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Today, I’m joined by Brian Kirkbride, co-founder & co-CEO of FitLab. An experienced founder, Fortune 500 exec, and investor, Brian oversees the company’s 11-brand portfolio of studios, equipment, and experiences — including Assault Fitness, XPT, Ragnar, and McGregor FAST. Scaling up FitLab is pushing expansion. In this episode, we discuss the compa…
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Today, I’m joined by Amanda Rees, co-founder & CEO of Bold. A fitness-based approach to healthy aging, Bold’s personalized exercise programs help older adults build strength, ease pain, and prevent falls. Partnering with Medicare, the platform aims to replace musculoskeletal disability with lifelong vitality. In this episode, we talk about tailorin…
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Today, I’m joined by James McMaster, CEO of Huel. Hacking meal prep, Huel wants to simplify healthy eating on the go. Catering to time-strapped consumers, the brand makes nutritionally complete instant meals, drinks, and powders. In this episode, we discuss the company’s mission to replace junk food, reduce waste, and make healthy options affordabl…
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Today, I’m joined by Jeff Byers, CEO of Momentous. Raising the bar on quality, Momentous makes science-backed supplements for high-performers. Trusted by the US military and pro sports teams, its products are transparently sourced, third-party tested, and NSF-certified. In this episode, we talk about fixing the flawed supplement industry. We also c…
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Today, I’m joined by Dr. Daisy Robinton, co-founder & CEO of Oviva Therapeutics. Daisy is a Harvard-trained molecular biologist on a mission to extend female healthspan. Targeting ovarian function as a lever for longevity, Oviva hopes to make menopause optional. In this episode, we discuss how Oviva Therapeutics plans to deliver additional years of…
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Today, I’m joined by Phil Levin, Founder & CEO of LiveNearFriends. After starting a coliving compound in Oakland, Phil saw the impact of community on well-being firsthand. Encouraging others to follow suit, he launched LiveNearFriends, a social real estate platform helping loved ones find homes near each other. In this episode, we discuss designing…
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Today, I’m joined by Will Bartholomew, founder and CEO of D1 Training. Will developed the idea for an athletics-based training center after an ACL injury cut his NFL career short. Since 2001, D1 has grown from one Nashville location to 40+ facilities nationwide — helping aspiring college athletes, pros, and the general public reach their goals. In …
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Today, I’m joined by Nick West, co-founder & CEO of Bandit. Born in NYC, Bandit is an apparel brand founded for runners, by runners. The company’s community vibes and state-of-the-art gear catapulted it to cultish success — but its physical products are just the beginning. In this episode, we discuss Bandit’s mission to evolve the sport of running.…
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Today I’m joined by Jeff Zwiefel, executive director of Life Time MIORA. Former president and COO of Life Time, Jeff now heads the brand’s spinoff concept MIORA. Targeting the medical wellness market, MIORA longevity clinics pair personalized training and nutrition programs with medical and aesthetic treatments to help members reach their goals. In…
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Today I’m joined by Crunch Fitness CEO Jim Rowley. Known for its inclusive atmosphere, the national gym chain offers a mix of classes, state-of-the-art equipment, personalized training programs, and digital experiences. In this episode, we discuss the future of fitness franchises — including the role of group classes, wellness offerings, and recove…
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Today, I’m joined by Rachel Drori, founder of Daily Harvest, a plant-based frozen meal delivery service. Valued at over $1B in 2022, Daily Harvest is reimagining frozen food. Partnering with Kroger, the company recently expanded into retail — launching its pre-prepped smoothie, soup, and healthy bowl kits to the masses. In this episode, Rachel disc…
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Today I’m joined by TRX founder Randy Hetrick & CEO Jack Daly. In the 90s, former Navy SEAL Randy Hetrick developed portable suspension straps while on deployment before launching TRX in 2004, then led the business for 15 years before selling. In 2022, Randy teamed up with Jack Daly to buy the brand back out of bankruptcy, kicking off a new chapter…
