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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this we ...
 
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Search and Social

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Search and Social

Rainmaker.FM: The Digital Marketing and Sales Network

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Hosted by Loren Baker, Founder of a href="http://foundationdigital.com/" target="_blank"Foundation Digital/a and Search Engine Journal, Search and Social delivers the latest insight on SEO, and how to deploy that knowledge in the real world. Get what you need to know about search, and get going.
 
What's the only thing that keeps a rough draft from becoming a published piece? Publishing it! We're here to help you get your rough drafts published (after you've done a lot of revision work to make them fantastic, obviously!) on some of your favorite websites, publications, and journals. Every Monday morning tune in to your podcast player of choice to get a new interview with an editor or content manager on exactly how they like to be pitched so you can land your next big byline.Even bette ...
 
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show series
 
Looking to open or grow new marketing channels for your business? Pinterest is now considered a top search engine as posts can be optimized to drive organic traffic. Lindsay Shearer, the owner of Pins4Profit, joins Loren Baker to discuss how to make Pinterest one of your most profitable marketing channels. There's no other search engine that offers…
 
The small live chicken, offered as a lure to get the crocodile to come out of the lake, barely convinced the massive male reptile to the water’s edge. The croc, himself the lure for the sprinkling of visitors who had come 20 miles (32km) from the capital, Ouagadougou, to pose with the beings held sacred by locals, seemed uninterested in tourists an…
 
US officials scrambled on Friday to clarify that Washington’s policy toward Taiwan had not changed, after an apparent gaffe by US President Joe Biden Thursday night when he said on CNN that the United States would come to the island’s defence in the event of an attack by China.“There is no change in our policy,” White House Press Secretary Jen Psak…
 
US intelligence officials issued a warning to American technology firms against working with China in five crucial areas.Artificial intelligence, quantum computing, bioscience, semiconductors, and autonomous systems are sectors “where the stakes are potentially greatest for US economic and national security”, the National Counterintelligence and Se…
 
The US government’s decision to issue US$100 billion worth of export permits to suppliers of Huawei Technologies Co and China’s top chip maker Semiconductor Manufacturing International Corporation (SMIC) – both on the US trade blacklist – shows how difficult it is for the world’s two largest economies to decouple, analysts said.From November 2020 t…
 
People seeking legal aid in Hong Kong will no longer be able to choose their criminal lawyers and attorneys will be limited to taking on fewer judicial challenges under proposed changes that some critics fear will leave protesters and other government critics at a disadvantage.The moves echoed calls by the city’s pro-establishment camp which had ac…
 
Hong Kong’s election watchdog has urged the government to streamline procedures, deploy experienced staff and improve in “areas of incompetence”, as it completed its investigation into the vote count delay of a recent major poll.The Election Committee race on September 19, the first poll under a Beijing-decreed overhaul of the political system, had…
 
China has ramped up its electricity imports from North Korea, Russia and Myanmar amid its worst power shortage in decades, customs data shows, although the increases do not offer an immediate solution to the nationwide crisis.Imports from North Korea increased by 62 per cent to 35,974 megawatt-hours (MWh) in September compared with the same period …
 
Energy, food security and conservation were on the agenda as President Xi Jinping visited Shandong province in eastern China this week, according to state media.Xi inspected conservation efforts in the Yellow River estuary in Dongying on Wednesday before touring a demonstration area for hi-tech agriculture, a residential community, and China’s seco…
 
Chinese President Xi Jinping’s proposal for France and Germany to join a “quad” to develop Africa may not work, scholars have said.But German and French companies will always find ways of working with those from China in Africa even without the backing of their governments, they added.Researchers at Johns Hopkins University’s School of Advanced Int…
 
China has warned Slovakia and the Czech Republic that nobody should harbour any illusions about the “necessary measures” Beijing will take to defend its sovereignty, ahead of a visit to both European countries by Taiwan’s foreign minister.Beijing claims self-ruled Taiwan as its own territory and is always angered by visits of senior Taiwanese offic…
 
