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BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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In this episode, Steve Fretzin and Pamela DeNeuve discuss: The importance of empathy, compassion, and a trusted listening ear. Why anxiety, stress, and depression often start in law school. What to do (and not to do) in the morning to have a better day. Overcoming the busyness and stress of being a lawyer. Key Takeaways: 11%, that’s 11 out of 100, …
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In this episode, Steve Fretzin and Sarah Victory discuss: Building your business without imploding. What to focus on whether you’re running a small or large firm. The biggest problems lawyers face when scaling. Getting business and leads from speaking and presentations. Key Takeaways: Become better in the face of hard challenges. Don’t wish your ch…
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In this episode, Steve Fretzin and Robert Friedman discuss: Focusing on the client and what their needs are, both physical and psychographic. The five questions Robert asks each of his questions. Setting your aperture appropriately. Understanding your positioning and making it work for you. Key Takeaways: When you can position yourself precisely, y…
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In this episode, Steve Fretzin and Andrew Michaels discuss: Matching your branding and headshot to your firm and business goals. Opening the doors to consultation with your headshot. What every lawyer should have in their arsenal of headshots. AI headshots. Key Takeaways: For internal purposes, you should have a friendly-looking headshot. That may …
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In this episode, Steve Fretzin and Niraj Chhabra discuss: How law firm financial planning is different from the average person. Building a relationship on education first with your financial advisor. Avoiding outgrowing your income. Understanding your expenses now to know what you need for the future. Thinking about and planning for long-term care.…
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In this episode, Steve Fretzin and Sean Klunder discuss: Why law firms tend to run behind other types of businesses in marketing. Understanding your SEO strategy. Individual lawyer marketing versus law firm marketing. Alignment and consistency in messaging in all areas of your firm. Watch out for fool’s gold to ensure you’re swimming in the blue oc…
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In this episode, Steve Fretzin and Marco Brown discuss: Changing your mindset to overcome limitations placed on you by yourself or your family. Leveraging the knowledge of those who came before you. Learn and implement the sales skills you didn’t learn in law school. Leveraging your attorney referral sources. Key Takeaways: Learn how to sell. Even …
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In this episode, Steve Fretzin and Ashley Robinson discuss: Creating a life on purpose. Niching down your business to focus on who you want to work with. Where lawyers need help with putting their marketing money. Understanding what potential clients (and Google) are seeing when they look at your website. Working with your marketing company to know…
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In this episode, Steve Fretzin and Scott Simmons discuss: Selling and following up without upsetting people. Getting out of the race to the bottom and reframing old ways of thinking. Dueling banjos of business development. The power of “how can I help?” and becoming more than just the lawyer. Key Takeaways: What you’re really competing against is l…
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In this episode, Steve Fretzin and Martin Lopez discuss: The three tenets of curiosity. Being interested in the other person. Peeling the onion to understand the other person’s problem. Tips to foster deeper connections between lawyers and clients to improve relationships. Key Takeaways: You’re not building trust when you’re talking at someone. You…
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In this episode, Steve Fretzin and Nermin Jasani discuss: Setting and implementing the plan to achieve your goals. Understanding what is realistic for a quarterly goal. Listing out the micro steps and adding them to your calendar for achievable goals. Monitoring your metrics that move the needle forward. Utilizing time and calendars to make your da…
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In this episode, Steve Fretzin and John Scott discuss: Storytelling with the numbers that leads to a logical conclusion. Why spending time in the numbers is key. Dynamic forecasting and cash flow. Four categories of important financial metrics lawyers need to look at to grow their firm. Improving poor billing hygiene. Key Takeaways: If you pay atte…
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In this episode, Steve Fretzin and Marc Halpert discuss: How Marc became the LinkedIn expert that he is today. Spending the time to show the world you’re amazinger. The recent and upcoming changes to LinkedIn. Working within the rules of the system you are bound to. Key Takeaways: LinkedIn is always changing, even as we speak. But there are ways to…
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In this episode, Steve Fretzin and Larry Smith discuss: Why lawyers are challenged to deal with stressors in an empathetic way. Listening and diagnosing the problem before trying to solve the client’s problem. Building trust and relationships with clients. How to handle a client on the ledge and setting expectations. Key Takeaways: Be kind, you nev…
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In this episode, Steve Fretzin and Doug Bradley discuss: Understanding the numbers around marketing. Bootstrap marketing on a limited budget. Laying the groundwork for solid website optimization. Setting expectations and calls to action. Key Takeaways: Having your own book of business gives you power and freedom. Be willing to try and test out opti…
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In this episode, Steve Fretzin and Paul Angelle discuss: Working through the lens of ownership. The biggest opportunity for growth…and the biggest obstacle for growth. Advice to law firm owners to create their business plans. Repetitive problems law firms have with executing their business plan. Key Takeaways: Your goal must be consistent with your…
