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Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes shi ...
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The Community Strategy Podcast (CSP) offers interviews with online community leaders who share their community-building journey. Discover proven strategies to help you save thousands of hours of your valuable time building an online community. Our podcast covers community concept, community building, community strategy, community structure, community membership, and community management. Hi, I’m Deb Schell, Host of the Community Strategy Podcast. Since 2020, I’ve interviewed over 100 communi ...
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PlatformFM

Jacquie Chakirelis

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Tune into PlatformFM for simple but powerful media and marketing tips to launch and grow your online platform. Authors, entrepreneurs, influencers, coaches and consultants all benefit from creating an online platform that establishes authority with a specific audience BEFORE they monetize. Each week, PlatformFM features digital media experts and entrepreneurs that have walked the walk and have overcome challenges that led to amazing and high revenue platforms. PlatformFM is hosted by media e ...
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The daily show for small business founders is on the air. Tune in for inspiration, motivation, procrastination and a shot of energy to start your day. You'll get the news you missed, some creativity and the positivity needed to charge up the entrepreneurial hill for another day. You're invited to tune in live and answer our #QOTD or include your #QCSM (Questions, Comments and Sarcastic Remarks) along with participating in our daily mood check, contests and other shenanigans. Pat Miller, the ...
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Explore nomadic living with Kristin Hanes, who splits her time between a campervan in the U.S. and on a sailboat in Mexico. Learn how to work remotely, downsize and transition your lifestyle to full-time travel, whether you want to live the van life, go RVing, or live on a boat. Do you dream of exploring national parks in a campervan or an RV, or living on a sailboat in remote tropical coves? Do you want to ditch your mortgage and 9-5 day job for van life and don't know where to start? You'r ...
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Are you new to the digital world? Or have you been here, but still can’t figure out your niche? If this is you, you are in the right place. Welcome to the What’s Your Niche Podcast! I am Jessica Rodriguez and I am a podcast manager, producer, editor, launch specialist, and pretty much anything that has to do with podcasts, I do it!In this podcast, you will learn directly from the experts on how they decided on their niche. They are going to take you through their journeys, provide some great ...
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Putting on a charity event can feel good, do good, and be good for business. Choose a charity that makes the biggest impact How to get your community to rally behind and promote the event How to follow up with attendees after the event and make an offer without feeling icky -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Cl…
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You learn the most when you leave your normal environment. In case you haven't been able to do that recently, Jonathan has brought you some stories from his recent trip to Oaxaca, Mexico to help inspire your marketing, sales, and life. Three product positioning takeaways from the struggling Monte Albán Figurine vendor How a 7 year old sold more of …
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Welcome back to The Community Strategy! In this podcast episode, you'll hear the second part of an event held in February 2024. Windy Lawson presented to community builders how to thrive with too many ideas. Click here to watch part one. In her insightful presentation, Windy Lawson provides five practical areas that empower you to differentiate ide…
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You may reach a point in your business where you have to make a decision - either be happy making what you're making now or that you want to make the quantum leap to much, much more. Defining the pillars of your coaching so you know which experts to add to your team Creating your organizational responsibility chart and choosing which responsibiliti…
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It's easier than ever to start a business. It's great, because it creates an even playing field. On the other hand, it can muddy the waters and make it hard for you, and potential clients, to know who to trust. How to avoid accidentally creating a reputation you don't want 1-3-6 framework to creating a fulfilling life and profitable business The pe…
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There will be a time when something outside your control could derail your business. Learning how to respond and not react will keep your business on track. Two lessons in dealing with outside influences that impact your business How to buy yourself time to problem solve and put your clients at ease at the same time Why people panic problem-solve -…
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You already feel like you need to prove yourself. Then when you have family telling you your business isn't going to work -- well, now it feels like the gap to prove yourself is 10x bigger. Defining what "proving yourself" actually means Managing internal dialogue that screws with your head What to do instead of trying to convince your naysayers --…
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The best and fastest way to business growth is through your ability to build connections. It's a lot easier, and less scary, thank you think. Investing in social and reputation capital to grow your business with super connectors Three brilliant partnership marketing examples that you can model Three constraint questions to challenge how you think a…
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When you work with people, you'll inevitably run into situations that are stressful to navigate. Have the right policies in place so you know what to do and your clients know what to expect. The policy inspired by a French client who laid the verbal smackdown on Ren How not to be Scrooge McDuck with your policies Knowing when to bend policy and how…
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Welcome back to the Community Strategy Podcast! I'm thrilled you are here and excited to jump into this new episode! Since opening Community Builders with Purpose, I've been reminded that we can learn much from our peers. I've been looking for ways to support my clients and encourage them to move faster by focusing on a few or, better yet, one opti…
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Following conventional wisdom can be a mistake. The nature of conventional wisdom is to communicate a broad, widely accepted concept. When it's applied to a nuanced situation, it can backfire. Why two membership sites meant to generate passive income failed Why collaboration sounds great in theory, but isn't the sales fuel you want it to be Your bu…
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By their 18th summer, you'll have spent 85% of your quality time with your kids. Start spending more intentional time with the people that mean the most to you. The great entrepreneurial lie and why you should be Intermittent Tech Fasting Using the Ben Franklin approach and rapid experimentation to help yourself and your kids grow Using board meeti…
