show episodes
 
Artwork

1
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

Unsubscribe
Unsubscribe
Weekly
 
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to con ...
  continue reading
 
Explore visibility and the art of owning your power as you align your brand. Host and Flaunt Your Fire CEO India Jackson has conversations that disrupt industry standards and defy stale marketing advice. If you are ready to amplify your influence and create lasting impact, you are in the right place.
  continue reading
 
A podcast about the different people, technologies, and organizations that are coming together to remove carbon dioxide from the atmosphere and reverse climate change. Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support
  continue reading
 
Loading …
show series
 
After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or custo…
  continue reading
 
There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay. What happens once money comes into a business? Where does it go from there? The lack of real disclosure on this in online ent…
  continue reading
 
Carbon removal is often conceived of as only separating greenhouse gases from ambient air. But what if it also creates other valuable products in the process? Should they still be selling carbon credits? Does this competition make it harder for carbon removal companies that can't produce additional value streams? What are the trade-offs here, and i…
  continue reading
 
You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch phrases that come with them on my social media. Here’s the conundrum, though: when your business crosses into the territory of making seven or…
  continue reading
 
Why does death exist? Does getting older always mean getting wiser? Should we look to experience or youth for breakthroughs? In today's episode of the Reversing Climate Change podcast, Nori Cofounder Ross Kenyon is joined by Dr. Venki Ramakrishnan, a 2009 Nobel Laureate in chemistry and author of the new book, Why We Die: The New Science of Aging a…
  continue reading
 
How should a climatetech company think about its brand? What if it's B2B? What if it needs to be both trustworthy and idiosyncratic at the same time?! In today's episode of Reversing Climate Change, Nori Cofounder, Ross Kenyon, is joined by his colleague, Heidi Sloane, Nori's Senior Marketing Manager. Heidi led Nori's recent rebrand, which took it …
  continue reading
 
Visibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll grow your business. So how can you feel more confident and empowered in the spotlight? In this episode, I talk with my friend Erica Courdae, a CEO Collective mentor and Diversity, Equity, and I…
  continue reading
 
Do you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media. So what is social media good for? Most of it now works best for nurturing your existing audience. But in this episo…
  continue reading
 
Seems like a new book on climate-friendly cooking is constantly being released. Do they matter, or do they unfairly place the burden of political economy and social change on the lowly consumer? What type of cooking might actually be impactful, and why? Why do we even bother cooking anyway? In today's Reversing Climate Change podcast, Nori Cofounde…
  continue reading
 
You know you must get in front of more potential clients to grow your business. So you make plans to get more visible, whether it’s through interviews or guest blog posts or videos or whatever. Yet, you feel this anxiety creep up at the thought of getting more visibility. So what do you do when the concept of putting yourself out there more feels s…
  continue reading
 
You spend so much time posting on social media or writing blog posts or sending newsletters to your email list. But no matter what you do (or how much), your marketing just. isn’t. working! You’re not seeing results in the form of new, paying clients. Today, I kick off a new series all about marketing that converts. In this first episode, I dive in…
  continue reading
 
Off-world settlements are sometimes proposed as an insurance policy for Earthlings. Or as an escape for the super-rich. Is it actually either of those things? How should we be considering humanity's relationship to the cosmos and off-world civilization? And is the Overview Effect worth a damn? On today's episode of the Reversing Climate Change podc…
  continue reading
 
Imagine you’re watching a movie about two solo entrepreneurs: One is so excited about her business but finds herself spinning her wheels. She has an amazing vision for growing her business but goes from one idea to the next because instant success eludes her. The other also loves the idea of growing her business. But instead of constantly changing …
  continue reading
 
I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the scenes so your busine…
  continue reading
 
Nutrients on Earth are essential for life on Earth. But they aren't evenly distributed. How do they end up in different places, and how does that affect life on Earth? How does life even work?! In this episode of the Reversing Climate Change podcast, Nori Cofounder Ross Kenyon is joined by Dr. Joe Roman, a conservation biologist and author of Eat, …
  continue reading
 
What does it mean to farm regeneratively? Or to farm conventionally, for that matter? Is regenerative agriculture size-dependent? What are its benefits and how does it work? Today's Reversing Climate Change podcast episode has Jada Dormaier, Supply Account Manager at the Nori carbon removal marketplace, join Nori Cofounder and Director of Creative …
  continue reading
 
