Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder ...
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, brandi ...
Negotiations Ninja Podcast is the number one negotiation podcast in the world. We develop and deliver the most engaging negotiation content on the planet. We explore negotiation strategy, negotiation tactics, stories of negotiation failure and negotiation success. We host negotiation experts, business people, and entrepreneurs from all walks of life and discuss which negotiation tactics work, which negotiations tactics don't work and how we can improve our negotiation skills.
Christian Felix and Shonali Bhowmik became fast friends while working as temporary workers at a huge law firm in Manhattan. They share a love of laughing and giving each other hell. They may be called hipsters, old school, mainstream, irreverent, classic, country, gangster, or rock n' roll. All labels apply. Special guests, music, and attitude every episode. Past guests include: Jeremy O. Harris, Chelsea Peretti, Hannibal Buress, Keisha Zollar, H Jon Benjamin, Amber Tamblyn, JD Samson, Sanji ...
Providing short One Minute Book Reviews aiming to give you a brief description of the book to decide whether you should or should not read it.
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The Conversions Podcast - Learn Conversion Rate Optimization and Landing Page Optimization Strategies


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The Conversions Podcast - Learn Conversion Rate Optimization and Landing Page Optimization Strategies
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
Conversations with prominent pastors, teachers, and leaders sharing key insights on their experience in faithful ministry, by Dr. Hershael York (the Dean of the School of Theology at SBTS and Pastor of Buck Run Baptist Church in Frankfort, KY)
Welcome to the Negotiations Ninja version of Throwback Thursday! In this episode, we replay episode #97 with Roger Dooley. Roger explains how to practically apply neuroscience, behavior technology, and behavior research—i.e. neuromarketing—to negotiation. How can we use science to get better deals with our negotiations? How can procurement professi…
How does the venture capital industry work? What do investors think about when they decide who and what to invest in? What is the framework they use? Tim Schigel—the founding and managing partner of Refinery Ventures—is all about investing in fast-growth companies. If you want to get inside the head of someone who runs a venture capitalist fund, th…
Annie Duke is an author, speaker, and consultant in the decision-making space. She was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, and—when she was close to completing her Ph.D.—put that on hold to become a poker professional. Annie won more than $4 million dollars in tournaments…
How do you improve your social experiences? How do you improve your communication? How do you win friends, influence people, and leave them better off for having met you? In this episode of Negotiations Ninja, Chris Hadnagy—a professional social engineer—shares the framework he created to do just that. If you’re striving to use your influence for t…
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We Don't Even Know


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WDEK Podcast Ep. 88: Kadine Anckle & Greg Humphreys - 1/26/21
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1:12:18
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Happy New Year! We survived 2020 y'all! Sure 2021 has already brought us an insurrection and an inauguration BUT here's some joy for you! Christian got a new 2021 couch (see couch background filter) and Shonali is resolute in her plan to make no 2021 New Year's resolutions. She insists you do the same! To start out 2021, we introduce you to a brigh…
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Brainfluence


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Quantum Marketing with Mastercard CMO Raja Rajamannar
35:29
35:29
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Raja Rajamannar is one of the world’s top marketers, and he’s in a better position to spot trends and anticipate change than just about anyone else. Chief Marketing & Communications Officer for Mastercard, as well as president of the company’s healthcare business, Raja is also president of the World Federation of Advertisers. He has been named one …
In this throwback edition of the Negotiations Ninja podcast, we jump back to episode #132 with Paul Watts. Paul believes that planning in negotiation is an element that is often forgotten yet utterly important. He notes that 80% of success comes from extensive planning. In this episode, we talk about negotiation through the lens of a salesperson, w…
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Negotiations Ninja Podcast


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Understanding Body Language in Web Conferencing with David Matsumoto
28:16
28:16
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How does web conferencing technology alter our ability to read body language and facial expressions in negotiations? What are the advantages and disadvantages? What can we change to master negotiations via web conferencing? Dr. David Matsumoto shares what we can do—and avoid—in this episode of Negotiations Ninja.David is a Professor of Psychology a…
Kevin Oakes is the is CEO and co-founder of i4cp, the Institute for Corporate Productivity, a top research firm that discovers the people practices of high-performance organizations. Previously, Kevin was CEO of the first company created by Microsoft co-founder Paul Allen, as well as President of SumTotal Systems, one of the world’s largest provide…
By Mark Raffan
Why is true curiosity so vital to a successful negotiation? How do you develop a curious and caring mind? How do you move beyond empathetic listening to helping your counterpart feel understood and valued? Dr. Mark Goulston joins me in this episode of Negotiations Ninja to share his valuable insight. This episode is jam-packed with actionable tips …
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CRO.CAFE English


