Path To Purchase is a weekly podcast created and brought to you by Oli Billson (Oliver Billson Marketing) and Tom Breeze (Viewability). They’re here to share their dynamic strategies and years of experience in the Marketing and Advertising world, with you. Giving you cutting-edge advice that you can implement today in your own business; and see incredible results. One of the most important things you can focus on right now is what your customer journey looks like... ...What Is Their Path To ...
…
continue reading
In this podcast you will learn marketing fundamentals as you learn how to leverage InfusionSoft and Fix Your Funnel's technologies! Ryan Chapman, the host is the author of two books, Would You Like to Go Big? How to increase initial customer value without jeopardizing lifetime value, and How To Fix Your Funnel. Ryan currently owns or has interest in multiple profitable businesses and is officially unemployable. ;)
…
continue reading
Ryan and Trent Chapman discuss the ways businesses can thrive in a downturn market. They explain how this time can be used to find hidden opportunities.By Ryan Chapman
…
continue reading
1
25 Steps to the Perfect Pre-Video With Oli Billson
1:19:14
1:19:14
Play later
Play later
Lists
Like
Liked
1:19:14
Ryan Chapman and Oli Billson discuss the elements of a perfect pre-video for appointments. Oli Billson shares his 25 step method for constructing the perfect video.By Ryan Chapman
…
continue reading
1
Beyond The Messaging Connection, Part 4: Marketing Rule #19
45:28
45:28
Play later
Play later
Lists
Like
Liked
45:28
In this episode, Ryan and Trent go over Chapter 3: Marketing Rule #19 from Ryan's book, The Messaging Connection. Sometimes it's hard for us to think ahead, but in this episode you'll learn how that can be hurting your business. What do you need to do to begin with the end in mind?By Ryan Chapman
…
continue reading
1
Beyond The Messaging Connection, Part 3: How You See Contacts
46:35
46:35
Play later
Play later
Lists
Like
Liked
46:35
Can your customers tell the difference if you see them as a source of money or if you see them as humans in need of your assistance? Ryan and Trent delve deeper into this question from their book The Messaging Connection, Chapter 2: How You See Contacts.By Ryan Chapman
…
continue reading
1
Beyond The Messaging Connection, Part 2: The Email Dilemma
49:04
49:04
Play later
Play later
Lists
Like
Liked
49:04
Ryan and Trent talk more about chapter 1 from The Messaging Connection: The Email Dilemma, and how important it is to think about email in a totally different way. They discuss how can we use email in new, more effective ways and how it can be a great asset instead of our greatest frustration.By Ryan Chapman
…
continue reading
1
Beyond The Messaging Connection, Part 1: Maps vs Reality
22:50
22:50
Play later
Play later
Lists
Like
Liked
22:50
Ryan and Trent explore chapter 1 of The Messaging Connection: How to Increase Profits by Connecting with People the Way They Want. Chapter 1, A Dramatic Shift explores the rapid growth of mobile devices and how that has impacted business owners who haven't adapted to the changing landscape.By Ryan Chapman
…
continue reading
In this episode, Ryan Chapman discusses Level Two Facebook secrets that will take your Facebook marketing to the next level.By Ryan Chapman
…
continue reading
In this episode, Ryan reveals some Level One Facebook Secrets that allow you to fully understand not just what you can do with Facebook marketing, but why these strategies work.By Ryan Chapman
…
continue reading
1
Simple 3 Step Process to Business Growth with Messaging
8:39
8:39
Play later
Play later
Lists
Like
Liked
8:39
In this episode, Ryan Chapman gives 3 simple steps that help you apply Marketing Rule #19 and increase connection with your business.By Ryan Chapman
…
continue reading
In this episode of, Ryan gives a 3 step formula you can use to discover the simplicity on the far side of complexity in automation.By Ryan Chapman
…
continue reading
In this episode, Ryan tells you how to use messaging automation to mitigate human nature and build loyalty with your customers.By Ryan Chapman
…
continue reading
Ryan discusses 3 things that will increase your webinar results by 200-400% with just an hour of effort.By Ryan Chapman
…
continue reading
In this episode of How to Fix Your Funnel, Ryan talks about how to determine which of your leads deserve the most time and effort and tells you how to get access to some marketing “plays” that allow you to better connect with people.By Ryan Chapman
…
continue reading
Ryan provides a simple formula for how to grow your business, no matter what kind of business you're running.By Ryan Chapman
…
continue reading
In this episode, Ryan talks about why it is important to spend more time on your offer than you do on mechanics of a Funnel.By Ryan Chapman
…
continue reading
In this episode, Ryan talks about how important it is that you utilize live texting in your business and how it can increase your connection with your contacts.By Ryan Chapman
…
continue reading
In this episode, Ryan discusses how negative feedback can be one of the best things for your business.By Ryan Chapman
…
continue reading
Ryan talks about how our natural functions can hold us back and how we can recognize and change our code to eliminate any viruses.By Ryan Chapman
…
continue reading
Ryan describes one simple mechanism that can transform your business and increase cashflow.By Ryan Chapman
…
continue reading
In this brief episode, Ryan discusses how to make the most of your Autopilot Appointment Funnel using one simple processBy Ryan Chapman
…
continue reading
1
Hidden Profits in Any Business Found with a Text
6:07
6:07
Play later
Play later
Lists
Like
Liked
6:07
Ryan talks about one of the easiest ways to extract more profit out of your company while helping more people get what they want.By Ryan Chapman
…
continue reading
In this episode, Ryan addresses two key skills that are absolutely necessary to have success in your business.By Ryan Chapman
…
continue reading
In this episode, Ryan talks about how you can move forward from past mistakes to make the most out of your business.By Ryan Chapman
…
continue reading
1
Short Code vs. Normal Numbers for Texting
11:18
11:18
Play later
Play later
Lists
Like
Liked
11:18
In this episode, Ryan discusses the benefits and drawbacks of using a short code or a normal number in your business and which will help you create a more personal connection with your customers and contacts.By Ryan Chapman
…
continue reading
1
Are You Wasting 95% of Your Time in Your Business?