When you hear of businesses blowing up overnight, you get the glamorized version. You see the celebrity entrepreneurs online living the high life. They’re taking luxury vacations, driving fancy cars, and talking about how their business makes six, seven, eight (or more) figures. But here’s what they’re not telling you. Their business isn’t sustaina…
  continue reading
 
Does liberalism's attempt to let us all pursue different visions of the good life ironically make the good life even harder to achieve? Should there be an established church? Are the people who hold these ideas politically ascendent, or likely to remain part of a small counter-revolutionary fringe? In this episode of Reversing Climate Change, Nori …
  continue reading
 
Just because you know something isn’t the same as experiencing it. As a CEO, you undergo rites of passage as you progress through your business, especially if you want a successful and sustainable one. In this episode, I share some of the lessons I’ve learned the hard way so you can see a little further ahead on your path, mitigate some of these ch…
  continue reading
 
When people think about innovation in carbon removal, they're probably thinking about physics or materials science. How do we make CDR faster, cheaper, more durable, or use less energy? What if we told you that a lot of the innovation that is coming is financial and/or contractual? In this episode of the Reversing Climate Change podcast, Nori Cofou…
  continue reading
 
This week, I went live on Instagram to share a little Rach Rant that I knew I needed to share with you on the podcast. I've been hearing from so many small business owners who are looking for real support but when they bring their legitimate business challenges to the so called experts - they are told that the reason they are stuck is mindset. Mind…
  continue reading
 
Scaling is the name of the business game online, or so it would seem. So often we hear about people having seven-figure launches or seven-figure months (or even days). But there’s something that really doesn’t get talked about regarding these eye-popping figures that you need to know. Beyond just making more money, what does it really mean to scale…
  continue reading
 
Everyone right now is talking about regenerative agriculture. What does it look like when major cash crops work to improve their practices? How can the Department of Agriculture and agricultural science programs at universities support the changes so that major commodity operations can derisk their transition? In today's episode of Reversing Climat…
  continue reading
 
Reversing Climate Change is many things: a repository of deep dives into carbon removal, a way to intimately understand the thought processes of the folks at Nori working to build a scalable carbon removal marketplace, and a massive catalogue of the infinite number of climate-adjacencies that tickle host Ross Kenyon's brain. And sometimes you've go…
  continue reading
 
As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee …
  continue reading
 
As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk a…
  continue reading
 
What does it mean to work "in Product", let alone at a company working on climate change? What is the difference between Product and Engineering? And what the hell are they building in there anyways?!In this conversation, Nori cofounder Ross Kenyon is joined by Nori's Head of Product, Patrick Tsao, to discuss Patrick's role in scaling climate actio…
  continue reading
 
I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can build in self-acco…
  continue reading
 
What does regenerative agriculture mean to you? Whither Big Regen? To Will Harris, author of A Bold Return to Giving a Damn, One Farm, Six Generations, and the Future of Food, it means restarting the cycles of nature—making them healthy again. This week on Reversing Climate Change, Ross Kenyon and Jada Dormaier from Nori are joined by Will Harris t…
  continue reading
 
A disaster has arrived. Do you have the right supplies? The right mindset? Are you ready? Last time this topic came up, we spoke with David Pogue on enormous questions of how to choose where to live and to make sure you are relatively prepared for the climate-changed future. This show is downstream from there: what do you do given that you potentia…
  continue reading
 
Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to ac…
  continue reading
 
Is there a tectonic shift away from corporate offsetting and into corporate insetting? In this episode of Reversing Climate Change, we sat down with Lia Nicholson, Head of Sustainability at Terrascope, to discuss the sexiest topic of all—carbon accounting. Historically, corporations faced justified criticism for opting to buy low-quality carbon off…
  continue reading
 
It’s one thing to have the right people on your team. But do you have them in the right roles? Assessment tools like StrengthsFinder (now officially called CliftonStrengths®) can help you not just learn more about yourself and your team members but also give you the information you need to help put them in a better position for success. Specificall…
  continue reading
 
What's the hallway buzz about carbon removal in Dubai? Is carbon removal a fringe topic or top of mind for attendees? And what's it mean for major climate events to happen in petrostates? Who's ready for Baku, 2024?! It’s COP28, the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC), the internation…
  continue reading
 
You have all kinds of personality assessment tools available to use. You’ve probably even taken some of the tests like Myers-Briggs, StrengthFinders, or the Enneagram. But what about a tool that can help you assess and build your team in the best way possible? That’s where the Kolbe A™ Index comes in! It’s a tool that small business owners can use …
  continue reading
 