Americans may have misinterpreted a phrase used by officials in China as celebrating the United States’ decline, a prominent Chinese scholar has said.“The East is rising and the West is declining” has gained traction in China since the emergence of the coronavirus nearly two years ago, becoming a catchphrase for government officials and state-contr…
 
Residents in the northeastern Chinese city of Shenyang are still waiting to hear when they can return home after a deadly gas explosion that killed at least four people.The blast at a mixed-use residential building near the centre of the Liaoning provincial capital on Thursday morning shattered windows and blew away walls and doors, leaving several…
 
An Italian city is going ahead with plans to host an art exhibition by a Chinese dissident despite a request from China’s embassy to cancel it.The exhibition by Badiucao, a cartoonist also known as “The Chinese Banksy”, is expected to denounce Chinese political repression and censorship of information on the Covid-19 pandemic.The show, called “Chin…
 
Chinese internet giant Tencent Holdings says it has fixed a bug it found on super app WeChat that exposed some social media content to external search engines, such as Bing and Google.“Due to the recent technology upgrades of the platform, a loophole was found in the Official Accounts’ robots protocol, which allowed external web crawling to access …
 
China intends to accelerate the pace of local government special bond issuance to bolster investment and economic growth, the finance ministry said on Friday, striving to complete the annual quota by the end of November.Policymakers are seeking to support a faltering recovery, as economic growth in the third quarter was the slowest this year, due p…
 
Forty-three countries have called on China to “ensure full respect for the rule of law” for the Muslim Uygur community in Xinjiang, in a statement read at the United Nations on Thursday that prompted outrage from Beijing.The declaration, signed by the United States as well as several European and Asian member states and others, accused China of a l…
 
Li Yundi, a renowned pianist in China nicknamed the “prince of piano”, has been quickly boycotted and banned from posting online after police announced on Thursday he had been detained on suspicion of soliciting a prostitute.The police statement did not specify how long he would be detained, but, according to Chinese law, soliciting prostitution is…
 
A senior Chinese diplomat has warned France not to “submit to the United States”, or it will risk losing dignity and respect.Zhang Jun, the ambassador to the United Nations, made the comments in response to a joint statement, signed by 43 mainly Western countries and read out by France at a UN meeting, that criticised China’s policies in Xinjiang, …
 
A multinational giant offering “cruises to nowhere” from Hong Kong on one of its largest liners has been ordered to suspend its services for 21 days after a crew member tested as a repositive Covid-19 case, marking its third brush with bad luck since the scheme began.Royal Caribbean International, one of two firms offering the service in Hong Kong,…
 
The remaining Hung Hom-Admiralty section of the long-overdue Sha Tin to Central link, Hong Kong’s most expensive rail project yet, will be delayed for a third time until next June or July because of setbacks caused by signalling glitches last year, the MTR Corporation has revealed.Confirming an earlier Post report, MTR Corp CEO Jacob Kam Chak-pui o…
 
Gunmen killed seven people and wounded at least 20 in an assault on Friday in a Rohingya refugee camp in Bangladesh, police and a doctor said, an attack that heightens tensions after the recent shooting of a prominent community leader.The attackers shot and stabbed people attending an Islamic school in the camp, a regional police chief said.Four pe…
 
The Biden administration’s top spies and scientists released the first-ever National Intelligence Estimate on the global security threats posed by climate change on Thursday, concluding that it will pose ever-greater challenges internationally in the decades to come – and at a rate faster than previously expected due to political squabbling and ina…
 
A quarantine-free travel bubble between Singapore and Australia could be established “within the next week”, said Australian Prime Minister Scott Morrison on Friday.The arrangement will first be focused on allowing vaccinated students and business travellers to travel freely between the two countries, before opening up to tourists, reported The Syd…
 
The Post has won a top prize at this year’s Online Journalism Awards for its showpiece documentary series, China’s Rebel City: The Hong Kong Protests.The no-holds-barred audiovisual account of the unprecedented political turmoil and social chaos that pushed Hong Kong to the brink in 2019 was the winner in the “2021 Digital Video Storytelling, Serie…
 