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In this episode, Steve Fretzin and Justie Nicol discuss: Leading and selling without fear. Building your law firm to support you and your life. Systematizing your training processes and procedures. Running a virtual firm to invest in people over premises. Key Takeaways: There are no bad people, only bad decisions. As a lawyer, your job is to make s…
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In this episode, Steve Fretzin and Tim Lupinacci discuss: Time management and prioritization. Testing out leadership in smaller groups first. Learning from others to strengthen your leadership skills. Utilizing daily disciplines to support your leadership and your team. Key Takeaways: Get together and pour into people and allow them to pour into yo…
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In this episode, Steve Fretzin and Julie Yusim discuss: Adding a little positive self-talk to your routine. Getting value for your networking time. Going deep and playing the networking long game. Evaluating your wide network to see where you should go deeper. Best tips and tactics for effective networking. Key Takeaways: Networking is about giving…
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In this episode, Steve Fretzin and Lisa Katz discuss: Starting to build your book of business from early in your career. Providing value to your clients with a network of other service providers. Things you need to know when working with counsel. The playbook for building a book of business. Having the hard conversations to experience the growth. K…
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In this episode, Steve Fretzin and Andy Hite discuss: Practicing the change you want to see now. How leadership done right can change the world. Emotional intelligence and its role in leading a team and developing a strong culture. Building a strong culture. Uncovering the stories we tell ourselves, and challenging those stories. Key Takeaways: Do …
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In this episode, Steve Fretzin and Pratik Shah discuss: Committing to the process, not just the result, of business development. Tips to develop positive business development habits. Looking out for everyone in your business network. Going deep and wide in the right areas of your network. Key Takeaways: You should have a plan going into your networ…
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In this episode, Steve Fretzin and Mary Adkins discuss: Why you should consider writing a book today. Building trust as an author. Moving past the things keeping you from following your dream of writing a book. Tips to break down a big project into manageable bites. Key Takeaways: For many people, books are a medium that they enjoy and help them le…
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In this episode, Steve Fretzin and Jordan Ostroff discuss: How business planning and life planning are more similar than you might think. Building a life that makes you happy. Helping yourself make the right choices, not the wrong ones. Achieving multiple outcomes from the same action (not multitasking). Key Takeaways: Put a team together to suppor…
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In this episode, Steve Fretzin and Bo Royal discuss: The most common mistakes law firms make on their websites and landing pages. Why you should have A/B Testing on your website. Understanding where your website traffic comes from. Tips to improve law firm websites and landing pages immediately. Key Takeaways: Focus optimization on a few key pages …
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In this episode, Steve Fretzin and Frank Agin discuss: Why networking isn’t pushed in law school. The science of networking and why networking is like golf. The power of small talk (and why it actually works). The three reasons lawyers do not get referrals. Key Takeaways: Networking is really about building relationships and helping others. You hav…
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In this episode, Steve Fretzin and Manuj Aggarwal discuss: Why law is behind in other businesses, especially in the realm of technology. Sales, marketing, and scaling your law firm. Benefits of building a network and keeping in touch with your relationships. Using technology to maintain and strengthen network and client relationships. Key Takeaways…
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In this episode, Steve Fretzin and Travis Hoechlin discuss: Marketing for your law firm. Where money is being wasted on marketing. Isolating your target market audience. Three marketing secrets that lawyers don’t know. Key Takeaways: Whether you have your own firm or work for someone else, you can still have independence and power, you just need to…
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In this episode, Steve Fretzin and Robert Weiss discuss: Why creating video content is about more than video. Authentic video content for your law firm and for your target audience. Aligning video content with your law firm’s business strategy. Planning to repurpose your video content before you ever film. Key Takeaways: Start with video content to…
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In this episode, Steve Fretzin and Mair Hill discuss: Being in control of who you work with. Teaching, learning, and selling with the younger generations. Best ways for lawyers to learn business development. The six senses of business development. Key Takeaways: If you don’t understand your younger employees, listen more. They are telling you what …
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In this episode, Alay Yajnik and Steve Fretzin discuss: Perfect practice in your business development. Why lawyers struggle with business development. The reason having your own book of business is more important than ever before. Tips for starting your next year off with a bang. Key Takeaways: Being a great lawyer alone isn’t enough, you also need…
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In this episode, Steve Fretzin and Charles Gillis discuss: Why associates are the key to profitability in a law firm. How COVID changed the landscape of law for young lawyers. The generational change in lawyers in the industry. Tips for hiring and recruiting. Key Takeaways: Working in a remote or hybrid firm is possible, but having a connection and…
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In this episode, Steve Fretzin and Dan Warburton discuss: Lessons learned the hard way in leadership and delegation. Top things lawyers should delegate and are not. How to ensure those you delegate to are not going to leave your firm. The process and steps for delegation. Key Takeaways: Only when somebody feels like their future is being impacted b…