With 2024 just around the corner, you're probably thinking about goal setting for the new year! My chat with Christy Bowie will get you on the right track to setting goals that support your dream life. WIN A COACHING SESSION! Post a screenshot of the podcast and tag @the.joyfulpreneur on Instagram for your chance to win a one hour, 1-on-1 coaching …
  continue reading
 
Forget merely about melting polar ice caps—expansion of deadly diseases is possibly the true Pandora’s Box that climate change is rapidly opening. In this episode of Reversing Climate Change, host Ross Kenyon is rejoined by Zoya Teirstein, staff writer at Grist, to discuss the intricate and chilling intersection of climate change and disease. The w…
  continue reading
 
You’ve seen and heard about it from the hiring room to the Hollywood screen. For the last few years, every workplace imaginable has been discussing and trying to increase diversity, equity, and inclusion by implementing DEI practices in their company. But Mia Henry, founder and CEO of Freedom Lifted, sees a flaw in the way these concepts often get …
  continue reading
 
Are you a small business owner who is hiring more employees and building a real team? Then it’s time to start thinking at an entirely new level about how this will change the game for your company. And you need to have a culture in place that helps you attract and retain the talent you want onboard. In the last few years, we’ve seen huge changes in…
  continue reading
 
"I won't be able to live with the realization that I could have done more and I didn't." In this episode of Reversing Climate Change, host Ross Kenyon engages in a candid conversation with Ed Begley, Jr., a seasoned environmental activist and Hollywood actor. Unpacking his Hollywood journey and introducing his memoir, To the Temple of Tranquility a…
  continue reading
 
Do you often have to throw your 90-day business plan out of the window because events come up that throw a wrench in the works? Over the past few years, pandemics, social justice movements, and wars have made the world feel more chaotic than ever. And that impacts you as a small business owner, as do the things just going on in your personal life. …
  continue reading
 
Can a tiny life be meaningful?For this Thanksgiving Day episode of Reversing Climate Change, join us for stories about food, family, connection, and love.Ross reaches across the pond to speak with Helen Rebanks, farmer, shepherd, and author of The Farmer's Wife: My Life in Days. She is the wife of another farmer, James Rebanks, author of The Shephe…
  continue reading
 
We're chatting about social media mindfulness with Andréa Jones, Social Media Strategist. WIN A COACHING SESSION! Post a screenshot of the podcast and tag @the.joyfulpreneur on Instagram for your chance to win a one hour, 1-on-1 coaching session with me! Learn more about The Joyfulpreneur Take my Mini Course: Stop Fighting About the Dishes (and oth…
  continue reading
 
Forgetting to market and prioritize making sales consistently? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business? What you suffer from, dear entrepreneur, is a lack of plan implementation. In the fi…
  continue reading
 
Starbucks is finding new mountains to grow coffee on, agribusiness is developing drought resistant seeds, and the governments are building seawalls. So what can individuals and families do to adapt themselves?! This week Ross is joined by David Pogue, CBS News Sunday Morning correspondent, former New York Times weekly tech columnist, and author of …
  continue reading
 
You tell yourself, “This year, I’m gonna do it!” You write down your business goal. You put it where you can see it constantly. You’re determined to reach that pinnacle you’ve set for yourself this time! A few months later... you’ve forgotten about it or given up on it. We tend to only set goals once a year, and that’s one of the reasons why goal s…
  continue reading
 
Do carbon credit ratings help or harm the growth of carbon markets? How important is standardization to liquidity? Should we look to lessons from the bond market? Equities? Commodities? Derivatives? Precious metals? Real estate?! Get ready to go full high finance — it’s a show about market structure. In this episode, Reversing Climate Change’s host…
  continue reading
 
Is hunting on the brink of extinction? Is that a good or a bad thing? In this episode, we delve into the intricate connection between the art of hunting and our profound relationship with the natural world. Our is guest Bruce McGlenn, Founder and Lead Instructor of Human Nature Hunting—a program that, as Bruces describes it, is fundamentally and fo…
  continue reading
 
If you've ever been curious about living abroad, you'll love this conversation with Brandi Jordan! WIN A COACHING SESSION! Post a screenshot of the podcast and tag @the.joyfulpreneur on Instagram for your chance to win a one hour, 1-on-1 coaching session with me! Learn more about The Joyfulpreneur Take my Mini Course: Stop Fighting About the Dishes…
  continue reading
 
Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success. In this episode, I talk about how to design a business that works for you and runs like clockwork …
  continue reading
 
Loading …

Quick Reference Guide