Peter balistrieri public [search 0]
×
Best peter balistrieri podcasts we could find (Updated October 2019)
Related podcasts: Health and Well-Being Business Fitness Marketing Healthcare MBA Health Technology Healthcare Management Jared Johnson & Peter Balistrieri Jared Johnson
Info
Join millions of Player FM users today to get news and insights whenever you like, even when you're offline. Podcast smarter with the free podcast app that refuses to compromise. Let's play!
Join the world's best podcast app to manage your favorite shows online and play them offline on our Android and iOS apps. It's free and easy!
More
show episodes
 
H
Healthcare Rap
Weekly
 
We can’t keep marketing healthcare in the same way. Each week the flavorful duo of #digitalhealth influencer and rapper Jared Johnson, together with industry veteran Peter Balistrieri, challenges the status quo of healthcare marketing and technology in their unique style that both entertains and informs. If you want insights from the industry’s best thought leaders delivered in a way that doesn’t bore you to tears, join the posse!
 
Loading …
show series
 
“Alexa, how do I optimize my hospital’s content for voice search?” A solid place to start is by slowing down and asking ourselves what healthcare consumers want from voice. Ahava Leibtag, president of Aha Media Group, discusses the current state of voice search and what to do today to prepare for tomorrow. All that, plus the dangers of demograp ...…
 
One reason SEO remains a challenge is the shrinking SERP real estate. Rebecca Gill, founder and president of Web Savvy Marketing, drops by to shed light on how to succeed with unique opportunities for medical providers and organizations even as Google’s knowledge graph gives more competition. All that, plus the 3 focus areas for today’s search ...…
 
Stop, collaborate, and listen! J is back with some revelations. Recap the biggest SHSMD conference yet as friends and colleagues share insights about innovating our approach to innovation. Jhaymee Tynan, Jeff Steblea, Steve Koch, Jason Skinner, and Alan Shoebridge offer more hits than your favorite mix tape. Thanks to Xpressdocs, Ultera Digital ...…
 
Your role will never be the same as it once was. What motivates you as a healthcare marketing or communications professional? Jared shares his tenets about healthcare marketing -- beliefs about what our industry is and how to succeed. All that, plus informed optimism, and looking in the mirror. Thanks to Xpressdocs, Ultera Digital, and the Podc ...…
 
Pager-wearing Millennial speaker Brian Fanzo is giving a keynote presentation at the Health Care Internet Conference (HCIC) in November on digital empathy. This week, Brian gives us a preview of how to build and scale trust on behalf of healthcare organizations. Hint: It doesn’t come by hiding from technology, or by marketing more. All that, pl ...…
 
Andy Gradel ran provider digital teams for more than a decade, but it didn’t take long after transitioning to the agency world to see things differently. This week, he passes along some of the insights he has gained by being away from the daily grind that so many healthcare digital teams struggle with. Learn what hills to die on, how to change ...…
 
The Healthcare Internet Conference, or HCIC, will be held in Orlando, Florida November 4-6. Mike Schneider, partner at Greystone.net, gives the lowdown on who should attend, how they selected topics from over 200 session submissions, and what he hopes you’ll walk away with. All that, plus the lazy river and where to find your tribe. Register fo ...…
 
Is content marketing being built up as a valuable skill only to turn into a dead end career path? Peter and Jared discuss career options as the value of content continues to evolve, including how damaging it can be when marketing departments compete for credit. All that, plus building on a foundation, and Peter’s recommendation for the best ret ...…
 
Matt Bakaitis, senior director for digital marketing at Cleveland Clinic, continues our preview of this year’s Content Marketing World Health Summit. Can your content marketing achieve its potential if structured as a series of projects? Matt explains why the answer is no. A project-based approach to content marketing gets the job done but won’ ...…
 