22:28
22:28
Play later
Play later
Lists
Like
Liked
22:28
In this episode, Ryan discusses how you can identify what is eating up your time, fix it, and make the most of the time you do have.By Ryan Chapman
…
continue reading
1
Is Your PC Paradigm Hiding Opportunity Right in Front of You?
12:17
12:17
Play later
Play later
Lists
Like
Liked
12:17
In this episode, Ryan discusses how the PC paradigm that you've become accustomed to could be holding you back in your business.By Ryan Chapman
…
continue reading
In this episode, Ryan explains the process he went through in creating his latest book, The Messaging Connection.By Ryan Chapman
…
continue reading
1
Episode 33 Video Scripting: Simple Thoughts and Framework.
31:53
31:53
Play later
Play later
Lists
Like
Liked
31:53
Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify production ideas, covering multiple techniques for business owners to try. They discuss what works, what will grab a prospect’s attention, and where mis…
…
continue reading
1
Episode 32- Sourcing New Customers From Platforms and Booths:
32:00
32:00
Play later
Play later
Lists
Like
Liked
32:00
Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to stand out with a booth and how to interest prospects, giving top tips on attracting footfall and getting contact information from leads. Outlining benefits…
…
continue reading
1
EP31 : When Is The Best Time To Hire A Marketing Agency?
35:19
35:19
Play later
Play later
Lists
Like
Liked
35:19
Join Oli and Tom again as they discuss marketing agencies and when is the best time to start looking to outsource your own marketing. Enjoy.
…
continue reading
1
EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It?
33:01
33:01
Play later
Play later
Lists
Like
Liked
33:01
Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In this episode, Oli and Tom discuss which opportunities and ideas added value to their businesses and what reasons made them turn down others. Enjoy.
…
continue reading
1
EP29 : Creating New Opportunities With A YouTube Channel For Your Business
36:19
36:19
Play later
Play later
Lists
Like
Liked
36:19
Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and promotions are a great way to document yours and your business’ journey, whilst providing high quality content to your viewers and subscribers. Learn mor…
…
continue reading
1
EP28 : Producing Better Quality Videos In A Controlled Environment
36:01
36:01
Play later
Play later
Lists
Like
Liked
36:01
What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to hosting and production software they each recommend. They delve into the opportunities provided by impromptu videos and how these can strengthen your con…
…
continue reading
1
EP27 : The YouTube ‘End Screen’ Revelation
22:40
22:40
Play later
Play later
Lists
Like
Liked
22:40
YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week’s episode of Path to Purchase, Tom discusses this mobile and tablet-friendly tool with Oli in further detail, touching on how it makes it easier for viewers to take action before a vid…
…
continue reading
1
EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response
41:29
41:29
Play later
Play later
Lists
Like
Liked
41:29
As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week’s episode of Path to Purchase, Oli and Tom explore this modality further and how it comes with an opportunity that needs to be harnessed in the right way; to connect with the device in people’s pockets. Text messa…
…
continue reading
1
EP25 : How To Optimise Customer Relationship Equity
37:34
37:34
Play later
Play later
Lists
Like
Liked
37:34
Although this method still works, ‘product-focused advertising’ is beginning to wear thin with consumers, who need a new way to connect with your brand on a much deeper level. In this week’s episode of Path to Purchase, Oli and Tom discuss first impressions with advertising, and how it is still incredibly important to provide good value to your con…
…
continue reading
Tyler Chapman of XXXX shares the inside scoop on merchant accounts so that you can protect your business' ability to collect payments electronically. Don't miss the 3 numbers you need to know and how to insure that your merchant doesn't hold your money.By Ryan Chapman
…
continue reading
1
How to Market Your Shopify Store with Facebook
31:11
31:11
Play later
Play later
Lists
Like
Liked
31:11
Kurt Bullock of ProduceDept.co discusses how to use Facebook to increase sales with a Shopify store front. While this isn't strictly an Infusionsoft topic, Shopify has positioned itself as an extremely powerful platform for product based companies selling online or offline with their POS option.By Ryan Chapman
…
continue reading
There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been. In this week’s episode of Path to Purchase, Oli and Tom discuss how mixing up the media with offline and lead generation-based advertising is extremely effective. Oli divulges his three simple steps to successfully …
…
continue reading
1
EP23 : Tools & Systems For Successful Business Management
49:24
49:24
Play later
Play later
Lists
Like
Liked
49:24