US President Joe Biden said the United States would come to Taiwan’s defence if China attacked the self-governed island, prompting confusion about whether his administration remained committed to the long-held US policy of “strategic ambiguity”.Asked by CNN’s Anderson Cooper during a prime-time town hall event on Thursday whether the US would defen…
 
This week on Marketing O'Clock, the team discusses Google rolling out continuous (not infinite) scroll. Facebook announces that they are hiring 10,000 in the EU to help build the metaverse, and we also help Mark Zuckerberg come up with some new names for the Facebook rebrand. Plus, Twitter is testing a new in-conversation ad format. All that and mu…
 
This week on Marketing O’Clock, Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin’s latest article: What if Performance Advertis…
 
Are you considering a site migration? Migrations are a challenging - and sometimes dreaded - step in SEO. With site migrations, chances are you're going to run into technical issues and nine times out of ten there's not enough time to fix everything before launch. The key is to build a good relationship with your developers, working together to sol…
 
On this week's show, the team has BIG news at the top, then Shep, Jess, Mark and Greg cover a new Budget Report from Google Ads (and a few fatal flaws within), the 60 Minutes and 7 Hours from the week when Facebook dominated all the news. Lastly the gang covers Facebook's new ad reach estimates and the noticeable range gap included. From there PPCG…
 
Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company? Do you need insights on how to approach online visibility? When it comes to SEO, success often depends not on what you do but on how you do it. Eli Schwartz, the author of the book "Product-Led SEO,” joins Loren Baker on this episode to discuss long…
 
On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.…
 
Do you want to understand search patents better? With the various Google white papers that come out and the changes in their patents, keeping up could be a task. Ultimately, we are interested in understanding SEO, where it is going, and how it will affect our business. Bill Slawski, of SEO by the Sea and Go Fish Digital, joins Loren Baker on this e…
 
This week on Marketing O’Clock, Google reveals Advertiser Pages as the next part of their efforts to make ads more transparent. Facebook announces updates for businesses, including changes to Click-to-Message Ads and a change that we are personally invested in. Google also rolls out new automobile search features that have the auto industry up in a…
 
The Spring and Summer of 2021 were truly unprecedented algorithmic times for Google. So, the Marketing O’Clock team talks to the best and brightest in SEO to discuss the impact across sites, verticals, and the web as a whole. Our SEO experts are: Lily Ray: Senior Director of SEO and Head of Organ…
 
Show Description: On this week's episode of Marketing O'Clock, a long-lost friend is back as Google now (kinda) showing more data in Search Terms reports. Facebook unveils their Facebook Stories, a smart glasses collaboration with Ray-Ban. Plus, Google also announces that Standard Display and Smart Campaigns into one campaign type.…
 
Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors? Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance o…
 
This week on Marketing O’Clock, Microsoft introduces Video Ads and Optimization Scores in the September product update. Twitter draws ever closer to incorporating shopping, as eCommerce experiments reach next stages. Plus, Microsoft introduces their own news aggregator, with a name that just rolls off the tongue: Microsoft Start.…
 
This week on Marketing O'Clock, the team breaks down Google’s announcement that it will be phasing out ETAs in favor of Responsive Search Ads. LinkedIn announces that it will be getting rid of its stories feature. Plus, Super Follows are finally here on Twitter.
 
Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you. Get insights on smart linking, performing highly targeted link outreach, and link metrics, from none other than Bibi the Link Builder. Bibi Raven talks with Search Engine Journal Founder Loren Baker about forms linkin…
 
This week on Marketing O’ Clock, Google Ads announces that marketers will soon have the ability to adjust conversion values for smart bidding. Reels are being tested on Facebook in the U.S. Plus, SEOs are up in arms as the Google search title tag chaos continues.
 
We are already in Q3, which means the holiday shopping season is just around the corner. Are you prepared for the season's code freezes with site migrations? Being a part of the conversation before a migration happens is great... until you get an email saying, "Hey, we've made a change, but why is traffic dropping?". Is migration PTSD setting in? S…
 
What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly. It takes creativity to overcome the challenges of working regionally. We’re here in person today to talk with Diana Mar…
 
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