Amanda Todorovich, senior director of health content for Cleveland Clinic, gives a behind-the-scenes tour of the upcoming #CMWorld Cleveland Clinic Health Summit. From what has surprised her in previous years to what is changing based on feedback, Amanda prepares you for why this year’s event is designed to be the best yet. Don’t forget to ente ...…
 
Scott Zeitzer and Michael Roberts, hosts of new podcast The Paradigm Shift of Healthcare, stop by to share good vibes and discuss what they have learned producing the first few episodes. How do providers and patients keep up with today’s medicine, and more importantly, how do we make healthcare more human again? If you’re ready for a breath of ...…
 
If health tech entrepreneur Mike Biselli has his way, healthcare will be totally reimagined, and marketers will play a part in it. Healthcare needs authenticity, creative thinking, and a fully connected consumer experience. Marketers who choose to use their skills to move these efforts forward will help bring about a newly imagined, connected, ...…
 
Get ready to blast off with Alex Membrillo, CEO of Cardinal Digital Marketing, as he steers the rocket ship of healthcare SEO and paid search to bold new frontiers! The funny thing is, the future of being found on Google is still built on the same foundation it always has been. All that, plus what the executive team has to provide to marketers, ...…
 
The more we understand human behavior, the better equipped we become to transform healthcare in a meaningful and effective way. How is fear of the unknown, or fear of change keep us from creating effective growth campaigns? Jared discusses how five common fears affect marketing, quoting from recent books by Seth Godin, Jonah Sachs, and Jeff Gou ...…
 
Dr. Austin Chiang is the first chief medical social media officer at a major hospital, and he has a vision for merging the worlds of marketing and medicine. When medical professionals use social media correctly, they not only combat bad health information, they add a humanistic lens to medicine that helps consumers see what lies underneath the ...…
 
How do staffing challenges affect the patient experience, especially when healthcare professionals want more freedom and flexibility than a full-time job or working 12-hour shifts on a regular basis? Ryan Vet, CEO of boon, discusses the effects of today’s healthcare staffing challenges and how innovation is more than just throwing tech at probl ...…
 
Yesterday’s marketing won’t get you very far, especially in healthcare. Jared and Peter discuss 6 differences between Marketing Forward and Marketing Backward. Marketing is now the team driving the cultural and operational transformations that are relevant to customer experience. All that, plus pterodactyl mosquitoes, vacation plans, and a reci ...…
 
Join Jared as he recaps what he heard, learned, and felt at the NESHCO (New England Society for Healthcare Communications) 2019 Conference in Providence, Rhode Island. He shares three keys to pivoting skill sets and becoming more relevant: building business cases that break through with senior leadership, creating content that breaks through th ...…
 
Gina Czark, former vice president of content management for Northwell Health, pinpoints how consumers are demanding something beyond the sanitized marketing content that healthcare has given them for decades. We want the real story, and we want it tied to moments that impact us. Gina describes how to create the most relevant content that reache ...…
 
Jessica Walker, CEO and founder of Care Sherpa, coins the phrase that describes how to avoid leaving money on the table. What happens when Marketing does it job correctly and gets the word out about a service line, but then no one is there to pick up the phone? Learn how to spend less but spend smarter by thinking differently about the marketer ...…
 
Ben Dillon returns to share highlights from this year’s Healthcare Digital Marketing Trends Survey. What sets apart leading organizations, and what do winning teams look like? What about personalization? All that, plus the Land of Spreadsheets and what happens when you have a hammer. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthc ...…
 
When Walmart’s head of healthcare challenges hospitals to take down their ER billboards, how should marketers respond? Jared welcomes back returning guest James Gardner for reactions to this and other recent developments in the news. From TikTok to HIPAA-compliant Alexa apps, there’s so much more to our jobs than just “doing marcom better.” All ...…
 
One of the unsexy reasons why Transformation isn’t happening yet in healthcare is human behavior. Jared and Peter discuss crowdsourced responses regarding the supplier’s perspective about what happens after they hand some new shiny Awesomeness to a health organization. All that, plus bold new beats and an article discussing how consumers view P ...…
 