In the day-to-day running of a business, it is imperative that every aspect is managed well; from the business owner’s own schedule, to their team’s work agenda and to their customer journeys. In this week’s episode of Path to Purchase, Oli and Tom explore the different CRM systems, handy tools and software they both use in their daily routines. Fr…
…
continue reading
1
EP22 : How To Create Successful Webinars That Drive Conversions
19:32
19:32
Play later
Play later
Lists
Like
Liked
19:32
When it comes to making a good webinar you have to decide what will make your audience convert. Elements like the time to advertise, the type of audience, relationship, offer, content type and value are all key factors to help drive conversions. In this week’s episode of Path to Purchase, Tom and Oli explore the different factors that affect the co…
…
continue reading
1
EP21 : The Post-Prescription Personalisation Process
30:36
30:36
Play later
Play later
Lists
Like
Liked
30:36
Prescribing what’s right for your prospects will bring you up to your eyeballs in conversions and positive outcomes. It’s what follows the prescription process that determines your success, because once a prospect has been through your funnel and answered your questions, they’ll be expecting some sort of delivery. In this week’s episode of Path to …
…
continue reading
1
EP20 : How To Prescribe What’s Right For Your Prospects
42:12
42:12
Play later
Play later
Lists
Like
Liked
42:12
We all know the power of segmenting your prospects and finding out exactly what they want from you. This enables us to send out the right message to the right people at the right time, which strengthens our list and maximizes our potential as a business. In this episode of Path to Purchase, Tom and Oli explore the use of bespoke videos tailored to …
…
continue reading
1
EP19 : Is Your Audience Engaged With Your Content?
27:48
27:48
Play later
Play later
Lists
Like
Liked
27:48
Regardless of what type of marketing system or funnel you have you will have data points that you can track to see if your audience is engaged with your content and your brand. If you track your engagement you can see when people lose interest and even deliver content tailored just for them. Further to what they spoke about in Episode 16 of Path To…
…
continue reading
1
EP18 : Building A Solid Foundation For Your Marketing
32:04
32:04
Play later
Play later
Lists
Like
Liked
32:04
The digital marketing world has changed a huge amount in the last few years. Just a few years ago the average smart small business owner could just about run their own marketing funnel, but now doing this right is a full-time job for a whole team. This week on the Path To Purchase podcast Tom and Oli go through the basics. What the key things that …
…
continue reading
1
EP17 : Engagement & Keeping Them Coming Back For More
27:48
27:48
Play later
Play later
Lists
Like
Liked
27:48
So you’re producing a high-quality product that you’re giving away for free to your leads and customer base, but if they’re not actively consuming your content then it’s about as useful to you as a chocolate teapot. In this week’s episode of Path To Purchase Oli Billson and Tom Breeze take you through their strategies for engaging their audiences. …
…
continue reading
1
EP16 : The Changes And Challenges Involved In Mobile Advertising
29:28
29:28
Play later
Play later
Lists
Like
Liked
29:28
The world is only relying more heavily on mobile phones these days. More and more of our marketing is viewed on mobile devices, and while that allows us to reach more people more of the time, it does present its own unique set of challenges... Optimising and building ads so that they can be easily viewed and accessed on a smartphone or tablet is es…
…
continue reading
1
EP15 : The 6 Growth Activators For Recurring Revenue Riches
1:03:23
1:03:23
Play later
Play later
Lists
Like
Liked
1:03:23
Want to introduce some sort of recurring revenue, subscription model or continuity aspect to your existing business? If so, then this Episode of Path To Purchase is going to be for you. Whatever business you’re in, you’re can build recurring revenue or membership into your model, easily and effectively - to great success, and Tom and Oli are going …
…
continue reading
1
EP14 : YouTube: The Most Profitable Platform Your Business Needs To Take Advantage Of Now
51:37
51:37
Play later
Play later
Lists
Like
Liked
51:37
Many people are familiar with Facebook, and are used to creating ads quickly and easily. Although there’s no denying that Facebook can be incredibly successful, it’s also a market that’s going to get saturated pretty quickly. YouTube on the other hand is a different story… In this episode of Path To Purchase Oli Billson and Tom Breeze are here to e…
…
continue reading
1
EP13 : Scaling Personal Attention To Increase Engagement (And Your Profits!)
42:02
42:02
Play later
Play later
Lists
Like
Liked
42:02
We all know how valuable space in our inbox has now become. With all the marketing messages that we see each day through email, social media and beyond, it’s understandable that we can’t focus our attention on every single one. Competing with other businesses for the attention of your leads can be a struggle, but in this episode of Path To Purchase…
…
continue reading