Research Rockstar LLC public
[search 0]
More

Download the App!

show episodes
 
Loading …
show series
 
Planning your first multinational survey research project? Let's make sure you avoid 3 common newbie mistakes that can cost you money, time, and (frankly) credibility. These are three common, REAL WORLD mistakes-- let's help you to avoid them! Multinational market research projects are always fascinating learning opportunities, but they can be a bi…
 
As market researchers, we often have projects where we are gathering data about emotions. But identifying and describing emotions can be tricky. This Conversation will help researchers who have experienced the common challenge of how to accurately report emotion-related research results in a way that will be useful to research clients. Emotional co…
 
Want to feel more confident in your ability to optimize survey data quality? In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the key steps professional survey researchers take to optimize data quality. Even if you are new to professional-level market research, or feel uncertain about your statisti…
 
Please enjoy this conversation with Kathryn Korostoff and Jeffrey Henning as they tackle the question, “What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?” As Market Research & Insights professionals, what do we need to know to be effective in 2022? And what knowledge gaps exist that warrant…
 
The Work from Home (WFH) phenomenon has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles both: What does ongoing full or partial WFH mean for our profession, our teams, our collaborations, our career paths? What skills may…
 
Welcome to Part 2 of our 4-part series: Prepping Your Market Research & Insights Team for 2022. As Market Research & Insights professionals, what did we learn in 2021 that we should leverage as we plan for 2022? Part 2 of our series focusses on the question: “What did we learn about improving survey data quality in 2021 that we should leverage as w…
 
Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights Team for 2022. What did we learn in 2021 that we should leverage as we plan for 2022? Part 1 focusses on the question: “What did we learn in 2021 about research methodology choices that we should leverage as we plan for 2022?” Hosted by Research Rockstar Lead Instructor …
 
Professional survey researchers document their sampling plans to ensure a high-quality data collection process. If you want reliable survey data, you need to make careful decisions about sampling. In this Conversation, Lead Instructor Kathryn Korostoff shows you how to document your sampling plan in a way that will thrill your clients, stakeholders…
 
If you do survey research, should you learn SPSS? What if you have colleagues who normally do the data analysis for you, might it still be worthwhile for you, as a market research professional, to learn SPSS? The answer is, “it depends.” Here’s a short Conversation or those of you who have been debating it. Not all survey researchers need to learn …
 
How to do professional-quality survey research? Learn the key steps in the process of planning and conducting survey research in 11 steps. Professional survey researchers know that each of these steps, in turn, actually consists of even more granular steps—but start by learning the major steps and you will be on your way to conducting survey-based …
 
For Market Researchers being offered a long-term WFH option: should you? Many Market Research & Insights professionals are being offered the work from home or hybrid work from home/in office scenarios as long term options. What's the career-oriented market researcher to do? Would choosing a 100% work from home scenario impact your career? Your visi…
 
For many people in the Market Research & Insights profession, the fun part of our projects is delivering the results in written reports. This is where we really get to shine: we get to show that our methodology has resulted in useful and usable information. The challenge? We're under pressure to deliver these reports very quickly. How do we write r…
 
Market Research & Insights professionals often need to support business clients on projects that may benefit from more than one methodology or data source. What do we need to know about the many data options available to help our clients make informed decisions? Primary and secondary research, quantitative and qualitative, predictive and prescripti…
 
Online qualitative research is a hot methodology and can be very powerful. But it can also be challenging, especially for market research professionals working on ideation projects. In this conversation, Kathryn shares some tips for how to get great ideation while using online qualitative methods.
 
