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Path To Purchase Podcast

Oli Billson and Tom Breeze

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Path To Purchase is a weekly podcast created and brought to you by Oli Billson (Oliver Billson Marketing) and Tom Breeze (Viewability). They’re here to share their dynamic strategies and years of experience in the Marketing and Advertising world, with you. Giving you cutting-edge advice that you can implement today in your own business; and see incredible results. One of the most important things you can focus on right now is what your customer journey looks like... ...What Is Their Path To ...
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In this podcast you will learn marketing fundamentals as you learn how to leverage InfusionSoft and Fix Your Funnel's technologies! Ryan Chapman, the host is the author of two books, Would You Like to Go Big? How to increase initial customer value without jeopardizing lifetime value, and How To Fix Your Funnel. Ryan currently owns or has interest in multiple profitable businesses and is officially unemployable. ;)
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Ryan and Trent talk more about chapter 1 from The Messaging Connection: The Email Dilemma, and how important it is to think about email in a totally different way. They discuss how can we use email in new, more effective ways and how it can be a great asset instead of our greatest frustration.By Ryan Chapman
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Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify production ideas, covering multiple techniques for business owners to try. They discuss what works, what will grab a prospect’s attention, and where mis…
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Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to stand out with a booth and how to interest prospects, giving top tips on attracting footfall and getting contact information from leads. Outlining benefits…
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Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In this episode, Oli and Tom discuss which opportunities and ideas added value to their businesses and what reasons made them turn down others. Enjoy.
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Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and promotions are a great way to document yours and your business’ journey, whilst providing high quality content to your viewers and subscribers. Learn mor…
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What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to hosting and production software they each recommend. They delve into the opportunities provided by impromptu videos and how these can strengthen your con…
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YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week’s episode of Path to Purchase, Tom discusses this mobile and tablet-friendly tool with Oli in further detail, touching on how it makes it easier for viewers to take action before a vid…
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As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week’s episode of Path to Purchase, Oli and Tom explore this modality further and how it comes with an opportunity that needs to be harnessed in the right way; to connect with the device in people’s pockets. Text messa…
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Although this method still works, ‘product-focused advertising’ is beginning to wear thin with consumers, who need a new way to connect with your brand on a much deeper level. In this week’s episode of Path to Purchase, Oli and Tom discuss first impressions with advertising, and how it is still incredibly important to provide good value to your con…
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There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been. In this week’s episode of Path to Purchase, Oli and Tom discuss how mixing up the media with offline and lead generation-based advertising is extremely effective. Oli divulges his three simple steps to successfully …
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In the day-to-day running of a business, it is imperative that every aspect is managed well; from the business owner’s own schedule, to their team’s work agenda and to their customer journeys. In this week’s episode of Path to Purchase, Oli and Tom explore the different CRM systems, handy tools and software they both use in their daily routines. Fr…
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When it comes to making a good webinar you have to decide what will make your audience convert. Elements like the time to advertise, the type of audience, relationship, offer, content type and value are all key factors to help drive conversions. In this week’s episode of Path to Purchase, Tom and Oli explore the different factors that affect the co…
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Prescribing what’s right for your prospects will bring you up to your eyeballs in conversions and positive outcomes. It’s what follows the prescription process that determines your success, because once a prospect has been through your funnel and answered your questions, they’ll be expecting some sort of delivery. In this week’s episode of Path to …
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We all know the power of segmenting your prospects and finding out exactly what they want from you. This enables us to send out the right message to the right people at the right time, which strengthens our list and maximizes our potential as a business. In this episode of Path to Purchase, Tom and Oli explore the use of bespoke videos tailored to …
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Regardless of what type of marketing system or funnel you have you will have data points that you can track to see if your audience is engaged with your content and your brand. If you track your engagement you can see when people lose interest and even deliver content tailored just for them. Further to what they spoke about in Episode 16 of Path To…
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The digital marketing world has changed a huge amount in the last few years. Just a few years ago the average smart small business owner could just about run their own marketing funnel, but now doing this right is a full-time job for a whole team. This week on the Path To Purchase podcast Tom and Oli go through the basics. What the key things that …
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So you’re producing a high-quality product that you’re giving away for free to your leads and customer base, but if they’re not actively consuming your content then it’s about as useful to you as a chocolate teapot. In this week’s episode of Path To Purchase Oli Billson and Tom Breeze take you through their strategies for engaging their audiences. …
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The world is only relying more heavily on mobile phones these days. More and more of our marketing is viewed on mobile devices, and while that allows us to reach more people more of the time, it does present its own unique set of challenges... Optimising and building ads so that they can be easily viewed and accessed on a smartphone or tablet is es…
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Want to introduce some sort of recurring revenue, subscription model or continuity aspect to your existing business? If so, then this Episode of Path To Purchase is going to be for you. Whatever business you’re in, you’re can build recurring revenue or membership into your model, easily and effectively - to great success, and Tom and Oli are going …
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Many people are familiar with Facebook, and are used to creating ads quickly and easily. Although there’s no denying that Facebook can be incredibly successful, it’s also a market that’s going to get saturated pretty quickly. YouTube on the other hand is a different story… In this episode of Path To Purchase Oli Billson and Tom Breeze are here to e…
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We all know how valuable space in our inbox has now become. With all the marketing messages that we see each day through email, social media and beyond, it’s understandable that we can’t focus our attention on every single one. Competing with other businesses for the attention of your leads can be a struggle, but in this episode of Path To Purchase…
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