of Michigan, Pilgrim's Run, Diamond Springs, The Mines, Forest Dunes, The Loop, …
 
Key Points: How G makes winning a repeatable science (02:38) How G starts establishing opportunities for growth (04:10) My thoughts on maintaining 'scent' and keeping pre and post-click messaging consistent to drive conversions (07:19) How G works with a client, step-by-step (08:20) My thoughts on how drift managed to lead by introducing a new narr…
 
Rory wins his 20th career PGA Tour event in a birdie fest at the CJ Cup in Las Vegas. We recap his performance, give our reactions to Rickie's return to contention, the golf course, the TV coverage issues and a ton more. Plus, we examine Phil's rants against the USGA's new equipment rule and answer some of your questions.…
 
Key Points How Lattice identified and focused on its niche through conversations with customers (01:55) My thoughts on how to enter a crowded market and find your space by attacking from below (05:00) How Lattice honed their marketing strategy and began interviewing big-name non-customers for their media channels, building a brand association (06:2…
 
We caught up with Padraig Harrington and Chris DiMarco ahead of the Constellation Furyk & Friends event in Jacksonville. Soly of course wears Padraig out on the Ryder Cup, clarifies a few things that have surfaced since the event concluded, talked about the future, how the US has copied the Europeans, the Tiger effect, and a lot more. And on the ba…
 
Sam Burns wins the Sanderson and we're joined by NLU Young Hitter Justin Hueber to break down the tournament and get an inside look at some of the rookies who could have an immediate impact on tour in the 2021-22 season. We also get Justin's take on Bryson's appearance at the world long drive championships and a ton more.…
 
Key Points How Colin and Customer.io broke into their category (01:22) My thoughts on product-based differentiation (03:03) What game Customer.io is trying to win (04:34) How Colin is trying to differentiate Customer.io (05:47) Colin's thoughts on building and running a distributed company (09:06) My view on new ways of management (10:53) How Colin…
 
Scottie Scheffler joins to chat about how he found out he made the Ryder Cup team, how his Bryson pairing came about, the team room dynamic, how the captains fostered a great team environment, and everything else from his first Ryder Cup. Then Kyle Porter from CBS joins to talk about our week walking the grounds at Whistling, his recent piece on CB…
 
Key points: Why Ross originally decided to lean into content marketing (2:07) My thoughts on developing a strong brand (3:50) How Siege chooses high quality clients (7:21) How Siege attracts the best people to work for them (8:17) My take on the war for talent (9:14) How Siege's marketing strategy has evolved (15:13) My thoughts on how to become a …
 
We sum up our day at Whistling Straits, preview each match tomorrow, chat about Whistling's effect on the crowd, Poulter, some adjusted predictions, predict what we're gonna see in the afternoon, and a lot more. Kyle Porter crashes the party about halfway through, Soly tells a JT story, and we're definitely ready for this thing to start.…
 
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