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Why humanizing data is so important, with Eltine van der Veer
46:25
46:25
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We learn how EEG data can give you behavioral insights and why it's important to humanize your data.Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-importantBy Guido X Jansen
Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business, as well as an affiliated professor of social psychology in NYU’s psychology department. In 2020, he was voted Professor of the Year by the student body and faculty at NYU's Stern School of Business. Also the N…
By Mark Raffan
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Negotiations Ninja Podcast


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A Discussion of Core and Relational Identity
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38:17
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How do you approach conflict-based situations? How does your core identity impact the negotiation? Daniel Shapiro believes that your relational identity comes into play in a negotiation. What does that mean? We have a deep conversation about identity, tribalism, and taboos in this episode of Negotiations Ninja. Daniel Shapiro currently runs the Har…
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We Don't Even Know


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WDEK Podcast Ep. 87: Shams DaBaron a.k.a. Da Homeless Hero & Ramsey Jones - 12/26/20
1:26:06
1:26:06
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We end this grueling 2020 year with two awe-inspiring guests & Covid-19 survivors: Activist for the Homeless & Writer Shams DaBaron a.k.a. Da Homeless Hero and drummer extraordinaire & style guru Ramsey "Satellite" Jones with a special introduction by Jason "the Elf!" He discusses his flex spending account issues. Justin The Intern is here but is h…
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Brainfluence


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The Ministry of Common Sense with Martin Lindstrom
35:36
35:36
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Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand and culture transformation group. He has been named one of the “World’s 100 Most Influential People” by Time magazine, and for three years running, Thinkers50 has selected Martin to be among the world’s top 50 business thinkers. He is also a high-profile sp…
In this Throwback Thursday edition of the Negotiations Ninja podcast, we jump back to episode #135: Conflict Resolution in Negotiation. In this episode, we talk about Kwame Christian's newest book: Nobody Will Play With Me. Kwame dissects a psychological aspect of negotiation that is often overlooked, shares how to overcome fear to find confidence,…
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CRO.CAFE English


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B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy
48:13
48:13
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We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal.Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platformBy Guido X Jansen
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We Don't Even Know


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WDEK Election Day Special Ep. 86 - Part 4: Katie Compa, Brad Lauretti, Nimesh Patel, Maggy Adeleye & John Early - 11/3/20
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1:00:24
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In our final edition, Part 4 of the WDEK Election Special Episode, comedian Katie Compa shares with us ways she copes with ongoing Election Day anxieties. Musician Brad Lauretti brings us the fire. We talk the John Lewis graphic novel, existential threats & good people believing false propaganda. He gives us his Election Day predictions along with …
I Want to Be in Sales When I Grow Up! Is the title of the book John Barrows wrote to teach kids that sales is a legitimate profession—and one to be proud of. I read my boys this book, and they finally understand what I do. It forged a new connection that we’ve never had before. Not only does it serve an amazing educational purpose—but John’s book g…
Philip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone. He is CEO and Founder of leading loyalty consulting agency Loyalty & Reward Co, which serves clients such as McDonald's, Klarna, NPD Group, Schneider Electric, and P&G. As a member of several hundred loyalty programs himself—a…
In this special Throwback Thursday episode of Negotiations Ninja, you’ll get a refresher on how to pitch anything. Oren Klaff—the Director of Capital Markets at Intersection Capital—digs deep into the concept of building power and leverage. If you want to be a more effective and efficient negotiator—operating at THE highest level—give it a listen!…
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SIMPLE brand With Matt Lyles


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2020 Recap: Lessons on Providing a SIMPLE Experience for Your People
33:33
33:33
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By Matt Lyles
Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash.Shownotes: www.cro.cafe/podcast/unleash-your-primal-brainBy Guido X Jansen
Tim David started his career as a magician. He was traveling and doing up to 350 shows a year. But being a traveling magician and parenting a child wasn’t a great mix. So he sought a career change that could bring about some life balance. But he’d never had a real job—so how could he help people in their real jobs? He realized that the lessons that…
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We Don't Even Know