Surveys can be used to learn a lot about your target market’s attitudes, behaviors and perceptions. But only if you analyze this market research data correctly. In this real-world example, we see an-all-too common error. Don’t let this happen to you! See the case study origin here: https://bit.ly/3cgQ7KU…
 
Market Research eLearning Options with Special Guest Stephen Griffiths. Kathryn and Stephen discuss the many options for learning about market research and advancing professional skills, including both free and paid options. Please be sure to check out Stephen’s related podcast on Digging for Insights: https://diggingforinsights.com/22-2/ And for h…
 
Survey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to take your survey on brand perceptions? You might be getting those research participants from an online panel provider. In this conversation, Kathryn Korostoff int…
 
Opinions on the accuracy of Net Promoter Score (NPS) as a customer loyalty measure vary widely. But like it or not, the reality is that a lot of organizations use NPS. It has become a standard key performance indicator (KPI) that many business executives embrace. So it's not going away anytime soon. The question for those of us who care about data …
 
Question: How much do Market Research & Insights professionals need to know about data privacy? Answer: As much as most marketing-related professionals need to know these days, especially those who (like us) ever collect or store data. In this Conversation, Kathryn shares some basic definitions and links to curated resources. Including a free insta…
 
In this episode, Kathryn covers important considerations for senior-level market research & insights professionals who are planning the next phase of their career. If we want to advance and become a consultative advisor to c-suite executives, we have to be able to address their sources of pain. And a big source of pain for c-suite executives is ach…
 
Survey researchers know: mixed-mode data collection is gaining popularity in professional market research. And for good reason: it can address known survey data quality issues. Market researchers have several data collection options--even if most of us default to online surveys. But, ideally, once a given market research survey project’s objectives…
 
A key part of our success in the market research & insights profession is based on how well people comprehend and retain our results. And a huge aid to comprehension and retention is data visualization. That’s why we teach a course on data visualization and one on infographics. It’s also why I was thrilled for the opportunity to co-present with the…
 
Critical thinking is a skill market research & insights professionals use to ensure our conclusions and recommendations are truly excellent. In short, critical thinking is the objective analysis and evaluation of a topic in order to develop a factually defensible judgment. While in the field of market research we don’t often refer to the precise ph…
 
Market research project management has evolved a lot over the past few years, largely thanks to the many online project management tools now available. But while tech certainly helps, it's only part of the project management success equation for market research & insights professionals. The basics of project management still apply. So how to tell i…
 
Planning to moderate your first online focus groups? Are you prepared for the differences between online versus in-person moderation? In this Conversation for Research Rockstars, Kathryn Korostoff describes 3 big differences moderators experience--and how to prepare for them. Related Article YouTube Twitter LinkedIn…
 
Have you noticed the rapidly rising expectations for the design and “look” of market research reports? Unfortunately, when we are working to meet project deadlines, it’s hard to take time to evaluate our current reporting style. But how long can we delay? At what point will dated-looking deliverables negatively impact perceptions of our work? Inclu…
 
Are market research professionals widely experiencing career anxiety? The feeling of stress we may have when thinking about our 5-year career path options? Of course. And a lot is due to technology trends. In this episode, host Kathryn Korostoff discusses the realities of how and why market research career paths are changing, so that we can refresh…
 
Need to create a market research training plan for yourself or a team? It can be overwhelming. After all, in an ideal world, you would do a needs assessment and a gap analysis before creating the plan. Alas, that may not be feasible. So how to create an effective plan, in less time? In this conversation, Kathryn Korostoff shows how to craft learnin…
 
Soft skills, especially those that relate to client management, may be the key to really thrilling market research & insights clients. And client management is often the hardest part of our work. Not sure if you agree? Well, have you (or someone on your team) ever experienced pain with any of the following: --Getting agreement on sufficiently preci…
 
Qualitative research demand is shifting to more rigorous methods and analysis approaches. My hypothesis is that over the next year, we will see strong demand for qualitative research…but it will skew to what we might call hard-core qual. Thus, market researchers will be expected to deliver projects that meet the ever-increasing needs for scale and …
 
Running a lean market research & insights team in 2019? While the reality of lean teams exists in many professions, market research & insights teams have some unique conflicts that exacerbate the challenges. That’s because some of the big trends for our profession in 2018 continue to be strong in 2019. Specifically, these three: 1. Advancing consul…
 