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Happy new year! To kick off 2024, we’re changing things up a bit. We have some incredible episodes lined up, but today – we’re sharing a behind-the-scenes look at Fitt Insider and a preview of what’s to come. In this episode, we cover: • Fitt Insider’s backstory and mission • Highlights from 2023, including sponsorships, press releases, and interna…
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Today, I’m joined by Julie Cartwright, president of Pvolve, an innovative low-impact fitness program with in-studio and at-home offerings. Founded in 2017 by Rachel Katzman, Pvolve leverages resistance-based functional movement training to help exercisers restore body alignment and health. Ditching the no pain, no gain mantra, the company is provin…
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Today I’m joined by Ed Buckley, CEO of FitOn Health, a wellness benefits platform for employers and health plans. On a mission to bridge healthcare and fitness, Ed founded corporate wellness platform Peerfit in 2011 — connecting people with quality digital health content and in-person fitness classes. FitOn acquired Peerfit in 2022, launching FitOn…
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Today, I’m joined by Garrett Marshall, president of digital fitness platform Xponential+. Part of Xponential Fitness, Xponential+ hosts streaming classes from the company’s portfolio of boutique studio brands — including Rumble Boxing, Club Pilates, and Row House. Reimagining at-home fitness, Xponential+ is also partnering with Meta to make VR work…
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Today I’m joined by Sam Jactel, founder and CEO of Ayble Health, a digital GI care platform. Sam’s lifelong battle with inflammatory bowel disease fueled him to design better solutions for gut health sufferers. Frustrated by ineffective treatments, he founded Ayble Health — combining personalized AI-powered gut health plans with human coaches for g…
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Today, I’m joined by Andrew Sugerman, CEO of Centr, a global fitness brand pairing personalized digital content with state-of-the-art gym equipment. Founded by Chris Hemsworth, Centr’s omnichannel ecosystem offers custom workouts, meal plans, mindfulness programs, and more. Leveraging his experience leading content and partnerships at Disney, Andre…
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Today, I’m joined by Tom Dowd, CEO of F45 Training, a studio franchise built on high-intensity functional group workouts. Founded in 2012, F45’s early success skyrocketed it to 2200+ franchises and a 2021 IPO, before financial troubles hit. Now, investor Tom Dowd has stepped in as CEO, leveraging experience as an executive at GNC and Performance In…
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Today, I’m joined by Jonathan Neman, co-founder and CEO of Sweetgreen, a fast casual chain serving fresh meals with transparently-sourced ingredients. Studying abroad in Australia, Jonathan noticed the country had managed to make healthy eating cool. So in 2007, he set on a mission to recreate that sentiment overseas — launching Sweetgreen to make …
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Today, I’m joined by Cameron Falloon, founder of Body Fit Training, an Australian fitness franchise scaling progressive, strength-based group training. After training pro athletes for 30 years, Cameron wanted to recreate structured conditioning for weekend warriors. He launched Body Fit Training in 2017 — packaging resistance, cardio, and functiona…
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Today, I’m joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.’s training regimen. No stranger to celebrity brand building, James previously advised on Beyonce’s Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he’s growing Mayweather Boxing +…
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Today, I’m joined by Jeffrey Kaditz, founder & CEO of Q Bio, a company democratizing personalized preventive health with streamlined whole-body MRI’s and digital twin technology. An engineer and serial entrepreneur, Jeffrey’s tackled everything from fintech to mobile gaming. Now, he’s revolutionizing healthcare at Q Bio, building a platform that pr…
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Today, I’m joined by Jesse Itzler, serial entrepreneur, NYT bestselling author, and co-owner of the Atlanta Hawks. Jesse’s success crosses industries, with past exits including Zico Coconut Water, Alphabet City Sports Records, and Marquis Jet. Now, he’s leveraging his love of endurance sports to scale his two latest ventures, apparel line All Day R…
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Today, I’m joined by Taylor Pemberton, co-founder & CEO of Superset, a turn-key operations platform for online health and fitness coaches. With experience working at companies like AirBnB and Spotify, Taylor’s passionate about applying tech’s lean product design ethos to the fitness industry. The Superset app automates client payments, contracts, o…