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In this episode, Steve Fretzin and Matt Spiegel discuss: Why you should have good customer service as a lawyer and for your law firm. Continuing client relationships beyond the case. How Lawmatics can help you to maintain client relationships and better run your law firm. Processes, procedures, and automation. Key Takeaways: Your law firm is a serv…
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In this episode, Steve Fretzin and Scott Mason discuss: Separating our identities and the roles we play in life. Why many people go to law school…often without knowing what to expect. The relationships between ourselves, myths, and culture. Professional freedom and moving past feeling trapped. Key Takeaways: What makes you happy is intimately relat…
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In this episode, Steve Fretzin and Rick Watson discuss: Building a professional network (and how to do it right). Things lawyers are really bad at doing. The hidden sales in your professional service firm. Being likable and referrable. Key Takeaways: There is a difference between building a wide network (full of lots of people) and building a deep …
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In this episode, Steve Fretzin and Meredith Bell discuss: Challenges with communication and why the way we talk to each other matters. Communication between the generations in a workplace. Managing expectations and understanding values and work ethic. Why positive feedback is key to relationships and company culture. Key Takeaways: Many challenges …
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In this episode, Steve Fretzin and Philip Fairley discuss: Measuring everything in your business for success. Biggest opportunities for growth for small law firms. The most overlooked area of your law firm. Competing with larger firms in your marketing without spending an arm and a leg. Key Takeaways: Run your business on the numbers, not on a feel…
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In this episode, Steve Fretzin and Natalie Knowlton discuss: The growing number of people DIYing their legal needs and why lawyers should be concerned. Non-lawyer ownership of law firms. Why lawyers should embrace thoughtful legal regulatory reform. Emerging business models in the practice of law. Key Takeaways: Law is both a profession and a busin…
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In this episode, Steve Fretzin and Michael Liebowitz discuss: Behavioral neurology and how it relates to business development. Understanding your business identity and your identity in your business. Belief alignment, story connection, and the message you are conveying. Talking about the money and criteria for success early in the discovery process…
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In this episode, Steve Fretzin and Brooke Lively discuss: Avoiding analysis by paralysis. The six key components of business that you need to understand. EOS (Traction) for law firms. Defining roles and delegating for law firm success. Key Takeaways: When you have your data dialed in, you can see where the issues really are and then you can fix the…
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In this episode, Steve Fretzin and Jonathan Fitzgarrald discuss: Collaboration between a lawyer and a business coach. Why you should have a business plan for your law firm. Finding the right referral partners and investors. Ideas for staying top of mind and staying in touch. Key Takeaways: Relationships are proactive, not reactive. If you don’t hav…
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In this episode, Steve Fretzin and Stewart Wessel discuss: How Stewart got into legal recruiting. The control and freedom that comes from having your own book of business. Building your network. Understanding the market for 1+1=3. Key Takeaways: As a younger lawyer, you do not have to start building your book alone - you can bring a more senior att…
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In this episode, Steve Fretzin and Diane DiResta discuss: The value of speaking both in person and virtually. Common mistakes lawyers make when speaking. Understanding your audience. What to do when you’re nervous (and why those nerves are selfish). Key Takeaways: Fit is often about culture, not about a skill mismatch. It doesn’t matter if you are …
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In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss: Social media and your law firm. Doing research on LinkedIn for potential connections. Taking accountability for what you publish on social media. Directing people back to your website for the full content and owning your content on your website…
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In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss: The first step lawyers and law firms need to do before marketing themselves. Positioning yourself as uniquely qualified to help your client. Perspective client avatars and referral partners. Pros and cons of specializing and finding your niche.…
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In this episode, Steve Fretzin and Elizabeth Tresp discuss: How Elizabeth started her law firm (and manages her other businesses as well). The secret of work-life balance. Managing workload capacity and workload ability when hiring. Understanding your core competencies and trying new things. Key Takeaways: The work-life balance will change througho…
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In this episode, Steve Fretzin and Jeff Kimmel discuss: Understanding the business and the finances of the firm. Referrals, delegation, and trust in your team. Communicating clearly and confidently to your client about transitions in teams. Scaling down to scale up. Key Takeaways: Everyone has their own way of managing - find the way that works for…
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In this episode, Steve Fretzin and Joe Tamburino discuss: Why lawyers struggle to build a book of business and a law practice. Honing your skills and learning from others. Communication, expectations, and building a great team. Building media relationships. Key Takeaways: You have to have confidence in yourself, no matter what venture you go into i…
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In this episode, Steve Fretzin and Emily Witt discuss: How Emily’s Be That Lawyer tipping point started by rock climbing. Top reasons lawyers are looking to move firms. Advice for lawyers searching for a move. One thing lawyers wish they knew. Key Takeaways: Many lawyers feel they are in the dark in regards to their career progression. During the p…
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