John Lynn shares a wrap-up from last week’s Healthcare and IT Marketing Conference and describes what makes it so different from other healthcare conferences. Once upon a time, health IT and hospital marketers functioned on opposite sides of the spectrum, but the HITMC community is changing that. All that, plus the debut of a brand new segment ...…
 
Is artificial intelligence really a distant sci-fi concern like it’s often portrayed, or is there a realistic starting point for healthcare organizations to begin evaluating data products today? Chris Hemphill, Director of Client AI at SymphonyRM, describes how the ability of businesses to survive will depend on how they make high-quality decis ...…
 
Yo, healthcare organizations, do us a solid and stop talking about transformation if you ain’t gonna do anything about it! Time to walk the walk! Jeff Gourdji, co-author of the new book Making the Healthcare Shift, breaks down the 5 necessary shifts for becoming consumer-centric, and how marketing and technology are involved. All that, plus an ...…
 
Let’s get real about our careers. Despite challenging expectations that can cause us to become disillusioned or burned out, it IS possible to pivot our personal skill sets and have fulfilling careers by discovering the higher purpose in what we do and how we can drive the transformation of healthcare. Jared is at his most personal and thoughtfu ...…
 
Happy podcastiversary! Superfan and creative wizard Shawn McGowan joins Jared and Peter to look at how much has changed since the podcast launched a year ago. From Tesla’s on fire to drinking the Hader-ade, their free-flow conversation is nimble and informative — just like we need to be as marketing and communications professionals. All that, p ...…
 
Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’ ...…
 
Become FOND of your voice strategy with Carrie Liken, head of industry for healthcare at Yext. Carrie shares the necessity of understanding voice search in the patient journey and how to get started using the acronym FOND. Spoiler alert: a healthcare voice strategy is more than just developing an Alexa skill. All that, plus the ideal traveler’s ...…
 
Leading with a sales pitch doesn’t work in person, so why do people keep trying it online? Brian Mack, a 2019 HIMSS Social Media Ambassador, shares why soft skills apply just as much in our digital interactions because success in marketing still very much depends on building relationships. All that, plus the current state of health IT brand exp ...…
 
The most underrated reason for failing to hit digital marketing goals isn’t tech or execution, but failure to understand human behavior. We can’t lose sight of what we’re asking people to do as part of our campaigns, or else all the optimization won’t matter. All that, plus ye old prospector, mud pies in carpets, and Peter’s all-too-unsurprisin ...…
 
Who better to fill us in on how healthcare is becoming more human than Nick Adkins, founder of the global #pinksocks tribe? Nick highlights how recent advances including AI, NLP, and blockchain have finally enabled technology to do what we always wanted it to do – improve life, not get in the way. All that, plus his advice for younger professio ...…
 
One of the greatest success stories of the power of healthcare content is the Pharmacy Podcast Network, whose founder Todd Eury is celebrating 10 years as a podcaster. Todd is all about community, as evidenced by his shout-outs to colleagues and hosts including Erin Albert, Timothy Aungst, Meghann Chilcott, John Nosta, Joe Lavelle, Janet Kenned ...…
 
Cleveland Clinic’s Amanda Todorovich discusses the current state of healthcare content marketing and tips for younger professionals to develop in their careers. Data is important, but not necessarily the data you think, and soft skills play a bigger part than ever in succeeding with healthcare content because of the personalities involved. All ...…
 
Jay Acunzo, well-known speaker and author of Break the Wheel, joins the program to help us discover that finding best practices isn’t the goal. Finding the best approach for YOU is. That means spending less time being concerned with what everyone else is doing and more honing our intuition and doing our best work. All that, plus foraging squirr ...…
 
Are there too many expectations that everything will lead directly to business results? Does that lead us to give up on tactics too soon? Jared and Peter discuss the ramifications of measuring too much. All that, plus the journey to the Sherpa and props to our newest sponsor. Special thanks to Xpressdocs for helping us spread the awesome, yo!…
 