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Today, I’m joined by Paris Wallace, founder & president of the National Cycling League (NCL), a co-ed professional league revolutionizing cycling’s US presence. Under Wallace's leadership, the NCL is leveraging technology, diversity, and community to cultivate a fandom of the future. This year, it kicked off its inaugural season with noteworthy bac…
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Today I’m joined by Shizu Okusa, founder and CEO of Apothékary, a supplements company rooted in East-meets-West wisdom. After exiting her first business in 2019, Shizu set out to disrupt synthetic supplements by launching a platform that makes plant-medicine fun and accessible. Combining ancient ritual and modern science, Apothékary’s adaptogenic b…
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Today, I’m joined by Joe Wicks, founder of The Body Coach, a global fitness media brand consisting of online classes, nutrition books, and a healthy living app. A UK-based trainer and nutrition expert, Joe Wicks gained international acclaim for his approachable views on fitness and easy-to-follow programs. During the pandemic, Joe’s live streamed Y…
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Today, I’m joined by Dylan Beynon, founder & CEO of Mindbloom, a psychedelics-assisted therapy platform. After discovering the transformative potential of psychedelics, Dylan Beynon founded Mindbloom to empower individuals to improve their mental and emotional well-being through guided psychedelic experiences, meditation, and coaching. Facilitated …
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Today, I’m joined by Sam Polk, co-founder & CEO of Everytable, a food company making nutritious, made-from-scratch meals available at fast-food prices. Sam Polk, a former Wall Street trader turned social entrepreneur, founded Everytable with the aim to address food inequality by providing affordable, convenient healthy meals to underserved communit…
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Today, I’m joined by John Mastrototaro, CEO of Movano Health, creators of the Evie Ring, a medical-grade health wearable for women. With over 30 years of experience in the medical device field, John has spearheaded the development of the Evie Ring, a finger-worn wearable empowering women to monitor and improve their well-being with real-time insigh…
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Today, I’m joined by Gabi Lewis, co-founder & co-CEO of Magic Spoon, creator of better-for-you versions of childhood-favorite breakfast cereals. Co-founding Magic Spoon, Gabi sought to redefine breakfast by combining his passion for nutritious innovation and delicious flavors, paving the way for a cereal renaissance that aligns with modern dietary …
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Today, I’m joined by Philipp Roesch-Schlanderer, CEO of EGYM, a provider of smart workout solutions and equipment for health and fitness facilities. After initially focusing on connected gym equipment, Munich-based EGYM has emerged as a leading fitness technology company delivering equipment, software, and programming to health clubs operators and …
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Today, I’m joined by Kyriakos Eleftheriou, co-founder & CEO of Terra, an API unifying health and fitness data from apps and wearables. After developing an obsession with wearables and health data to improve his performance in the armed forces, Kyriakos realized there wasn’t a solution to connect all his metrics in one place. Incubating the concept …
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Today, I’m joined by Nick Allen, co-founder & CEO of Sunnyside, a mindful drinking app. Solving his own problem, Nick created the Sunnyside platform and SMS service to achieve a healthier relationship with alcohol. For users trying to get sober, drink less, or be more aware of their intake, Sunnyside acts as a digital accountability partner to impr…
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Today, I’m joined by Kiva Dickinson, founder & managing partner of Selva Ventures, a VC firm dedicated to CPG brands in health, wellness, and self-care. Backing brands like MUD\WTR, Mid-Day Squares, Kinship, Native Pet, and more, Selva Ventures invests in concepts that make their consumers' lives better. After closing $34M for its second fund, Kiva…
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Today, I’m joined by Phil Wagner, founder & CEO of Sparta Science, a movement health intelligence platform for organizations. Sparta Science specializes in using data and analytics to optimize human performance and reduce the risk of injuries in athletes, the military, and healthcare. Using his experience as a physician and strength coach, Dr. Phil…
