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Most emails are delete worthy. Yet, others command our attention during the course of a busy day. Why...and more interestingly, how? Pushing Send dives into the stories behind people who send great emails. Each episode explores their strategies—plus the human side to how they connect and engage with readers. The goal of Pushing Send is to share inspiring stories about various approaches to email. If you’re an entrepreneur, marketing professional, or anyone using email in order to grow a busi ...
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MarTech Podcast // Marketing + Technology = Business Growth
1
MarTech Podcast // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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MarTech Podcast // Marketing + Technology = Business Growth
1
Blending Humans, AI, & Automation -- Erica Salm Rench // rasa.io
13:54
13:54
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13:54
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the task…
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MarTech Podcast // Marketing + Technology = Business Growth
1
AI-Led Content Creation -- Erica Salm Rench // rasa.io
12:44
12:44
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12:44
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce better content. While we’ve gotten to the point where we trust machines for short form content, the future could see machines producing long form content as w…
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MarTech Podcast // Marketing + Technology = Business Growth
1
AI Tool Accessibility for Marketers -- Erica Salm Rench // rasa.io
12:43
12:43
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12:43
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. The automation tools available to marketers now far outnumber the ones that were available just five years ago. In fact, marketers have come to depend on AI to make the marketing process more efficient, using tools for content gene…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Where is AI Most Effective in Marketing? -- Yaniv Makover // Anyword
11:41
11:41
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11:41
Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. There is no denying that language models like ChatGPT have brought significant advancements to content creation and syndication in marketing. However, while they can provide valuable insights, it’s crucial to feed them with your own data for accurate decision-mak…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Leveraging AI Without Losing Creativity -- Yaniv Makover // Anyword
19:46
19:46
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19:46
Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. While AI can assist in content generation, it should be seen as a tool to enhance and augment human creativity rather than replace it. Striking the right balance between leveraging AI capabilities and nurturing one's own creativity is essential to maximize the po…
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MarTech Podcast // Marketing + Technology = Business Growth
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Optimizing PPC is not How You Grow -- Chris Nawrocki // Heur
15:11
15:11
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15:11
Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. PPC ads can generate immediate visibility and traffic to your website or landing page. However, to achieve sustainable growth, it's important to adopt a comprehensive marketing strategy that incorporates multiple channe…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Marketing's Demise in the Digital Age -- Chris Nawrocki // Heur
17:38
17:38
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Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. Recent updates, such as Apple's iOS update and the removal of third-party cookies by Google, have impacted the ability to serve media at scale and profitably. These developments raise questions about what marketing trul…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Adding Audio to Your Content -- Tal Florentin // Summurai
12:22
12:22
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12:22
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Podcasts episodes now show up in search results, and there are special filters for audio content. We could soon see an audio tab appear on Google’s search results, and a new playing field for SEO. Today, Tal talks about the ways that you can add audio into you…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Repurposing Text with Audio -- Tal Florentin // Summurai
17:23
17:23
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17:23
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. How many times have you discovered a great blog, promised you’d get back to it, but never did? If you had the ability to consume it in audio format during your workout, chances are you’d be more inclined to get back to it. Today, Tal talks about the process of…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Podcast & Streaming Audio Marketing -- Tal Florentin // Summurai
13:37
13:37
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Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Content consumption varies by the consumer and marketers should always account for this throughout the customer’s journey. While we’ve explored personalizing the user experience through video and text, audio’s potential still remains mostly untapped. Today, Ta…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Globalization in Technology Marketing -- Dan Radu // Macro
12:32
12:32
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12:32
Dan Radu, President of Macro, talks about trends that may end up defining the future of marketing. Thanks to the reach of digital marketing, businesses can connect with customers from every corner of the globe and establish a strong global presence. However, this shift towards globalization has also created the need for remote teams to work togethe…
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MarTech Podcast // Marketing + Technology = Business Growth
1
The Future of the Marketing Profession -- Dan Radu // Macro
17:14
17:14
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17:14
Dan Radu, President of Macro, talks about trends that may end up defining the future of marketing. As AI technology and automation continue to impact the marketing profession, it is important to remember that the fundamentals of marketing remain the same. While the practices and skill sets required may evolve, understanding the customer's needs and…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Are Your Leads Humans or Bots? -- Alex Makarski // Clickmakers.io
16:17
16:17
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16:17
Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. While there are ways to mitigate the impact of bots, it's difficult to completely exclude them. Therefore, it's crucial to have a reliable validation mechanism to ensure you’re feeding the ad network algorithms cle…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Whoever Has the Most Data Wins -- Alex Makarski // Clickmakers.io
17:37
17:37
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17:37
Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. The more data you have, the better you can understand your customers and optimize your media buying efforts for maximum impact. Yet, collecting data is not enough; it must be effectively fed back into the media buy…
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USC Incubator Director & Adjunct Professor, Paul Orlando, wraps up discussions on some of the most important metrics for marketers. When you’re on the hunt for investment capital, your CAC is a very important metric. It indicates what channels are working for you and highlights opportunities for scale. Today Paul talks about calculating your custom…
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Paul Orlando, Incubator Director & Adjunct Professor at USC, shares some of the most important metrics for marketers. When building a business, LTV is often a highly sought after number. Rather than a single, static number, understanding LTV starts with understanding the behavior of your customer segments. Today Paul takes us through the process of…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Integrating Direct Mail Into Marketing -- Rick Elmore // Simply Noted
12:20
12:20
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12:20
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely come to mind anymore. However, handwritten notes and direct mail could prove to be just the addition your marketing portfolio needs to finally close those …
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