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When a client quits, it's like a punch to the gut. Knowing why they often quit means you can take steps to prevent it. The three buckets of reasons why clients quit The three main points clients tend to leave (plus a guaranteed way to increase testimonials) The four-part framework to solve clients quitting -- FREE GIFT - Get a free copy of the Weal…
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If your chosen social media platform were to suddenly not be available - would your business survive? It's good to have an off-ramp for your followers long before you need it. How to dig the well before you're thirsty Why a free PDF gets more interest than a free book What to say and do after someone shows interest in your freebie -- FREE GIFT - Ge…
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You work hard in hopes that your clients will talk about you to their friends, but often, you're left confused when it doesn't happen. So, how do you get word of mouth to happen? Two reasons why word of mouth is more effective than ads How KitKat increased sales by $200 million by creating a trigger Why the metrics you're probably using aren't repr…
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The biggest mistake coaches make with referrals is thinking about them as an economic transaction. Learn about the four sources of referrals and how gift cards are (usually) terrible motivators. How one gym made millions in referrals by abiding by three rules How to use gift cards effectively to increase client referrals Getting referrals by lettin…
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Welcome back to The Community Strategy Podcast: Season Three! I'm thrilled you have joined us; I can't wait to meet you inside Community Builders with Purpose! If you still need to listen to Part One, click here now! In Part 2, Celebrating International Women's Day, you'll hear Serena Snoad, Jenny Kay Pollock, Maria James-Thiaw, Melissa Schoettle, …
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You've made it as an entrepreneur, and you get to enjoy the fruits of your labor - but it's a lot harder than you thought. Creating your own 8-4 framework because work-life balance is bullshit Using the Leap Frog Effect to not go stagnant but not burn out Learning how to take down time -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide t…
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Whether you want to improve your business, your team, or your life, the answer is simple - building quality relationships matter. The 4 R's every employee needs to be aware of (that can also apply to your clients) The mutually beneficial impact of seeking out opportunities to celebrate others Adjusting how you view your identity to create more abun…
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The things that can bring you from struggling to insane success aren't major changes. Sometimes, they're weirdly simple. The switch that turned an apathetic audience around Firing the smart people and the single best action taken to grow the company Fixing the major pricing mistake -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Ge…
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Having high sales goals means you need a dialed-in sales process. Turning a good following and great reputation into more clients The thing that nobody is doing, but should be, to build relationships via email Where the real money is -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. S…
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Sometimes, no matter how hard you work and what you achieve, the wins can feel empty. It might mean that you're not finding fulfillment in what you're doing. How much money is the right amount to feel fulfilled The difference between an opportunity and a distraction Gain clarity with the shrinking time trick -- FREE GIFT - Get a free copy of the We…
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In your attempt to stay informed, you run into multiple authority figures that you respect. The hard part is that, sometimes, they have conflicting advice. The personal check-in to do to know whose advice to follow Your responsibility when receiving advice When offering products or services for free makes sense, and when it doesn't -- Hosts: @itsco…
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Welcome back to The Community Strategy Podcast: Season Three! I'm thrilled you have joined us; I can't wait to meet you inside Community Builders with Purpose! This season, you'll hear recordings of our live events inside this new community. For the first episode of the season, I wanted to share a recording of a live event I hosted with women to ce…
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After a great sales cycle, you may suddenly feel like, "Oh, crap. Now I have to get more people." If you go about it the right way, you can create an environment that helps you have a pool of ready-to-buy clients. Resetting expectations after the first launch high Creating opportunities to get more of your ideal clients consistently How to leverage…
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Writing a book is a beast of a project. If you've been thinking about it, you probably have a ton of questions and even pieced together some answers from other authors and marketing agencies. You don't often hear answers from a true expert - a literary agent. How to find an agent if you want to traditionally publish The 3-part framework to decide i…
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If you get frustrated when you're told to niche down - we hear you. You feel like you have and feel like it isn't working. What we've found is that when people get frustrated about going more niche, there are three core problems that are messing with the effectiveness of choosing a niche. Choosing a superficial niche Choosing a niche that can't aff…
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Not every coach who wants to grow their coaching business wants to go fully online. Most want to have the best of both worlds. How you grow and balance a hybrid coaching business looks a little different than if you're online only. The mistake people make when bringing new coaches on How to trim your in-person client list and reset your schedule Th…
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It's tempting to run away to the forest sometimes. We are hammered with messages to focus and produce more. If we struggle, we take it as a moral failing. Running away to the forest isn't a bad idea - but not for the reason you think. Snacking on Candy Crush Running away to the forest for divergent thinking (and other options) Spontaneous watercool…
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As a coach, you love to help those who need it most. But in your effort to be accessible, you scramble to make ends meet. You can help everyone and not be broke. The problem is - you have your business model backward. Turning sinking spirals into functional flywheels The binary decision everyone avoids The passive income fallacy and small sale addi…
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When you add new coaches to your team, it may make sense to transfer some of your clients to them. How do you do it, and when you do, what do you do with your new free time? Managing the fear of shifting clients to a new coach Figuring out how many clients to delegate Leveraging your new freed-up time to scale your business -- Hosts: @itscoachgoodm…