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WDEK Election Day Special Ep. 86 - Part 3: Tyson Meade, Negin Farsad, Emmarose, Corn Mo & "Keith Raniere" (played by Roy Koshy)
1:01:47
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Part 3 (of 4) of our Marathon Special Election Day Ep. 86 opens with the Godfather of Alt-Rock Tyson Meade who has been cited by Kurt Cobain as one of his influences. Tyson performs Feel Like A Drugstore in front of Midway Grocery in Oklahoma City, OK. Writer, comedian, actress Negin Farsad joins us from NYC. She celebrates Election Day by purchasi…
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SIMPLE brand With Matt Lyles


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2020 Recap: Lessons on Providing a SIMPLE Customer Experience
36:17
36:17
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36:17
By Matt Lyles
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Brainfluence


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Forget Your New Year Resolutions, Do This Instead
19:32
19:32
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19:32
Lots of people make resolutions to start the year, but most such resolutions are abandoned quickly. Roger Dooley explains how to use the principles of behavior design and the Fogg Behavior Model to accomplish positive change and achieve major goals at the start of a year or at any other time. He’ll give you actionable tips and real-life examples of…
In this Throwback Thursday episode of the Negotiations Ninja podcast, we return to episode 131 with Banachek—a famed magician and mentalist. Banachek talks about keeping promises, building connection and trust, and what you can learn from TV Evangelists. Banachek thinks outside the box—listen to learn how you can too.…
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Negotiations Ninja Podcast


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Why You Want to Master the Art of the Schmooze
26:40
26:40
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How do you develop the ability to close deals? According to Cody Lowry, it’s by developing good “schmooze” techniques. It isn’t about your creative strategy. It isn’t about how you can save someone millions of dollars. It all comes down to your ability to do THREE things. What are they? Find out in this episode of Negotiation Ninja! Cody Lowry AKA …
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Brainfluence


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How to Build and Lead Remote Teams with David Burkus
34:13
34:13
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David Burkus is the bestselling author of four award-winning books about business and leadership. His ideas have been featured in the Wall Street Journal, Harvard Business Review, USA Today, Fast Company, and many other media outlets, and his TED Talk has over 2 million views. He’s worked with brands like Google, Stryker, Fidelity, Viacom, and even…
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CRO.CAFE English


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Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho
50:20
50:20
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Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.By Guido X Jansen
In this throwback edition of the Negotiations Ninja podcast, we jump back in time to episode #144 with Tim Kintz. We talk all things sales negotiation, including why car salesmen get a bad rap. We talk about negotiating from a place of inspiration—not desperation. Tim also shares how to avoid letting your emotions cloud the process, why you should …
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We Don't Even Know


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WDEK Election Day Special Ep. 86 - Part 2: Kendra Cunningham, Jeff Goldstein, Eric Slovin, Chelsea White, Tash Neal & Tommy Do - 11/3/20
1:06:47
1:06:47
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We continue with Part 2 (of 4) of Ep. 86 our Election Day marathon special begins with the wonderful Kendra Cunningham. She's a comedian, actress, writer who voted on Election Day. We discuss her new Brooklyn apartment with a BACKYARD, Kendra look-alikes, and making a lot of money. Our 2nd guest is restaurateur and children's book author Jeff Golds…
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Brainfluence


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Ryan Holiday Reveals the Formula for a Perennial Seller (Repeat)
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29:55
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*Original air date: Aug 3, 2017.* When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, they have continued to sell well long after their issue dates. In this episode, he discusses the principles for crafting a longstanding work, whether it'…
What are "garbage questions" and why are they so bad? How do you ask questions that deserve an answer? How do you keep your emotions in check when a negotiation escalates? Dan Oblinger answers all of these questions and so much more in this throwback of the Negotiations Ninja podcast. HINT: Curiosity is at the heart of good questions. Learn what it…
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Brainfluence


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The Science of Success with Albert-Laszlo Barabasi (Repeat)
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*Original air date: Feb 21, 2019.* Albert-László Barabási is a network scientist whose work has led to many breakthroughs, including the discovery of scale-free networks in 1999. The Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, he has done extensive research on success over the …
In this special throwback edition of Negotiations Ninja, we take a look back at episode #109 with David Meltzer. In this episode, we covered David's '"Guide to Negotiation", covering his secrets to successful negotiation. David touches on his abundance mindset, how to serve others and remove your ego from the equation, and the 5 things David seeks …
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Brainfluence


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From Neuromarketing to Serenity with Christophe Morin
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27:34
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Dr. Christophe Morin is passionate about decoding the relationship between the brain and human behaviors. He has received multiple speaking, publishing, and research awards during his career, and he holds an MBA from BGSU, an MA, and a Ph.D. in Media Psychology from Fielding Graduate University. In this episode, he shares insights from his latest b…