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Today, I’m joined by Meridith Cass, founder & CEO of Nix Biosensors, creators of a biometric patch that extracts real-time hydration data from human sweat. Through a reusable wearable device, Nix gives individuals the access and tools to understand their health in terms of sweat rate, electrolyte loss rate, and sweat composition. Its flagship produ…
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Today, I’m joined by Adam Bornstein, author & founder of Born Fitness, a health & fitness media platform and coaching program. Through expert-backed articles, a newsletter, and personalized coaching, Born Fitness makes building healthier habits around nutrition and exercise simple. Best-selling author of nutrition-focused book You Can’t Screw This …
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Today, I’m joined by Mélanie Masarin, founder & CEO of Ghia, makers of a nonalcoholic apéritif. Ghia creates an elegant and inclusive drinking experience, redefining alcohol culture with its balanced and flavorful concoction. The spirits-free apéritif crafted with natural botanicals, fruits, and herbs offers a sophisticated alternative to the tradi…
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Today, I’m joined by Kari Saitowitz, chief marketing & creative officer of New York Sports Club and founder of Fhitting Room. After founding and operating NYC-based boutique HIIT and functional fitness studio Fhitting Room, Kari joined New York Sports Club upon its acquisition of her brand in late 2022. Now, she’s merging Fhitting Room’s programmin…
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Today, I’m joined by Dr. Andrew Brandeis, co-founder & CEO of OK Capsule, a private-label supplement manufacturer and distributor for DTC wellness brands. Meticulously formulated and scientifically backed, Dr. Brandeis and team have developed 70+ supplements that prioritize quality, transparency, and efficacy, providing companies and their clientel…
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Today, I’m joined by Andrew Lacy, founder & CEO of Prenuvo, a preventative healthcare company utilizing comprehensive whole-body MRI scans. Prenuvo offers advanced medical imaging services that provide personalized insights into an individual's health, enabling early detection and prevention of major diseases. Shifting the paradigm with proactive s…
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Today, I’m joined by Samantha Diamond, co-founder & CEO of Bird&Be, an at-home fertility care platform. After suffering from prenatal and fertility issues themselves, Sam and her co-founders rallied to create an easier way for people to optimize their outcomes. Combining conventional and naturopathic medicine, Bird&Be’s at-home diagnostics and pers…
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Today, I’m joined by Dave Long, co-founder & CEO of Orangetheory Fitness, a HIIT-based boutique studio franchise. Founded in 2010, Orangetheory’s science-backed, heart rate-based workouts aim to deliver maximum results in a short amount of time, splitting exercisers between treadmills, rowers, and strength equipment. Growing its international commu…
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Today, I’m joined by Christian Toetzke, founder & CEO of HYROX, a global fitness racing competition. Christian, a former professional athlete and entrepreneur, created HYROX with the goal of making fitness more accessible and engaging for people of all fitness levels. The company hosts mass-participation events, putting competitors on the clock for…
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Today, I’m joined by Rachel Soper Sanders, co-founder & CEO of Rootine, a personalized nutrition and diagnostics platform. Founded in 2018, Rootine’s unique approach to health and wellness combines DNA testing with a genomic algorithm to create customized vitamin subscriptions tailored to each member’s specific needs, be it performance, stress-redu…
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Today, I’m joined by Michael Easter, best-selling author, professor, and advocate for rewilding the modern lifestyle to achieve optimal health. Acclaimed author of The Comfort Crisis, Easter’s work focuses on how humans can integrate modern science and evolutionary wisdom for improved health, meaning, and performance in life and at work. In this ep…
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Today, I’m joined by Niki Leondakis, CEO of CorePower Yoga, a national chain of athletic-style yoga studios. With 220 studios in the US, as well as an on-demand digital platform, CorePower Yoga is the largest privately held yoga chain in the country. Operating at the convergence of physicality and spirituality, the brand’s modern approach resonates…
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