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As we get older, we sometimes become embarrassed of the things that we geek out about. If you learn to embrace the things you geek out on, you'll not only find your people to geek out with, but you'll grow your business faster than you ever thought possible. It's not just about what you're geeking out about, but with who Creating your Rolodex of co…
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When you've been running on all cylinders for an extended period of time, you may run face first into the metaphorical wall. But is burnout necessarily a bad thing? The third arm Balancing staying relevant versus being omnipresent Bad for the ego, good for the wallet -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+…
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We're often winging it when we first start our businesses. This works great for a while, but when you reach the point where you want to scale, you have to turn your business into a well-oiled, fine-tuned machine. The heuristic to use to help you focus on the right clients Identifying your client containers to hire help Using If-Then statements to b…
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Everyone knows that success is a mixture of hard work and a little bit of luck. The question becomes - how do you choose which hard work to do so that when luck does come knocking, you can capitalize on it? Staying in your lane and what's more important than what you do The best marketing education you can get Where to place your bets This intervie…
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Social media does have a place, but your business's success shouldn't depend on you saying something great on the internet today. Why one of the most successful marketing ads of 2023 caused a CEO to resign What customers and avocados have in common The three types of content that matters -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynol…
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When your ideal client has an outcome with a deadline, such as getting ready for a wedding, how you connect with them is very different. Deadline transformation clients are like avocados Meeting your ideal client at exactly the right moment Marketing lessons from a play couch company -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.m…
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Success is hard work with a hefty dose of luck. You can't control the luck part but you can certainly stack the odds in your favor. Creating more success with satisficer clients The behind-the-scenes work that no one tells you Using glorious inefficiency to your advantage This interview is a recording from the Obvious Choice Business Summit. You ca…
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Projects that won't reap a reward for a long time are the hardest to stay consistent with. Sticking with it won't ever be easy, but there are ways to make it a little less hard. What to tie into your project milestones to keep you motivated How to solve your specific, nuanced problems How to know if you should tackle a project or not -- Hosts: @its…
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Most of your clients will come from lurkers - people who have rarely, if ever, engaged with your content. Getting those lurkers to come out of hiding can seem tricky, but it's absurdly simple. Balancing lurkers vs. likers content Analyzing outlier content to drive conversion Rotating nails, to be specific, while catching a wider net of clients -- H…
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It feels like everyone else has the secret code when it comes to creating content that makes people buy. There's no secret, but there is a key component you might be missing. Using The Wine Test to help people remember you Testing the forest before the leaves One marketing lesson from The Bachelor you can hook your audience with This interview is a…
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Marketing feels so inhuman these days. What's worse? It doesn't feel like it moves the needle much. The HOMS approach will both feel more natural and be far more effective. Finding your family circle and The Mirage of Immediacy Growth hacking "The Best of Etobicoke" Bringing the metaphorical coffee -- Hosts: @itscoachgoodman @fitnessjonestraining @…
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How you talk to your audience when they're at the top of your funnel is very different than how you talk to them in later stages. A mismatch here can create a big bottleneck in your business. What potential clients want to hear versus what you want to share A big question to answer to help drive content direction How to determine the big concerns o…
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A strong, long-lasting career takes patience and forethought. Our guest, Andrew Coates, is one of the fitness industry's best examples of earning long-term career capital by leveraging social media. Answering the question, "What should I do next?" How to be prepared for when opportunity strikes Dealing with content performance whiplash This intervi…
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Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice. Beating computers with strategic human inefficiency Professionalism is a lie that needs to die The difference between overthinking and thinking things through Be sure to check out The Streng…
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How do the people who put out massive amounts of content while getting a ton of engagement do it? There's a method to the madness. Using the Leap Frog Effect on content planning Talent scouting to grow your network What to use instead of "DM me for coaching" -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailbla…
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What does it look like when you follow The Obvious Choice philosophy? Jonathan walks us through his conversation with a construction scientist who is building a consultancy business but needs guidance on what direction to go in. Researching the perfect, profitable niche market that also allows for expansion Building the marketing plan for getting c…
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The more complicated the solution, the better it will work - right? Not quite. The trick is asking the right questions to find the far more simple (and effective) solution. Why your potential clients are like the 85% of people who didn't use seatbelts in 1983 Problem: You're selling cassettes to people without a cassette player Building a multi-mil…
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When your business offers a premium service, matching your content and branding becomes more important than ever. Bridging the gap of clients wanting to lose weight versus needing deep health 5-part framework for creating content that connects with high-end clients When you don't want to show your face on camera -- Hosts: @itscoachgoodman @fitnessj…
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Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice. Why we are all amateurs, and why some excel while others flail Irrational passions and why authenticity isn't enough on its own Avoiding being an accidental entertainer instead of a coach Be…
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