Now is a great time to refresh your Market Research & Insights Career planning. Do you have a career plan? A goal? It's time to step back from the treadmill of work and deadlines and think about your 2, 3 or even 5 or 10-year career goals. Do you currently have a clear vision of what kind of work you want to be doing 5 years from now? What types of…
 
Do market researchers over-rely on sample size as proof of survey data quality? Do we under-invest in other data quality contributors, such as instrument design and scale validity? In this conversation, Kathryn and special guest Ken Faro, discuss current thinking on survey research data quality. Special guest Ken Faro, PhD. Ken is the VP of Researc…
 
New market research methods are great—but I still value the tried and true. Survey research, for one, is still very important (especially for populations and research goals that can't be served through transactional data, 3rd party data, etc.). And luckily, we have more information (research on research) than ever about how to maximize survey data …
 
Rampant in the market research and insights world for a few years now: widespread misuse of a popular piece of research lingo. And recently, I notice this misuse is getting even worse. As a profession, I think we would all agree that common market research jargon should be used precisely. But when it comes to the phrase "DIY Research," all bets are…
 
As a Market Research & Insights professional, you likely have clients. They may be internal, or external—but if you design and execute projects, your work is likely funded by some kind of client. For many researchers, the client’s job role may be in insights—say, the Insights Manager at a footwear brand. Or the client may be the CMO, or a brand man…
 
A fundamental skill for all market research & insights professionals is the ability to develop and document hypotheses. We are in a field that seeks to help clients objectively understand customer attitudes and behaviors. This type of exploration requires precise thinking in order to select the right methods. And the best way to start this process?…
 
"Sure, big data tells you what consumers do, but you need market research to find out the WHY." It’s a common statement these days. But is it factually accurate? Or is it a self-soothing platitude for those of us in the market research & insights professions? Factually, what are the best options for finding out the “why” behind consumer behavior th…
 
Question: With all the focus on big data, what is happening with qualitative research demand? Answer: An interest in deep-dive qual. Data-centric organizations are still embracing qual, but when they do it, they want it to be rigorous, to go past the surface. And that often means ethnography. Anecdotally, I have seen some evidence of this in job po…
 
Market Research & Insights teams are under constant pressure to be efficient. To do more with less, or at least more with “the same.” But how? By evaluating our resources and processes. Today we focus on resources—the tools, people and other assets that are the building blocks of the MR&I function. One way to Identify potential efficiency boosters …
 
CX is hot. We know that. And as an MR pro you know that CX intersects heavily with MR—indeed, one could argue that CX research is really just a subset of market research—using many of the same methodologies. But for various reasons, CX is hot… and getting a lot of C-Suite attention and budget. So as an MR pro—or team leader—you are probably thinkin…
 
Market research career paths are changing. Are you ready? New market research skills can help you prepare for evolving career paths. First step: choosing which of several emerging career paths you want to pursue. Do you want to be a market research generalist? A specialist? or do you want to pursue adjacent opportunities?…
 
How to mitigate the risks associated with rating scales in market research questionnaires? Know all your scale options. Likert scales are great for many cases, but so are semantic differential scales. Not familiar with semantic differential scales? Tune in for some quick tips that will help your professional market research instruments shine.…
 
What happens to market research demand if major consumer brands move to Direct-to-Consumer (D2C) business models? D2C is perhaps the single most disruptive trend in consumer marketing today. In this conversation, I share some fascinating proof points about the D2C trend, and also identify potential implications for the market research and insights …
 
These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about the correct use of the language, to avoid confusing our clients and colleagues. Here is what you need to know. If you like these conversations, we encourage you to visit our web page and have a look…
 
How do you define "Market Research"? What about "Marketing Research"? Are they the same...or meaningfully different? Using 4 definitions from published sources, let's take a look and decide for ourselves. In this episode, Kathryn uses examples related to product positioning and customer loyalty to see which phrase is most accurate. Disagree with he…
 
Loading …

Quick Reference Guide

Copyright 2022 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login