Most Americans are looking for help to make basic healthcare decisions, and marketers can make a difference. Just ask Lygeia Ricciardi, a HIMSS19 Champion of Health, chief transformation officer at Carium and former director of the Office of Consumer E-Health at the Office of the National Coordinator for Health IT (ONC). We have a lively discus ...…
 
Jay Baer is in ‘da house, and he shows why he is second to none when it comes to sharing wit and wisdom with marketers. He joins the program to discuss Convince & Convert’s new ebook about social media best practices from top hospitals. Along the way, Jay shares surprises from the research such as whether links can hurt engagement and when boos ...…
 
Paul Szablowski, well-known consultant and former SVP of brand experience for Texas Health Resources, helps unravel the difference between brands that understand customer experience and those that are falling behind. What’s the difference between brand awareness and brand relevance? Health systems and care systems? Agencies that win clients and ...…
 
Should we spend time trying to convince the naysayers? What happens if we try to please everyone? Instead of telling customers how great you are, target their needs using tech and social media. All that, plus story time, and Peter gives a virtual sledding lesson. Special thanks to True North Custom for partnering with us to spread the awesome, yo!…
 
All you need to win in medtech these days is a good product, right? Neel Mehta, Vice President and Chief Operating Officer at EpiFinder, is the first to tell you that his digital health startup has an amazing product with the potential to improve millions of lives. He’ll also tell you that success requires new approaches to innovation, marketin ...…
 
As the year wraps up, we can see the status quo changing in healthcare. But all the talking we do on the program doesn’t amount to much unless it compels you to act. To do something differently. To challenge assumptions. To shake it up. This week, we take a special look at where we all are now and what’s next. All that, plus Peter owns a sponta ...…
 
Generational humorist Meagan Johnson likes to pick on all ages, not just Millennials. Meagan helps organizations understand how to overcome generational differences in the workplace and how being emotionally attached to the way things have been done can limit progress. Sometimes it seems too hard and we want to give up, like we used to do after ...…
 
Andrew Hanelly, partner at Revmade, knows what it takes to win and lose in the New Attention Economy. When the average person has the attention span of a goldfish, it’s a complex task to build revenue streams and growth strategies. Even when you pay for attention, you still have to earn it. All that, plus audio whiteboards and the first-ever tr ...…
 
Craig Kartchner, AVP of Growth and Performance Marketing at HonorHealth, is as passionate about understanding consumerism as Eminem was about crossing over 8 Mile Road. Are consumerism and patient engagement the same, and how should we address both? Here’s a hint: if you’re expecting your patient portal to provide the value that delights consum ...…
 
Robert Rose —yes, THAT Robert Rose— joins the posse to share how to build trust through content, one of his topics from Content Marketing World. Because healthcare is something nobody wants, we can’t just offer generic answers. We have to create trust by delivering differentiated content to the audiences we serve. All that, plus the “dad jeans ...…
 
Do you take time to remind your company how valuable you are, or do you simply move on to the next task? Without regularly finding ways to make mention of the value you bring, marketing can become a commodity and stakeholders can take it for granted. It’s possible – and necessary, in fact – to do so without being obnoxious, whiny or overly dram ...…
 
It’s “insane in the brain” for marketers to think all they have to do is manage an editorial calendar or media buys. How do we pay attention to data management and keep it in the forefront? All that, plus our apologies to any listeners suffering from hammer toes. Special thanks to True North Custom for partnering with us to spread the awesome, yo!…
 
Jared reports on the treats, tribes and trends that made this year’s HCIC memorable. From seeing your social connections IRL to finding out that #pinksocks is a thing, conferences make the world go round. All that, plus what really happens if a tree falls in the woods. Special thanks to True North Custom for partnering with us to spread the awe ...…
 
Google login Twitter login Classic login